TO STUDY

FACTORS INFLUENICNG THE

CONSUMERS IN SELECTION OF
ONLINE CAB SERVICES

Project Submitted by:

Fazeel Khudaiye - PG-16-26
Jinay Maniar -PG-16-28
Ankita Phadke-PG-16-40
Preeti Jaiswal-PG-16-76
Ayushi Katre-PG-16-77
Prianca Khanna-PG-16-78
Contents

EXECUTIVE SUMMARY .......................................................................................................................... 2

CHAPTER 1 ............................................................................................................................................. 3
1.1 INTRODUCTION ............................................................................................................................ 3
CHAPTER 2 ........................................................................................................................................... 10
2.1 OBJECTIVES ....................................................................................................................................... 10
2.2 RESEARCH METHODOLOGY .......................................................................................................... 11
2.3 LITERATURE REVIEW ..................................................................................................................... 12
2.4 SCOPE .................................................................................................................................................. 14
2.5 LIMITATIONS ..................................................................................................................................... 15
CHAPTER 3 ........................................................................................................................................... 16
3.1 ANALYSIS AND FINDNGS ............................................................................................................... 16
................................................................................................................................................................ 17
FACTOR ANALYSIS ................................................................................................................................... 28
CLUSTER ANALYSIS .......................................................................................................................... 34
CHAPTER 4 ........................................................................................................................................... 46
4.1 CONCLUSIONS................................................................................................................................... 46
4.2 RECCOMENDATIONS ....................................................................................................................... 47
ANNEXURES ........................................................................................................................................ 48
REFERENCES ....................................................................................................................................... 53
 EXECUTIVE SUMMARY

Online Cab Booking System specializing in Hiring cabs to customers. It is an online system
through which customers can view available cabs; register the cabs, view profile and book
cabs. Cab booking service is a major transport service provided by the various transport
operators in a particular city. Mostly peoples use cab service for their daily transportations
need. The company must be a registered and fulfills all the requirements and security
standards set by the transport department.

Online Cab Booking System is a web based platform that allows your customers to book their
taxi's and executive taxis all online from the comfort of their own home or office. The
platform should offer an administration interface where the taxi company can manage the
content, and access all bookings and customer information. More and more Taxi companies
are looking for integrated taxi booking systems as it makes life much easier for (1) The
traveller - this is highly important and in today's internet age people should be able to book
taxis online without having to pick up the phone and (2) the taxi company as all their
bookings are now managed via an automated system which means they have an electronic
record of future and historic bookings

A Cab Booking/Hiring is a system that can be used temporarily for a period of time with a
fee. Hiring a car assists people to get around even when they do not have access to their
ownpersonal vehicle or don't own a vehicle at all. The individual who want to hire/rent a car
must first contact the cab hiring company for the desire vehicle. This can be done online. At
this point, this person has to supply some information such as: dates of rental, and type ofcar.
After these details are worked out, the individual renting the car must present a valid
Identification Card. Most companies throughout the industry make a profit based of the type
of cars. The hiring cabs are categorized into economy, compact, compact premium; premium
and luxury & customers are free to choose any car of their choice based on their purse and
availability of such car atthe time of reservation.

In the past decade the transportation facilities in urban areas have undergone tremendous
changes. Among various modes of transportation the cabs have become important mode of
transportation in metropolitan and urban cities in India. The growth of organized car rental
industry is continuously growing with support of technology. The customers in the present
era are using mobile apps to book a cab at any time and from any place in urban areas. The
pricing strategy of cab operators had been positively influencing customers to book a cab
instead of traditional mode of transportation like autos and local buses etc. Like most of the
industries the car rental industry had underwent lot of transformation with internet
technology. The consumers are able to access book cabs at competitive prices because of
tough competition among the organized cab operators. In this regard the present paper briefs
about the behavior of consumers while booking cabs.
 CHAPTER 1

1.1 INTRODUCTION

In the past decade the transportation facilities in urban areas have undergone tremendous
changes. Among various modes of transportation the cabs have become important mode of
transportation in metropolitan and urban cities in India. The growth of organized car rental
industry is continuously growing with support of technology. The customers in the present
era are using mobile apps to book a cab at any time and from any place in urban areas. The
pricing strategy of cab operators had been positively influencing customers to book a cab
instead of traditional mode of transportation like autos and local buses etc. Like most of the
industries the car rental industry had underwent lot of transformation with internet
technology. The consumers are able to access book cabs at competitive prices because of
tough competition among the organized cab operators. In this regard the present paper briefs
about the behavior of consumers while booking cabs. The variables like coupon redemption,
innovativeness and price consciousness.

Taxis in India: Cars such as Maruti Esteem, Maruti Omni, Mahindra Logan, Tata
Indica and Tata Indigo are fairly popular among taxicab operators. The livery of the
taxicabs in India varies from state to state. In Delhi and Maharashtra, most taxicabs have
yellow-black livery while in West Bengal, taxis have yellow livery. Private taxicab operators
are not required to have a specific livery. However, they are required by law to be registered
as commercial vehicles.

According to Government of India regulations, all taxicabs are required to have a fare-meter
installed. However, enforcement by authorities is lax and many cabs operate either without
fare-meter or with defunct ones. In such cases, fare is decided by bargaining between the
customer and the driver. Taxicabs face stiff competition from auto rickshaws, but in some
cities, for example Mumbai, auto-rickshaws are banned in the main city district, thus giving
taxicabs a monopoly.

India Rental Taxi Market:

The Indian radio taxi market is pegged at USD 13 billion (September 2014) with only 5%
being the organized sector, and is forecast to grow at 17-20% annually. More importantly,
only about 4-6% of this market is organized sector – the rest is by operators who own #eets of
2-50 cars and typically have a presence in one city. Bookings for Radio Taxis in India.
Taxicabs

In India, most taxicabs, especially those in Delhi and Mumbai, have distinctive black and
yellow liveries with the bottom half painted black and upper half painted yellow. In Kolkata,
most taxis are painted yellow with a blue strip in the middle. Private companies operating
taxis can have their own liveries but need to get them approved from the government. Taxis
and all other commercial vehicles have a yellow number plate so charging taxes and toll in
highways is easier for the officials. Delhi is the only city in India with taxicabs running only
on Compressed Natural Gas. To hail a taxicab, you normally just wait on the street or go to
locations called taxi stands. Taxicabs are referred to as taxis in India and the word cab is
rarely used.

Most of these cabs do not have an air conditioning system but there are numerous private taxi
operators like "Cool Cab" are air-conditioning. The newer taxis are white, one of the many
reasons why the expensive taxis have been dubbed White Taxis by the locals in cities. Taxis
and all other commercial vehicles have a yellow number plate so charging taxes and toll in
highways is easier for the officials.

