Memo

To: RGV Inc

From: Jonathan Hargrove
CC:

Date: 4/16/2018
Re: Revenue Assessment

Thank you for the opportunity to assess your sales data to provide recommendations for

increasing your sales. The analysis and recommendations below are based on the data you

provided, which covers a period from May 2004 through June 2006. The analysis below is

based on this data alone. Therefore, our recommendations should be tempered by your

knowledge of business realities and your market. Please let us know if we can answer any

questions concerning the analysis or the recommendations provided.

ANALYSIS 1 Sales Person, Quantity of Products Sold

Analysis: I wanted to look at who was selling the most and the least amount of a certain product.

In this chart, I am analyzing who sold the most and least Alice Mutton. According to the data,

Peacock sold the most product with 282 mutton products sold with only 10 sales. Dodsworth

sold the least with only 16 products sold and only 1 sale.

Graphic

1
 Product Values
Alice Mutton Alice Mutton
Last Name Count of Last Name Sum of Quantity
300
Buchanan 3 142
Callahan 4 76 250
Davolio 2 110 200
Dodsworth 1 16
150
Fuller 7 178
100
King 5 74
Leverling 5 100 50
Peacock 10 282 0
Buchanan Callahan Davolio Dodsworth Fuller King Leverling Peacock

Count of Last Name

Recommendation: Based on this analysis, I would recommend that there be a minimum

number of sales per count. Based on the numbers, I would say that each time a salesperson

attempts to sell Alice Mutton, they are required to sell at least 12 products per sales attempt.

ANALYSIS 2

Analysis: I wanted to analyze the average amount of money each salesperson made.

Buchanan $12.64
Callahan $20.09
Davolio $26.67
Dodsworth $23.08
Fuller $31.78
King $25.93
Leverling $22.96
Peacock $29.75
Suyama $35.97

Recommendation: Even though certain salespersons do not sell as much as others, they are making

more money off each sale. My recommendation based off this chart tells me that there needs to be more

sales training needed for those who cannot meet a certain price range.

 Page 2
ANALYSIS 3 Salesperson and total dollar amount of sales.

Analysis: The analysis of the data shown tells me how much money each salesperson has made.

Again, being as there is so much information, I have limited the amount of data used. If I was

doing this for an organization, I would have added the dates of when the products were sold to

get a more accurate chart of how much was sold and when.

Graphic:

Last Name Sum of Unit Purchase Price

Buchanan 2747.43
Callahan 6239.25 Sum of Unit Purchase Price by Last Name
Davolio 8732.44 15000
Dodsworth 3380.2 10000
5000
Fuller 6913.41 0
King 4717.51
Leverling 8748.42
Peacock 11187.29
Suyama 3834.96

Recommendation: My recommendations for this would be to set a minimum limit on how much needs

to be sold per month. This way the salespersons will be more motivated to reach that goal every month.

I would also add in a little bonus for whoever sold the most during a quarter.

SELF ASSESSMENT

From completing the Excel project, I learned that data analysis is a very hard and complicated

process that takes a lot of time and patience and practice to be able to create useable

 Page 3
information. I have new found appreciation for data analysis and the process it takes to be able

to effectively use the data to make decisions for the betterment of an organization. (Fung,

2010). I would say that after doing this project, I need more practice when it comes to using

the different tables and charts and data analysis features. “Statistical Thinking is hard” (Fung

2010 pg. 155). When it comes to statistical thinking, there are 5 things to keep in mind.

1. The discontent of being average: Always ask about variability.

2. The virtue of being wrong: Pick useful over true.

3. The dilemma of being together: Compare like with like.

4. The sway of being asymmetric: Heed the give-and -take of two errors.

5. The power of being impossible: Don’t believe what is too rare to be true. (Fung, 2010).

 Page 4
 References

Fung, K. (2010). Numbers rule your world: the hidden influence of probability and statistics

on everything you do. New York: McGraw-Hill.

 Page 5