HISTORY

The Lamoiyan Corporation did not start as a toothpaste manufacturer, rather as a

supplier of aluminum collapsible toothpaste tubes to toothpaste manufacturers. In 1970s, Dr.
Cecilio Pedro‟s Aluminum Containers, Inc. enjoyed profit growth due to the increasing demand
from the country‟s leading toothpaste manufacturers, Colgate Palmolive and Philippine
Refining Company (PRC) now Unilever. However, in 1985, these companies began using
laminated tubes and left Dr. Pedro‟s Aluminum Containers, Inc. but instead of closing his
factory, throwing into waste the entire leftover toothpaste container and having 200 people
employed in his company go unemployed, he decided to make his own toothpaste and place it
in his aluminum containers. Two years later, he reopened his factory as Lamoiyan Corporation,
the first Filipino company to penetrate the toothpaste industry. With only less than 20
employees the company produces world-class toothpaste brands‟ Hapee and Kutitap.

The toothpaste brand of Lamoiyan Corporation which is Hapee toothpaste, sponsors

the 1988 Philippine Olympic Delagation. The company is recognized as the official toothpaste of
the Olympics to Seoul, South Korea. Lamoiyan Corporation gains respect of consumers to
garner several awards such as Most Outstanding Toothpaste Manufacturer (1990, 1993, 1995,
1996, 1997, and 2002), TOYM for Business Leadership(1991), Company of the Year by Agora
Awards (1992), Apolinario Mabini Award for Employer of the Year (1993), and Most
Outstanding Program for Equal Employment (1993). In 2004 the company decides to expand its
business to neighboring countries such as China, Vietnam, and Indonesia and they exports there
products in 2012 to the Middle East, Papua New Guinea, Russia, and Hong Kong.