Depending on the city/state, taxis can either be hailed or are hired from taxi-stands. In cities
such as Bangalore, taxis need to be hired from taxi stands, whereas in cities
like Kolkata and Mumbai, taxis can be hailed on the street. There are additional surcharges
for luggage, late-night rides and toll taxes are to be paid by the passenger. Thanks to the
booming economy but due to disparities in income many types of taxis have come up. For
example, in Delhi there are 5 types of taxi. auto rickshaws- which are the cheapest form of
taxi-, Normal Taxis, Radio Cabs, White Taxis and Tourist Taxis. In posh areas like Noida
and Gurgaon auto rickshaws are banned thus giving the taxis a monopoly. Chandigarh also
has a well-established system of modern radio cabs using cars like Tata Indigo/Indigo marina,
Fiat Siena and Maruti Esteem. Kolkata has also got many No Refusal taxis that will never say
no to the passengers.
However, Taxicabs in Kolkata rarely ply by the meter and refusals and overcharging are
common

Taxis face stiff competition from auto rickshaws, but in some cities, for example Mumbai,
auto rickshaws are banned in the main city district, thus giving taxis a monopoly.

Shared taxicab

In cities and localities where taxis are expensive or do not ply as per the government or
municipal regulated fares, people use Share taxis. These are normal taxis which carry one or
more passengers travelling to destinations either en route to the final destination, or nearby
the final destination. The passengers are charged according to the number of people with
different destinations. A similar system exists for autorickshaws, known as Share autos.

As one example, "Shared taxis" – and known just as that – have been operating in Mumbai,
India, since the early 1970s. These are more like a point to point service that operates only
during the peak hours. During off peak hours, they ply just like the regular taxis, can be
hailed anywhere on the roads, and passengers are charged by the meter. But in order to bridge
the gap between demand and supply, during peak hours, several of them operate as Shared
Taxis, taking a full cab load of passengers to a more or less common destination. The pick-up
points for these taxis are fixed, and are marked by a post that says, “Shared Taxis” and cabs
line up at this point during peak hours. They display the general destination they are headed
for on their windscreens, and passengers just get in and wait for the cab to fill up. As soon as
this happens – which takes less than a couple of minutes – the cab moves off. Fares are a
fixed amount – fixed between the Taxi Unions and the authorities for the point to point
distance – and are far lower than the metered fare to the same destination, but higher than the
bus or train fare. Time taken is obviously much less than that by bus. These taxis are very
popular because of the lack of waiting time, faster journey speeds, greater comfort, and
absence of the crush loads of peak hour commuter traffic in buses and trains. Generally, the
taxi drivers choose the locality that they live in, in the suburbs as the destination in the
evenings, and in the mornings, the destinations are always the CBD in South Mumbai."
The Pre cab aggregator era

Most of the regular cab users, mainly frequent airport travelers, might remember this as the
“Meru cabs era”. Well known for its quality services, disciplined drivers and punctuality,
Meru, a radio taxi provider, had garnered a loyal customer base during this time. Even though
there were other radio taxi providers like EasyCabs and Mega Cabs, Meru was the undisputed
king of the market despite its relatively higher pricing. But commuters looking for an
economical alternative for both within city and airport commute were at the mercy of the
local cab agencies.

Cab agencies ideally do not own cars. They usually pass on the bookings they receive to the
cab drivers(mostly driver-cum-owners) associated with them for a fixed commission per
month. Most of the taxi bookings were done though call centers and a very few through the
web. Due to this, booking a cab on demand was a hassle. With their general marketing
strategies ie; newspaper inserts and bulk sms campaigns, customer acquisition was getting
difficult.

JustDial gave a hope of better business to cab agencies by connecting them with the
customers looking for a cab in their area. It soon became a popular lead generator charging
upto Rs.15 lakhs per year as commission as reported by local cab agencies.

This was a golden period for the local cab agencies. However, most of the core problems of
cab users-like cab availability, driver reporting on time, timely intimation of cab details, cab
tracking and drivers demanding extra money after a ride- remained unaddressed.
The era of Cab aggregators

Necessity is the mother of invention. In 2011 in order to ease the cab booking process,
Taxiforsure started as an online portal, aggregating multiple cab agencies. This relieved the
customers from contacting multiple cab agencies for booking a cab and also helped the cab
agencies to flourish. They charged cab agencies a small commission per booking instead of
charging a hefty annual fee like JustDial did. They grew in popularity by including an
Android based GPS system which helped customers track their ride.

 India is Uber’s Largest Market Outside US

Meanwhile, another cab aggregator, Ola which started in 2010, was following a different
model by associating directly with cab drivers, thereby eliminating the need for cab agencies.
In 2013, while Ola was gaining popularity, global taxi market leader Uber entered the Indian
market, heating up the competition further. However, Uber’s app-only model with credit card
only as a payment option hampered its growth.

To further increase its customer base, Ola started offering rides for as low as Rs.10 per km.
This was cheaper than an auto ride and the demand for Olacabs rose exponentially. When it
comes to the cab industry, the demand was always high but supply was an issue. Realizing
this, Ola started highly incentivizing the drivers due to which many of them started signing
up with Ola.

Based on Ola’s cash burning rate, the rest of the industry didn’t expect it to last for a long
time. But when Ola raised a fund of $210 million in October 2014, it gave a clear sign to
everyone that it was here to stay. Soon Taxiforsure started attaching cab drivers directly and
rolling out exciting offers to its customers to compete with Ola. Understanding the Indian
market, Uber revised its strategy and introduced an Android app, Paytm mobile wallet, and
cash payment option.

Meru CEO Pawha observes, “The app-based aggregators are incentivizing their drivers at
around Rs 150 per trip to retain them in their network and compensate for their loss. Ola has
a burn rate of $15 million to $20 million a month, Uber around $8 million to $10 million
while Meru is at $1.5 million to $2 million per month.”

By the end of 2014, Ola and TaxiForSure had become major players in this industry and Uber
and Meru genie had very small market shares.

After purchasing Taxiforsure, which was struggling to raise funds, Ola’s market share
zoomed to almost 80%, followed by Meru with 12% and Uber with 5% as per a report by

brokerage India
In 2015, armed with $1 billion fund, Uber was back in the race for the position of market
leader. Since 2015 till date, Ola raised around $ 1.2 billion funds and intensified the
competition further.

As on December 2015, an India Infoline report indicates that Uber’s market share is around
25-35% and Ola’s around 65-75%. Ola is handling approx.7.5 Lakhs booking per day
whereas Uber accounts for 5.8 Lakhs booking. Ola has a fleet size of 3.25 lakhs and Uber
has a fleet of 2.5 lakhs and both are targeting 1 million bookings per day by the first quarter
of 2016.

One must appreciate Ola for its execution. In spite of having heavyweight players like Uber,
it still holds the biggest market share. But as per the recent statement released by Eric
Alexander, Uber claims that it owns 50% market share.

India accounts for 1.6 million licensed cabs & witnessing a war between one demand taxi
aggregators & conventional taxis. Drivers are benefitting from this big time. You can book
most these cabs over the phone or online & install their app if you’re a regular patron.
The online cab aggregators generated revenue through a pay¬-for¬-performance model. In
terms of capital investment, online cab aggregator startups like Uber and Ola required little
capital investment to set up the business. As they did not need to buy and maintain a fleet of
cars, online cab aggregators partnered with private cab/taxi owners and provided them with
modern technology like GPS devices and an internet calling device that facilitated cab
booking, etc. In return, to provide access to the technology platform, aggregators levied a
small token sum on the taxi owners. These aggregators charged the cab owners / drivers a
fixed commission for the revenue they generated. Private taxi owners also found it a win-win
game as they get benefitted by being able to get access to aggregated consumer demand
across the city.

