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COLLEGE OF ENGINEERING THE UNIVERSITY OF WISCONSIN-MADISON

ISyE NEWS DEPARTMENT OF INDUSTRIAL AND SYSTEMS ENGINEERING

SPRING/SUMMER 2009

In tough times, printing company


uses UW-Madison methods to recover
n the difficult business climate following Sept. 11, 2001, leaders of Madison-
I based printing company Omnipress decided it was time for a change as costs
continued to rise. Omnipress, which specializes in conference and educational
meeting material solutions such as printed books, handouts, CD ROMs and flash drives,
decided to implement quick-response manufacturing (QRM), a set of principles and
methods for reducing product lead times from weeks to days pioneered by Professor
Emeritus Rajan Suri. With help from students in the UW-Madison Center for Quick
Response Manufacturing, Omnipress reorganized its CD production to ensure a flexible From left: Ananth Krishnamurthy, Omnipress
workflow by combining all CD-related operations on one team and cross-training the Vice President of Operations Tracy Gundert,
team members to do almost every job. The result was startling: Within months, staff and CEO David McKnight.
slashed their CD publication time by 70 percent.
“We saw that the QRM principles
worked,” says Omnipress CEO David
McKnight. “We also anticipated we could
get better efficiencies and results if we ap-
Hy-Vee partnership will optimize warehouses for a
plied the concept to the whole company.”
Again, results were almost immediate.
soon-to-be Wisconsin business
Within one quarter, the time to finish a hen a store runs low on a product, an
print or digital job was on average cut
by half. The shorter production time W employee orders more from the warehouse,
and when inventory at the warehouse runs
means Omnipress is well positioned to low, an employee places an order with the supplier.
remain competitive in future economic The product arrives at the warehouse via truck, is put
downturns. The reorganized workflow away on pallets, and later pulled out again to be put
has also reduced costs, increased onto other trucks for delivery to the store.
revenue, uncovered hidden resources This basic supply chain process is how retailers have
and created new growth potential. operated for decades. While it is a simple process, it is
Omnipress is one of more than 190 not the most efficient, cost-effective strategy to manage
companies to have worked with the inventory, according to Professor Raj Veeramani and Assistant Professor James
QRM center in the past 15 years. Luedtke, who are researching new ways to optimize supply chain management
“Omnipress’ success shows how QRM’s for retailers. Their research is part of a new partnership between the UW-Madison
focus on lead time reduction strengthens School of Human Ecology Center for Retailing Excellence, with which Veeramani
competitiveness,” says QRM Center and Luedtke are affiliated, and Hy-Vee Inc., an employee-owned retailer with
Director and Associate Professor Veeramani plans to open its first Wisconsin store in Madison in fall 2009.
Ananth Krishnamurthy. “The center Hy-Vee has developed a flow-through ordering system, which has reduced
provides companies like Omnipress a warehouse inventory by more than 50 percent, and in an effort to build on the
forum to learn about QRM and help in existing system, the company has awarded a one-year, $84,948 grant to
the transition from theory to practice.” Veeramani and Luedtke. For their project, titled “Warehouse Management for
Hy-Vee Flow Through System,” Veeramani and Luedtke will focus on how to
Luedtke transform warehouse practices and leverage information technology to tackle
ISyE 1
(Continued on p. 7)
www.engr.wisc.edu/ie
Message from the Chair

