Beruflich Dokumente
Kultur Dokumente
ON
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DECLARATION
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CERTIFICATE
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ACKNOWLEDGEMENT
Ruchi Kumari
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Table of Content
1) INTRODUCTION
1.2) History/Background 10
2) METHEDOLOGY
2.1) Objective 48
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2.4) Methodology 55
2.5) Limitations 57
3) CONCEPTUAL DISCUSSION
3.1) VISI 58
3.2) RACK 62
4) DATA ANALYSIS 63
5) FINDINGS 71
LIST OF REFERENCES 88
ANNEXURE 89
CHAPTER-1 INTRODUCTION
Beverage Industry
← Types of beverage
← 1.1 Water
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← 1.4 Soft drinks
← 1.6 Other
Water
resource from which much bottled water comes, is generally imbued with
nations, refers to water piped to homes through a tap. All of these forms of
Alcoholic Beverages
compounds. Alcoholic beverages, such as wine, beer, and liquor have been
Non-Alcohol Beverages
Non-alcoholic beverages are drinks that would normally contain alcohol, such
as beer and wine but are made with less than .5 percent alcohol by volume.
The category includes drinks that have undergone an alcohol removal process
← Non-alcoholic variants:
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← Low alcohol beer
← Non-alcoholic wine
← Sparkling cider
Soft Drinks
The name "soft drink" specifies a lack of alcohol by way of contrast to the
term "hard drink" and the term "drink", the latter of which is nominally neutral
sparkling water, iced tea, lemonade, squash, and fruit punch are among the
most common types of soft drinks, while hot chocolate, hot tea, coffee, milk,
tap water, alcohol, and milkshakes do not fall into this classification. Many
Hot Beverages
Types of Hot-Beverages:
1. Coffee-based beverages
2. Hot chocolate
3. Hot cider
4. Glühwein
5. Tea-based beverages
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5.4 Tea
6. Herbal teas
Some substances may either be called food or drink, and accordingly be eaten
← 1. Soup
← 2. Yogurt
1.2) HISTORY
2008 Milestones
Safe Water Network programs to provide access to safe water and sanitation in
developing countries
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PepsiCo Announces Initiatives With the Earth Institute and H2O Africa to
Headquarters
Campaign
PepsiCo Honored with 2008 Energy Star Partner of the Year Award
Quaker Plant in Cedar Rapids Closes and Reopens Facility Due to Flooding to
Protect Employees
Protein Nutrition
PepsiCo International's China Foods Wins "China's Top Leaders 2008" Award
Gas Emissions
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PepsiCo Commits to Reducing Acryalmide Levels in Potato Chip Products
2007 Milestones
Tropicana
Tropicana launches Tropicana Healthy Heart with Omega-3s, the first national
Ruffles unveils new packaging to reflect its switch to 100% pure sunflower oil
Steve Reinemund
beverage
Quaker Oats debuts new Quaker Life Chocolate Oat Crunch Cereal
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Tropicana launches Tropicana Fruit Squeeze, a 20-calorie drink with real
Lay's launches 'Share the Joy' program to help the Make a Wish Foundation
raise funds
Oh Boy! Oberto brand debuts 100-calorie Jerky Bites in Original Beef and
Limon.
