Beruflich Dokumente
Kultur Dokumente
23
ENTREPRENEURIAL MANAGEMENT
SPRING 2009
UNIQUE NUMBERS: 04470 AND 04475
Instructor: Dr. Melissa Graebner Meeting time: Mon Wed 12:30 – 1:45
Mon Wed 2:00 – 3:15
This course is intended for anyone interested in starting a business, working for an
entrepreneurial company, or working with entrepreneurial firms as an investor or advisor. The
course is designed as a broad overview of entrepreneurial activities and issues, including
identifying a winning business opportunity, gathering funding for and launching a business,
growing the organization and harvesting the rewards. The class also invites you to consider
how your entrepreneurial initiative can make a difference to society.
Case discussions
Guest speakers
Topical readings
Documentaries
In-class role-plays and exercises
Individual and team integrative assignments
Team tactical projects
Case examples incorporate variety on many dimensions, including product vs. service business
models; local vs. national or international markets; bootstrapping vs. external funding; and
new ventures vs. takeover of ongoing concerns.
The Texas MBA program is designed to develop influential business leaders. The MBA Program
has identified four fundamental and broad pillars of leadership: knowledge and understanding,
communication and collaboration, responsibility and integrity, and a worldview of business and
society.
In this course, you will enhance your knowledge and understanding of issues related to
founding, growing, and harvesting a firm, preparing you to take a leadership role in an
entrepreneurial venture. Course activities such as class discussions and team projects will
sharpen communication and collaboration skills. Cases and documentaries will encourage
thoughtful consideration of ethical challenges. Finally, discussions of founders’ underlying
values as well as an introduction to social entrepreneurship will contribute to the development
of a worldview of business and society.
READINGS
100%
The distribution of grades has historically been roughly as follows: 45% A/A- ; 40%
B+/B/B- ; remaining 5% C+ or below.
Class participation includes your comments in case discussions, interactions with guest
speakers during question-and-answer periods, and participation in class exercises. You
Purpose
Reveal lessons from case examples through active discussion and debate
Develop skills in effectively persuading others
Leverage backgrounds and insights of all students to enrich class experience
Evaluation Criteria
Shows evidence of thorough preparation for exercises, cases, discussions
Able to respond adequately when “cold-called.” All students should be
prepared to answer any assigned study questions for each class session.
Comments are constructive and conducive to a positive class environment
(e.g., did not interrupt others or repeat points already made)
Comments add value to discussions (e.g., integrate material, provide
relevant examples, present devil’s advocate arguments, give constructive
feedback).
Note that class participation is not evaluated on whether comments are
“right,” but whether they reflect preparation. Thoughtful “wrong” answers
can raise important issues and are often valuable for class discussions.
Additional Information
A seating chart will be used to facilitate tracking of class participation
Students who have language difficulties or other barriers to participation are
encouraged to discuss these with the instructor early in the semester
Attendance is a key component of class participation. In order to
accommodate interview schedules and other personal circumstances,
students are allowed TWO absences throughout the semester for any
reason, with no make-up required. However, you are responsible for the
material covered in all sessions. If you must miss a class session, it is your
responsibility to obtain materials, notes, and announcements from your
classmates. Missing more than two class sessions is strongly
discouraged. If you must miss a third class meeting, you may
contact the instructor to discuss a make-up assignment. Four or
more absences may result in a lowering of your course grade.
Integrative Assignments are written essays that will require you to synthesize course
material. You will complete TWO individual assignments (25% combined) and ONE
team assignment (10%). For the individual assignments, you will choose two out of
four assignment options. Each assignment option has a specific due date, as indicated
on the course schedule. Additional information regarding assignment topics and
requirements will be provided in class.
Purpose
Provide opportunities to creatively synthesize course material
Promote analogical learning through comparison of multiple case examples
Connect course material to personal and team experiences
Evaluation Criteria
Purpose
Provide experience with the tactical, hands-on challenges of
entrepreneurship
Learn about a variety of tactical issues through the presentations of
classmates
Evaluation Criteria
Topic reflects a challenging tactical problem faced by an entrepreneur
Team utilized entrepreneurial management skills in addressing this problem.
This includes being resourceful and enterprising.
Team provides value to classmates by contributing insightful, well-organized
and relevant information.
