vol 7 - issue 72 March 15 - April 15, 2018

For Private Circulation

Almond Milk by
Raw Pressery

Artisanal Coffees
by Classic

Charcuterie by Liva
Liva brings four trending looks in pastels
The Smoke Co
for SS’18
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 FROM THE EDIT ROOM

NOSTALGIC SUMMERS

Come summer and we are into your ankle length boots,

reminded of our childhood.
The time spent at the grand-
parent’s, the lazy afternoons,
biting into that juicy mango
and cooling off at the poolside.
Even the school days were
spent anticipating the things
we could possibly do on the im-
pending summer. Fast-forward
to the present, we are missing
out on the little things we
enjoyed the most growing up.
So this summer, step out and
make memories, throw a BBQ
for your friends and family.
Engross yourself with activities
that rejuvenate your spirit and
let it take over your body, mind
and soul. You can take one of
the walking tours in your city,
explore your neighborhood
or go on a hike and gain new
experiences.
If you are planning to hit the
mall, upgrade your wardrobe
in sync with the latest summer
headbands, tracksuits and
sheer lace shirts. Incorporate
jumpsuits, fanny packs and
puffy sleeved outfits for your
daily wear. Define your figure
with pencil skirts and waist
belts. Summer 2018 is the time
for plaid and polka dotted out-
fits as well as pairing your floral
dresses with sneakers.
The blistering heat can affect
your skin and health. Don’t
forget to slather on some
sunscreen, stay hydrated and
take care of yourself. Check
out our new launches for the
latest fashion and beauty
must-haves this summer as
well as for home goods, food
and beverages and gadgets.
Make the most of your time this
summer so that by the end of
it, you’ll have something to take
pride in, something that would
stay with you.

ON COVER
trends inculcating bright and
bold colors. This summer’s Until next time….
fashion style is bringing back
the 80’s with mom jeans tucked

Meanwhile, do engage with us on our social media platforms at

facebook.com/whatsbrandnew; twitter.com/whatsbrandnew;
instagram.com/whatsbrandnew; www.whatsbrandnew.com

Spring/Summer shows come around, a new pastel palette takes

over and this year is no different. It is time to get acquainted with
fashion trends that will make a mark in 2018. Liva brings four trend-
ing looks in pastels for SS’18.
 44
CONTENTS
P 04 FROM THE EDIT free and natural soaps and bath
bombs
ROOM
38 SHOPPING

NEW LAUNCHES P 38 SARTORIAL SECRETS

P 08 IN SHORT FOR SS’18
Liva brings four trending looks in
pastels for SS’18
TRENDING NOW
P 23 IN SHORT P 40 AROUSE YOUR SENSES
Rousing Designs is an
experiential lighting company
WBN LOVES that enables personalized
experiences inside your space
BEAUTY & WELLNESS with its smart lighting solutions

P 36 SKINCARE THAT SMELLS P 42 LINGERIE FOR FULLER

DELICIOUS WOMEN
NaturesCraft brings cruelty- Ultimo brings exclusive,

36
comfortable and stylish lingerie
for the fuller figure women
FOOD & BEVERAGES
P 44 ARTISANAL…BEAN TO
CUP
Classic brings gourmet artisanal
blends of coffee to the market
P 46 A MEAL LOVER’S PARA-
DISE
The Smoke Co brings
charcuterie style meats which
are cured and smoked
INDEX
EDITORIAL:
Anupama Shivacharya
Email: editorial@whatsupguides.com
MARKETING & SALES:
Bhargava G N
Email: sales@whatsupguides.com
46 ADMINISTRATION & DISTRIBUTION:
Abilasha M D, Jagdeesh N
Email: sales@whatsupguides.com
DIGITAL MARKETING:
R Varsh Raghavendra
Email: social@whatsupguides.com
DESIGN:
Hemanth Kumar D M
Email: design@whatsupguides.com
Managing Director : Vivek Tholasi
What’s Up Guides is printed and
published by T.A. Nataraj on behalf
of Tholasi Publications Pvt. Ltd. and
40 printed at Tholasi Prints India Pvt. Ltd.,
#379, 10th Cross, Peenya Industrial
Area, 4th Phase, Bangalore 560058, and
published at #9, Railway Parallel Road,
West Park cross Road, Kumarapark East,
Bangalore 560001.
The views that appear in this publication
are those of the individual authors,
and we take no responsibility for any
consequences or actions as a result of
readers following such views or advice.
Reproduction in whole or part without
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prohibited.
Disclaimer: Utmost care has been taken
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However, the editor and publisher shall
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42
 NEW LAUNCHES
PEBBLES BY SMOOR
Smoor brings Pebbles which are chocolate coated dried fruits
which are fun to look at and eat too. The flavours include Salted
Mango with Dark Chocolate, Cranberry in White Chocolate,
Freeze-dried Strawberry in Dark Chocolate, Guava in Creamy Milk
Chocolate and Apricot/Lime in Rich Dark Chocolate. Perfectly
tempered couverture chocolate is used to enrobe the fruits making
them blissfully melt-in-mouth.
Find: Shop online at smoorchocolates.com/
Price: `500
What’s BRAND
New?
From scrumptious spreads to luxury designer
wear… Check out this carefully curated pick of
things that are new!
CONTEMPORARY JEWELLERY BY AT JEWELS
Anopchand Tilokchand Jewellers, also known as AT Jewels
has introduced beautiful contemporary jewellery with
unique stories crafted by Indian artisans. Anopchand Tilok-
chand Jewellers also designs fine fashion jewellery that ap-
peals to the Indian and the International market. The pieces
are a blend of universal heritage with modern designs.
Find: Shop online at atjewels.in
Price: On request
8
RED SIROCCO COFFEE
Bayar’s Coffee, Bengaluru-based spe-
ciality roaster brings Red Sirocco. Red
Sirocco is a premium range of gourmet
coffee blend that offers a specialised
coffee experience to coffee lovers. The
exquisite range has been created from
the finest Arabica speciality coffee beans
sourced from Columbia, Ethiopia, Kenya
and India.
Find: More info at www.redsirocco.com
Price: `1500
LIP ME LOTS BY KIKO MILANO
KIKO Milano, the Italian Cosmetic Brand, brings ‘lip
me lots’ a limited edition Valentine’s collection. Made
with love and for love, the Valentine’s collection aims
straight for the heart. The romantic, original & fun
collection includes products you’ll fall desperately
in love with. Lips take centre stage with the vivid
packaging & heart shaped tips of the lipsticks.
Find: More info at https://www.kikocosmetics.com/
Price: On request

THAI FURNITURE BY HANDMADE WORLD
Handmade World has introduced a new range of collection of
Thai furniture, specialized in woven furniture. Handmade World
brings your home the luxury and stylish outdoor products of your
dream that are skillfully weaved by the hands of the well selected
artisans. Handmade World follows an idea of creating an ambience
highlighted by an exciting decor objects for homes.
Find: More info on www.handmadeworld.co.in
Price: On request
VALENTINE SPECIAL COLLECTION BY
WOODS LONDON
WOODS London, the international premium
footwear and accessory fashion brand presents
Valentine Special collection. The collection is
a combination of shoes and handbags - an idle
gifting option for your sweetheart. Right from the
color combination to design pattern and trendy
style, the range is put together while balancing the
current mode with classic finesse.
Find: Shop online at woods.co.in/shoes.aspx
Price: On request