Propel unveils new 'Fit Has a Feeling' campaign and New Powder Packets for
On-The-Go
New Quaker Mini Delights launches offering great taste and portion control in
PepsiCo launches Smart Spot Dance! Initiative with celebrities Mario Lopez
and LaChanze to help African American and Hispanic families lead healthier,
Walkers is the first major food brand in the world to display a carbon footprint
PCNA and Frito-Lay launch "Shrek the Third" National Summer Promotion
Diet Pepsi Launches New Look, New Ad Campaign and New Attitude – Diet
Pepsi, Diet Pepsi and Mountain Dew topped the 2007 Brand Keys Customer
sustainability
Cold Stone Creamery and Mountain Dew Join Forces to Introduce Dew Iced
Tostitos introduce Flour Tortilla Chips and two new Dairy Dips Nationwide
Women'
life-threatening diseases
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Dunkin' Donuts launches SoBe Energy Coolatta
Pepsi wins Webby Award for its execution of the "Best Sports Website"
PepsiCo and Pepsi Americas, Inc jointly acquire Sandora, a Leading Juice
Company in Ukraine
PepsiCo earns spot in Black Enterprise Magazine's '40 Best Companies for
Diversity'
Doritos 'Crash the Super Bowl' program Wins International Advertising Award
2006 Milestones
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PepsiCo Foodservice Partners With Cracker Barrel to Serve Up Fritos-
Pepsi Celebrates 20th Consecutive Super Bowl With New Diet Pepsi
Campaign
Cheetos kicks off the biggest marketing campaign in its history with
consumers to help Chester Cheetah recover the stolen recipe for Cheetos
In selected cities cross the United States, Pepsi distributes more than three
million free cans of newly reformulated Diet Mountain Dew, marking the
Frito-Lay announces the launch of a new line of snack chips called Lay's
Sam's Club teams with Aquafina to "Return the Warmth" to local communities
collect the most Aquafina bottles and deposit them at designated collection
Grammy award winning artist Mariah Carey writes and records original
ringtones for the Pepsi Cool Tones & Motorola Phones promotion.
Frito-Lay cuts saturated fat in Lay's, Ruffles by more than 50% with move to
Pepsi unveils new Dole Sparklers and Sierra Mist Cranberry Splash
PepsiCo announces that it will be the official, exclusive food and beverage
PepsiCo, the National Hockey League (NHL) and the National Hockey
beverage, sports beverage, bottled water and snack categories. With this deal,
PepsiCo Mexico celebrates the official launch of the 'Vive Saludable' program
Diet Pepsi launches Jazz, a new line of zero-calorie colas available in rich
flavors like Black Cherry French Vanilla and Strawberries & Cream
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PepsiCo introduces Ben & Jerry's Milkshakes, a rich, creamy drinkable treat in
Brownie
PepsiCo is added to the Dow Jones Sustainability North America Index (DJSI)
Quaker Oats debuts its new Quaker Oatmeal Crunch, warm oatmeal with the
Frito-Lay kicks of its nationwide rollout of Lay's with 100% Pure Sunflower
Oil
Arby's names Pepsi-Cola as its Food and Beverage Supplier Award winner
Frito-Lay North America signed agreement with the Alliance for a Healthier
Properties making Pepsi the "Official Soft Drink of Major League Baseball"
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PBSG Parkwood and Frito-Lay headquarters associates raise more than $1.8
PepsiCo, Inc.
Diet Pepsi
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Mountain Dew
7up
Tropicana Products
Gatorade
Aquafina
Lehar
Slice
Quaker Oats
Lay's
Cheetos
Lehar
Kurkure
PepsiCo gained entry to India in 1988 by creating a joint venture with the
Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until
1991, when the use of foreign brands was allowed; PepsiCo bought out its
partners and ended the joint venture in 1994. Others claim that firstly Pepsi
was banned from import in India, in 1970, for having refused to release the list
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of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the
PepsiCo Mission
integrity."
Corporate Profile
PepsiCo in INDIA
PepsiCo entered India in 1989 and has grown to become one of the country’s
PepsiCo India and its partners have invested more than U.S.$700 million since
eats that deliver joy as well as nutrition and always, good taste. PepsiCo
isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based
drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar
PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack
market and all Frito Lay products are free of trans-fat and MSG. It
manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and
traditional snacks under the Kurkure and Lehar brands. The company’s high
fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options
products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran
Oil to significantly reduce saturated fats and all of its products contain
The group has built an expansive beverage and foods business. To support its
owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay
Performance with Purpose articulates PepsiCo India's belief that its businesses
are intrinsically connected to the communities and world that surrounds it.