here is nothing like summer- now you should have received the special
T time in Madison! Many of our
students are away from campus,
ISyE message and be sure to look for
subsequent exclusive messages at least once
but they are still working hard, as evidenced a quarter. We believe that these networks
by the fact that more than 50 percent of Patricia F. Brennan, Chair will help you stay especially informed about
our students take summer internships with the new initiatives of the department.
industry. Hundreds of companies come to 3270 Mechanical Engr. Bldg. Finally, it is my responsibility to let you
campus each year to interview and select 1513 University Avenue know how we are faring in the current fiscal
students to spend two to three months Madison, WI 53706 crisis. Like all parts of the campus, we have
on site working under the supervision of Phone: 608/263-1315 had to make cuts in both the number of
professional engineers and managers. Fax: 608/262-8454 positions and the total dollars available for
Students have taken internships with such E-mail: pbrennan@engr.wisc.edu instruction. I am happy to tell you that the
firms as Intel Corporation, Cysco Systems, Web: www.engr.wisc.edu/ie department faculty have identified many
Harley Davidson Corporation and Kimberly creative strategies to manage this situation,
Clark, and these internships provide our and we are able to offer the same number
students with valuable exposure to the life Wisconsin Institutes for Discovery. I will of courses and teaching resources to
of industrial engineering. establish the Living Environments Laboratory, our students.
Faculty are also working hard in the a physical laboratory and virtual reality Thus, although we have been faced with
summer. Most of our faculty members run chamber designed to accelerate development some belt-tightening, we are confident that
large research programs that are funded and production of personal care technologies. we can achieve the department’s mission of
by federal, industrial or private sources. Professor Michael Ferris, Associate producing the next generation of industrial
They use these funds to spend intensive Professor Jeff Linderoth, Assistant Professor engineers equipped with the knowledge
time during the summer working on their Jim Luedtke, and Professor Steve Wright that they will need to best serve industry
projects. Read the description of Associate will create the Optimization Center, a compu- and society.
Professor Ananth Krishnamurthy’s work tational resource that will provide advanced We do hope you will plan to join us in the
in this newsletter to get a glimpse of one analytical support for bioinformatics and fall at Engineers’ Day on October 16 and
faculty member’s research program. nanotechnology discoveries. at our Celebration for Dave Gustafson on
In other news, two groups led by ISyE I would also like to say welcome to all Patricia Flatley Brennan
faculty will form part of the core of the new MentorNet and LinkedIn members—by RN, PhD, Professor and Chair

Alumni Resources
MentorNet and LinkedIn

The ISyE department offers two convenient and valuable resources for to search, find and contact ISyE alumni in
alumni to connect with students and other alumni. addition to the hundreds of thousands of
The ISyE Alumni-Student E-Mentoring Program is a great opportunity other users you can reach through your
for alumni to make a difference in the lives of current students in as little extended LinkedIn network. Join more than
as 15 minutes a week. Via the entirely Email-based system, you can control 200 alumni in the group at www.linkedin.
your availability and acceptance of a student protégé. Join the more than 50 com/e/gis/138818/3BB9EC23DFE5.
alumni already serving as mentors and sign up today at www.mentornet.net. Contact department administrator Carol
Visit the FAQ at www.mentornet.net/documents/other/help/mentorfaq/aspx. Anne Krueger with questions about either
The ISyE Alumni LinkedIn Group is a chance to reconnect with classmates MentorNet or LinkedIn at 608/262-9660
and build a professional network. LinkedIn, which is entirely free, allows you or cakrueger@engr.wisc.edu.

