Neha E: rocking_neha@gmail.com M: (+91) 9999999999 www.linkedin.

com/neha-gupta

PROFILE SUMMARY

Marketing professional with over 3 years of experience in creating and successfully executing brand
campaigns in both online and offline channels, consistently achieving business objectives

PROFESSIONAL EXPERIENCE
Reliance Digital, Noida Oct’15- present
Senior Marketing Manager Sep’16-present
• Leading a team of 20 Professionals for activation of the campaign like Microsites, XID and Listings on the
website as well as assisting in all marketing-led plans, ensuring their execution through agency
management.
• Formulating guidelines for editorial to assure better indexing by search engines and standardizing
processes.
• Executed web metrics application to monitor and improved the conversion on company website

Reliance Digital, Noida Oct’15- present

Assistant Manager Oct’15-Sep’16
o Leading a team of 20 Professionals for activation of the campaign like Microsites, XID and Listings
on the website as well as assisting in all marketing-led plans, ensuring their execution through
agency management.
o Formulating guidelines for editorial to assure better indexing by search engines and standardizing
processes.
o Executed web metrics application to monitor and improved the conversion on company website

Amagi Media Labs, Mumbai Apr’13-Feb’15

Assistant Manager Jan’14-Feb’15
• Designed 200+ RFIs and proposals for international broadcasters; increased conversions by 70% y-o-y
• Owned content creation for all marketing initiatives across 8 different channels, both online and offline.

Amagi Media Labs, Mumbai Apr’13-Feb’15

Inside Sales Head Apr’13-Jan’14
• Identified 1000+ potential customers on social media networks (like LinkedIn, Facebook) and made 1000+ cold
calls to company’s employees thereby shortlisting on 500+ qualified customer leads across 5 international markets
(which are US, UK, Australia, Philippines, Singapore) in a span of just 3 months (Jul’13-Sep’13) achieving an increase
of 20% in the total number of leads over the previous quarter (Apr’13-Jun’13)
• Maintained 75% customer renewal rate; Strategized to grow client base, led to a 25% hike in sales revenue

EDUCATION QUALIFICATION AND AWARDS

Qualification Institute Year CGPA / %

PGDM, Marketing MIT Ghaziabad 2011 7.46/10
B-Tech (ECE) Ambedkar Institute, AICM 2009 73.22%
Neha E: rocking_neha@gmail.com M: (+91) 9999999999 www.linkedin.com/neha-gupta
Competitive Examinations
99.23 percentile in CAT; Rank 1,000 in MHT CET

Digital Marketing Certification Program, UpGrad

Started in March’17 Comprehensive 5-months program on digital marketing created by Industry Experts from leading
Digital Corporates and Academicians; features over 10 case studies, assignments and quizzes, +150 hours of academic
content and mentoring
• Mention 2-3 points on your performance in the course (you can talk about assignments, case studies,
learnings, grades/rank, extra projects etc; do include links of all relevant work)
• Scored 86% in the first 3 Modules (Marketing and Digital Fundamentals) and 76% in the overall
evaluation.
• Under top 8 performers for UTI Mutual Funds Case Study (Evolution of Digital) and Star Case study.

Google AdWords and Analytics Certification Nov’15 – Dec‘15

HubSpot, Inbound Marketing Certification Dec ’13- Jan ‘14

LEADERSHIP ROLES

Head of Recruiting Committee, ABC Pvt Ltd Spet’13 – Feb’ 14

• Standardized the recruitment process for all Designations and recruit 85 professional for the company.
• Trained a team of 20 people on HRIS software to effectively perform all the Administrative activities.

Coordinator of Placement committee, MIT Ghaziabad May’10 – May’11

• Organized batch placements for 150 students, received participation from 38 companies for 57 profiles
• 87% of the batch got placed, equating to a 15% improvement since last year

OTHER
Technical Skills: MS-Excel. CleverTap. Mix Panel, GA, Facebook Ads.
Languages: English (fluent) ● Spanish (conversational) ● Hindi (native)
Misc. Experiences: Marketing Intern, IndiaKart, Mumbai ● Intern, Swanini Initiative
Interests: Traveling (over 12 countries), Scuba Diving, Hiking, Football