The demand for cab booking usually included services like local pickup and drops, outstation
travel, and full day/half day rentals. As of 2015, Uber and Ola were the leading online cab
aggregator companies operating in India.

While Ola, Uber, and Meru were all aggregators, their approaches were different (Refer to
Exhibit I for their market standing). They differed in some ways and were similar in others.
While Ola and Uber were pure play app-based services – i.e. customers could book a cab
only through the mobile app – Meru allowed customers to book cabs through its mobile app
and also through its website or call centers. To receive payments, in addition to cash, Ola and
Meru cabs allowed their customers to make payments through debit cards, credit cards, net
banking, and digital wallets. Uber, on the other hand, accepted payments only through the
Paytm Wallet only and in cash in a few cities.
 CHAPTER 2

2.1 OBJECTIVES

Objective

 To study the factors influencing the consumer’s selection of online cab

services

Sub-objective

 To study the shift from offline cab services to online cab services
 To study the impact of price on the booking pattern of customers
 To study traits of customers
 2.2 RESEARCH METHODOLOGY

The sample size for this study is 200. A questionnaire was prepared to analysis the customers
point of view and study the market structure. The present study is an exploratory. In this
study a survey was conducted to understand perception of the people towards cab service, to
know the factor affecting their selection of cab service and many more. The secondary data
was gathered through journals, magazines and reliable websites etc. The geographical
location of the respondents was Mumbai. The organized car rental service is provided in
Mumbai by national and international reputed organizations like Meru, Ola, Uber, Taxi for
sure and etc.
Convenience sampling method was selected for the data collection process using an online
survey. Consistent with previous research, investigating factor affecting the selection of
online cab service using a convenience sampling approach is efficient and acceptable and is
relevant.

Furthermore, in our sampling method, the sample elements were selected because they are
believed to be representatives of the factor affecting the selection of online cab service
(population) of interest and were expected to serve the purpose of our study. Part of the
criteria our study used for the sampling process is that the respondents for this study should
have used cab services they should have booked the cab through mobile app in their smart
phones.
We used social media networks (Facebook, WhatsApp, and e-mails) through designing and
posting an online website survey for online shoppers and their peers’ recommendations. A
filtering question was included at the beginning of the online survey asking consumer if they
have used the online cab service. If the respondent replied positively then he was asked to
continue with the remaining parts of the online survey questions.

Then, the next step was randomly targeting any cab user who experienced an online cab
service. Our questionnaire was directed to those who have online cab service experience.
This process was carried out through sending e-mails or instant messages to friends, peers,
and social groups who further delivered the questionnaire to their peers. When they were
contacted, 200 of online consumer agreed to participate in the online survey. 30 hard copies
of the research questionnaires were distributed for conducting pilot study. The unit of
analysis was “Factor affecting the selection of online cab service”.

Consequently, our research is designed to investigate the online cab experience including
perceived relative advantage, trust, and attitudes toward online cab service from different
perspectives.

The statistical techniques like factor analysis, cluster analysis, regression analysis and etc are
used to analysis. The statistical software SPSS version 16 is used for data analysis. The
hypotheses were formulated by using the research objectives of this study.
 2.3 LITERATURE REVIEW

 According to Anil Kumar, founder and CEO, RedSeer Consultin stated in the
Economic Times - Cab aggregator rides surge 280% in 2016 ,on 18th Feb , 2017
“The Indian online cab aggregators had a very successful year in terms of increasing
market size, maintaining a strong supply of drivers, and promoting features like
carpooling for consumers and leasing for drivers. Some minor hiccups like lack of
clarity on the ever-changing regulations and unrest among sections of drivers are
things these players would have to counter in the coming year and we can expect the
industry to keep growing in 2017,“ said Anil Kumar, founder and CEO, RedSeer
Consultin.

 Hanif and Sagar (2016) had stated that there was demand for Call-a-Cab service
offered by Meru Cab. The cab services are proving security through global
positioning system (GPS) and women taxi drivers for women passengers especially
during night times. According to Harding et al (2016) the auto-rickshaws (three
wheelers) are more popular in urban transport before the advent of cars and cabs.

 International Journal of Social Science and Humanities Research ISSN 2348-3164

(online) Vol. 4, Issue 3, pp: (557-561), Month: July - September 2016, Available at:
www.researchpublish.com Page | 558 Research Publish Journals The Meru cabs had
become more popular and the demand for its cabs had exceeded that its supply which
means technology had created huge demand for organized cab industry. The factors
like accessibility, reliability and transparency are primary factors which have attracted
customers towards branded cab services like Meru cabs (Vaithianathan & Bolar,
2013). The customer feedback in cab services industry is very important for attaining
success in the competitive car rental industry. Upadhyaya (2013) had explained how
Meri Cab Company had collected feedback from its customers and enhanced its
service quality for sustaining in the business.
 Horsu and Yeboah (2015) had argued that driver behavior have negative impact on
customer satisfaction in Ghana. The variables like continuous service, comfort,
reliability and affordability have an impact on customer satisfaction with regard to
minicab taxi. According to Lu et al (2015) the self- service mobile technologies helps
the commuters to access lot of data about cab services and such technologies had
changed the role of both customers and companies. The adoption of call taxi app
(CTA) is impacted perceived usefulness, perceived ease of use, subjective norms and
perceived playfulness (Peng, Wang, He, Guo, & Lin, 2014).

 Chen (2014) had explained that mobile apps help both drivers and passengers to find
each other. At present the mobile apps are helps the customers to find cabs. In the
recent years the car rental industry is growing constantly especially in metropolitan
cities in India (Rahman, 2014).
 2.4 SCOPE

As per the Anshuman Mihir, Founder & CEO, MyTaxiIndia,

By the end of year 2030 approximately 60% of the world’s population will be urbanized with
a majority based in the developing countries. The increased number of vehicles on road and
acute shortage of parking space has induced traffic congestion leading to greater time spent in
traffic.

Public conveyance services like buses and metros do not provide last mile connectivity and
are mostly swarmed with passengers struggling to find space to sit or stand. The escalating
demands for faster and convenient modes of travel has given rise to a number of commuting
services for the rapidly increasing urban population. The taxi industry has a huge potential
and high growth rates to cater to the growing requisites of the urban population.

The intercity taxi market in India is estimated at around $15 billionand is forecasted to grow
at 17-20% annually. Over the past 4 years, there has been an investment of over $400 (INR
2400 crores) of VC money into the Indian cab/taxi space. These organised taxi services
comprise around 6% revenue share of the overall market size of the taxi market of India.