SPRING – SUMMER COLLECTION BY

EVOLUZIONE
Evoluzione presents RGRK’s Spring –
Summer collection 2018. This summer
Rohit Gandhi + Rahul Khanna present a
collection that is an amalgamation be-
tween skilled silhouettes and fluid drapes.
Hues reminiscent of summer, derived
from the brand’s classic color palette
have played a pivotal role in adding airi-
ness and serenity to each ensemble.
Find: Shop online at evoluzionestyle.com/
Price: `10,500 onwards

NOTIFY COLLEC-
TION FOR LADIES
BY FREDERIQUE
CONSTANT
Frederique Constant
brings the Horologi-
cal Smartwatch Notify
Collection for Ladies.
The Horological
Smartwatch was born
after three years of
extensive research
and development.
Frederique Constant
is the first in the Swiss
watch industry to
introduce a Horolog-
VALENTINE’S COLLECTION BY CARATLANE ical Smartwatch, an
Express your love by indulging in some personal and endear- analog watch offering
ing jewellery by CaratLane. Each piece of jewellery comes in connected function-
a special package with messages that brings out the unique alities.
meaning. Ranging from “you captured my heart” to “you light Find: More info at www.
up my world”, CaratLane has got them all. frederiqueconstant.com
Find: Shop online at caratlane.com/ Price: On request
Price: `4823 onwards

10 xxx

DUALITE & TRITONE BY SYSKA
SYSKA launches ‘Dualite’ & ‘Tritone’ innovative LED Lights for India
market. These newly launched LED Lights are unique and provide
global innovations for homes and offices. SYSKA LED comes with
international LED lightning solutions for home and offices. All the
products are aesthetically designed which gives home or office a
complete makeover with its fine lightning effect.
Find: More info at syskaledlights.com/
Price: On request
SKINCARE PRODUCTS BY BIOTIQUE
Start the New Year with an all inclusive organic
skincare regime with Biotique’s eclectic range.
These new launches encompass 100% natural
ingredients providing a vibrant glow and lustre to
your skin during the winter season. The products
include Bio Honey Gel Face wash, Bio Dandelion
Ageless Lightening Serum, Bio Saffron Youth
Dew nourishing Day cream and Bio Wheat Germ
Youthful Nourishing Night cream.
Find: Shop online at biotique.com
Price: `179 onwards

ELEMENOPI RESTAURANT
Elemenopi is the latest global gastro-
nomical venture in Gurugram’s swanky
One Horizon Center. The menu takes
you on a gourmet voyage across the
countries less travelled. With its tagline
‘Belly Well-Traveled’, the experiential
dining den aims to become the culinary
adventure enthusiasts’ permanent
purlieu! This restaurant is the brain child
of Chef Dhruv Malik and Chef Bakul
Sharma.
Find: More info at www.elemenopi.in
Meal for two costs: `1800

HERBALIFE NUTRI-
TION - STRAWBER-
RY FLAVOUR
Herbalife Nutrition
brings Strawberry
flavour variant of
Formula 1 Nutri-
tional shake mix in
India. This adds to
choices offered by
the existing line-up
of flavours – Vanilla,
Chocolate, Mango
and Orange Cream.
The product allows
SUMMER COLLECTION BY ALBERTO TORRESI consumers to enjoy
Alberto Torresi unveils its latest range of footwear for men to a healthy, balanced
rejoice the summer vibes. Attuned with the trending designs, meal that’s prepared
the collection features an array of sandals and slippers in almost instantly.
sophisticated tones of tan, brown and black. The collection is Find: More info at
crafted in finest leather with extra padded insole. Herbalife.com
Find: Shop online at albertotorresi.com Price: On request
Price: `1695 onwards

xxx 11

PERSIANA BY VUMMIDI BANGARU JEWELLERS
Vummidi Bangaru Jewellers brings an exclusive collection – Persiana.
The stunning collection is inspired by the delicate designs from Per-
sian art and architecture. It comes with the use of motifs and patterns
to create resplendent designs with a symbolic geometry. Each piece
uses high-quality diamonds, rare pearls and tanzanite stones set in
rose gold.
Find: More info at vummidi.com/
Price: On request
REVELRY COLLECTION BY TAILORMAN
Tailorman brings Ready-to-Wear garments. The
Revelry collection truly resonates with the Indian
man and the fervor of the wedding season.
It brings forward a curated selection of fine
tailoring, international design sensibilities, and
exclusive fabrics. Choose from products ranging
from embroidered jackets and tailored tuxedos
to velvet bandhgalas and jacquard waistcoats.
Find: More info at tailorman.com
Price: On request

DESSERT DELIGHTS BY CAFE

COFFEE DAY
Cafe Coffee Day brings a delecta-
ble new dessert menu ‘Dessert De-
lights’. Cafe Coffee Day is certainly
celebrating all things sweet and
indulgent by expanding its dessert
menu. It has set out to become
the all-time, favourite neighbour-
hood dessert station. It brings you
dessert options for all occasions
that will satiate any type of sweet
cravings, from big to small.
Find: More info at cafecoffeeday.com/
Price: `55 onwards

GAIA ORGANIC
WHOLE BLACK
HAND CREAMS CARDAMOM
BY INNISFREE Gaia brings
Innisfree brings a Organic Whole
range of Jeju Life Black Cardamom.
Perfumed Hand A uniquely exotic
Cream. There are spice, often referred
10 variants of the as the ‘Queen
Hand creams, each of Spices’, Gaia
named after a Organic Whole
different month of Black Cardamom is
the year and with a free from chemicals
different fragrance. and pesticides. The
The range of hand spice helps prevent
creams come with several health prob-
a moist formula lems like bronchitis,
that covers the fatigue and stress.
entire hands, mois- The seeds of this
turizing them. aromatic spice also
Find: www.innisfree. have anti-inflamma-
com/in/en tory properties.
Price: `300 Find: Shop online at
gaiagoodhealth.com
Price: `225

12 xxx

FOUNTAIN PEN & LEATHER BAG BY MAKOBA
Makoba brings the contemporary design and crafted quality Water-
man fountain pen and leather bag. With the new range of ST DuPont
(Paris) Leather bags men can express their style statement and be
the trendsetter at their workplace. The Waterman fountain pen
comes with a nib of 18kt – gold which can give style and elegance to
your words. The quadrangular shape gives the smooth grip to the
writer. This pen can be customized with name or corporate logo and
will be shipped in the premium brand gift box.
Find: Shop online at makoba.com/
Price: On request
SPRING SUMMER 2018 COLLECTION BY
CRIMZONWORLD
Crimzonworld, the handcrafted shoe wear brand
brings its Spring Summer 2018 collection. The
range takes inspiration from season’s blossoming
flowers, bursting gardens and lively hues. These
moods have been translated into footwear that
is tailor-made to add a spring to your step. The
SS’18 collection includes holiday-friendly colours
ranging from bright cobalt, tangy orange and
eye-popping fuchsia.
Find: Shop online at crimzonworld.com
Price: On request