Team is responsive to feedback. You will present an interim report halfway
through the semester and will receive feedback from your classmates at
that time. Your responsiveness to this feedback will be a factor in your
project grade.
Written report and presentations are of professional quality. This includes
clear organization, effective writing, and adherence to time and page limits.
Additional information on evaluation criteria will be provided in class.
Your individual grade on the team project will be calculated based on your team grade,
weighted by an evaluation from your peers. The team evaluations will be
confidential (seen only by the instructor). You will assess each team member
(including yourself) based on the following criteria:
POLICIES
4. Name cards. Students are expected to display name cards in every class.
5. NO Laptops. Laptops should be turned off and put away during class. Any
exceptions will be announced prior to class.
6. Late policy: There is a 10% per day penalty for late assignments. Anything
delivered after the start of class is considered late. If some probable event may
delay the timely submission of your assignments, plan now to turn them in early.
7. Grievance procedure: If you feel you have been graded unfairly in this course, you
may use the following procedure to voice your complaint:
Within TEN (10) DAYS of receiving the grade, give me a written appeal.
After ten days, I will assume that you agree with my assessment and consider
the grade final. To file an appeal, prepare a written statement detailing why
you think the grade is unfair. Be sure to document your reasons by referring to
inconsistency in grading standards, incorrect point calculations, etc. Submit the
written statement together with the graded material (if appropriate). I will
consider your complaint and make a decision. If you are not satisfied with my
decision, you may use University grievance procedures as your “appeal.”
Please note that I will document fully my rationale for all grades.
By teaching this course, I have agreed to observe all of the faculty responsibilities
described in that document. By enrolling in this class, you have agreed to observe all of
the student responsibilities described in that document. If the application of that Policy
Statement to this class and its assignments is unclear in any way, it is your
responsibility to ask me for clarification.
Students who violate University rules on scholastic dishonesty are subject to disciplinary
penalties, including the possibility of failure in the course and/or dismissal from the
University. Since dishonesty harms the individual, all students, and the integrity of the
University, policies on scholastic dishonesty will be strictly enforced. You should refer
to the Student Judicial Services website at http://deanofstudents.utexas.edu/sjs/ or the
General Information Catalog to access the official University policies and procedures on
scholastic dishonesty as well as further elaboration on what constitutes scholastic
dishonesty.
10. All known student disabilities and religious holidays will be accommodated.
The University of Texas at Austin provides upon request appropriate academic
accommodations for qualified students with disabilities. For more information, contact
the Office of the Dean of Students at 471-6259, 471-4641 TTY. If you have a condition
(e.g., learning disability, chronic medical condition, etc.) or holiday that needs
accommodation, please see me early in the term so that we can take appropriate steps.
PART I: INTRODUCTION
1 WEDNESDAY COURSE OVERVIEW
JANUARY 21
2 MONDAY WHO ARE ENTREPRENEURS C: A NOTE ON PRE-MONEY B: STUDENT
JANUARY 26 AND WHAT IS AND POST-MONEY PROFILE (FILL
ENTREPRENEURSHIP? VALUATION (A) AND OUT, ADD
VIDEO: LEMONADE STORIES (B) PHOTO, AND
C: OPPORTUNITY PRINT)
INTRO TO PRE- AND POST- RECOGNITION AS
MONEY VALUATION PATTERN RECOGNITION RESUME
MONDAY
MARCH 16 SPRING BREAK
WEDNESDAY
MARCH 18
PART V: LAUNCH AND GROWTH
B: RADIALPOINT*
C: COURSE READER
B: BLACKBOARD
H: CLASS HANDOUT
*: BE PREPARED TO DISCUSS QUESTIONS AT END OF SYLLABUS
ONLINE SOCRATES
1. Evaluate the Online Socrates business idea and plan based on the people-
opportunity-deal-context framework.
2. The business plan suggests that Online Socrates needs to raise $335K in order
to reach “self-sustained growth.” How realistic is this estimate? How much
money do you think Online Socrates should raise, and why?
PROFITLOGIC
1. Assess the opportunity that ProfitLogic is pursuing and its success to date.
3. Compare the cash flow characteristics of each business model. Which has
superior economics on a per customer basis? Which has superior economics on
a total cash flow basis?
