BUSINESS

BUSINESS CRITERIA YOUR COMPANY COMPETITOR #1

Years of Existence

Location

Speed of Expansion

Capital

Competent Staf

Revenue

Investment Policy

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Years of Existence Location Speed of Expansion Capital Co
YOUR COMPANY COMPETITOR #1 COMPETITOR #2
 COMPETITOR #2 COMPETITOR #3

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MPETITOR #1 COMPETITOR #2 COMPETITOR #3
 POSSIBLE IMPROVEMENTS

Investment Policy
Rank from 1 to 5 these these general diferent criteria for your company
and three most important competitors. This template will create
graphics that will show how your company is positioned related to
these three most important competitors.
In the last column you can write possible improvement ideas that you
want to implement in order to improve the competetiveness of your
company.
 PRODUCTS/SERVICES

BUSINESS CRITERIA YOUR COMPANY COMPETITOR #1

Benefits

Features

Quality

Performance

Easy of Use

Durability

Reliability

Service

Look and Feel

Adjustability

Work Without Defects

Warranty

Price

Other Things

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 MARKETING

MARKETING CRITERIA YOUR COMPANY COMPETITOR #1

Reputation

Image

Website

Communication Strategies

Advertisement Materials

Prominence

Brand Value

Pricing Strategy

Public Relations

Deliverability

Speed of Delivery

Customer Service

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 INNOVATION

MARKETING CRITERIA YOUR COMPANY

Innovation Strategy

Degree of Innovation

Number of Innovation Projects (in last 2 years)

Speed of Innovation

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Innovation Strategy Degree of Innovation

YOUR COMPANY COMPETITOR #

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Innovation Strategy Degree of Innovation

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 COMPETITOR #1 COMPETITOR #2 COMPETITOR #3

Degree of Innovation Number of Innovation Projects (in last 2 years) Speed of Innovation

YOUR COMPANY COMPETITOR #1 COMPETITOR #2 COMPETITOR #3

Degree of Innovation Number of Innovation Projects (in last 2 years) Speed of Innovation

YOUR COMPANY COMPETITOR #1 COMPETITOR #2 COMPETITOR #3

POSSIBLE IMPROVEMENTS

Speed of Innovation
Speed of Innovation
 SALES

MARKETING CRITERIA YOUR COMPANY COMPETITOR #1

Sales Team

Sales Funnel

Sales Channels

Sales Materials

Discounts

E-commerce

Credit Policies

Sales Accomplishment Steps

12

10

4
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Sales Team Sales Funnel Sales Channels Sales Materials

YOUR COMPANY COMPETITOR #1 COM

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COMPETITOR #1 COMPETITOR #2 COMPETITOR #3

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 MARKETING

MARKETING CRITERIA YOUR COMPANY

Social Media Strategies

Usinge Diferent Social Media Accounts

# Facebook Fans

# of Twitter Followers

# of LinkedIn Followers

# of Google+ Followers

# of Instagram Followers

YouTube

# of Videos on Youtube

Updates of Social Media Accounts

Business Blog

Customer Service

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