BIG BOY TOYZ-GOLD EDITION

PERFUME
BBT, a luxury car retailer unveils
its perfume range called Big Boy
Toyz-Gold Edition. This scintillat-
ing perfume is emblematic of raw
power, dynamism and energy. Ignite
the passion within, with the heart
laced with spices and aromatic
nuances atop fresh bergamot, cool
cucumber and mint set against
the background of powerful cedar,
sweet tonka and musks.
Find: More info at bigboytoyz.com
Price: `1499

MY REAL INTERIOR DECOR

SQUEEZE BY STATEMENT
MASKS BY INN- PIECE
ISFREE Statement Piece is a
Innisfree brings unique interior hub
a range of My which boasts of a
Real Squeeze complete array of
Masks. The mask products. Choose
packs deliver from furniture
nutrition of the accessories, leather
fresh ingredients adornments, mirrors,
to the skin in wall arts, cushions,
just 15 minutes. sculptures to artifacts
The ‘Easy Peel in exclusive solid
Design’ that has a wood, stainless steel
handle at the top and rattan. They
of a sheet makes are designed to suit
it more conve- needs from all over
nient to apply the globe.
and remove the Find: Statement Piece,
sheet. Empire Apartments,
Find: More info Mehrauli-Gurgaon Rd,
at innisfree.com/ Sultanpur, New Delhi,
in/en/ 110030
Price: `100 Price: On request

xxx 13

ESSENTIAL ROSE GOLD BALLPOINT PEN
The Makoba store brings the Essential Rose Gold Ballpoint Pen. The
classic and well balanced “Essential” pen is returning with a new look,
for a resolutely masculine feel. The highly technical matte diamond
cut textures is plated in deep black, with luxurious yet casual rose
gold accents - giving the line an unequivocally modern impact.
Find: Shop online at makoba.com
Price: On request
HOLI COLLECTION BY EPISODE SILVERWARE
Episode introduces ‘Holi Collection’ the latest
range of sterling silver and silver plated collection.
The collection includes bowls, platters, candle
holders and decorative pieces. With a huge vari-
ety of genuine silver products being offered, the
one thing assured is quality. Each of these pieces
weaves magic with its sophisticated looks. This
collection is unique, exclusive and deserves to be
in the homes of true connoisseurs. Buckle up and
take a look at Holi collection available at Episode.
Find: More info at episodesilver.com/
Price: On request

ATMANTAN LUXURY WELLNESS

RETREAT
Atmantan is a luxury wellness destina-
tion in Mulshi, Near Pune and Mumbai.
It is ideal for for rejuvenation, relaxation,
Detox, fitness and makes a pampering
spa holiday with its new launches in the
spa menu. With integrated and custom-
ized wellness programs, Atmantan offers
its guests the ultimate holistic wellness
experience.
Find: atmantan.com/

MEA LIPSTICKS COL-

LECTION BY KIKO
MILANO
KIKO Milano intro-
duces MEA Lipsticks
Collection. The brand
has selected four of its
most high-performance
lipsticks in different
shades and effects to
provide various options
to choose from and
transform simple lips
into irresistible lips. The
easy and smooth-glid- ROHAN BOPANNA’S MASTER COFFEE BLEND
ing application enables Indian tennis player Rohan Bopanna launched his range
the lipsticks to melt of speciality coffees, Rohan Bopanna’s Master Blend.
onto the lips, leaving The new launches are in the association with The Flying
them soft and radiant. Squirrel – Bengaluru based micro-roastery and café.
Find: More info at kikocos- Rohan Bopanna’s Master Blend is an all-Arabica me-
metics.com/en-in/ dium-dark roasted variant, which has a few differently
Price: `750 onwards processed beans, all procured from Bopanna’s farm.
Find: Shop online at www.flyingsquirrel.in
Price: On request

14 xxx
 FENDI MEN’S LEATH-
ER COLLECTION
The FENDI Men’s
new launches bring
illustrations featuring
everyday objects by
Sue Tilley. The British
guest artist was brought
in to collaborate in the
FENDI Men’s Spring/
Summer 2018 Collection.
From boston bags to
flat pouches, FENDI
presents a wide range
of leathergoods. The
products have been
peppered by Tilley’s art-
works through different
kind of workmanships.
Find: Shop at FENDI, 143,
Ground Floor, DLF Emporio
Mall, Nelson Mandela Marg,
Vasant Kunj II, New Delhi,
110070
Price: On request

THE WINDSOR EMPERADOR

FOUNTAIN PEN
William Penn brings The
Windsor Emperador Rose Gold
Trims Fountain Pen. It exhibits
an ethos that is traditional and
timeless. The marble-finish body
is crowned with a meticulously
crafted tassie. A transparent ink
reservoir gives its classical pro-
file a poetic pause, while metal
appointments at both ends add
grandeur and poise.
Find: Shop online at williampenn.net
Price: `11,500 onwards

WATERMAN
FOUNTAIN PEN
BY MAKOBA
Makoba brings
the contempo-
rary design and
crafted quality
Waterman
fountain pen. The
Nib of 18kt – gold
can give style and
elegance to your
words. The quad-
rangular shape
gives the smooth
grip to the writer.
With its 23KT – LUXURY BAGS BY ZWENDE
Gold plated clip Zwende brings a luxury range of exquisitely handcrafted
gives the royalty bags and briefcases in genuine leather. True luxury is not
to your style of in just in looks, but is reflected in every stitch and tuck
writing. of the finest quality leather. Zwende brings a collection
Find: Shop online at
representing undiluted individuality, functionality, and in-
www.makoba.com/
novation. Each product is handcrafted and customizable.
Price: On request
Find: Shop online at zwende.com/
Price: On request

xxx 15
 GALAXY A8+ BY
SAMSUNG
Samsung India
brings Galaxy
A8+, a stylish new
smartphone with an
attitude as a part
of its new launches.
Galaxy A8+ carries
forward the legacy
of Samsung’s A
series smart-
phones with its
stylish design and
flagship features at
never-seen-before
prices. Galaxy A8+
is performance
EARRINGS BY MINAWALA powerhouses with
Minawala brings exclusive earrings in revival style design crafted 6GB RAM, 64GB
in 18 karat gold as a part of its bridal collection. The earrings are internal memory
embellished with diamonds and rubies and create an aura of and expandable
timeless elegance and refinement. The design breaks away from memory of up to
the traditional norms and is inspired by true modern renditions of 256 GB.
age-old design form. Find: More info at
Find: More info at minawala.com www.samsung.com/in
Price: On request Price: `32,990

