INDEX

CHAPTER PARTICULARS PAGE

NO. NO.
Chapter 1 Introduction 2-12
1.1 General Introduction of project 3
1.2 Objectives of the project 4

1.3 Methodology of the Project 5

1.4 Scope of the project 11
1.5 Limitation of the project 12
Chapter 2 company profile 13-20
2.1 History of the organization 14
2.2 Products of the company 18
2.3 Organization chart 20
Chapter 3 Related theory 21-33
3.1 Concept of Mutual Fund 22
3.2 Benefits of Mutual Fund 23
3.3 Types of Mutual Fund 25
3.4 Investors perception 29
Chapter 4 DATA ANALYSIS AND INTERPRETATION 34-52
4.1 Data analysis and interpretation 35
4.2 Findings, conclusion & Recommendations 51
Chapter 5 Annexure
5.1 Glossary I
5.2 References II
5.3 Questionnaire III

1
CHAPTER -1

INTRODUCTION

1.1 General Introduction of Project

1.2 Objectives of the project
1.3 Methodology of the project
1.4 Scope of the project
1.5 Limitation of the project

2
 1.1 General Introduction of the project
Investment is the employment of funds with the aim of achieving additional
income or growth in value. The essential quality of an investment is that it involves
“waiting” for a reward. It involves the commitment of resources, which have been
saved or put away from current consumption in the hope that some benefits will
accrue in future
What investment needs? It needs proper allocation. Without proper allocation
of investor, an investor cannot receive good returns and yield from the investment.
Investment in capital market is one of the best options for investment.
If the investor is looking for high return then he should be willing to take high risk,
because more the risk the more be the return.
This Project report consists of the overall experience of working as a part of RCAM,
Nashik . This experience helped me understand the comprehensive functioning of the
particular branch (Nashik) where I was inducted.
The best learning experience was that I started from the very basics of getting
to that position and not from the position itself. This helped me get useful insight and
understanding of various financial products, the market details about them and the
benefits provided by them to the Investors. Emphasis was given in analysis of the
Distributors. Another interesting fact was that all these products were suggested to
clients not just based on their market performance and returns, but on the client’s
financial condition as well as their risk taking capacity.
My Project tenure was marked with launch of NFO “RELIANCE
INFRASTRUCTURE FUND” I was actively a part of team in promotional campaign
of these NFO..
Interactive sessions were held to give me insights about the various Funds and
also about our clients spread across different tiers. Presentations on the same after self
study and analysis were a part of this summer project.

3
 1.2 Objectives of the Project

• To know the investors perception about Reliance Mutual fund.

• To create awareness about Reliance Mutual fund.

4
 1.3 Research Methodology of the project

Meaning of Research:-

Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific investigation. The advanced
learner’s dictionary of current English lays down the meaning of research as a careful
investigation or inquiry especially through search for new facts in any branch of
knowledge.

Objective:-
The purpose of research is to discover answers to questions through the
application of scientific procedures. Though each research study has its own scientific
purpose, we may think of research objectives as falling into a number of following
groups:
 To gain familiarity with a phenomenon or to achieve new insights
 To portray accurately the characteristics of a particular individual, situation or
a group
To determine the frequency with which something occurs or with which it is
associated with something else.

Significance of research:-

The theoretical part can be understood while studying any subject but to have
an intense depth, research and development is highly required. It ensures valid
information and in depth analysis of the subject we study. A research department has
the access to the various dimensions of knowledge, expertise and skills of that
department, also the facility of modern research equipment.
.

5
 Research helps in explaining things with a practical vision and the study is
completed faster. To determine the best, independent view on an object is highly
appreciated. Consumer choices are influenced by the various researches practiced.
It summarizes the valuable information for effective understanding.

It entails an organized review and assessment to avoid future conflicts. Lastly,

it can be said that prior research on any given subject is necessary for imparting
knowledge.