4. Assume ProfitLogic could grow the customer base for each business model at an
(a) 2X baseline growth rate or, (b) 0.5X baseline growth rate. What are the
implications on the attractiveness of each business model and on the cash flow
generated by ProfitLogic in each scenario?
5. What other factors need to be taken into consideration as Friend decides which
business model to pursue?
USHIP
1. How has the term sheet changed from the original version (Exhibit A) to Hill
Country Ventures’ final offer (Exhibit B)?
2. Assess the final offer from the VCs. What should uShip’s founders do?
1. Who are angel investors? Why are they investing in start-ups? Why would an
entrepreneur seek financing from an angel?
3. Assume that in five years RBS is liquidated for $3 million. If the deal proposed
in the term sheet is accepted, who will receive the $3 million? If RBS is
liquidated for $10 million or $30 million in five years, who will receive the
money? HINTS: Assume Series A has preference over Series B; See BlackBoard
for an Excel template for your analysis.
4. What proposed terms do you find most troubling and why? What would you try
to renegotiate, and what might you be willing to give up to get what you want?
FOREIGN CINEMA
1. How can Michael Hecht raise the funding he needs? Propose a plan that
specifies the exact amounts you will raise by various means.
2. Would you be willing to invest in this venture? Why/why not? How much would
you be willing to invest, and what would you expect to get in return?
3. What are the pros and cons of doing a start-up in a traditional industry such as
restaurants or retail?
TBD
1. Evaluate the founders’ decisions regarding the split of equity and compensation
levels. As a potential venture investor in the company, would these decisions
concern you?
2. Evaluate the size and composition of the founding team. What is the difference
between being a “founder” and an early employee?
3. Evaluate Paige Miller as an addition to the team, and assess her compensation
demands. Would you hire her on the terms she seeks?
4. Assess the company’s progress on each of the specific issues discussed in the
last section of the case: the hiring process; a compensation policy; the
company’s culture. Specifically, in each of these areas, what should the
company do?
2. Consider Above Board Manufacturing, the company that Jeff Turk purchased.
Where might value be created in this type of business?
3. What would the first day be like for the entrepreneur taking over this business?
5. What kind of background does an entrepreneur need to pursue the search fund
model?
2. Who is the technical buyer? The economic buyer? The user buyer? The coach?
3. Why hasn’t this deal closed yet? What should Tom do now? Can he still save
this deal?
4. When he arrives in Europe, Tom will head into a meeting with Martin, the
Radialpoint sales director who has been “on the ground” with this potential
customer for several months. Put yourself in Tom’s position. What topics and
questions do you want to discuss with Martin?
BIGFOOT
TBD
MELINDA GARVEY
TBD
KATE SPADE
1. Evaluate Kate Spade’s progress to date. How has the team done in identifying
and pursuing an opportunity?
2. What are the key factors for success as the company moves forward?
4. What will it take for Kate Spade to achieve its stated goal of $100 million in
revenues?
5. Of the options listed at the end of the case, what are the merits of each (A, B,
C, and D)?
MONDAVI
1. Do you agree with the Mondavi family’s decision to list public shares? What are
your major concerns about how this would impact the business? What are the
major benefits?
2. As Robert Mondavi considers the current problems with the company’s stock
price, how would you recommend he respond to the market’s assessment of the
company?
4. What types of investors are most likely to be interested in Mondavi? How would
you best target those investors?
5. What are the greatest communication issues faced by Mondavi? Are they
impacted by Mondavi’s industry, corporate structure or size?
FREEMARKETS
1. Read the prospectus summary and the description of the business in the
Management Discussion and Analysis section. What do you like about the
business? What worries you about their business model?
2. Read the Risk Factors section of the prospectus. What risks most worry you?
Why is this section here? Why is it so long if this is such a “hot” company?
3. Skim the financials for FreeMarkets. What is interesting and/or important here?
4. What roles do each of the following parties play in the IPO process: Company
management, company auditors, company legal counsel, underwriters,
underwriters’ legal counsel, the printer? What is the role of the SEC?
5. Why do you think the SEC makes the company have a “quiet period” and
essentially not talk or write about itself?
6. Assume FreeMarkets was offering a single share of stock in this IPO and after
negotiating with its underwriters, they agree on an offering price of $10. The
very first trade of the stock on the exchange occurs at $20. Who gets what?
STEPHEN SHANG
1. Why has Stephen Shang been associated with so many companies that have
failed?