SEAFOOD DELIGHT AT RITZ

CARLTON
The Ritz-Carlton, Bangalore has
introduced a lavish spread of coastal
delights in the dinner buffet on
Fridays and Saturdays at The Market.
Along with an unlimited flow of beer,
this is a seafood lover’s delight. The
buffet bounty includes a live counter
which is a surprise and could range
from a charcoal appam and prawn
stew to delicious quesadillas.
Find: 99, Residency Rd, Shanthala Nagar,
Ashok Nagar, Bengaluru, Karnataka
560025
Price: `2000 onwards

WRANGLER’S MOVE
FREE DENIM
Wrangler brings
‘Wrangler’s Move
Free Denim’, the new
addition to the brand’s
Denim Performance
range. These jeans
and tees are crafted
from high quality
stretch fabric for
maximum comfort and
movement. Wrangler’s
Stretch Plus apparel
are also treated with
CLUTCHES BY THE OPEN TRUNK anti-bacterial Silver
Add a touch of excitement and fun with colourful clutches Shield technology that
from The Open Trunk. The new launches include a collection keeps them fresh and
of clutches and side slings which sport a traditional look in odour-free longer.
a funky avataar. The intricate resham thread and zari work Find: More info at
showcases the rich Indian heritage effortlessly. The silk exteri- https://www.wrangler-ap.
or gives a sheen that can be easily carried for evening parties com/in
and grander occasions like weddings. Price: `1395 onwards
Find: Shop at theopentrunk.com
Price: `

16 xxx
 CATWALK STAR
EYEBROW POW-
DER BY BEYU
BeYu brings the
Catwalk star eye-
brow powder. It is
versatile with three
shades that match
almost all skin
tones. It helps fill in
the gaps between
your eyebrows
and it can also be
used to define and
shape your brows
to any shape of
your choice.
Find: More info at
https://www.beyu.
de/en/
Price: `1800 onwards
REAL FIT LIPSTICK
BY INNISFREE
Innisfree brings its
Real Fit Lipstick, with
10 exciting shades.
Rich in color, Innis-
free’s Real Fit Lipstick
lightly coats the lips
with a single touch! A
lightweight thin lip-fit
formula fills curves of
the lips with a touch
as comfortable and
light as cashmere.
Natural camellia
oil reduces the
appearance of flakes
on the lips and forms
a protective moisture
barrier.
Find: More info at www.
innisfree.com
Price: `900

MILLETS BY PRISTINE ORGANICS

Pristine Organics brings individual ranges of
millets products. The options available are
Little Millet, Foxtail Millet, Banyard Millet,
Proso Millet and Kodo Millet. Millet is one
of the ancient and oldest foods known to
mankind. This super crop being reclaimed its
importance in the current scenario of global
warming and food security.
Find: www.pristineorganics.com
Price: `100 onwards

AIR PURIFIERS BY
KAFF
KAFF, a premium
kitchen and home
appliances brand,
brings a range of
air purifiers. It is the
perfect blend with
latest technology
and features to suit
Indian conditions.
Air purifiers have
become round
the year necessity,
EXOTIC BLOOMS BY ONE ROZE considering the
One Roze is India’s first luxury floral brand known for its alarming rise in air
high quality. It brings unique floral arrangements in Parisian pollution, leading to
hatboxes and luxury hampers with original artworks. The harmful diseases.
brand takes pride in carrying exotic blooms that are grown Find: More info at
using advanced technologies across India, Holland, Kenya, kaff.in
and Ecuador. Price: `4990 onwards
Find: Shop online at oneroze.com/
Price: On request

xxx 17

BRUNE FORMAL FOOTWEAR
Brune introduces a splendid range of formal footwear for men.
The assemblage features a wide variety of shoes ranging from lace
ups, oxfords to double monk straps. Each pair from the collection
is reminiscent of fine craftsmanship that exudes sophistication
merged with confidence.
Find: Shop online at voganow.com
Price: `5999 onwards
INDIAN ETHNIC WEAR
COLLECTION BY NEERU’S
Neeru’s is a treasure house
of Fashion, for the latest
and the best Indian Ethnic
Wear collections. The new
launches are rich in color, fine
in textures, pure in fabric and
enhance the femininity. The
intricate designs speak vol-
umes about the tremendous
designing effort, flawless
aesthetics and superb deft
craftsmanship. Reaching
out to a wide age group of
men and women, the brand
showcases exquisite bridal
finery, formals, office outfits,
daily cottons and much
more. Neeru’s has carved a
distinct niche for itself in the
city amidst growing fashion
market.
Find: Shop online at neerus.com
Price: On request
18
WELLNESS PROGRAM BY SHANGRI-LA
HOTEL
Achieve your wellness resolutions with a simple
and natural approach to healthy living this year.
Shangri-La Hotel brings a first of its kind wellness
consultation program. This has been done in col-
laboration with organic living experts from Weefa
Mantra. It will teach guests how to naturally
manage plaguing health conditions.
Find: For more info, contact soul@weefamantra.com
Price: `15,000
AFTERHOURS BY CLASSIC COF-
FEES
Classic Coffees brings coffee blend –
Afterhours. Calm as a still night, dark
as the clear evening sky, is what best
describes the Night Blend. Created
after months of research, this single
origin coffee with hints of spice and
citrus flavours helps unwind while
calming the mind and body.
Find: More info at facebook.com/classic-
coffees
Price: `300 onwards
ALMOND MILK BY
RAW PRESSERY
Raw Pressery’s
brings a range
of cold-pressed
almond milk. Unlike
dairy, almond milk
comes from farms
that grow almonds
and is 100% lactose
free and vegan.
The almonds are
sourced direct-
ly from farms,
cold-pressed
without adding any
preservatives, sugar,
chemicals or colour.
It’s available in three
delicious flavours -
Cacao, Coffee and
Turmeric.
Find: Shop online at
www.rawpressery.com
Price: `100
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CUSHIONS BY EAST LIFESTYLES
East Furniture by East Lifestyles brings out its latest collections
in cushion covers. Trending this season are the Cotton satin
fabric material and bright pop up colors. Following the trend of
“wabi-sabi” customers are now looking for color and perfectly
crafted designs in their furniture. They also want to compliment
it with bold solid colors.
Find: More info at east-india.co.in/
Price: On request
SIDDARTHA TYTLER’S
PRET’18 COLLECTION
Siddartha Tytler’s Pret’18
collection “Fierce Re-
loaded” draw inspiration
from the Japanese
rockstar warriors. Keep-
ing the core aesthetics
and the vibe constant,
Siddartha’s couture line
makes way for an edgy,
experimental and sports-
luxe collection. Pret’18
is also the designer’s
venture into Athleisure
fashion. The collection is
an amalgamation of the
new world and the old
world charm.
Find: More info at pernias-
popupshop.com/designers/
siddhartha-tytler
Price: On request
xxx
SAMSUNG WIND-FREE™ ROOM AIR CONDITIONER
Samsung India brings the world’s first Wind-Free™
Room Air Conditioner & Systems Air Conditioner
to India. The new air conditioners have integrated
Samsung’s exclusive Wind-Free™ Cooling technology
into its design. This provides customers with a cooler
indoor climate and optimal energy efficiency without
the discomfort of direct cold airflow.
Find: samsung.com/in/
Price: On request
SPARTAN AND HUNTSMAN WOOD
KNIFE BY VICTORINOX
Victorinox brings the Spartan and
Huntsman Wood Knife. The product
has functionality packed between
exquisitely crafted wooden scales. The
scales are made of durable and elegant
walnut while each piece is unique due
to the natural grain. The knives are
lightweight, pocket-sized toolboxes
that are always at hand.
Find: More info at victorinox.com
Price: On request
DINOSHAKE NUTRITIONAL CHILDREN’S DRINK
MIX
Herbalife Nutrition brings the Dinoshake Nutritional
Children’s Drink Mix in strawberry flavor. Dinoshake
Nutritional Children’s Drink Mix is packed with the
building blocks of a balanced diet. Nutrients like pro-
tein, vitamins and minerals help support children’s daily
needs during the years of growth and development.
Find: More info at Herbalife.com
Price: On request
19
 MON TRÉSOR BY
FENDI
FENDI presents
Mon Trésor, the new
mini bucket bag of
the Roman Maison.
It is a must-have
item for the upcom-
ing Spring Summer.
Its small and cute
size is ready to host
the women’s essen-
tials. The Mon Trésor THE LIBRARIAN CHARCOAL BAMBOO CATEYE SUN-
is ideal as a cool GLASSES
evening bag but also The Librarian charcoal bamboo cateye sunglasses will appeal to
doubles up perfectly the geek in you. The cateye wooden sunglasses are definitely
for the day. not for the faint-hearted. They are big, bold and oh so retro!
Find: More info at Handcrafted from bamboo in the natural brown colour these
fendi.com sunglasses will keep you looking trendy and smart. The polar-
Price: On request ised lens reduces glare and protects the eyes
Find: www.woodgeekstore.com
Price: `2999