Meaning of research methodology:-

The system of collecting data for research projects is known as research

methodology. Formulating of research questions along with sampling weather
probable or non probable is followed by measurement that includes surveys and
scaling. This is followed by research design, which may be either experimental or
quasi-experimental. The last two stages are data analysis and finally writing the
research paper, which is organized carefully into graphs and tables so that only
important relevant data is shown. Once done findings and conclusions are drawn
based on which recommendations are given
.
Primary data :

Primary data is the information collected during the period of an

experiment during experimental research. It can also be obtained through observation
or through direct communication, with the person associated with the selected
subject, by performing survey or descriptive research. There are several methods of
collecting primary data. These are as follows.

(1) observation method

(2) Interview method
(3) Questionnaires method

6
Secondary data:-
Secondary data means data that is already available in various
reports ,diaries, letters, books, prospects etc. secondary data is that, which has been
used previously for any research and is now use for the second time.

Secondary data means data that is already available in various

reports ,diaries, letters, books, prospects etc. secondary data is that, which has been
used previously for any research and is now use for the second time.

General Tool Used;-

Questioner
Primary Data
Secondary Data
Grapes
Pie- Charts.

Research Methodology of the Project:-

Data Source Primary and Secondary Data

Research Application Existing & New Investor
Research Instrument Format Questionnaire
Type of Questions Open as well as Close Ended
Questions
Sample size 100 Existing Investor & 50 New
Investor
Sampling Method Simple Random sampling

7
RESEARCH DESIGN:-
Every research project conducted scientifically has a specified framework for
controlling has a specified framework for controlling data collection. This framework
is called research design. The research design in the project was ‘Exploratory’ in
nature.

For successful and efficient marketing research implementation, the

researcher must be familiar with the nature of the data as well as the data collection
method. Data collection requires considerable effort, time and resources.

A marketing researcher should be well trained in locating the various sources

from where the particular information can be made available.

DATA SOURCES:-
The various sources of information can be broadly classified in two categories
namely primary & secondary. Information obtained from various sources should be
examined critically to ensure that it fits into the needs of the researchers. The nature
of the study was of primary nature.

Primary Data:-

Collection of primary data was done by collecting the data directly from the
people by taking Interview and Filling Questionnaire.

Secondary Data:-

The secondary data has been taken from company booklets, prospects,
company website etc.

8
Population:-

Population means the aggregate of the elements from which a sample is to be

drawn. Here, population was 2 thousand to 3 thousand.

Sampling Plan:-

After deciding the research approach sampling plan must be designed. This plan
calls for three decisions:-

1. Sampling unit
2. Sample Size
3. Sample Procedure

Sampling unit :-
Exiting & New Investors of RELIANCE MUTUAL FUND

Sample Size: -
. 100 Exiting &50 New Investors

Sample Procedure: -
Simple random Sample was taken to carry out survey.
.

Sampling Method:-

Area Sampling method

Time:

The data was collected within 50 days, in the month of June and July.

9
Tools used in Project:-

• Questionnaire. -- Open Ended & Close Ended Question.

• Secondary & Primary Data
• Grapes & Pie charts

10
 1.4 Scope of the Project

The project will help company to know the investors perception & it will also help
to understand awareness about reliance mutual fund.

11
 1.5 Limitation of the Project

Analysis is based on the responses given by the responded.& the survey is restricted
only for following specific area of nashik city
Sharnpur road
Panchvati

12
CHAPTER – II
2.1 History of the organization
2.2 Product / services of the organization
2.3 Organization chart

13
 2.1 HISTORY OF THE ORGANIZATION

Reliance Mutual Fund has been established as a trust Under the Indian trusts
act, 1882 with Reliance Capital Ltd. (RCL) As a sector & Sponsor and Reliance
Capital Trustee Co. Limited as the trustee.
RMF has been registered with securities and exchange board of India (SEBI
Vide Registration number MF/022/95/1 dated June 30, 1995.
The name of reliance capital Mutual fund has been changed to Reliance Mutual
fund Effective ,March,2004 vide SEBI’s Letter No.IMD/PSP/4958/2004.
Reliance Mutual Fund is a part of Reliance Anil Dhirubhai Ambani Group, is one of
the fastest growing mutual fund in the country.
Reliance mutual Fund Schemes are managed by Reliance Capital Asset
Management Company Limited.
Reliance Mutual fund was formed to launch various schemes under which units
are issued to the public with a view to contribute to the capital market and to provide
investors the opportunities to make investments in diversified schemes.