Approximately 1.6 million vehicles in India are licensed to run as taxis. With colossal
online and radio taxi services available, the vogue certainly seems to be towards hiring taxi to
travel. The modern-day taxi facilities aspire to bring a revolutionary change in the way
people commute by addressing the mammoth need for the smoother and convenient travel in
urban cities.

The need and demand for taxis is soaring in metros and big cities as companies, executives,
tourists and affluent people prefer travelling via modern taxis that provide easy, elegant and
safe travel experience. And with rapid urbanization, the demand for taxis is bound to increase
for its convenience and speedier connectivity.

The study covers factors like convenience, price consciousness, and type of cab used,
frequency of the usage, mode of payment, quality and many more.
 2.5 LIMITATIONS

Sample Size:

Limited to only 200 respondents for the analysis of factors influencing the consumer’s
selection of online cab services

Possible Bias:

There may be some degree of bias from the respondent while answering the questionnaire,
owing to the usage of online cab services.

Limited Access:

The study was limited to Mumbai City only.

 CHAPTER 3

3.1 ANALYSIS AND FINDNGS

1. Do you use online cab services

4%

YES
NO

96%

From the above graph we can state that around 96% of people use Online cab
services. Whereas, only 4% of people do not use Online cab services.
 2. If yes, how often do you use online cab services

9%
14.50%

once a day
21%
more than once a day
once/ twice a week
23%
twice a month
rarely

32.50%

From the above graphs we can state:-

 32.50% of people use online cab services once/twice a week.

 23% of people use online cab services twice a month.
 21% of people use online cab services more than once a day.
 14.50% of people use online cab services rarely.
 9% of people of people use online cab services once a day
 3. Which On-Demand Cab do you use most frequently?

others 2

Tab Cab 7

Meru 18

Uber 139

Ola 113

0 20 40 60 80 100 120 140 160

As the above table shows, most common Cabs used are Ola and Uber. About 139 people
prefer Uber Cabs where as 113 people prefer Ola Cabs. The least preferred cabs are the Tab
Cabs whereas 18% of the people prefer Meru Cabs.
 4. What is the typical distance you use this cab service for?

11.50% 12%

0-5 km
14.50%
5-10 km
10-15km

35.50% 15-20 km
above 20 km

26.50%

From the above graph we can state that:-

 35.50% of people use online cab services for a typical distance of 5-10km.
 26.50% of people use online cab services for a typical distance of 10-15km.
 14.50% of people use online cab services for a typical distance of 15-20km.
 12% of people use online cab services for a typical distance of above 20km.
 11.50% of people use online cab services for a typical distance of 0-5km.
 5. How would you like to pay for the cab services?

By-Cash
49.50% 50.50%
Online

From the above graph we can state that 50.50% of the people pay for online cab services by
Cash. Whereas, 49.50% of people pay for the services using Online payment options.
 6. Which of the online Cab services benefit appeal you the most?

10%
Convenience

34.50% Discounts
22.50%

Free rides

Taxi apps record

transaction with driver's
name
33%

From the above graph we can state that:-

 34.50% of people find Convenience as the key benefit for using Online cab services.
 33% of people find Discounts as the key benefit for using Online cab services.
 22.50% of people find Free Rides as the key benefit for using Online cab services.
 10% of people find Taxi apps record transaction with driver’s name as the key benefit
for using Online cab services.
 7. What type of cabs do you prefer to travel?

2.50%
19.50%
20.50%

Share
Mini/Micro
Prime
SUV

57.50%

From the above graph we can state that:-

 57.50% of people use Mini/Micro cabs while using online cab services.
 20.50% of people use Prime cabs while using online cab services.
 19.50% of people use Share cabs while using online cab services.
 2.50% of people use SUV cabs while using online cab services.
 8. How much on an average do you spend on cabs?

8% 7%

Below Rs 100
Rs 100-250
40.50% Rs 250-500
44.50% Above Rs 500

From the above graph we can state that:-

 44.50% of people spend Rs.250-500 while traveling by online cabs.

 40.50% of people spend Rs.100-250 while traveling by online cabs.
 8% of people spend above Rs.500 while traveling by online cabs.
 7% of people spend below Rs.100 while traveling by online cabs.
 9. Age

12%

9.50%
Less than 25 years
between 26-35 years
50.50%
between 36-45 years
Above 45 years

28%

From the above graph we can state that:-

 50.50% of people who use online cab services are less than 25 years of age.
 28% of people who use online cab services are between 26-35 years of age.
 12% of people who use online cab services are between 36-45 years of age.
 9.50% of people who use online cab services are above 45 years of age.
 10. Gender

45.50% Male

54.50% Female

From the above graph we can state that around 54.50% of people who use online cab services
are females & the rest 45.50% are males.
11. Occupation

6.50%
7.50%

Student

44% Business
18.50%
Service
Homemaker
Other

23.50%

 From the above graphs we can state that 44% of people who use online cab services
are students.
 The next group of people who use online cab services after students are Business
people which is 23.50%.
 The next group of people who use the online cab services after Business people are
people who go for Services which is 18.50%.
 The next group of people who use online cab services after people who go for
Services are Homemakers which is 7.50%.
 The last group of people who use online cab services belong to the others category
which is 6.50%.
 12. Household income per annum

15%
20%

Less than Rs 5 Lakhs

7.50%
Rs 5-10 lakhs
Rs 10-15 lakhs
Rs 15-20 lakhs
19% Above Rs 20 lakhs

38.50%

Here from the graphs we can state that the highest group of people who use online cab
services belong to income group of Rs. 5-10 Lakhs that is 38.50%.

 The next income group that use online cab services which is the largest after to
income group of Rs. 5-10 lakhs is the group of income of people that belong to less
than Rs. 5 Lakhs that is 20%.
 The next income group that use online cab services which is the largest after to
income group of less than Rs.5 Lakhs is the group of income of people that belong to
Rs. 10-15 Lakhs that is 19%.
 The next income group that use online cab services which is the largest after to
income group of Rs. 10-15 Lakhs is the group of income of people that belong to
above Rs. 20 Lakhs that is 15%.
 The next income group that use online cab services which is the largest after to
income group of above Rs. 20 Lakhs is the group of income of people that belong to
Rs. 15-20 Lakhs that is 7.50%.
FACTOR ANALYSIS

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling
.880
Adequacy.
Bartlett's Test of Approx. Chi-Square 1.834E3
Sphericity df 231
Sig. .000

Total Variance Explained

Extraction Sums of Rotation Sums of Squared
Initial Eigenvalues Squared Loadings Loadings
% of % of % of
Componen Varianc Cumulativ Varianc Cumulativ Varianc Cumulativ
t Total e e% Total e e% Total e e%
1 7.75 7.75 3.51
35.255 35.255 35.255 35.255 15.968 15.968
6 6 3
2 1.52 1.52 3.02
6.929 42.184 6.929 42.184 13.751 29.719
4 4 5
3 1.38 1.38 2.13
6.303 48.487 6.303 48.487 9.715 39.434
7 7 7
4 1.27 1.27 2.13
5.779 54.265 5.779 54.265 9.712 49.146
1 1 7
5 1.19 1.19 1.98
5.408 59.674 5.408 59.674 9.004 58.151
0 0 1
6 1.04 1.04 1.38
4.753 64.427 4.753 64.427 6.276 64.427
6 6 1
7 .899 4.087 68.514
8 .848 3.854 72.368
9 .729 3.315 75.683
10 .661 3.006 78.689
11 .597 2.713 81.402
12 .587 2.670 84.072
13 .468 2.126 86.198
14 .448 2.038 88.236
15 .417 1.894 90.130
16 .400 1.818 91.948
17 .385 1.750 93.698
18 .338 1.535 95.233
19 .298 1.355 96.589
20 .274 1.243 97.832
21 .244 1.108 98.941
22 .233 1.059 100.000
Extraction Method: Principal
Component Analysis.