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Performance with Purpose means delivering superior financial performance at
and scale up its initiatives while focusing on the following 4 critical areas that
have a business link and where we believe that we can have the most impact.
PepsiCo PepsiCo
expand its expertise in water help farmers across the country earn
conservation. more.
India continues to convert Waste to will stay committed to the health and
This award winning initiative will provide children with a healthy and fun
in districts throughout the country the calories out’ side of the equation by
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Care for customers, consumers and the world we live in. We are driven by
toward solutions that achieve a win for each of our constituents as well as a
Sell only products we can be proud of. The test of our standards is that we
consume them ourselves. This principle extends to every part of the business,
from the purchasing of ingredients to the point where our products reach the
consumer's hands.
Speak with truth and candor. We speak up, telling the whole picture, not
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Balance short term and long term. We make decisions that hold both short-
term and long-term risks and benefits in balance over time. Without this
opportunities, all of which helps develop new products and drives our ability
excellence and personal accountability, but no one can achieve our goals by
acting alone. A spirit of fun, our respect for others and the value we put on
teamwork make us a company people enjoy being part of, and this enables us
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PRODUCTS RANGE IN INDIA:
Pepsi
Diet Pepsi
Mirinda
Mountain Dew
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7up
Tropicana
Gatorade
Aquafina
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Slice
Nimbooz
Quaker Oats
Lay's
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Cheetos
Lehar
Kurkure
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PROBLEMS FACED BY THE ORGANIZATION
• 6th, August, 2003 – The Delhi based Center for Science and Environment
(CSE) reveals that it has conducted a study on samples of 12 major soft drink
brands sold in the country for the residual levels of pesticides and found the
levels to be far too high when compared with the same in the samples from
developed countries.
• 7th, August, 2003 – Pepsi Bolivia comes up with a press release stating that
all Pepsi products conform to the most stringent of quality standards world
over. The regular testing and stringency norms at Pepsi, it seems, require the
most sophisticated and specialized tests and equipment to be able to detect the
pesticide residue at 0.1 parts per billion levels. Moreover, CSE is not a
government accredited body certified for the capability of carrying any such
tests, says the press release. The press release also cites the name of “an
(NABL), as having tested the Pepsi products against several stringent norms.
the tests done by CSE and its capability in conducting such tests.
soft drinks manufactured and distributed in India by the Pepsi India holding
company are at levels greater than those present in the samples of similar
products in US and Europe. Each of the three major parties involved, i.e., The
standard for the pesticide residue levels in the soft drinks. While the Cola
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companies contend that their products in India are as safe as they are
elsewhere, CSE is particular about the fact that the pesticides present in the
soft drinks are carcinogenic in nature and the Cola companies are apathetic
about this fact. The government neither cracked the whip on the Cola
The government says that while it is true that the residue levels of pesticides in
soft drinks are above the EEC norms, they are not as high as those values
reported by CSE.
The matter has led to contemplation of setting criteria for the standard levels
the past three years and no specific measures have come out till now in this
regard.
tooth decay.