14
 MANAGEMENT:-

The management at Reliance Capital asset management Ltd. Is committed to

good corporate Governance, which includes transparency and timely dissemination of
information to its investors and unit holders. The Reliance Capital Asset management
Ltd. Board is a professional body; including well-experienced and Knowledgeable
Independent Directors Regular Audit meetings are conducted to review the operations
and performance of the company.

Employees:
Reliance Capital Asset Management Ltd. has at present, a code of conduct for all its
officers. It has a clearly defined prohibition on insider trading policy and regulations.
The management believes in the principles of propriety and utmost care is taken while
handling making proper and adequate disclosures

.
All personnel at Reliance Capital Asset Management Ltd are made aware of
their rights, obligations and duties as part of the Dealing Policy laid down in terms of
SEBI guidelines. They are taken through a well-designed HR program, conducted to
impart work ethics, the Code of Conduct, information security, Internet and e-mail
usage and host of other issue.

. One of the core objectives of Reliance Capital Asset Management Ltd. is to

identify issues considered sensitive by global corporate standards, and implement
policies/guidelines in conformity with the best practices as an ongoing process.

15
Reliance Capital Asset Management Ltd. gives top priority to compliance in true
letter and spirit, fully understanding its fiduciary responsibilities.

16
 ORGANISATION MISSION VISION AND
OBJECTIVE

VISION:-

To be a globally respected wealth creator and a culture of good

corporate governance.

MISSION:-

To create a nurture of World class high performance environment

. in that delighting customers.

OBJECTIVES

• To carry on the activity of a Mutual Fund as may be permitted at Law and

formulate and devise various collective Schemes of savings and investments
for people in India and abroad and also ensure liquidity of investments for the
Unit holders
• To Deploy Funds thus raised so as to help the Unit holders earn reasonable

returns on their savings

• To take such steps as may be necessary from time to time to realize the effects

without any limitation.

17
AWARDS AND ACHIEVEMENT

• Reliance Mutual Fund (RMF) is one of India’s leading Mutual Funds,

with an average asset under management(AAUM) of rs.88616 Corers
(AAUM as on 31 august) and investor Base of 69.21 lacks.
• Reliance Mutual Fund has over 10 years of extensive market
experience, over 26 schemes combined with a strong performance
track record.,
• Reliance equity Fund NFO (6th Feb-7th March 2006), the largest
collection of Rs. 5759 corer in the history of the Indian Mutual Fund
Industry.
• Footprint in over 300 cities in India.
• Wide Portfolio of 26 well-rounded products to meet varying investor
requirements.
• Reliance Mutual Fund is amongst the few Mutual Funds in the industry
to offer subscription, Redemption and Switch through online
Transactions.
• Reliance Mutual fund won the Prestigious “Fund House Of the year”
award in the equity category according to a Survey by ICRA Online
Ltd.

18
2.2 PRODUCT OF THE ORGANIZATION

The Reliance Mutual fund has a wide variety of product to cater

to the needs of different types of investors. The main products of reliance mutual fund
investments can be said to consist of the following.

1.1 OPEN END DIVERSIFIED SCHEME

Reliance Vision Fund

Reliance Growth Fund
Reliance NRI equity Fund
Reliance Equity opportunity Fund
Reliance Equity Fund
Reliance Equity Advantage Fund

1.2 OPEN END SECTORIAL FUND

Reliance Banking Fund

Reliance Power Sector Fund
Reliance pharma Fund
Reliance Media & Entertainment Fund
Reliance Infrastructure Fund

1.3 OPEN END INDEX LINKED FUND

Reliance Index Fund

1.4 OPEN END & LIQUID SCHEME

Reliance Income Fund
Reliance Medium Term Fund
Reliance Liquid Fund
Reliance Floating Rate Fund

1.5 OPEN END INCOME SCHEME

19
 Reliance Liquid Plus Fund
Reliance Short Term Fund
Reliance NRI Income Fund
Reliance Medium Term fund
Reliance Income Fund