Rotated Component Matrixa

Component
1 2 3 4 5 6
I look for promo codes
and discounts while .049 -.015 -.064 .139 .030 .839
booking
I prefer online cab
services over traditional -.045 .425 .477 -.014 -.076 .530
cabs
I compare the prices of
the different online cabs .117 .653 .138 .196 .079 .240
while booking
I am aware of all types
of services offered by .234 .691 .318 .145 .167 -.044
cabs
I am happy with the
.288 .758 .080 .183 .069 -.092
online taxi services
I find the interface of
the cab booking app .213 .654 .069 .081 .317 .098
very user friendly
I prefer using shared
-.065 .339 .205 .730 .191 .027
cabs
My preference towards
share cabs and solo .150 .087 .064 .802 .172 .150
cabs is based on price
I am a frequent user of
.168 .148 .766 .170 .230 .064
online cab services
I even book cabs when
there is surge charge in .146 -.031 .419 .223 .638 -.094
prices
I prefer online cabs
over offline because of .111 .269 -.027 .113 .678 .169
the prices offered
I like online cabs as the
drivers are more .120 .225 .409 -.008 .456 .015
sophisticated
I am a frequent user of
.385 .351 .610 .168 -.025 -.084
online cab services
I am happy with the
new share services .509 .357 .117 .472 -.093 -.093
offered by cabs
I am price sensitive
while booking cabs .575 .098 .182 .494 .075 .137
online
I enjoy the new tab
.537 .048 .473 .280 .152 .022
feature by online cabs
I am happy with the
.592 .088 .157 -.049 .272 .406
cleanliness of the car
I am happy with the
features and interiors of .756 .132 .204 .070 .155 -.037
the car
I am happy with the
different options of car
.732 .268 -.041 .097 .066 .118
provided by the online
cab services
I find the cab drivers
.582 .347 .276 -.006 .239 -.125
approachable/decent
I find enough leg space
.532 .424 .093 .028 .391 -.136
in cabs
I prefer female drivers
.324 .107 .057 .397 .538 -.066
over male drivers
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 9 iterations.
FINDINGS:
KMO and Bartlett's Test show good results where Kaiser-Meyer-Olkin Measure of Sampling
Adequacy is 0.880 and sig value is 0.00 that’s shows the model is strong and we can go ahead
with the test

Looking at total variance explained table the cumulative value of first 6 factors are greater
than 60% (64.427) which is acceptable, So we can move ahead

Therefore we have 6 Factors emerging.

Rotated Component Matrixa

Component
1 2 3 4 5 6
I look for promo codes
and discounts while .049 -.015 -.064 .139 .030 .839
booking
I prefer online cab
services over traditional -.045 .425 .477 -.014 -.076 .530
cabs
I compare the prices of
the different online cabs .117 .653 .138 .196 .079 .240
while booking
I am aware of all types
of services offered by .234 .691 .318 .145 .167 -.044
cabs
I am happy with the
.288 .758 .080 .183 .069 -.092
online taxi services
I find the interface of
the cab booking app .213 .654 .069 .081 .317 .098
very user friendly
I prefer using shared
-.065 .339 .205 .730 .191 .027
cabs
My preference towards
share cabs and solo .150 .087 .064 .802 .172 .150
cabs is based on price
I am a frequent user of
.168 .148 .766 .170 .230 .064
online cab services
I even book cabs when
there is surge charge in .146 -.031 .419 .223 .638 -.094
prices
I prefer online cabs
over offline because of .111 .269 -.027 .113 .678 .169
the prices offered
I like online cabs as the
drivers are more .120 .225 .409 -.008 .456 .015
sophisticated
I am a frequent user of
.385 .351 .610 .168 -.025 -.084
online cab services
I am happy with the
new share services .509 .357 .117 .472 -.093 -.093
offered by cabs
I am price sensitive
while booking cabs .575 .098 .182 .494 .075 .137
online
I enjoy the new tab
.537 .048 .473 .280 .152 .022
feature by online cabs
I am happy with the
.592 .088 .157 -.049 .272 .406
cleanliness of the car
I am happy with the
features and interiors of .756 .132 .204 .070 .155 -.037
the car
I am happy with the
different options of car
.732 .268 -.041 .097 .066 .118
provided by the online
cab services
I find the cab drivers
.582 .347 .276 -.006 .239 -.125
approachable/decent
I find enough leg space
.532 .424 .093 .028 .391 -.136
in cabs
I prefer female drivers
.324 .107 .057 .397 .538 -.066
over male drivers
Factor 1 (Car and its features)

Includes

I am happy with the features and interiors of the car (.756)

I am happy with the different options of car provided by (.732)

Factor 2 (Convenient and user friendly)

I compare the prices of the different online cabs while booking (.653)

I am aware of all types of services offered by cabs (.691)

I am happy with the online taxi services (.758)

I find the interface of the cab booking app very user friendly (.654)

Factor 3 (Frequency)

I am a frequent user of online cab services (.766)

Factor 4 (Share cab preference)

I prefer using shared cabs (.730)

My preference towards share cabs and solo cabs is based on price (.802)

Factor 5 (Price factor)

I even book cabs when there is surge charge in prices (.638)

I prefer online cabs over offline because of the prices offered (.678)

Factor 6 (Discounts and Ease factor)

I look for promo codes and discounts while booking (.839)

I prefer online cab services over traditional cabs (.580)