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ORGANIZATION HIERARCHY
Chairman
President
Unit Manager
TDM
ADC
Distributers A, B, C Distributers E, F
Helper Helper
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MARKET OF PEPSI
Delhi is a metro city and it is the capital of India. In Delhi there are more than
one lakh soft drink outlets. PepsiCo cover all the outlets through their
distribution channel for supply. In PepsiCo all the management work done by
Gurgoan office and all the Delhi is divide into three major area JAI DRINKS
PEPSICO IN DELHI
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1.4) COMPETITION INFORMATION
advertisements and marketing campaigns in the 1980s and 1990s between soft
Pepsi and Coca-Cola had/have different brands of soda competing with each
other:
Diet Coke
Diet Pepsi / Pepsi Light
Tab
Diet / Low calorie Pepsi ONE
Coca-Cola Zero
Pepsi Max
Coca-Cola Light
Sierra Mist
7 Up (manufactured by
Lemon Lime Soda Sprite
Cadbury in the USA and
by PepsiCo elsewhere)
Tropicana Twister
Mirinda
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Bonaqua
Kinley
Fresca
Surge (discontinued)
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PEPSICO LOGOS
The PepsiCo logo has changed many times over the years. Here's a
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SLOGANS AND LOGOS
Exhilarating, Invigorating,
1903
Aids Digestion
1906 Original Pure Food Drink
1908 Delicious and Healthful
For All Thirsts - Pepsi:
1915
Cola
Pepsi: Cola - It makes you
1919
Scintillate
Drink Pepsi: Cola - It Will
1920
Satisfy You
1928 Peps You Up!
1929 Here's Health!
1932 Sparkling, Delicious
1933 It's the Best Cola Drink
Double Size
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Refreshing and Healthful
1938 Join the Swing to Pepsi
Twice as Much for a
1939
Nickel
1943 Bigger Drink, Better Taste
It's a Great American
1947
Custom
Why Take Less When
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Pepsi's Best?
More Bounce to the
1950
Ounce
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The Light Refreshment
Filling
1958 Be Sociable, Have a Pepsi
Now It's Pepsi for Those
1961
Who Think Young
Come Alive! You're in the
1963
Pepsi Generation
Taste that Beats the Others
1967
Cold, Pepsi Pours It On.
Join the Pepsi People
1973
Feeling' Free
1976 Have a Pepsi Day!
Catch That Pepsi Spirit
1979
Take the Pepsi Challenge
Pepsi's Got Your Taste for
1981
Life
1983 Pepsi Now!
The Choice of a New
1984
Generation
1987 America's Choice
1989 A Generation Ahead
1992 Gotta Have It
Be Young, Have Fun,
1993
Drink Pepsi
1995 Nothing Else is a Pepsi
1997 Generation Next
1998 Same Great Taste
1999 The Joy of Cola
2000 The Joy of Pepsi
2003 Pepsi. It's the Cola
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2004
2005
2006
MARKETING CAMPAINGS
Pepsi ads often focused on Coca-Cola and Pepsi focused particularly on rock
stars; notable soft drink promoters included Michael Jackson and Ray Charles
(for Pepsi) and Paula Abdul, Elton John (for Diet Coke).
Coca-Cola
One example of a heated exchange that occurred during the Cola Wars was
Coca-Cola making a strategic retreat on July 11, 1985, by announcing its plans
to bring back the original 'Classic' Coke after recently introducing New Coke.
Pepsi
Pepsi ads often focused on non celebrities, choosing Pepsi over Coke,
began showing people doing blind taste tests called Pepsi Challenge in which
they preferred one product over the other, and then they began hiring more and
In the late-1990s, Pepsi launched its most successful long-term strategy of the
Cola Wars, Pepsi Stuff. Consumers were invited to "Drink Pepsi, Get Stuff"
and collect Pepsi Points on billions of packages and cups. They could redeem
the points for free, Pepsi lifestyle merchandise. After researching and testing
the program for over two years to ensure that it resonated with consumers,
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Pepsi launched Pepsi Stuff, which was an instant success. Tens of millions of
Atlanta Olympics - held in Coke's hometown - where Coke was a lead sponsor
of the Games. Due to its success, the program was expanded to include
company continued to run the program for many years, continually innovating
The Pepsi Stuff promotion became the subject of a lawsuit. In one of the many
commercials, Pepsi showed a young man in the cockpit of a Harrier Jump Jet.
Below ran the caption "Harrier Jet: 7 million Pepsi Points." There was a
mechanism for buying additional Pepsi Points to complete a Pepsi Stuff order.