1.6 OPEN END EQUITY LINKED SAVINGS SCHEME

Reliance Tax Saver Fund

1.7 OPEN END GOVERNMENT SECURITIES SCHEME

Reliance Gilt Securities Fund

20
2.3 ORGANIZATION CHART

VICE PRESIDENT

REGIONAL MANAGER

CLUSTER MANAGER

BRANCH MANAGER

RELATIONSHIP MANAGER

SALES EXECUTIVE

21
 CHAPTER- III

RELATED THEORY

3.1 Concept of mutual fund

3.2 Benefits of mutual fund

3.3 Types of mutual fund

3.4 Investors perception

3.1 CONCEPT OF MUTUAL FUNDS

22
 A Mutual Fund is a form of collective investment that pools money from many
investors, who share common financial goals and invests their money in stocks, bond,
short term money market instruments and/or other securities.

Mutual Funds are financial intermediaries. They are companies set up to receive
your money, and then having received it, make investments with the money Via an
AMC. It is an ideal tool for people who want to invest but don't want to be bothered
with deciphering the numbers and deciding whether the stock is a good buy or not. A
mutual fund manager proceeds to buy a number of stocks from various markets and
industries. Depending on the amount you invest, you own part of the overall fund.

The income earned through these investments and the capital appreciations
realized are shared by its unit holders in proportion to the number of units owned by
them. Thus a Mutual Fund is the most suitable investment for the common man as it
offers an opportunity to invest in a diversified, professionally managed basket of
securities at a relatively low cost.

The flow chart below describes broadly the working of a mutual fund

3.2 Benefits of investing in a Mutual Fund

23
 There are several benefits from investing in a Mutual Fund .

Small investments:-

Mutual funds help you to reap the benefit of returns by a portfolio spread across a wide
spectrum of companies with small investments. Such a spread would not have been
possible without their assistance.

Professional Fund Management:

Professionals having considerable expertise, experience and resources manage the pool
of money collected by a mutual fund. They thoroughly analyze the markets and economy
to pick good investment opportunities.

Spreading Risk:

An investor with a limited amount of fund might be able to invest in only one or two
stocks / bonds, thus increasing his or her risk. However, a mutual fund will spread its
risk by investing a number of sound stocks or bonds. A fund normally invests in
companies across a wide range of industries, so the risk is diversified at the same time
taking advantage of the position it holds. Also in cases of liquidity crisis where stocks
are sold at a distress, mutual funds have the advantage of the redemption option at the
NAVs.

Transparency and interactivity: -

Mutual Funds regularly provide investors with information on the value of their
investments. Mutual Funds also provide complete portfolio disclosure of the
investments made by various schemes and also the proportion invested in each asset
type. Mutual Funds clearly layout their investment strategy to the investor.

Liquidity:-

24
Closed ended funds have their units listed at the stock exchange, thus they can be
bought and sold at their market value. Over and above this the units can be directly
redeemed to the Mutual Fund as and when they announce the repurchase.

Choice: -
The large amount of Mutual Funds offers the investor a wide variety to choose frown
investor can pick up a scheme depending upon his risk / return profile.

Regulations:

All the mutual funds are registered with SEBI and they function within the
provisions of strict regulation designed to protect the interests of the investor.

3.3 TYPES OF MUTUAL FUND

25
There are a wide variety of Mutual Fund schemes that cater to investor's needs;
whatever is the age, financial position, risk tolerance and return expectation. Whether
as 'the foundation of your investment, program or as a supplement, Mutual Fund
schemes can help you met your financial goals.

A) By Structure

• Open – Ended Schemes:

These do not have a fixed maturity. You deal directly with the Mutual Fund for your
investments and redemption's. The key feature is liquidity. You can conveniently
buy and sell your units at Net Asset Value (NAV) related prices.

