Beruflich Dokumente
Kultur Dokumente
2) I think, the rising demand for dietetic food may create a market for
restaurants serving dietetic meals tailored to individual needs.
Research Objectives
GENERAL TOPIC:
To determine if there is a viable market for healthy food to order
via the Internet.
SPECIFIC OBJECTIVES:
1) To establish general perception of healthy food in Ireland.
2) To identify the reasons for which the Irish consumers would choose
restaurants serving healthy food.
3) To identify groups of people who might be customers of restaurants
serving healthy food.
4) To assess how regular and loyal potentiaal groups of customers
might be.
5) To assess if affluence affects consumers’ decisions about the type
of food they buy.
Litarature Review