John Leonard, of Seattle, Washington, sent in a Pepsi Stuff request with the
minimum amount of points and a check for over $700,000US to make up for
the extra points he needed. Pepsi did not accept the request and Leonard filed
suit.
The judgment was that a reasonable person viewing the commercial would
realize that Pepsi was not, in fact, offering a Harrier Jet. In response to the
suit, Pepsi added the words "Just Kidding" under the portion of the
commercial featuring the jet as well as changing the "price" to 700 million
In 1985, Coca-Cola and Pepsi were launched into space aboard the Space
Shuttle on STS-51-F. The companies had designed special cans for use in zero
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Second Cold War
During the 1990s, a "second cola war" was reported in the United Kingdom.
This time it was due to the launch of Virgin Cola, as well as Sainsbury's store
brand Classic Cola, which, unlike most store brand colas, was designed to
look like a top product worthy of competition. For a few years both colas were
competitive with Coca-Cola and Pepsi; at one point Coca-Cola even sued
Sainsbury's claiming the design of the Classic Cola can was too similar to
Coke's. However, today, both Virgin and Classic Cola are far behind the two
major brands. The high-publicity marketing also continued into the 1990s. In
1997 the Spice Girls (who were at the peak of their fame) signed a multi-
million pound sponsorship deal with Pepsi. They starred in three Pepsi
commercials, released two limited edition singles with Pepsi; "Move Over"
and "Step To Me", featured on Pepsi packaging and performed two live
Virtual Refreshments
Pepsi Stuff in 2005 & Coca-Cola retaliated with Coke Rewards. This cola war
is currently ongoing. Both are loyalty programs that give away prizes to
product consumers after collecting bottle caps and 12 or 24 pack box tops,
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If SWOT analysis does not start with defining a desired end state or objective,
it runs the risk of being useless. A SWOT analysis may be incorporated into
Strategic Planning, including SWOT and SCAN analysis, has been the subject
of much research.
the objective.
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Threats: external conditions which could do damage to the
business's performance.
Pepsi Cola throughout its 100 years of existence has developed much
strength. One of the strengths that have developed Pepsi into such a large
corporation is a strong franchise system. The strong franchise system was the
system and distributors is credited to bring Pepsi from a 7,968 gallons of soda
Pepsi also has the luxury to spend 225 million dollars in advertising a
year. This enormous ad budget allows Pepsi to reinforce their products with
reminder advertising and promotions. This large budget also allows Pepsi to
introduce new products and very quickly make the consumer become aware of
support to PepsiCo bottlers and food service customers. This includes some of
products.
Pepsi also has had the good fortune of making very wise investments.
Some of the best investments have been in their acquiring several large fast
food restaurants. They have also made wise investments in snack food
companies like Frito Lay, which at present time is the largest snacks company
in the world.
Probably high on the list of strengths is Pepsi’s beverage line up. Pepsi
has four soft drinks in the top ten beverages in the world. These brands are
Pepsi, Mountain Dew, Diet Pepsi, and Caffeine Free Diet Pepsi. Pepsi also
has the No.1 tea in the United States, Lipton Tea. Some other strong brands
are All Sport, Slice, Tropicana, Starbucks, Aquafina and a license agreement
Pepsi Cola like any company has weaknesses. Ironically, the one
strength that has been credited for most of its success in the past has now
become a weakness for Pepsi. This former strength is the franchise system.
The franchise system in Pepsi Corporate view has become a liability. Pepsi in
today’s market must be able to act as one instead of several separate units.
these franchises have become very strong and will not be dictated by PepsiCo
infrastructure (Coca Cola at present time does not operate a franchise bottling
system).
spinning off their interest in fast food restaurants but at present time are still
system has also affected fountain sales due to the fact franchisees are not
because the profit margin is so low and could take years to recoup their
Unfortunately for Pepsi they were a “Johnny Come Lately” into this
arena. Pepsi has tried to enter this market by trying to do in three years what
took Coke 50 years to do. This area will take years for Pepsi to mature simply
due to Coke’s dominance in the international market and the strong ties that
Pepsi customers buy nearly five billion gallons of soft drinks per year.