• Close – Ended Schemes:

Schemes that have a stipulated maturity period (ranging from 2 to 15 years) are
called close-ended schemes. You can invest directly in the schemes at the time of the
initial issue and thereafter you can buy or sell the units scheme on the stock
exchanges where they are listed. The market price at the stock exchange could vary
from the scheme's NAV on account of demand and supply situation, unit holders'
expectations and other market factors. One of the characteristics of the close-ended
schemes is that they are generally traded at a discount to NAV; but closer to
maturity, the discount narrows.

B) By Investment Objective

• Growth Schemes:

Aim to provide capital appreciation over the medium to long term. These schemes
normally invest a majority of their funds in equities and are willing to bear short-
term decline in value for possible future appreciation.

26
 Ideal For
• Investors in their prime-earning year.

• Investors seeking growth over the long-term.

• Income Schemes

Aim to provide regular and steady income to investors. These schemes

generally invest in fixed securities such as bonds, corporate debentures,
Government securities and money market instruments.

Ideal For

• Retired people regular and others with a need for capital

stability and regular income.

• Investors who need some income to supplement their

earning.

• Balanced Schemes:

Aim to provide both growth and income by periodically distributing i part of the
income and capital gains they earn. They invest in both shares and i
fixed income securities in the proportion indicated in their offer documents;. In a
rising stock market, the NAV of these schemes may not normally kef p pace, or fall
equally when the market falls.

Ideal For
• Investors looking for combination of income and moderate
growth.

27
 • Money Market or Liquid Schemes:

Aim to provide easy liquidity, preservation of capital and moderate it come. These
schemes generally invest in safer, short-term instruments such as treasury bills,

Certificates of deposits, commercial paper and interbank call money Returns on

these schemes may fluctuate, depending upon the interest rates prevailing in the
market.

Ideal For

• Corporate and individual investors as a means to park their surplus funds

for short periods or awaiting a more favorable investment alternative.

C) Other Schemes
Tax Saving Schemes:
These schemes offer tax rebates to the investor under Tax laws as prescribed
the Government offers tax incentives for investments in specified avenues. For
example, Equity Linked Saving Schemes (ELSS) and Pension Schemes.

The details of such tax saving schemes are provided in the relevant offer
documents.

Ideal For

Investors seeking tax rebates.

28
D) Special Schemes:

This category index schemes that attempt to replicate the portfolio of a

particular index such as the BSE Sensitive index. S&P NSE 50 index (Nifty)
or industry Ltd. (which invest in specific industries) or sartorial schemes
(which invest e elusively in segment such as 'A' Group shares or initial public
offerings). Index Fund Schemes are ideal for investors who are satisfied with a
return approximately equal to that of an index.

Sectorial fund schemes are ideal for investors who have already decided to
invest in a particular sector or segment.

29
 3.4 INVESTOTR PERCEPTION

Whatever message we communicate through advertisements, the first thing is

that is must enter the mind of the receiver so that he may be perused to buy the
product until and unless the massage is entered in the mind of receiver
He can not be in position to gain the knowledge about product or create or
change an attitude or image about product or producer. This part of communication
process is referred to as perception. There are prerequisites for a successful
advertising message first, an individual must be exposed to it and pay some attention
to it. Perception therefore is the Process by which an individual maintains contact
with his environment. An individual receives stimuli through various Senses and
interprets them, is known as perception. Thus it as two stage attention and
interpretation. There are two important factors that influence the perception stimulus
and individual factors. Perception is always referred to selectiveness. Only selective
stimuli are perceived
Perceptual skills are learned through experience and therefore, advertiser
must pay some attention to learning process. As soon as is perceived the perceiver
wants to learn about the product characteristics. If he satisfied, and gain some
advantages of using the product over the competitor’s product which he was using
earlier, he may purchase the product. Thus May relationships between stimulus and
response are learning. The success of learning process may be imagined from (1)
receptivity of learner’s mind and (2) the environment of learning. Repetitions of
passage are necessary. It helps in changing in favour of the product.
Perception is process by which an individual interprets various stimuli received
and forms a picture of the world.
The stimuli are received through the sensory organs namely eyes, ears, nose,
mouth and skin and sorted out by the brain and stored as information using his own
logic . In fact the reality of the world and everything that surrounds is merely the
perception of the individual. There is possibility therefore that different individual
perceive different ‘realities of a single event or object.