ISyE
2
rofessors on sabbatical generally focus on reinvigorating either their research
Former ISyE chair retires P or teaching methods, but Associate Professor Ben-Tzion Karsh is focusing on
both, and his ambitions have kept him very busy.
It’s been time well spent, as Karsh, who is on sabbatical until fall 2009, has jump-started
fter 26 years as a
A
a new line of research and has intensively studied the science behind how his students learn.
faculty member, Karsh is interested in the cognitive work that primary healthcare workers perform, and
Emerson Electric he is investigating how computers are changing primary healthcare overall. Cognitive work
Professor in Total Quality refers to the problem solving that healthcare workers do every day, including how they
Harold Steudel retired from make diagnoses, assign treatments, make decisions and recover from those decisions at
the ISyE department. A the end of the day.
member of the American Society of Quality,
Steudel is a recognized leader in the fields
of quality engineering and quality manage-
More than free time:
ment, pursuing several aspects of quality
in manufacturing with the goal of reducing
Sabbatical offers chance to
defective products and increasing production recharge research, teaching
efficiency and customer satisfaction.
A Wisconsin native, Steudel received his As computers become a mainstay in
BS and PhD degrees (’68 and ’74, respec- doctors’ offices, Karsh is investigating how
tively) in mechanical engineering from UW- technology affects doctor-patient relation-
Madison. He spent eight years as a faculty ships, diagnoses decisions, and primary
member at the Marquette University School care patient safety in general. He has
of Business before joining the UW-Madison received a grant from the Agency for
College of Engineering in 1982. Healthcare Research and Quality, a sister agency of the National Institutes of Health, to work
Steudel chaired the ISyE department on these questions with a team of primary care doctors from the Wisconsin Research and
from 1998 to 2007 and recently served as Education Network.
a guiding force through the Mechanical Karsh’s new research parallels his efforts to improve his teaching. “The two areas
Engineering Building planning and combine for me in the sense that my teaching is informed by my research,” Karsh says.
construction phases. He has authored 36 “Students get to hear firsthand about the real-world experiences of their professors, and
publications, conducted 15 sponsored my experiences include going to hospitals and clinics and learning what it’s like.”
industrial research projects and served as Beyond simply expanding his research to, in turn, share with his students, Karsh is
director of the Quality Assurance Systems also rethinking his teaching methodology.
Research Consortium. “I have always loved teaching, but I was acutely aware that I didn’t know the science
However, he considers the greatest behind teaching,” he says. “I never felt equipped to make changes to my courses, but once
highlights of his career to be his time you understand the science of learning, you can make effective, evidence-based changes.
spent teaching more than 10,000 students, “Otherwise, you’re just guessing, and as a scientist, I don’t like to guess.”
providing them with knowledge and skills Karsh and PhD student A. Joy Rivera enrolled in a semester-long course through the
useful to improve their lives and the UW-Madison Delta Program in spring 2009. He also enrolled in the 2009 UW-Madison
world in which they live. He developed Teaching Academy Summer Institute. The courses taught Karsh how to scientifically design
four popular quality-related engineering and improve courses and materials that could, for example, accommodate different learning
courses, including a web-based course styles and promote interaction. He also learned how to craft exams that more accurately
offered through the Master of Engineering evaluate student knowledge.
in Professional Practice program. “I can now apply a lot of same ideas we teach in class to creating more effective
“I feel very fortunate to have been part engineering courses,” Karsh says.
of the vibrant learning community at UW- With Rivera, Karsh used the principles from the Delta course to redesign ISyE 349,
Madison, rich with opportunities to work Introduction to Human Factors. “I have almost 60 pages of notes on how we are making
with students of all ages in research and the course better for students and tie into other department courses,” Karsh says.
the exploration of ideas and methodologies, Karsh is also redesigning ISyE 556, Occupational Safety and Health Engineering, and
both traditional and emerging,” he says. plans to bring in guest lecturers, such as industrial hygiene consultants and staff from the
In retirement, Steudel plans to stay Occupational Safety and Health Administration, to talk about applying the course principles
connected to the ISyE department and the to the real world.
College of Engineering through teaching, Overall, Karsh is ready and excited for the fall 2009 semester. “I’m really charged to get
service, development and other opportuni- back into teaching and right away apply what I’ve learned,” he says. “During the sabbatical,
ties that might arise. He also plans to travel I accomplished the things I wanted to realize, and it’s been a great benefit for my research
more with his wife, Carol. and students.”

ISyE
3
QRM director
DEPARTMENT NEWS

Assistant Professors Oguzhan Affairs for their proposal “Midwest Mountain Professor and Chair Robert
Alagoz (pictured) and Beth Veterans Engineering Resource Center.” VA Radwin (also biomedical
Burnside (radiology) along hospitals are coming together to form multi- engineering and orthopedics
with PhD candidate Jagpreet operational systems engineering schools and rehabilitation) has been
Chhatwal developed a computer known as Veterans Engineering Resource elected fellow of the American
model for better predicting cancer based on Centers (VERC). The proposal from ISyE Industrial Hygiene Association (AIHA).
mammography findings. The team published faculty will create the Midwest Mountain The AIHA has more than 10,000 members
its breakthrough in the April issue of the (MWM) VERC. The goal of VERCs is to create dedicated to health and safety in the work-
American Journal of Roentgenology. The news the healthcare work places of the future by place community and environment from
appeared on yahoo.com, medicalnewstoday. recognizing the complexity of transforma- industry worldwide. Only five percent of AIHA
com, sciencerelay.com, sciencedaily.com, tional improvement with a shared vision of members can be selected for the fellow award,
Eureka! Science News, HULIQ, and many facilitating innovative solutions. which is given to people who have made
more outlets around the world. significant contributions to the field. Radwin
Associate Professor Ben-Tzion is recognized for his research in occupational
A report titled “Decision Support Karsh has been elected a fellow biomechanics and ergonomics on musculo-
for Pandemic Planning for of the UW Teaching Academy. skeletal disorders in the workplace.
the State of Wisconsin” by Fellows represent faculty,
Professor Vicki Bier garnered academic staff, and outreach On March 31, WISC-TV news
the attention of numerous media instructors who have demonstrated excellence featured the UW-Madison Trace
outlets nationwide after the outbreak of H1N1 in teaching and a commitment to improving Center and its director, Professor
(swine flu) virus this spring. The report was the quality of teaching and learning across Gregg Vanderheiden (also
published by the Wisconsin Department of campus. The goal of the Teaching Academy biomedical engineering). The
Health and Family Services (DHFS) in June is to promote effective teaching and learning segment focused on technology developed
2008 and was cited by the Washington Post, here and nationally by encouraging innovation, at the Trace Center to increase accessibility
MSN, Yahoo, the Wisconsin State Journal, experimentation and dialogue among faculty, for people with disabilities, such as features
and numerous other local newspapers and instructional staff and teachers of the future. included in automated post office kiosks and
television news stations. Karsh teaches several courses in human electronic voting machines and computer
factors, occupational safety and ergonomics. applications such as StickyKeys and others.
The Robert Wood Johnson
Foundation has approved