DECCAN GOLD ORGANIC COF-

FEE BY PRISTINE ORGANICS
Pristine Organics brings Deccan
Gold Organic Coffee. Pristine’s
Deccan Gold Filter Coffee is
carefully blended and roasted using
the finest quality coffee beans. The
beans of this slow processed, rare
organic artisan coffee come all the
way from the mountain peaks of
Malnad and give out a distinct yet
rich aroma.
Find: Shop online at pristineorganics.
com
Price: `180

TRADITIONAL PICKLED
MASALAS BY SOMEY’S
KITCHEN
Somey’s Kitchen brings tra-
ditional home-made pickled
masalas. The masalas are
a blend of taste, tang and
aroma. The appetizing range
of Prawn and Fish Pickled
Masalas are the first of its
kind and all set to satiate
the Indian palate with its
unique flavours. Inspired by
the essence of Kerala, the
range was made by Somey
Samuel.
Find: More info at someyskitch-
en.com/
Price: `240 onwards

20 xxx
 TRENDING NOW

From popular fashion

labels to the best selling
makeup… Check out this
carefully curated list of
what’s currently trending.

1
DOG FOOD BY NESTLE PURINA PETCARE

Nestle Purina PetCare brings Purina

Supercoat with Smartblend, premium dog
food range in India. The Supercoat range of
complete and balanced food offers a whole-
some combination of high-quality natural in-
gredients. The products are free from added
artificial colours, flavours or preservatives.
There is an increasing awareness about pet
nutrition, largely driven by digitization.
Source: fnbnews

POWERSQUARE WIRELESS
CHARGER

2
Bengaluru-based, wireless charging
company PowerSquare has
launched an in-car wireless
charging solution. It is also working
on bringing a revamped version of
its wireless charging mat for
multiple devices and a wireless
charging power bank. PowerSquare
has had a Qi wireless charger in the
market for some time now and it’s
available online for around `5,000.
Find: gadgets.ndtv

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22
 MUSTARD SAUCE VARIANTS BY VEEBA

3
Veeba, one of India’s leading sauce, dip
and dressing companies, has launched a
range of mustard sauces. These are
available in three variants - honey
mustard dressing, American mustard and
English mustard. The sauces work well as
dips with fries and other small bites.
They also make delicious dressing for
salads and bring out the natural flavor of
the ingredients used in the salad.
Source: fnbnews
Find: More info at veeba.in

4
PROCUS VR HEADSETS
Since Oculus being taken over by Facebook
in the year 2012, the virtual reality
technology has been trending. In the Indian
market Procus is becoming the best in
virtual reality headset. A buyer’s decision to
get a Procus VR headset offers complete
value for money. You can easily get a headset
between the price ranges of `2300 to `2400
for the basic model.
Source: digifloor

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23
 TRENDING NOW

5
SKECHERS STORE IN AMBIENCE
MALL, GURUGRAM

Skechers, an American performance

and lifestyle footwear brand is
growing rapidly. It has reached the
90th store mark within a short span
of time. This store at Ambience mall
on the first floor is company-oriented
and company-owned. The design of
the store is inspired from a
warehouse theme.
Source: brandlaunches
Find: Ambience Mall, Udyog Vihar
III, Sector 20, Gurugram, Delhi
122008

6
M&M’S IN INDIA

Mars International India Pvt Ltd

declared the brand launch of M&M’s in
India and said the product launch will
take place over 100 different nations.
M&M’s will at first be accessible in
chocolate and nut variations, and
evaluated at `150 for every 100-gram
packet and `80 for a 45-gram packet.
Source: brandlaunches

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24
 KHADI BY RAYMOND

7 Raymond brings ‘Khadi by Raymond’

– a formal introduction of Khadi in its
designs. Raymond tries to utilize its
image an incentive to offer Khadi in a
scope of texture mixes. The Khadi
and Village Industries Commission
(KVIC) had received its biggest ever
arrange worth `2 crore from
Raymond for the supply of meters of
the garment.
Find: More info at raymond.in

8
BENGAL PROMOTES BALUCHARI
West Bengal government plans to promote
the Baluchari silk. Dedicated ‘Baluchari’,
the architect mark is being coached and
outlined by Abhiskek Dutta. He guarantees
to resuscitate the specialty of making
Baluchari silk from areas of Bankura and
Purulia. Other than saris, this upcoming
brand in India will likewise dispatch shoes,
sacks, wallets, belts and outfitting all
utilizing silk.
Source: brandlaunches.in

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25
 TRENDING NOW

9
THE RACERBACK TEE BY ATHLOS

Athlos brings The Racerback Tee

crafted from soft bamboo fabric.
Featuring an armhole design that
provides enough freedom while main-
taining the right coverage, this tank
inspires subtle confidence. Incredibly
cosy and breathable, the bamboo
fabric adds a cool touch to your
workout wardrobe.
Find: Shop online at goathlos.com

NATURAL JUICES BY BAIDYANATH

10
Baidyanath Ayurved, the
100-year-old producer of Ayurvedic
products, has introduced a range of
four natural juices - amla, aloe vera,
karela and jamun and giloy. This is in
a bid to keep up with the increasing
shift towards natural, organic and
Ayurvedic products.
Source: fnbnews

xxx
26
 ID’S SQUEEZE & FRY
VADA BATTER
iD Fresh has now simplified
the process of vada making
with the launch of squeeze