30
Definition:

“Perception is the process of selecting, organizing and interpreting or attaching

meaning to events happening in environment.’’
The above definition emphasizes on certain features of Perception
• Perception is a mental process, whereby an individual selects data or
information from the environment organizes it and then draws significance or
meaning from it.
• Perception is basically a cognitive or thinking process and an
individual’s activities, emotions, feelings etc.are based on his or her perceptions of
their surroundings or environment.
• Perception, being an intellectual and cognitive process will be
subjective in nature. That is, as a subjective process, different people may perceive
the environmental occurrence of an event, differently based on which aspects of the
situation is absorbed by them, how they organize this information and on how they
draw meaning and interpret it so as to obtain a meaningful understanding of the
situation . From this we can that subjectively ‘perceived reality’ will vary from
person to person in a given situation.

31
 Factors affecting perception

Various factors influence what and how we perceive. Our perceptions are
influenced by the ways our bodies are structured to receive and process stimuli from
the environment. Our perceptions also reflect our emotions, needs, expectations, and
learning
Receptors -
Each sensory system, such as vision, hearing, or touch, has its own specialized
body parts. These parts are called receptors, and they change energies from the
environment into nervous impulses. The human eye, for example, has two major
kinds of receptors in the retina (the light-sensitive part of the eye). These receptors are
called rods and cones.
The rods respond to the intensity of light, but not to different frequencies of
light (different colures). The cones do respond to different frequencies of light, and
are called colors receptors. The rods allow us to see in dim light, and the cones enable
us to see colors and sharp detail in bright light. Thus, the particular ways that
receptors are structured and function help determine the perceptual effects related to
them.

The brain –
Certain physical and functional features of the brain also determine some
aspects of perception. The part of the brain that serves vision has different kinds of
cells that respond only under certain conditions of stimulation. Some of these cells
respond only when a light goes off. Others respond when a light comes on, but they
stop responding if the light stays on. Such cells also are arranged in special ways in
the brain, and this fact is related to how we perceive.
For example, some cells are arranged in columns or in clusters. Such
arrangements are related to how we perceive edges and forms. Experiments suggest
that some cells in the brain allow us to perceive movement. Thus, the structure of the
brain is an important element in perception

32
Learning, emotion, and motivation.
Much evidence points to the conclusion that early experience, learning,
emotion, and motivation are important in defining what and how we perceive. Part of
this accumulating evidence comes from experiments that compare how people in
different cultures perceive things. The perception of such things as form, colour, pain,
and touch may differ from culture to culture, depending on habits and customs, and
training of children.
A simple example of how learning can affect perception is provided by
reading the phrases inside the two triangles in the illustration on the next page. Did
you fail to see the duplicate word in each phrase? Most people do, and some continue
to do so even with many repeated readings. In learning to perceive words and
sentences, we learn not to perceive each letter and word separately. Instead, we
become able to scan the overall pattern and "fill in" the remainder. A poor reader is
more likely than a good reader to see the duplicate word in each phrase.
Some illusions are related to learning and past experience. An illusion is not a
false perception, as many people believe, but one that is inconsistent with another
perception. Since perception does not literally reveal the environment, no sensory
system is closer to some absolute truth than any other. We tend to check visual
illusions against touch, but touch can involve illusory effects, too. Look at the two
triangular patches of grey containing black and white detail in the illustration on this
page. If you see the patches as being different shades of grey, you are experiencing an
illusion the patches are the same shade of grey. .
Emotions and motivation can have an important effect on perception.
Sometimes a severe emotional disturbance can prevent perception completely, as
when emotional shock causes individuals to lose their hearing temporarily. We are
more likely to perceive those aspects of our environment that are related to our
motives. For example, motivation can affect the perceived characteristics of objects.
To hungry people, food may appear larger or more colorful than usual

33
Types of perception:-
Perception has three levels of complexity:
(1) Detection
(2) Recognition
(3) Discrimination.

Detection refers to whether people can sense that they are being stimulated by
some form of energy. For example, a light may be so dim they can barely etect its
presence. Recognition means being able to identify as well as detect a particular
pattern of stimulation
Discrimination means being able to perceive one pattern of stimulation as different
from another. For example, a person may hear slight differences between
two similar musical tones. .
The field of study that deals with levels of perception is called psychophysics.
Experimental psychologists investigate the relationships between the physical
properties of stimulus patterns and the perceived effects of the stimuli. For example,
they may study the relationship between sound frequency and the perceived pitch of
sound.

