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Political

There may be certain operations practiced by Bayliner that may not be practicable as of its legal
nature in other counries.
There may be certain operations practiced by Bayliner that may not be practicable as of its legal
nature in other countries because of a passage of a new law.

Socio-Cultural

People’s attitude towards work and leisure.


Acceptance towards multinational business in the new area or location of business.
Economic

Exchange rate issues caused by international transactions.

Different economic scenarios that may affect Bayliner’s products and operations
Elasticity of demand of customers towards a change in a price.

Technological

Possibility of programming errors and flaws in production that may affect Bayliner’s operations.
Technological advancement that may make machineries more efficient in producing products
which could cut down in production costs.
New materials available for production.
Issues being faced by suppliers and distributors that are technologically related.

Way to advertise – sponsoring boating contests etc


 Employment laws that may affect the  Exchange rate issues caused by
organizational structure and financial international transactions.
reporting of Bayliner.  Interest rate fluctuations that may affect
 Changes in tax rates that may affect borrowing costs of Bayliner.
the financial reporting and cash flows  Different economic scenarios that may
of Bayliner affect Bayliner’s products and
 There may be certain operations operations.
practiced by Bayliner that may not be  Elasticity of demand of customers
practicable as of its legal nature in towards a change in a price.
other countries.  Problems with the supply chain that are
 There may be certain operations economically related.

PE
practiced by Bayliner that may not be
practicable as of its legal nature in
other countries because of a passage
of a new law.

 Consumers’ preference on luxurious


products as a barrier in buying
 People’s attitude towards work and
leisure.
 Acceptance towards multinational
business in the new area or location
ST  Possibility of programming errors and
flaws in production that may affect
Bayliner’s operations.
 Technological advancement that may
make machineries more efficient in
producing products which could cut
down in production costs.
of business.
 New materials available for
production.
 Issues being faced by suppliers that
are technologically related.
political
factor

‘P E S T
Analysis
Political Economic
 There may be certain operations practiced  People’s attitude towards work and leisure.
by Bayliner that may not be practicable as  Acceptance towards multinational business
of its legal nature in other countries. in the new area or location of business.
 There may be certain operations practiced
by Bayliner that may not be practicable as
of its legal nature in other countries
because of a passage of a new law.

Socio-Cultural Technical
 Different economic scenarios that may  Possibility of programming errors and flaws
affect Bayliner’s products and operations in production that may affect Bayliner’s
 Elasticity of demand of customers towards operations.
a change in a price.  Technological advancement that may make
machineries more efficient in producing
products which could cut down in
production costs.
 New materials available for production.
 Issues being faced by suppliers and
distributors that are technologically
related.