11
and fry batter in a patented
packaging design that
shapes the snack. The
product is slated to be
launched in Bengaluru by
the end of the month. The
company stated that
vada-making was no longer
a mere art, but a science.
Source: fnbnews

12
HONOR 7X LIMITED EDITION

Huawei sub-brand Honor’s budget

smartphone, Honor 7X, has received a new
limited edition Red colour variant in India.
The new colour variant was announced by
the phone maker last month. 20,000 units
of the phone are slated to ship across all
markets in which it will be released.
Source: gadgets.ndtv.com

xxx
27
 TRENDING NOW

13
MONKEYBOX FOOD SUBSCRIPTION
FOR KIDS

MonkeyBox is a food subscription startup

which aims at providing nutritious meal
to school kids. For founders and
long-time friends Sanjay Rao and
Sandeep Kannambadi, the idea for
MonkeyBox emerged from their own
struggles to provide healthy and tasty
food for their school-going kids. Today,
MonkeyBox has 165 employees and three
kitchens, where hotel-trained chefs
prepare meals for students aged between
one and 18.
Source: qz.com
Find: monkeybox.in

ROOH MOCHA AND ROOHAFZA BAD-

14
AM MILK BY BARISTA

RoohAfza and Barista Coffee Company

bring two new hot beverages - Rooh
Mocha and RoohAfza Badam Milk. The
coffee fusion drink Rooh Mocha blends
espresso made from 100 per cent Arabica
beans and RoohAfza with milk. RoohAfza
Badam Milk is a fusion of RoohAfza with
milk and almonds. They will be available
at 100 Barista outlets with a focus on
RoohAfza affinity markets.
Source: fnbnews

xxx
28
 TEAVANA RANGE BY STARBUCKS
Starbucks brings the Teavana range
comprising 18 new tea offerings. These

15
include Starbucks Teavana Hathikuli Tea
and Starbucks Teavana Frozen Teas.
Starbucks Teavana Hathikuli Tea has
been sourced from the Hathikuli tea
estate, an integrated organic farm located
next to the Kaziranga National Park, the
biological reserve in Assam. A full-leaf
Assam black tea, it is the first organic tea
at Starbucks in India.
Source: fnbnews

16
FRUIT CHEWS BY EVEREADY

Dry cell battery maker Eveready (EIIL)

has entered the `9,000-crore-plus
confectionery market with its brand
Jollies. In the first phase, the product will
be launched in the fruit chew segment.
This segment is estimated to be worth
about `400 crore and is growing at a
rapid pace.
Source: fnbnews

xxx
29
 TRENDING NOW

17
EASYPILLOW BY EASYNECK

Easyneck brings EasyPillow, a product

that relaxes the muscles in the neck,
shoulder and back for the over the
duration of the sleep. That is seven to
eight hours of relaxation to the
strained and stiffened muscles. The
pillow reduces stress/strain on neck
and shoulder and supports side lying
and supine lying.
Source: easyneck.in

SAROVAR’S HOMETEL

18 Sarovar Hotels has declared the

brand launch of its latest value
segment, Hometel, by signing with
a hotel in Nairobi. The hotel, Tetezi
Hometel in Nairobi, will mark
Sarovar Hotel’s fourth tie-up in
Kenya’s capital. This comes after a
tie up with The Heron Portico, The
Zehneria Portico and The Lazizi
Premiere.
Source: brandlaunches.in

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30
 MEALS BY HAPPY RATIO

19
Happy Ratio is the most complete
meal on earth. It is convenient and
healthy at the same time. It fits into
your lifestyle based on your needs.
Trying to lose weight? Happy Ratio
will keep you satiated before your
impulsive binge takes over. Too busy
to eat? Happy Ratio will fit into your
pocket so that your body functions at
its peak all day long.
Source: happyratio.com

20
HEADPHONES BY 1MORE

1MORE is a premiere consumer electronics

audio company headquartered in San
Diego, California. The brand’s mission is to
deliver superior quality headphones at
surprisingly affordable prices. This is
disrupting an industry where price hiking
and design shortcuts are the norm. 1MORE
uses the latest patented designs and
materials to enhance sound, comfort, and
esthetic appeal.
Source: india.1more

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31
 TRENDING NOW

21
TRUSTBIN COMPOST BIN BY TRUSTBAS-
KET
A major problem faced by communities
throughout the country is the treatment,
disposal, and recycling of solid wastes. To
avoid disposal of food waste, TrustBasket
brings the TrustBin a compost bin. The
company also sells BOKASHI COMPOST
MAKER which is used around the world to
manage food-waste through an anaerobic
fermentation system.
Source: amazon.in
Find: trustbasket.com

READY-TO-DRINK SHAKE BY ZAGO

22
Zago brings a healthy, delicious
ready-to-drink shake which comes with
the goodness of Australian oats,
proteins and vitamins. Oats not only
keep you fuller for longer but is also a
great way to stay in shape. Choose
between the flavours Mango, Almond
and Chocolate. The drink is also gluten
free and comes with no added
preservatives.
Source: Amazon Launchpad
Find: zagolife.com

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32
 OAKTER SMART TECHNOLOGY
Oakter is a company known for
its unmatched expertise in
manufacturing, electronics
design, user experience and

23
software development. It
manufactures a diverse range of
home automation products. The
products can be connected to the
Oakter smarthome hub and
scheduled to remotely turn your
devices ON and OFF. The brand
is focused towards delivering the
best quality products at the right
price
Source: nextbrandz
Find: oakter.com

24
REDMI NOTE 5 AND REDMI NOTE 5 PRO
Redmi Note 5 and Redmi Note 5 Pro are all
set to go on sale in India for the first time.
The new Redmi Note models will be
available via Flipkart and Mi.com. It will
also be available via Mi Home stores across
the country, likely in limited quantities.
Fans will have to wait a few weeks for the
handsets to go on sale.
Source: gadgets.ndtv

xxx
33
 TRENDING NOW

25
AYURVEDA WATER BY VEEN
Veen, the premium Finnish water brand
brings Ayurveda Water. The product is
inspired by the 5,000-year-old Indian
science of life, in a 330ml bottle. The
brand combines plant, herbal,
botanical and fruit extracts with natural
spring water from the Himalayas. It is
available in four blends - Amla and
Tulsi, Saffron, Ginger and Honey and
Blackcurrant, Apple and Mint.
Source: fnbnews

HAPPY TUMMYS

26
Happy Tummys brings a range
of healthy snacks. The Apple
Cranberry snack bars come
with a delightful burst of flavor
and texture right from the first
bite. A healthy balance of
apples, oats, almonds and
cranberries, lends it a sweet
and tangy flavor that is surely
loved by kids and adults alike.
Find: happytummys.com

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34
 QIDDO SPORTSWEAR FOR KIDS
Sports is fun for kids QiDDO believes

