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Vision & Mission

Videocon¶s mission: a reflection of continuity and change
Videocon¶s mission expression has been crafted to envelope both extant and emerging
realities:
³To delight and deliver beyond expectation through ingenious strategy, intrepid
entrepreneurship, improved technology, innovative products, insightful marketing and inspired
thinking about the future.´

A breakdown of the statement above reveals a µmeans and end¶ approach, where the end is
articulated at the beginning with the means linked to it.

³To delight and deliver beyond expectation«´: the end

This segment not only underlines the importance of the ultimate goal - customer satisfaction
(µdelight¶) and ultimate target - the customer, but also of intermediate processes and
principals, which have contributed to building a robust, dependable Videocon value chain
(µdeliver¶). As a result of its focus on developing loyal customers and reliable associates,
Videocon is able to exceed expectations.
³«through ingenious strategy«´: the means
In the cutthroat world of today, it is only by taking recourse to advance planning and strategy
that a business can hope to survive. Although textbook strategy has its uses, reproducing it in
verbatim for the real world would be foolish because of the absence of textbook conditions.
Thus, there is a need for a bounded rationality, a spontaneity and improvisation that is flexible
enough for scenarios both imaginable and unimaginable. Videocon¶s ingenious manoeuvres
are actually flexi-strategy that abstracts from shifting ground conditions and decides game-
plans, or sometimes changes the rules of the game.
³«intrepid entrepreneurship«´: the means
An enterprise with the odds stacked against it makes great business sense. This is because
higher the obstacles, lower the number of players likely to be active in that field - thus,
fetching extraordinary returns. The only requirement is a bold and confident attitude willing to
brave the odds. Videocon¶s foray into oil and gas is a bold and intrepid endeavour that arises
 from immense faith on the surefooted competence of the company¶s in-house managerial
talent.
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³«improved technology«´: the means
Technology is no more a premium input; it has become the bare minimum in recent years.
Rapid advances have only fuelled this phenomenon. Videocon is extremely vigilant in
shunting out dated technology and replacing it with the best-in-class offers of the times.
³«innovative products«´: the means
Product development, innovation and customisation are the tools Videocon uses to stay
ahead of the competition. This is because a continuous stream of innovative products excites
the market and enhances brand recall. A strategy that Videocon banks on a lot, especially on
the domestic front.

³«insightful marketing«´: the means

The market share battle scene has long shifted from technology and processes to the psyche
of the customer. This means that those with deeper insights into the elusive mind of the buyer
are likely to dominate. Videocon is reinforcing marketing strengths to read better the pulse of
the market and help create products that map perfectly into customer preferences.
³«inspired thinking about the future.´: the means
The future is unpredictable, but not doing anything about it is fraught with grave risk.
Videocon extrapolates future trends on the basis of current changes in technology and
preferences as well as sheer gut feel. Fine-tuned business instincts are worth their weight in
gold, lots of it. The company has perfected its practice almost into an art form with some
calculated gambles like oil and gas proving to be absolute money-spinners.
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^hy Videocon
Videocon has an environment which is-

ñ Driven by Performance
ñ Strong Value base
ñ Empowered
ñ Inclusive
ñ Diversified Talent base
ñ Fun-filled

Ñreativity and autonomy:

An individual's creativity is the basis for value creation. Videocon respects diversity and autonomy, allowing each of its
employees to exercise their creativity to the full.

ºmphasis on competence:
Competence is the basis for performance. Videocon sees competence as the most important factor in its personnel decisions.

º ual opportunities:
Equal opportunities build trust among people. Videocon ensures equal opportunities regardless of gender, race, age, religion,
or nationality.

Long-term perspective:
Maintaining a long-term perspective is the foundation for Videocon's HR policies. VIDEOCON's HR programs are designed with
a long-term perspective and implemented with dedication and persistence.

Training:
Videocon offers diverse training programs to its employees according to position to encourage learning and development. ^e
do this by equipping them with the professional capabilities and enabling them to apply the latest technologies at work.

Rewards:
Videocon offers its employees a competitive, unique rewards system which motivates employees to perform better by helping
them to enhance their quality of life.
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Research & Development

The company gives utmost importance to the R & D activities, which are carried out, at in-
house R & D center. The company carries on new innovations in product development, cost
reduction, quality improvement, process implementations, process controls.

1) £pecific areas in which R & D is carried out by the company

During the year, the company has carried out Research and Development in the
following areas.

1. Home theaters - High-end models and HTIB M odels.

2. Larger Screen Television i.e. 32 inch and 38inch.
3. True Flat Televisions.
4. Plasma Televisions.
5. Cosmetic design and new out look to the TVs.
6. Manufacturing of components for CTV, Refrigerators and Air conditioners.
7. Efforts to reduce power consumption of all its final products.

2) Benefits derived as a result of the above R& D.

The company has derived the following benefits as a result of the Research and
Development:

1. Development of new design in product and launch of various new models.

 2. Able to compete with the foreign players in the Indian Markets by cost reductions and
offering innovation features and to maintain market leadership in Television under
Videocon umbrella.
3. Increase in Productivity.
4. Reduction in power consumption of some of the products.

3) Guture Plans of action

In the coming days company is aiming to achieve development in the following areas
through Research & Development:

1. Manufacturing of components for consumer Electronics Products.

2. Multimedia TV.
3. Plasma Televisions.
4. Launching of New Brands & Sub-brands under Videocon umbrella.
5. Composite Home Entertainment system with internet adaptability.
6. To work on better features, better quality & improved reliability with reduced/low prices.

Your company always attempts to use the latest and advanced technology in production
process. Keeping pace with the technological developments, the company keeps on adding
sophisticated equipments with focus on automation to minimize manual intervention in the
manufacturing process thereby ensuring quality of the final products.
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