Pepsi customers buy their products because of taste, price, packaging and
promotional factors and of a wide variety of brands. Pepsi customers also buy
supermarkets where Pepsi buys large shelf area and display areas so the
customer can find them easier, viz, Convenience stores, Restaurants, Movie
portrays. Pepsi promotes itself as the choice of the “New Generation”. Pepsi
“Project Globe”. This marketing plan, which Pepsi spent 637 million dollars
over five years, is to introduce the new rich deep blue colouring of its
packaging. The rich deep blue colouring represents eternal youthfulness and
openness. Marketing plans like this made Pepsi one of the coolest brands
recognized among teens in the top five and the only beverage product in this
category.
Mountain Dew. Mountain Dew has grown a staggering 74.1% over the last
five years. Mountain Dew has a 6.3% market share and has recently become
the No.4 soft drink in America. At this current pace Mountain Dew will be
come the first non-cola to reach the 1billion gallon mark in one year.
Pepsi also has an advantage as an innovator in their field. They are the
first soft drink makers to introduce a new one-calorie soda called Pepsi-One
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CHAPTER-2 METHODOLOGY
Objectives are aim or purpose of the action one takes, the procedure
market of DELHI
in the market.
Analysis of the strong and weak point of the competitors products and
To assess the reach and feasibility of the product and give the output
and focusing our study on the customer of company i.e., the retailers.
its products, our project was in line with the companies’ objectives and all
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The market research conducted by us was in accordance to the
company’s rules and policies which were quite material for the efficient and
were as under:
1. Profitability
2. Improvement
3. Sales
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2.2) SCOPE OF STUDY
1. MANAGERIAL SCOPE :
Planning
Organising
Staffing
Directing
Controlling
Planning
Controlling Organising
Managerial
scope
Directing Staffing
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a) Planning:
To form, design the gift, fixing the price according to the interest,
the planning.
b) Organising:
Every work is done by the man power and organised efforts of all persons
c) Staffing:
d) Directing:
employees and incentive is given to them for the progress of work. Any
e) Controlling:
The change in the state of market disturbs the planning for marketing.
After the implementation of the project the result must be compared to the
targets set by the company. The concerned person must prepare a comparative
2. FUNCTIONAL SCOPE
Purchase
Assembly of goods
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Storage
Selling
Advertising
Price fixation
Purchase
Price Assembly of
fixation the goods
Functional
Scope
Advertising Storage
Selling
a) Purchase:
in selling depends on the efficiency of purchase. This project will help the
the fridge. This will increase sale and in return increase his purchase.
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b) Assembly of goods:
This project will also educate the outlet holders another important function
that should make possible the purchase of the demanded goods and move them
c) Storage:
Once the demand of the good has been allocated, it becomes simpler to
take decisions on the amount of storage space required. E.g. how many warm
d) Selling:
Once the fridges according to the plan-o-gram, the customer will have first
hand view of all the products and the sizes they are available in. This will not
only help the customer make the purchase but also increase he sales of the
retail outlet.
e) Advertising:
If the fridge is placed in a prominent position and the customer is able to see
it as soon as he/she enters the shop he will learn about the various products.
The customers have no knowledge of the things that initially enter the market.
It is important that the customer is duly informed of the product, its quality,
price etc. therefore this not only helps in advertising the new launches but
f) Price fixation:
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Another important aspect of this project was the fixation of price for it. It
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2.3) MANAGERIAL USEFULNESS OF THE STUDY
The information from the report will help the company to know the
mind set of the retail outlet owners and the company will have better
understanding of them.
This project helped is the increase of the awareness level of one of the
When such projects are introduced in the market it helps increase the
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2.4) METHODOLOGY
Objective of Research
The Main objective of research in this project was to get the detailed analysis
of the market position, sales promotion and market share of all brands of
Pepsi.