CLUSTER ANALYSIS

Agglomeration Schedule
Stage Cluster First
Cluster Combined Appears
Stage Cluster 1 Cluster 2 Coefficients Cluster 1 Cluster 2 Next Stage
1 196 197 .000 0 0 38
2 188 190 .000 0 0 148
3 177 178 .000 0 0 186
4 134 135 .000 0 0 148
5 126 128 .000 0 0 79
6 99 104 .000 0 0 7
7 41 99 .000 0 6 9
8 94 95 .000 0 0 9
9 41 94 .000 7 8 14
10 72 88 .000 0 0 13
11 70 87 .000 0 0 14
12 15 86 .000 0 0 19
13 25 72 .000 0 10 17
14 41 70 .000 9 11 15
15 41 67 .000 14 0 22
16 49 57 .000 0 0 17
17 25 49 .000 13 16 20
18 12 13 .000 0 0 87
19 15 109 1.000 12 0 46
20 25 43 1.000 17 0 21
21 25 32 1.167 20 0 29
22 41 100 2.000 15 0 23
23 41 157 3.222 22 0 24
24 41 123 3.300 23 0 25
25 41 153 3.545 24 0 26
26 41 122 3.750 25 0 28
27 31 48 4.000 0 0 62
28 41 164 4.615 26 0 37
29 25 60 4.714 21 0 58
30 75 98 5.000 0 0 45
31 39 96 5.000 0 0 51
32 45 93 5.000 0 0 33
33 33 45 5.500 0 32 52
34 3 137 6.000 0 0 78
35 113 117 6.000 0 0 161
36 20 51 6.000 0 0 37
37 20 41 6.786 36 28 45
38 136 196 7.000 0 1 145
39 42 97 7.000 0 0 57
40 9 92 7.000 0 0 52
41 53 73 7.000 0 0 55
42 191 193 8.000 0 0 91
43 44 103 8.000 0 0 88
44 14 81 8.000 0 0 56
45 20 75 8.312 37 30 55
46 15 22 8.333 19 0 68
47 38 111 9.000 0 0 50
48 10 29 9.000 0 0 74
49 17 24 9.000 0 0 67
50 38 84 9.500 47 0 59
51 11 39 9.500 0 31 56
52 9 33 9.833 40 33 66
53 40 58 10.000 0 0 99
54 16 54 10.000 0 0 135
55 20 53 10.111 45 41 66
56 11 14 10.333 51 44 89
57 42 56 10.500 39 0 75
58 25 55 10.625 29 0 59
59 25 38 10.963 58 50 90
60 199 201 11.000 0 0 114
61 108 185 11.000 0 0 128
62 31 166 11.000 27 0 71
63 85 163 11.000 0 0 77
64 19 76 11.000 0 0 83
65 26 37 11.000 0 0 112
66 9 20 11.340 52 55 75
67 17 35 11.500 49 0 68
68 15 17 11.917 46 67 88
69 91 169 12.000 0 0 101
70 114 119 12.000 0 0 111
71 31 116 12.000 62 0 90
72 69 83 12.000 0 0 127
73 2 46 12.000 0 0 80
74 10 78 12.500 48 0 96
75 9 42 12.653 66 57 77
76 47 82 13.000 0 0 113
77 9 85 13.571 75 63 78
78 3 9 13.900 34 77 89
79 65 126 14.000 0 5 146
80 2 77 14.000 73 0 84
81 50 74 14.000 0 0 109
82 6 21 14.000 0 0 86
83 19 61 14.500 64 0 109
84 1 2 14.667 0 80 105
85 5 161 15.000 0 0 105
86 6 89 15.000 82 0 134
87 7 12 15.000 0 18 144
88 15 44 15.143 68 43 100
89 3 11 15.200 78 56 101
90 25 31 15.917 59 71 113
91 115 191 16.000 0 42 129
92 28 186 16.000 0 0 111
93 118 179 16.000 0 0 115
94 140 162 16.000 0 0 166
95 30 142 16.000 0 0 119
96 10 101 16.000 74 0 128
97 8 62 16.000 0 0 122
98 145 150 17.000 0 0 158
99 40 102 17.000 53 0 112
100 15 63 17.778 88 0 108
101 3 91 17.892 89 69 110
102 192 200 18.000 0 0 123
103 121 194 18.000 0 0 132
104 4 154 18.000 0 0 122
105 1 5 18.750 84 85 133
106 133 167 19.000 0 0 150
107 27 139 19.000 0 0 143
108 15 66 19.000 100 0 124
109 19 50 19.000 83 81 131
110 3 184 19.282 101 0 115
111 28 114 19.500 92 70 116
112 26 40 20.167 65 99 138
113 25 47 20.312 90 76 125
114 132 199 20.500 0 60 165
115 3 118 20.525 110 93 116
116 3 28 20.964 115 111 123
117 106 187 21.000 0 0 132
118 131 147 21.000 0 0 155
119 30 124 21.000 95 0 165
120 71 80 22.000 0 0 141
121 64 79 22.000 0 0 180
122 4 8 22.000 104 97 133
123 3 192 22.022 116 102 124
124 3 15 22.428 123 108 131
125 25 146 22.611 113 0 130
126 36 90 23.000 0 0 151
127 59 69 23.000 0 72 134
128 10 108 23.250 96 61 136
129 115 198 23.333 91 0 147
130 25 195 23.368 125 0 142
131 3 19 23.414 124 109 135
132 106 121 24.500 117 103 153
133 1 4 25.000 105 122 142
134 6 59 25.556 86 127 139
135 3 16 25.594 131 54 136
136 3 10 26.747 135 128 138
137 144 149 27.000 0 0 179
138 3 26 27.733 136 112 139
139 3 6 27.840 138 134 144
140 125 173 28.000 0 0 163
141 52 71 28.000 0 120 162
142 1 25 28.310 133 130 158
143 27 170 28.500 107 0 146
144 3 7 28.884 139 87 156
145 136 141 29.333 38 0 184
146 27 65 29.444 143 79 166
147 115 189 30.000 129 0 153
148 134 188 30.000 4 2 173
149 18 107 30.000 0 0 169
150 23 133 30.500 0 106 156
151 34 36 30.500 0 126 160
152 160 171 31.000 0 0 172
153 106 115 32.950 132 147 159
154 172 182 33.000 0 0 175
155 130 131 33.500 0 118 171
156 3 23 33.899 144 150 163
157 105 156 34.000 0 0 181
158 1 145 34.300 142 98 164
159 106 120 34.667 153 0 169
160 34 68 34.667 151 0 162
161 112 113 35.000 0 35 181
162 34 52 35.333 160 141 178
163 3 125 35.371 156 140 164
164 1 3 36.420 158 163 167
165 30 132 37.444 119 114 170
166 27 140 39.833 146 94 195
167 1 158 40.187 164 0 170
168 110 152 41.000 0 0 185
169 18 106 41.100 149 159 171
170 1 30 41.591 167 165 176
171 18 130 44.000 169 155 173
172 160 175 44.500 152 0 176
173 18 134 44.867 171 148 184
174 165 174 48.000 0 0 194
175 143 172 48.500 0 154 182
176 1 160 48.692 170 172 178
177 127 183 49.000 0 0 198
178 1 34 50.228 176 162 180
179 129 144 50.500 0 137 195
180 1 64 50.843 178 121 182
181 105 112 51.667 157 161 191
182 1 143 52.911 180 175 183
183 1 168 53.393 182 0 185
184 18 136 56.500 173 145 190
185 1 110 56.938 183 168 187
186 176 177 57.000 0 3 189
187 1 181 57.818 185 0 189
188 151 180 59.000 0 0 193
189 1 176 60.770 187 186 190
190 1 18 61.898 189 184 191
191 1 105 64.976 190 181 192
192 1 138 67.456 191 0 193
193 1 151 69.406 192 188 196
194 159 165 71.000 0 174 199
195 27 129 77.042 166 179 200
196 1 148 78.164 193 0 197
197 1 155 78.228 196 0 198
198 1 127 79.446 197 177 199
199 1 159 80.863 198 194 200
200 1 27 125.458 199 195 0