RETIREMENTS
$5.3 million to continue funding
for Project HealthDesign, an
initiative designed to create
a new generation of personal health record
(PHR) systems led by Lillian S. Moehlman- Along with Professor Harry Steudel (see p. 3) three other distinguished industrial and
Bascom Professor and Chair Patricia Brennan. systems engineering faculty retired in 2008 and 2009. Their combined years of experience
The grant, which brings total project funding total more than 100 years of teaching, research and outreach. (Read complete profiles
to approximately $10 million, will support about the retirees at www.engr.wisc.edu/alumni/perspective/35.2/retirements.html)
a program that engages four to six grantee
teams to demonstrate how to improve Professor Dennis G. Fryback joined the UW-Madison faculty in 1974. Population
people’s heath by enabling them to record, health sciences was Fryback’s home department; however, he maintained a close
interpret, and act on health information that affiliation with ISyE as a methodologist who built analytical tools and methods to
emerges in the course of their daily living. An analyze the cost-effectiveness of health­care technology, drugs and treatments.
important component of the new project will Overall, his findings have helped standardize the way in which scientists measure
be to demonstrate how these observations of health-related quality of life. “This is important to measuring the benefits of healthcare, which
daily living can be integrated into the clinical is not just about making life longer, but about improving quality of life, too,” he says.
practice workflow, assisting patients and the He is a founding member of the Society for Medical Decision Making and has remained
clinicians to best manage chronic illness. continuously active in its activities since 1978. He has received many honors and fellowships,
and in 2000, he was elected to membership in the Institute of Medicine.
Professors Pascale Carayon, Dave Gustafson, Fryback is among a group of researchers who are part of a U.S. government initiative to
Ben-Tzion Karsh, Doug Wiegmann and assemble a national health account. He plans to continue his consulting work and participation
Assistant Scientist Todd Molfenter have been on National Academies committees. In addition, he is hoping to enjoy more time with his wife
funded by the U.S. Department of Veterans and extended family. “I’d like to get back to my hobby of astrophotography, too,” he adds.