34
 CHAPTER - IV

Data Analysis & Interpretation

4.1 Data Analysis & Interpretation.
4.2 Finding & conclusion.
4.3 Recommendation.

35
 4.1 Data Analysis & Interpretation

Q 1) Through which channel do you approach AMC?

For Existing Investors

Particular Respondent &

percentage
Direct 37
Agent 45
Bank 18
Total 100

No. of Person

18%
37%
Direct
Agent
Bank

45%

INTERPREATATION: 45% investors approach the AMC through agent, 37%

through direct and 18% investor through bank

36
 For New Investors

Particular Respondent Percentage

Direct 16 32
Agent 23 46
Bank 11 22
Total 50 100

INTERPREATATION: 46% investors approach the AMC through agent, 32%

through direct and 22% investors through bank

37
 Q 2) Which AMC do you prefer?

For Existing Investors

Company
Respondent &
percentage
Reliance Mutual
68
Fund
HDFC Mutual
Fund 11
ICICI Mutual
7
Fund
SBI Mutual Fund 14
Total 100

No.

Reliance Mutual
Fund
14%
7% HDFC Mutual Fund

11% ICICI Mutual Fund

68%
SBI Mutual Fund

INTERPREATATION: 68% investor prefer the AMC of Reliance Mutual Fund,

14% SBI mutual Fund 11% HDFC Mutual Fund and 7% Investors prefer ICICI
Mutual Fund

38
 For New Investors

Company Respondent Percentage

Reliance 19 38
HDFC 10 20
ICICI 8 16
SBI 13 26
Total 50 100

INTERPREATATION: 38% investors prefer the AMC of Reliance Mutual Fund,

26% SBI Mutual fund 20% HDFC Mutual Fund and 16% investors prefer ICICI

Q 3) Do you prefer Reliance Mutual fund?

39
 Yes /No

FOR Existing Investor

Particular Respondent &

Percentage
Yes 82
No 18
Total 100

INTERPREATATION: 82% investors prefer Reliance Mutual Fund & 18% investor
not prefer

For New Investors

40
 Particular Respondent Percentage

Yes 30 60

No 20 40

Total 50 100

INTERPREATATION: 60% investor prefer Reliance Mutual Fund & 40% investor
not prefer

41
Open Ended Question:-

Q 3) Do you prefer Reliance Mutual fund?

Yes / No
• If yes why?
• The following given some parameters behind prefers for RMF of
existing & new Investors
• Reputed & growing company
• Past performance of company
• Performance of schemes
• Availability of fund
• Better return of fund
• Managing of fund
• Services & schemes of company
• Growth & stability of fund

42
• If No why?
• Reason behind not prefer of RMF

• Existing Investors
• providing improper information to Investment of particular fund
• facing problem regarding switch &redemption of fund
• Irregular providing dividend
• Not getting of knowledge various schemes of RMF
• Unsatisfied services
• Not interact with Investor

• New Investors
• Not aware about RMF schemes
• Unavailability of fund
• Past poor performance of fund
• Not beneficial fund for investment

43
Q 4) For which scheme of reliance mutual fund have you
invested?

FOR Existing Investor

Schemes Respondent
Growth Fund 24
Regular Saving Fund 14
Natural Resource Fund 18
Vision Fund 16
Diversified fund 13
Tax Saver Fund 7
Reliance Long term 8
Equity Fund
Total 100

INTERPREATATION : 24% investor invest in growth fund, 14% in regular

saving fund, 18% in natural resource fund, 16%in vision fund, 13% in diversified
fund, 8% in Reliance long term equity fund &7% investor invest in tax saver

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 Q 5) Do you think Reliance mutual fund gives better
return?