Final Cluster Centers

Cluster
1 2 3 4 5 6
I prefer to buy luxury
2.31 2.88 1.54 2.03 1.30 2.62
watches
I prefer time saving
2.31 3.88 1.66 2.52 2.40 2.08
over cost
I love to go on a
1.83 3.62 1.66 2.45 2.50 1.73
vacation
I prefer to reach on time
1.56 3.62 1.23 2.55 2.80 1.72
for meeting
I love to travel to exotic
1.69 4.00 1.17 2.88 2.50 2.08
place
I love to try new things 1.78 3.94 1.14 2.79 1.70 1.79
I prefer going to
2.83 4.19 1.49 2.88 1.80 2.20
secluded areas
I love to work in a team 2.03 4.12 1.46 2.64 1.80 2.01
I prefer online shopping
3.25 4.25 1.23 2.73 1.80 2.25
of apparels
I buy watches online 3.61 4.12 1.43 2.73 1.50 2.83
I don’t hesitate to pay
2.47 4.19 1.43 3.45 1.40 2.11
online
I prefer travelling in
2.31 4.19 1.46 2.88 4.00 2.13
public transport
I prefer having clean
1.75 4.12 1.49 3.33 1.70 1.63
environment around me
I don’t mind spending
1.97 4.19 1.69 2.73 2.10 1.85
for quality products
I prefer completing
2.36 3.94 1.71 2.88 1.80 1.79
things before time
I prefer business class
over economic class for 3.64 3.69 1.51 2.73 1.90 2.45
air travel
I value time more than
2.78 3.50 1.54 2.79 1.80 1.77
money
I prefer SUV cars over
3.94 3.69 1.63 2.67 1.60 2.35
others
I love free samples 2.69 3.88 1.51 2.58 1.40 1.97
I prefer to buy when
2.78 4.00 1.57 2.58 2.70 1.90
there is a sale

ANOVA
Cluster Error
Mean Square df Mean Square df F Sig.
I prefer to buy luxury
8.827 5 1.189 195 7.423 .000
watches
I prefer time saving over
11.798 5 .746 195 15.821 .000
cost
I love to go on a
12.273 5 .919 195 13.352 .000
vacation
I prefer to reach on time
18.288 5 .692 195 26.424 .000
for meeting
I love to travel to exotic
22.957 5 .944 195 24.314 .000
place
I love to try new things 22.421 5 .538 195 41.681 .000
I prefer going to
20.188 5 .957 195 21.104 .000
secluded areas
I love to work in a team 17.984 5 .788 195 22.827 .000
I prefer online shopping
27.307 5 .982 195 27.806 .000
of apparels
I buy watches online 26.833 5 .933 195 28.766 .000
I don’t hesitate to pay
27.377 5 .880 195 31.099 .000
online
I prefer travelling in
24.184 5 .903 195 26.774 .000
public transport
I prefer having clean
30.087 5 .632 195 47.639 .000
environment around me
I don’t mind spending
18.499 5 .932 195 19.854 .000
for quality products
I prefer completing
17.228 5 .971 195 17.744 .000
things before time
I prefer business class
over economic class for 21.199 5 .839 195 25.282 .000
air travel
I value time more than
15.990 5 1.018 195 15.715 .000
money
I prefer SUV cars over
26.266 5 1.002 195 26.208 .000
others
I love free samples 16.904 5 .885 195 19.105 .000
I prefer to buy when
17.672 5 1.073 195 16.467 .000
there is a sale
The F tests should be used only for descriptive purposes because the clusters have been chosen
to maximize the differences among cases in different clusters. The observed significance levels
are not corrected for this and thus cannot be interpreted as tests of the hypothesis that the cluster
means are equal.
Number of Cases in each
Cluster
Cluster 1 36.000
2 16.000
3 35.000
4 33.000
5 10.000
6 71.000
Valid 201.000
Missing .000
FINDINGS:

Referring to the Final Cluster Centers table, we can infer that there emerges 6 clusters

Final Cluster Centers

Cluster

1 2 3 4 5 6

I prefer to buy luxury

2.31 2.88 1.54 2.03 1.30 2.62
watches

I prefer time saving over cost 2.31 3.88 1.66 2.52 2.40 2.08

I love to go on a vacation 1.83 3.62 1.66 2.45 2.50 1.73

I prefer to reach on time for

1.56 3.62 1.23 2.55 2.80 1.72
meeting

I love to travel to exotic place 1.69 4.00 1.17 2.88 2.50 2.08

I love to try new things 1.78 3.94 1.14 2.79 1.70 1.79

I prefer going to secluded

2.83 4.19 1.49 2.88 1.80 2.20
areas

I love to work in a team 2.03 4.12 1.46 2.64 1.80 2.01

I prefer online shopping of

3.25 4.25 1.23 2.73 1.80 2.25
apparels

I buy watches online 3.61 4.12 1.43 2.73 1.50 2.83

I don’t hesitate to pay online 2.47 4.19 1.43 3.45 1.40 2.11

I prefer travelling in public

2.31 4.19 1.46 2.88 4.00 2.13
transport

I prefer having clean

1.75 4.12 1.49 3.33 1.70 1.63
environment around me

I don’t mind spending for

1.97 4.19 1.69 2.73 2.10 1.85
quality products

I prefer completing things

2.36 3.94 1.71 2.88 1.80 1.79
before time

I prefer business class over

3.64 3.69 1.51 2.73 1.90 2.45
economic class for air travel

I value time more than

2.78 3.50 1.54 2.79 1.80 1.77
money

I prefer SUV cars over others 3.94 3.69 1.63 2.67 1.60 2.35

I love free samples 2.69 3.88 1.51 2.58 1.40 1.97

I prefer to buy when there is

2.78 4.00 1.57 2.58 2.70 1.90
a sale
Cluster 1:

After doing the survey it was found that people strongly prefer not minding to spend for
quality products, love to go on a vacation, prefer to reach on time for meeting, love to travel
to exotic place, love to try new things. It was found out that they were neutral on things like
buy luxury watches, prefer time saving over cost, prefer going to secluded areas, love to work
in a team, prefer online shopping of apparels, buy watches online, prefer SUV cars over
others. Hence it is inferred that this kind of people can spend little extra to try new things.
They do not disagree with any of the features.

Cluster 2:

Here, none of the people strongly agreed to any of the features. They either are neutral on
most of the things or disagree on certain things. Like they are neutral on things like time
saving over cost, love to go on a vacation, prefer to reach on time for meeting, love to try new
things. The disagree on things like travel to exotic place, going to secluded areas, work in a
team, online shopping of apparels, buy watches online, don’t hesitate to pay online, prefer
travelling in public transport, prefer having clean environment around them. Hence this
people are introvert in nature and are not flexible to things.