ISyE
4
FOCUS ON NEW FACULTY

A
ssistant Jim Luedtke never “Decision-makers want to
thought he’d have the chance to avoid bad outcomes, and I’m
return to UW-Madison. The Colby,
Wisconsin, native and ISyE undergraduate Jim researching methods that try
to find good solutions that
alumnus joined the UW-Madison faculty
in fall 2008 after obtaining his PhD from Luedtke limit the likelihood or magni-
tude of bad outcomes,” says
Georgia Institute of Technology and Luedtke. “It’s about finding
completing a postdoc at IBM Research. a better match between the
While the decision to settle in Wisconsin decision and the risk toler-
was easy, since he has family in the state ance of the decision-maker.”
and has always wanted to return, not all of He is also exploring
the situations Luedtke encounters in his how his techniques can
optimization research are so clear-cut. He is be applied. One example
investigating two challenging optimization is Luedtke is part of a new
situations: making discrete decisions and partnership between the
making decisions in the face of uncertain UW-Madison School of
data and outcomes. Human Ecology Center for
Luedtke is collaborating with Associate Retailing Excellence, with
Professor Jeff Linderoth on an integer programming project to tackle discrete decisions, which Luedtke is affiliated, and Hy-Vee Inc.,
which are essentially yes or no situations. An example of a discrete decision is when a an employee-owned retailer and grocer
retail manager decides whether to open a new warehouse. “It’s an all or nothing decision— that will be opening two stores in the
you can’t open a third of a warehouse,” Luedtke says. He and Linderoth are studying Madison area.
algorithms to solve problems with discrete decisions that are further complicated by The Hy-Vee project requires Luedtke to
nonlinear constraints. examine uncertainty around product de-
Luedtke is also working on stochastic optimization, which addresses uncertainty in mand in order to create a new warehouse
problem solving. In traditional stochastic optimization research, the objective is to find process. The new process will be based on
the best solution on average. Often, this assumes a decision will be made multiple times. the flow through philosophy that moves
However, Luedtke recognizes that in many situations, a decision is made only once, and product from the supplier to the ware-
the decision-maker cares about a single outcome rather than an average of multiple house to the store quickly. Luedtke will use
outcomes. An example is investing in stocks: When an investor retires, they care about stochastic and discrete optimization in a
their personal outcome rather than the average outcome of all investors. system that can operate the new process.

Professor Steve Robinson joined him as one of the most distinguished engineers in the nation. Since retiring, Robinson has
the UW-Madison faculty in 1972. retained a presence on campus, continuing to teach, write and pursue research. “My basic goal
A pioneer in decision science and was to have very little change in what I’m doing, and so far that has worked,” he says.
stochastic optimization, Robinson
is a leader in optimization and Professor Rajan Suri joined the UW-Madison faculty in 1985 and established
developing tools for complex situations. Military himself as a revolutionary in manufacturing practices. He directed the Manufacturing
applications are important to Robinson, who Systems Engineering Program for 14 years, and in 1994 he founded the Center
served as an officer in the U.S. Army from 1963 for Quick Response Manufacturing (CQRM).
to 1969, spending two years in the elite Special More than 250 companies have partnered with the CQRM to revolutionize
Forces in Vietnam. He remained in the U.S. Army their manufacturing practices. In developing the QRM philosophy, Suri combined management
Reserve until 1993, retiring as a colonel. methods, engineering techniques, and behavioral insights to create a comprehensive theory for
“My time as a professional soldier gave me an reducing lead times throughout a manufacturing enterprise, and put that theory into practice
appreciation for complex operations and some of through the CQRM. “While everyone knows that ‘time is money,’ I was able to demonstrate that
the difficulties people face when they have to do time is a lot more money than most managers realize,” he says.
things in a hurry and without much preparation,” QRM also has provided students with ample hands-on experience, both through the CQRM
he says. and Suri’s ISyE 415 and ISyE 641 courses, among the highest rated large-enrollment classes
Robinson has received many honors and awards in the department. Currently, Suri is writing a second book on QRM targeted to executives,
from professional societies. He was elected to the explaining QRM in management language. He continues to be involved in the CQRM through
National Academy of Engineering in 2008, marking workshops and industry projects.

ISyE
5
STUDENT NEWS

During the spring 2009


semester, a group of
Each semester the ISyE department presents the Ratner Senior Design Project Award
industrial and systems
to the three best projects from an ISyE senior capstone design course. Each winner engineering students
receives an award certificate and a share of their team’s prize money. For the volunteered to redesign
spring 2009 semester, first place and $800 went to Advait Raje, Andreas Roenning, the Democratic caucus
Kemaleddin Farrokhnia, Majid Aksari, Vishal Labade and Zariat Rahman for their room at the Wisconsin State Capitol. The
project, titled “Reducing delivery lead times for aftermarket parts at P&H Mining students worked with State Representative
Equipment.” Second place and $600 went to Lucas Bohac and Ronald Uglow for Kelda Roys (D-Madison) and her aides. The
“Spine clinic access project.” Third place and $475 went to Debon Dyreson and caucus room had been designed like a class-
Tom Thorvaldson for “Peds speciality clinics template optimization.” room, and the students proposed a U-shape
design to better facilitate communication
and group work among representatives.
The legislators quickly adopted and praised
PhD student Safa Erenay, who works under Assistant Professor Oguz Alagoz, has won the best the new design. Student Matt Myers led the
PhD scientific poster award in the PhD colloquium at the recent Industrial Engineering Research group, which included Ben Borsuk, Mark
Conference. The conference was held in Miami, Florida, on June 1, 2009. Erenay won the best Cigich, Jake Gafner, Ji Shun Liu, Joe Madden
poster award among a total of 40 submissions for his dissertation, which is titled “Optimal and Arjun Mishra. ISyE Lecturer Terry Mann
screening policy for colorectal cancer prevention and surveillance.” advised the group.