27
the same should be the case with their
sportswear. The designs and bright
colors have been used in various fun
design themes. Kids are sure to feel
good and energetic when wearing their
QiDDO sportswear. Every design is
aimed at bringing out the happy mood
in your kid.
Find: qiddosports.com

ARABICA COFFEE BY TOTAL ORGANIACS

Total Organiacs, an Organic Food and
Lifestyle brand based out of Bangalore,India

28
brings you Arabica Coffee, a trending
beverage cultivated organically in the Coffee
belt of Karnataka in Misty Coorg. Native to
Ethiopia, Arabica Coffee is one of the most
popular and trending variant among the
other coffees. Being hand processed and
farm roasted, it retains a great natural
flavour and is famous for its mild and sweet
taste.
Find: engrave.in

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35
 WBN LOVES

Established in the year 2016, Nature’s Craft

have expanded from selling hair oil to making
natural soaps, bath salts and bath bombs in

skincare that
fun flavours like Fizzy Rose and Cool Blue.
Faiz and his wife Dr Reshma Chouthai, an
ayurvedic doctor by profession researched for
over two years to create their own brand of
unique skincare products free of chemicals.

smells delicious The Clientele

NaturesCraft brings cruelty-
free and natural soaps and bath
bombs. Anupama Shivacharya
Natures Craft caters to both men and women
with a wide range of bath and body products
which are a combination of natural ingredients
like premium oils, herbs, butters and essential
oils.
The USP
NaturesCraft products smell good enough to

gives them a try eat and are easy on the skin, cruelty-free and
better for the environment. The products are
handmade and hand packed with utmost care.

36
 The Journey
“We have received a wonderful
response through word of mouth and
testimonials from happy customers
for our hair oil. This encouraged us to
expand with new range of products
like Handmade Natural Soaps,
Glycerin Soaps, Handmade Body
Lotion, Bath Bomb, Bath Salt, Lip
Balm, Lip Scrub, Lotion Bars, Body
Butters, etc. It’s been a wonderful
journey and a dream come true,”
share Faiz.
The Hot Sells
Handmade natural soaps, Glycerin
Soap, Body Lotion, Body Butters,
Bath Bomb, Lip Scrub and Lotion
Bars.
The Experience
Handmade Natural Lavender Soap
The lavender essential oil is known
for its wonderful skin healing
xxx
properties, improves complexion,
treat wrinkles and acne. Since I have
acne prone skin, I tried it out and it
left my skin feeling soft and
moisturised. The fragrance of
lavender also helped soothe and
calm after a long day.
Handmade Natural Madder Root
Madder Root is known to restore skin
moisture, rejuvenate skin cells, boost
skin tone and diminish wrinkles. The
soap had tiny granules in it which
made it an excellent scrub too.
Handmade Natural Rose Soap
Rose essential oil revitalizes the skin,
improves skin texture and keeps it
youthful. The lovely fragrance made
for a pampering bath.
HandmadeNatural Cream Soap
‘Malai’ or milk cream is hydrating and
ideal for dry skin. It nourishes the
skin and keeps it moisturised. A
friend with dry skin immediately
noticed a difference after one usage.
Handmade Charcoal Soap
Activated charcoal soap is known to
be highly beneficial in the treatment
of acne, removal of toxins and also
removal of skin impurities thus
helping in the treatment of acne.
Handmade Coffee Lip Scrub – Since
I’m a lipstick junkie, this delicious
coffee scrub came as a boon to me.
One use and the product helped
scrub dead skin away and left my lips
soft and supple.
GOOD TO KNOW
Where to Shop: facebook.
com/NaturesCraft
Price: `100 to `700
37
 WBN LOVES

Sartorial secrets
for SS’18

Liva brings four trending looks in pastels for SS’18.

38
 Spring/Summer shows come around, a new pastel
palette takes over and this year is no different. It is time
to get acquainted with fashion trends that will make a
mark in 2018.

Pop Graffiti
Bright colours showcase the teen rebellious and
creative attitude that breaks rules. Mix and mis-match
that create gender fluid, ageless and borderless designs.
It also talks about modern outlook which shouts of
individual existence and personal style statements.

Hybrid Paradise
The collection explores an imaginative hybrid nature of
the future that creates feelings of euphoria and
psychedelia. Liva seeks out and celebrates the more
sensual side of the world with the Hybrid Paradise.
Abstracted nature is reflected in newer form. Unusual
foliage, strange exotic florals, bright hues and bold
patterns form the inspiration of this collection.

Global Kaleidoscope
In an era of borders, art will be borderless. Art and
travel will create stronger ties and drive greater
connectivity across the globe. The collection derives
fresh perspectives of traditional cultures and materials,
combining patterns and designs to tell new stories
inspiring multicultural design ethos.

Nostalgic Future
The pieces here are about remembering the past in
order to imagine the future. This theme focuses on the
importance of basics but with a more luxurious
approach. In this trend, basics no longer mean ordinary.
The past is powerful and it is time to explore innovation
in forgotten ideas.

About LIVA
Liva is a brand from Grasim Industries
Ltd, a subsidiary of Aditya Birla Group, it
stands for the high quality fabrics made
from Birla Cellulose a global leader in
Viscose Staple fibre. Unlike other fabrics,
that are boxy or synthetic, Liva is a soft,
fluid fabric which falls and drapes well.
The new-age naturally sourced fibre
made into fabric in pure or blended form,
transforms not just the garment but also
the person wearing it. It is comfortable,
soft, 100% natural, and eco-friendly.

xxx 39
 WBN LOVES

Arouse Rousing Designs is an

experiential lighting company
that enables personalized

Your Senses experiences inside your space

with its smart lighting solutions

40
 The word rousing means inspiring, uplifting,which fits the
brand’s underlying philosophy i.e. to understand and
propagate relationships. The founder, Nav Krishna states,
“There is something extremely powerful about taking care
of the small things that make up a whole.”

Brand Beginnings
RousingDesigns – founded by Prashant Menon and Nav
Krishna started off as a product design studio that
eventually transfigured to an experiential lighting IOT
company. When asked about how Rousing Designs came
to be - Nav Krishna answers, “I realized that the process of
problem solving and being able to create, gave me the
most satisfaction. A thought followed by action.” A chance
encounter with a lighting art installation sparked the
thought of interactivity and the value it could potentially
create.

Clientele
Rousing currently solves experiential lighting challenges
in the hospitality industry through smart lighting. These
challenges revolve around deployment, monitoring and
control of dynamic lighting themes in a space.