Cluster 3:

In this cluster, people almost strongly agree to all the features. They prefer to buy luxury
watches, time saving over cost, love to go on a vacation, reach on time for meeting, love to
travel to exotic place, try new things, going to secluded areas, work in a team, online
shopping of apparels, buy watches online, don’t hesitate to pay online, prefer travelling in
public transport, prefer having clean environment around me, etc This kind of people are
highly enthusiastic and prefer online also more.

Cluster 4:

People over here are mostly agreeing or are neutral on situations. They agree on prefer to buy
luxury watches, prefer time saving over cost, love to go on a vacation, prefer to reach on time
for meeting, work in a team. And they are neutral on things like travel to exotic place, try
new things, prefer going to secluded areas, online shopping of apparels, buy watches online,
don’t hesitate to pay online, prefer travelling in public transport.

Cluster 5:

People strongly agree to most of the things like they prefer to buy luxury watches, love to try
new things, prefer going to secluded areas, love to work in a team, online shopping of
apparels, buy watches online, and don’t hesitate to pay online. These people disagree on
things like travelling in public transport. Therefore these people kind of like comfort over
public transport.
Cluster 6:

In this cluster also people does not disagree to any of the things. Either they agree or are
neutral to few things. Things they agree on are prefer to buy luxury watches, prefer time
saving over cost, love to go on a vacation, reach on time for meeting, travel to exotic place,
try new things, etc. Hence these types of people are extrovert and love exploring, traveling,
using online services.
 CHAPTER 4

4.1 CONCLUSIONS

 Online cabs are at boom and on an average large number of people use it every
week mostly traveling for shorter distances.

 Most common Cabs used are Ola and Uber

 People prefer online cabs that are cheaper than other cabs because of the
convenience, discounts, etc. Eg. Uber

 People find Convenience as the key benefit for using Online cab services over
discounts and price.

 People use Mini/Micro cabs while using online cab services because of low
prices.

 People are equally comfortable paying online as well as by cash.

 People spend Rs.250-500 on an average while traveling by online cabs

 Young people use this more as compared to higher age people irrespective of the
gender.(example. Students)

 The highest group of people who use online cab services belong to income group
of Rs. 5-10 Lakhs
 4.2 RECCOMENDATIONS

 Lower down the surge prices.

 Regular passenger should have better scheme or deals.

 Reduce the waiting time by adding more cabs.

 Work on sharing route as it takes a lot longer to reach.

 ANNEXURES

SURVEY

Do you use online cab services?

o Yes
o No

If yes, how often do you use online cab services:

o Once a day
o More than once a day
o Once/Twice a Week
o Twice a month
o Rarely

Which On-Demand Cab do you use most frequently:

o Ola
o Uber
o Meru
o Tab Cab
o Others ______________

What is the typical distance you use this cab service for?

o 0-5 km
o 5-10km
o 10-15km
o 15-20 km
o 20km and Above

How would you like to pay for the cab service?

o By-Cash
o Online

Which of the Online Cab-Service benefit appeal you the most?

o Convenience
o Discounts
o Free rides
o Taxi apps record transaction with a names driver

What type of cabs do you prefer to travel?

o Share
 o Mini/micro
o Prime
o SUV

How much on an average do you spend on cabs?

o Below Rs 100
o Rs 100-250
o Rs 250-500
o Above Rs 50

FACTOR ANALYSIS:

Strongly satisfied neutral dissatisfied Strongly

satisfied dissatisfied
I look for promo codes
and discounts while
booking
I prefer online cab
services over
traditional cabs
I compare the prices of
the different online
cabs while booking
I am aware of all types
of services offered by
cabs
I am happy with the
online taxi services
I find the interface of
the cab booking app
very user friendly
I prefer using shared
cabs
My preference towards
share cabs and solo
cabs is based on price
I am a frequent user of
online cab services
I even book cabs when
there is surge charge in
prices
I prefer online cabs
over offline because of
the prices offered
I like online cabs as
the drivers are more
sophisticated
I am a frequent user of
online cab services
I am happy with the
new share services
offered by cabs
I am price sensitive
while booking cabs
online
I enjoy the new tab
feature by online cabs
I am happy with the
cleanliness of the car
I am happy with the
features and interiors
of the car
I am happy with the
different options of car
provided by the online
cab services
I find the cab drivers
approachable/decent
I find enough leg
space in cabs
I prefer female drivers
over male drivers
CLUSTER ANALYSIS:

Strongly Agree neutral disagree Strongly

agree disagree
I prefer to buy
luxury watches
I prefer time saving
over cost
I love to go on a
vacation
I prefer to reach on
time for meeting
I love to travel to
exotic place
I love to try new
things
I prefer going to
secluded areas
I love to work in a
team
I prefer online
shopping of apparels
I buy watches online
I don’t hesitate to
pay online
I prefer travelling in
public transport
I prefer having clean
environment around
me
I don’t mind
spending for quality
products
I prefer completing
things before time
I prefer business
class over economic
class for air travel
I value time more
than money
I prefer SUV cars
over others
I love free samples
I prefer to buy when
there is a sale
Age:

o Less than 25
o Between 26-35
o Between 36-45
o Above 45

Gender:

o Male
o Female

Occupation:

o Student
o Business
o Service
o Homemaker
o Other

Household Income per annum:

o Less than 5 Lakhs

o 5-10 lakhs
o 10-15 Lakhs
o 15-20 Lakhs
o Above 20 Lakhs
 REFERENCES

 http://economictimes.indiatimes.com/industry/auto/news/auto-components/taxi-
market-to-account-for-15-17-per-cent-of-indian-pv-market-by-
2020/articleshow/57432718.cms
 http://www.icmrindia.org/casestudies/catalogue/Marketing/Business%20Model%20of
%20Online%20Cab-Case%20Study.htm
 http://www.livemint.com/Companies/bjNzZDHCO25e0OZhj3okIJ/Ola-Uber-see-
rides-rise-fourfold-in-2016-report.html
 http://www.livemint.com/Companies/okLbTyf5OtqKnO1roYBAeP/Uber-vs-Ola-the-
battle-for-dominance-in-Indias-cab-market.html
 https://www.techsciresearch.com/news/1857-india-radio-taxi-services-market-to-
grow-at-a-cagr-of-over-17-till-2021.html
 http://economictimes.indiatimes.com/industry/auto/automobiles/
 http://www.blaberblogger.com/2015/08/comparison-of-ola-cabs-vs-uber-cabs.html
 https://mybigplunge.com/opinion/redseer-online-taxi-market-in-india-future-holds-
for-cab-aggregators/
 http://www.ijsdr.org/papers/IJSDR1604055.pdf
 http://www.mytaxiindia.com/
 http://www.bookmycab.com/
 https://dir.indiamart.com/impcat/cab-services.html
 Anil Kumar, founder and CEO -Economic Times - Cab aggregator rides surge 280%
in 2016 ,on 18th Feb , 2017
 International Journal of Social Science and Humanities Research ISSN 2348-3164
(online) Vol. 4, Issue 3, pp: (557-561), Month: July - September 2016, Available at:
www.researchpublish.com Page | 558 Research Publish Journals