Richard Holden, lecturer and PhD student


under Associate Professor Ben-Tzion Karsh,
has been named the first recipient of the IBM ISyE scholarship recipients • Richard S. and Harriet K. Fein Scholarship
scholarship from the Healthcare Information Richard Holden

I
and Management Systems Society (HIMSS). n the 2008-2009 academic year,
• Donald Liechty Scholarship—Engineering
HIMSS is an international organization focused 27 ISyE students were awarded
Tyler Haag, Tom Thorvaldson, Jayme Udvare
on providing leadership for the optimal use 40 scholarships from alumni and
of healthcare information technology and industry totaling $47,000. Undergraduate • Robert J. Mensel Scholarship
management systems for the betterment of scholarships were awarded in fall, while Allison Newman, Benjamin Rissman,
healthcare. Its philanthropic arm, the HIMSS graduate students received their awards Yodsadhorn Vinitwatanakhun
Foundation, awards scholarships to student in the spring. • Robert A. Ratner Scholarship
members who have achieved academic • Victor W. Bergenthal Scholarship Jacquelynn Lamb, Mariama Morrison,
excellence and have the potential to be future Andrea Hilliker, Maia Jacobs, Paul Swanson Yodsadhorn Vinitwatanakhun
leaders in the healthcare information and • Robert A. Rohn Scholarship
• Lewis Raymond Brown Scholarship
management systems industry. The scholarship Kristine Juno, Colin Wiesner
Tyler Haag, Allison Newman, Jayne
carries a $7,000 cash award and a sponsored
Sammons, Jayme Udvare • Dr. Vinod K. & J. Gail Sahney Scholarship
invitation to the annual HIMSS conference
and exhibition. • Gilbert and Genevieve Buske Scholarship Debjit Roy
Angelene Bauch, Elizabeth Richards, • Jeanne and Thomas Snodgrass Scholarship
IEEE Transactions on Automation Science and Tracy Schumitsch Angelene Bauch, Jennifer Gerschke
Engineering (T-ASE) chose a paper by graduate • Fred W. & Josephine Colbeck Scholarship • Roland E. Stoelting Scholarship
student Liang Pi, alumnus Yunpeng Pan (PhD Jayne Sammons, Paul Swanson, Thomas Davich, Maia Jacobs
’06) and Professor Leyuan Shi for its Best Tom Thorvaldson, Ronald Uglow
Paper Award. In “Hybrid nested partitions and • Erich Victor Streich Memorial Scholarship
• Antoinette Derjani-Bayeh Scholarship Martin DeZell
mathematical programming approach and its
Bonnie Paris
applications,” published in the October 2008 • Anthony and Alice Thistlethwaite
issue of T-ASE, the researchers presented • Engineering Undergraduate Scholarship Lin Yu, Elizabeth Richards, Tracy Schumitsch
a new approach to hybrid nested partitions Ryan McAsey
• University League—
and mathematical programming, which can • Carl and Henry Grotophorst Scholarship Rosa B. Fred Endowed Scholarship
provide approximate solutions and handle in Engineering Rachel Hinkes
different kinds of constraints for many types Martin DeZell, Andrea Hilliker
of problems. The award includes a certificate
for each author and a $1,000 honorarium.