Research Problem
To what extent does the penetration level of the PepsiCo product's and the
other merchandising objects like cooling equipments, Ice Boxes, Glow signs,
Dealer boards, Paintings and Racks leads the penetration of such things from,
Coca-Cola during the summer period in the period in the year 2008 in Delhi
and Its rural area and urban area, distributed via direct and indirect routes.
Type of Study
Primary study
Research Design
observed and how the information and data gathered are to be analyzed.
Sample Design
For the project we used non-probabilistic sampling that can also be termed as
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Methods of Data Collection
The data collected for the project was primary data. The data was collected
investigation. The interview was very structured because we only ask the
Types of Data
1. Primary data
2. Secondary data
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2.5) LIMITATIONS
project
factors.
Time and money were the greatest limitation in carrying out the
survey.
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CHAPTER-3 CONCEPTUAL DISCUSSIONS
3.1) VISI
VISI CHILLING
VISI PURITY
VISI CHARGING
VISI SIZE
VISI LIGHTING
VISI CONDITION
VISI LOCATION
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VISI PLAN-O-GRAM
VISI is another name commonly used for PepsiCo Coolers/fridges. This term
a) VISI CHILLING:
The PepsiCo Items in the fridge should feel cold to human touch. Hence this
b) VISI PURITY:
Only and only PepsiCo items are allowed inside the PepsiCo.
Hence, products like Coke, Sprite, Fanta, Thums up, real, Bisleri,
Catch, Appy, Frooti, Milk, Paneer, Cheese, etc are not allowed.
Even if there is one item in the cooler which is not from the
c) VISI CHARGING:
The PepsiCo Visi coolers should be at least 90% full to its capacity.
E.g. if the fridge has 5 shelves, at least 4 and ½ shelves should be full
d) VISI SIZE:
The size of the PepsiCo coolers are measured in, litres. There are three
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e) VISI LIGHTING:
The lights in the Visi coolers should be working inside and out.
f) VISI CONDITION:
Dispenser Equipments.
workers or both.
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To ensure efficient supply and record any complaints or
grievances thereof.
Cola for tapping these markets and locate the weak points in
profitable opportunities.
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3.2) RACKS
RACK CHARGING
RACK PURITY
AIR HANGERS
TROPICANA COUNTERTOP
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CHAPTER-4 DATA ANALYSIS
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69
70
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CHAPTER-5 FINDINGS
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REMARKS DURING THE SURVEY BY THE SHOP-KEEPERS :
CocaCola is sold more because it is less sweeter in taste than pepsi. Though
trade margin is more in pepsi and less in coca cola still the seller prefers to sell
The seller just had the stock of coca cola and was quite dissatisfied with the
as he wanted to keep the stock of pepsi and the salesman was not visiting them
Pepsi and coca cola have equal demand. Thums up is also preferred because of
The seller has a very few stock of pepsi and does not have coca cola in its
stock
Pepsi has more demand in 600ml because it is Rs 2 less. All the brands have
equal demand
Pepsi has more demand because of less price. Even limca has a good demand
among consumers
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The customer prefers coca cola more than the pepsi. Fanta and limca has more
and mirinda(lemon)
Both the brands have equal demand. People prefer thums up for its stronger
Pepsi has good demand and also the supply chain of pepsi is very good
Coca cola's customers are more. The new scheme of coca cola in 600ml that
Coca cola is most preferred because it comes in many flavours.But right now
The demand of coca cola is more. The seller also mentioned that the coca cola
Coca cola has more demand. Even if the people want pepsi, they say the short
form of coca cola that is coke. So at the end they end up buying coca cola.The
Coca cola has more demand. The company has good marketing strategy and
The consumer prefers coca cola. Also the pepsi salesmen are not visiting the
shop.
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Coca cola is mostly preferred by the customers because of less sweeter taste.