For Existing Investors

Particular Respondent
& percentage

Yes 79
No 21
Total 100

INTERPREATATION. 79% investors think they are getting better return &
21% Investors re not satisfied about return

45
Q 6) How you rank the reliance Mutual fund in respect of
• performance
• service
• returns
• Information provided

46
 Performance

For Existing Investors

Particular Respondent&
percentage
Best 27
Better 34
Good 23
Average 16
Total 100

INTERPREATATION: 34% investor gives the rank better in respect of

performance, 27% gives best, 23% gives good, and 16% investor gives the Average
rank for performance

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 Service

For Existing Investors

Particular Respondent &

percentage

Best 21
Better 37
Good 29
Average 13
Total 100

INTERPRETATION: 37% INVESTOR gives the rank better in respect of service ,

29% gives good ,21% gives best &13% investor gives the Average rank for service

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 Returns

For Existing Investors

Particular Respondent
& percentage

Best 38
Better 29
Good 24
Average 9
Total 100

INTEPRETATION: 38% investor gives the rank best in respect of returns

,29% gives better 24% gives good and 9% investor gives the Average rank for return

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Information Provided

For Existing investors

Particular Respondent &

percentage
Best 36
Better 13
Good 44
Average 7
Total 100

INTERPRETATION: 44% investor gives the rank good in respect of information

provided 36% gives best ,13% gives better & 7% investor gives the Average rank
For Information provided

50
Q7) Do you have any suggestion for RMF

• RMF should Give more information about investment plan

• Provide required information about redemption &switch of particular
fund
• Tie-up with broking firm to increment flexibility of product
• Maintain more contact with existing Investors
• RMF should make available the last data of payback given to investor
• Give proper guidelines for investment of fund which is beneficial for
investment
• Give information of performance for particular fund
• RMF need to give more advertisement of new schemes

51
 4.2 Finding and conclusion

Existing investors

• investor approach AMC through agent

• As Compare to other AMC investors prefers to Reliance mutual fund
• Most of the investor invest in growth fund
• There is finding that the investor of RMF were satisfied about
investment returns.
• The investor were not easily ready to invest in new schemes of fund

New investors

• Investor give the priority to approach AMC through agent

• Investor most prefer to Reliance mutual fund
• Some investor not invest in RMF because they not aware about various
schemes of RMF

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 4.3 RECOMMENDATION

• The company needs to give the proper guideline about schemes which
will be beneficial to the Investors for Investment decision

• The RMF needs to provide more information to investors about new

schemes

• Give more advertisement & create awareness of fund

• RMF will be give more focus on new investors & target to them

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 CHAPTER – V

ANNEXURE
5.1 Glossary
5.2 Reference
5.3 Questionnaire

54
 5.1 Glossary

AMC- ASSEST MANEGEMENT COMPANY

55
 5.2 Reference

1 .Books-

2 Prospects
.
3 .WEBSITES- www.reliancemutual.com

56
 5.3 Questionnaire for investor

Name: -------------------------------------------------------------

Mobile No: -------------------------------------------------------

Occupation: -----------------------------------------------------

Q. 1) Do you know about MUTUAL FUND?

Yes / No

Q 2) Do you have any investment in Mutual fund?

Yes / No

Q 3) through which channel do you approach the AMC?

a) Direct b) Banks

c) IFA/ Agent d) others (specify)

Q 4) which AMC do you prefer?

a) Reliance mutual fund b) HDFC mutual fund

c) ICICI mutual fund d) SBI mutual fund

d) Others

Q 5) Do you prefer Reliance mutual fund?

Yes / No

If Yes Why?

-------------------------------------------------------------

If No why?

------------------------------------------------------------

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 Q 6) IN Which scheme of RMF have you Invested?

------------------------------------------------------------

Q 7) Do you think Reliance mutual fund gives better return?

Yes / No

Q 8) How you rank the RMF in respect of

(1- Best , 2-Better, 3- Good, 4- Average)

Performance

Service

Return

Information provided

Q 9) Do you have any suggestions for Reliance mutual fund ?

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