ISyE
6
Hy-Vee partnership dealing with large-scale retailers,” says
Luedtke. “The goal is to have less inventory,
(Continued from front page)
while still having enough to avoid having
the basic challenge of supply chain empty shelves at the stores.”
management: delivering the right products Veeramani and Luedtke are focusing on
in the right quantities at the right time and the intellectual challenges of an entire class
place for minimal cost. of retailing issues, which could affect the
Hy-Vee, which is based in West Des entire industry. “The collaboration between
Moines, Iowa, operates 225 supermarkets ISyE and the Center for Retailing Excellence
and drugstores across the Midwest. a system that can operate the new process reflects the Wisconsin Idea of community
The company, which emphasizes well- efficiently. The research will challenge the building that fosters cross-campus collabora-
ness, freshness and one-stop shopping assumption that warehouses must put tion and interdisciplinary work,” says Human
convenience, is ranked among the top 30 product received from a supplier away Ecology Associate Professor Nancy Wong,
supermarket chains and top 50 private before preparing shipments to individual who is the faculty director for the center.
companies in the Unites States. stores. Instead, Veeramani and Luedtke will Veeramani agrees that the project high-
“Hy-Vee is excited about the partnership design a process to allow Hy-Vee to flow lights what multiple departments can achieve
with UW-Madison and we believe the most of the product directly from supplier together. “UW-Madison has a comprehensive
results of this project, coupled with our trucks through the warehouse to trucks set of faculty expertise across multiple
existing processes, will become the most bound for stores. The eliminated step enables disciplines to address the complex challenges
efficient replenishment system in the warehouses to carry less inventory overall. and new opportunities facing the retailing
industry,” says Dan Gubbins, Hy-Vee To achieve this, Veeramani and Luedtke industry, and the Center for Retailing
director of business analysis. will use optimization techniques to improve Excellence and ISyE have come together
Veeramani and Luedtke will develop a the Hy-Vee model for estimating the right to focus on innovations in supply chain
design for a new warehouse process based amount of product to order. “You can’t just management, which is key for any retailer
on the flow-through philosophy and create order a little extra of everything when you’re to be successful,” he says.

Department Picnic
I
n May, the department hosted a picnic for ISyE
faculty, staff and students. The picnic encouraged
interaction within the department and celebrated
the end of the school year and our graduates. The department
is hoping to make the picnic a regular tradition.
Pictured, top: Professor Gregg Vanderheiden plays Ladder Ball with
students. Bottom center: UW RFID Lab Director Alfonso Gutierrez
supervises student TJ Madsen at the grill. Bottom left, Associate
Professor Jeff Linderoth socializes with students, while at bottom right,
Assistant Professor Jim Luedtke joins a team of students playing a
bean bag game.

ISyE
7
ISyE NEWS Published twice a year for alumni and friends of the UW-Madison Department of Industrial and Systems Engineering.
Produced by: Engineering External Relations / Editor: Sandra Knisely / Design: Phil Biebl Paid for with private funds.

Department of Industrial
and Systems Engineering
1513 University Ave.
Madison, WI 53706

Save the date! R esearch Professor Emeritus David Gustafson


is the director of the UW-Madison Center for
Health Enhancement Systems Studies. Gustafson
Saturday, Nov. 7, 2009 applies his interests in decisions, change and
information theory to health systems and brings
Lifetime Achievement Recognition these topics together in the design and evaluation
for Research Professor Emeritus of systems, and tools that help individuals and
organizations cope with major changes.
David H. Gustafson His research teams address individual
change by creating systems to detect suicidal
Madison, Wisconsin propensity, help teenagers adopt healthy behaviors
Details to follow and help families cope effectively when faced
with major health crises. These systems rely on the
Comprehensive Health Enhancement Support System Gustafson is the author of several books
(CHESS), a computer system that helps people facing a and more than 100 journal articles. He is a
variety of serious medical situations. CHESS has been tested fellow of the Association for Health Services
in the field and in randomized trials involving thousands of people, and the system is shown Research, American Medical Informatics
to provide insight into the acceptance, use and impact of computer-based support systems Association and the Institute for Healthcare
for health, health-related behavior, and health service use. Improvement, where he served as vice chair.
Along with CHESS, Gustafson has developed the Quality Improvement Support System Additionally, he is chair of the eHealth Institute
to help organizations implement and sustain quality improvement. He has also created new and past chair of the U.S. Science Panel on
techniques for facilitating groups and understanding customer needs. New models to measure Interactive Communications in Health. He is
customer satisfaction, severity, medical under-service, and quality of care have stemmed from also national program director of NIATx, a
Gustafson’s computer systems, and his behavior change research has led to models to predict Robert Wood Johnson Foundation initiative
and explain how organizational changes are initiated and adhered to. These organizational to improve quality of services in substance
change initiatives are primarily tested in the addiction treatment field. abuse treatment agencies.
ISyE 8