Coca cola is mostly preferred than pepsi. Thums up has less sale than both
brands
No proper salesmen of pepsi in the area and even there are no proper
supervisors. Coca cola has excellent service as the order is delivered within
Pepsi has more sale in 600ml because of the lesser price otherwise both coca
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ANALYSIS OF FINDINGS AND OBSERVATIONS
The main objective of the company is to increase the brand preference and
market share so any information material form this point of view had to be
take into account along with the formats provided by the company for
entire FMCG industry in DELHI and the major strength of PEPSI. The
sales volume of the product and the had to be kept satisfied in order to
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The existence of sub-dealers and super stockiest are also the
major area of problem, as they do not move the schemes and other
The cut throat competition between PEPSI and COKE had lead
to the never ending cola war and price war which has brought down
the profit margins which is one of the major grievances apart from the
materials.
The other major issue was the supply of PEPSI from the
PEPSI in the market. The details of these outlets have been surrendered
and Coca Cola had a better scene in this context. One of the reasons
After the analysis sheets and formats have been surrendered to the
C.E’s after analysis by the trainees it was further analyzed and evaluate by him
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and a brief analysis was made each day of the daily report. The CE’s further
forwarded these reports after retaining the reference copy, to ADC for further
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CHAPTER-6 CONCLUSION AND RECOMMENDATIONS
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CONCLUSION
Though, PEPSI has a strong position in DELHI with the support of its
along with attractive schemes but there still exists potential market in Delhi to
emphasis is not only on creating the market but also on retaining it. The
availability of the right brand and flavor pack, at the right place, at the right
time is a key for winning the customer in soft drink business. Keeping these
facts in mind it becomes very important to treat the retailers with concern and
satisfy them by various measures and so that they are loyal towards PEPSI.
After surveying the 150 respondents If we compare the data Pepsi has
Pepsi has less market share due to its sweeter taste than other beverages
General stores sell more soft drink rather than other stores.
sizes.
People really are more health conscious still they believe soft drinks
contains pesticides.
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Elders in family prefer less strong drinks like mazza, slice and fruity.
behavior of consumers.
T.V. has more impact to get update people about the pepsi and brands.
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RECOMMENDATIONS
PEPSI, the choice of youth is not providing the first choice of young
generation. Youth want something strong in cold drinks & thus prefers
strong taste. Pepsi should come out with some extra strong taste to
Next drink.
The company should update the people about pesticides time to time
Most of the elders in the family take soft drinks but not pepsi they
considered more orange and less strong taste company should come up
with new taste keeping elders in its mind to increase sale and market
share.
People are confused about the role of Pepsi in health company should
clear the soft drink role whether it is beneficial for health or not.
Emotional advertisement
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Number of visi
Services of visi
First and foremost things are that, whatever the policy is going to be
formulated it should not be same for all the areas. Different policies
living etc.
Rural market being a very potential segment needs very quick and
executives. They also said that executive give very bad response to
at stake.
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There is a great market of soda (1 Lit.) but the supply of this pack is
be minimized.
Supply of posters, glow-sign boards, tin boards, banners and sun pack
medium of advertisement.
product.
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REFERENCES
Websites:
www.pepsi.com
www.pepsicoindia.com
www.cocacola.com
www.wikipedia.com
www.encyclopedia.com
www.pepsiworld.com
www.google.com
Books:
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ANNEXURE
SURVEY REPORT
NAME : ………………………………………..
……………………………….
WHOLESELLE
WHOLESELLE
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DISCOUNT PCI =………………..
T PS IND U DE D BOO E A A
I A P W LEMO Z FINA
N
COLD
ST.
WARM
ST
DUCT E S E A A A SID .
UP A WT
R
COLD
WAR
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REMARK= SATISFIED , CLOSED PAR. , NOT FOUND ,
SCHEME ISSUE
REMARK 2:-
…………………………………………………………………………
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