The USP
Since the lighting does not require structural changes,
Rousing enables operational ease for the ground staff as
there is a central control of all the lighting assets. There is
no limitation on grouping of lights due to physical wiring
and no more hassles of dimmers and their compatibility
issues. Additionally, the lighting is capable of infinite
number of themes at the touch of a button and the
scheduling of lighting systems pushes for scene
automation.
There is also the ease of monitoring for the management
with the generation of a lighting usage report that forms a
component of HLP reports (Heating, Lighting, Power) and
asset status, on a central dashboard. This information is
extremely beneficial for predictive maintenance and
provides space usage analytics derived from lighting
utilization.
The Human side of Lighting
Human beings respond to light as a stimulus. This
response to varying warmth of the sunlight as the day
progresses has evolved from our time on this planet. Early
forms of artificial lighting like incandescent and CFLs
haven’t accorded much interactivity or dynamism, but
recent advancements in LED lighting technology have
paved the way to explore several unique solutions in the
lighting industry.Besides the general excitement among
the users due to the dynamic control through a
smartphone, studies have also shown growth in
xxx
productivity of upto 20% of the workforce enabled with
human centric lighting (HCL).
Future Trends
The current trend allows control of lights over a network.
In the future, a space will recognize the user whose digital
footprint will create an ambience in accordance with their
preference. Rousing also aims to be a strong player in the
lighting intelligence area which will only continue to grow
as the software layer of interaction continues to evolve.
Recent scientific breakthroughs in Light Fidelity (LIFI)
also serve as a guide about the evolution of the LED
technology where lighting can serve as a data carrier and
solve the problem of increasingly saturating data
spectrums.
Experiential lighting control has set a benchmark for
technology as it has incorporated aesthetic and
psychological components and can be used everywhere,
from workplace to one’s home to perk up the environment.
Rousing experiential lighting for workspaces and
residences will be coming soon.
GOOD TO KNOW
Find: www.rousingdesigns.com
Contact: talktous@rousingdesigns.com
41
 WBN LOVES

Lingerie for
Fuller Women

Ultimo brings exclusive, comfortable and stylish

lingerie for the fuller figure women
42
 A decade after capturing India’s lingerie market with amanté,
MAS Brands India has introduced ULTIMO – a celebrated
lingerie brand from UK, known for its comfort, quality, and style,
specially aimed at the full figured women.

Brand Beginnings
A British brand, Ultimo was founded in 1996 by Michelle Mone,
OBE, who is a Scottish entrepreneur, global speaker, designer,
innovator, and parliamentarian. With her then husband Michael,
Mone founded MJM International Ltd in November 1996. After
three years of research, design and development, the company
patented the Ultimo bra. Ultimo was launched in India in
December 2017, by MAS Brands India Pvt Ltd.

With over 25 years of expertise in the lingerie and intimate wear

segment, MAS is one of the leading manufacturers of premium
intimate wear in the world. After establishing MAS brands as the
market leader with amante, the company launched Ultimo, to
expand its offering and to tap into the fuller figure segment.

Gathering insights from the market research and consumer

problems, the customised range has been built across four pillars
of comfort categorized as - Smoothing, Support, Comfort, and
Solution. The brand caters to sizes starting from 34C going up to
42DD, across all the lingerie needs with side slings, minimisers,
special fabrics and elastic with cushion straps that have inbuilt
cushioning in the hook and eye area. The features of the products
include wider straps with a cushioning effect and supportive
wings that provide comfort to minimize pinched skin, amongst
many others.

Clientele
Ultimo offers lingerie that is designed exclusively for the full
figure woman, looking for lingerie solutions that provide comfort,
style, and support. It is for the women to embrace their curves
without any compromise, and feel confident.

The Journey
Ultimo is a product of intense research and study of the South
Asian lingerie market. With over a year of efforts into studying
the market, and multiple customer fit sessions across leading
cities and over 1000 women, the brand was able to perfect a
product that was ideal for the Indian woman. The response has
been extremely encouraging and the brand is getting faster
dealer and consumer acceptance, thus chalking out growth faster
than estimated.

The Hot Sells

Each style in the range caters to unique problems that full figure
women face, the most popular being the strapless and smooth
t-shirt bra. The fashion styles and colors which are not available GOOD TO KNOW
in the market from other brands are getting immediate Where to shop: www.ultimolingerie.in
acceptance from the segment and creating additional advantage Price: `1095 onwards
for the brand.
xxx 43
 WBN LOVES

Artisanal...
bean to cup
Classic brings gourmet artisanal
blends of coffee to the market.
Anupama Shivacharya takes a sip

44
 Bringing the exquisite flavours of coffee to the kitchen is an art
that Classic has excelled for over 150 years now. Their artisanal
coffees comprise the finest beans, hand-picked and manually
processed at Classic’s heritage estates, before they are roasted,
packed and dispatched to the neighbourhood delicatessen.
With a heritage and expertise in growing coffee that spans five
generations, the brand offers a wide range of coffees with a
delightfully unique personality and taste profile. These 100%
pure coffees come with zero additives, such as chicory – to
provide you with an unblemished coffee experience.

“The Classic brand of fine gourmet coffees is just over 7 years

old. However, given that I am a 5th generation coffee
agriculturist, coffee has been my family’s business and passion
for over 150 years now,” mentions Tapaswini Purnesh, Director
Marketing & Promotions, Classic Coffees.

Brand Beginnings
When asked about how it all started, Tapaswini shares, “Our
ancestral estate (Kalledevarapura estate) was owned and
developed by my great, great grandfather in the late 19th The Experience
century. It has since then been passed on to every generation,
with further improvisations to cultivation and to the coffee I got to try the Classic AFTERHOURS
market as a whole. From planting the first seeds on our land, blend, a mellow cup of a bright and
being micro financers to farmers, to being the pioneers in export flavorful brew that combines notes of hints
of specialty coffee from India, we are now amongst the first to of spice and pleasant citrus to create a
enter the Indian gourmet coffee market.” smooth body. It was a wonderful treat, post
dinner and desserts, a luxury that I can
The Clientele definitely get used to.
The brand caters to all coffee lovers, people interested in coffee
and people who are curious to try specialty coffees.

The USP
The brand’s in-depth understanding of coffee and the
conversion of coffee into great customer offerings is what makes
it unique. “Our specialty is that, due to our speciality coffee/
cultivation norms, we provide consistency of flavor and product
with every pack in the market,” Tapaswini explains.

The Journey
Initially, the brand launched the Classic Pride and Classic
Mountain, which started off as small batches of specialty
coffees. The products were targeted mainly at coffee
connoisseurs and those who understood coffee in-depth and
appreciated its finer nuances.

In 2016, the brand created a whole new premium range, which

came with four blends – Blaze for morning, Matinee for
afternoons, Sundowner for evenings and Afterhours for night as
a wind-down blend.

Hot Sells GOOD TO KNOW

The top sells are Classic Mountain, Classic Pride and Classic Where to shop: www.classiccoffees.in
Blaze, however, the Filter Coffee remains the bestseller. Cost: `300 onwards
xxx 45
 WBN LOVES

A meal lover’s The Smoke Co brings

charcuterie style meats

pa r a dise
which are cured and smoked.
Anupama Shivacharya steps
in for a taste

46
 A contemporary smoke house, The Smoke Co is an
interesting amalgamation of the delicate age old European
practices of curing and aging, and the Southern American
techniques of smoking. With a worldwide movement in the
culinary world of going back to the roots, slow cooking seems
to be the next wave.
First Impressions
We chose to dine at the place on a lazy Sunday afternoon and
were greeted by the sight of high ceiling, rustic décor done up
in brown and warm ambience as we entered. Located in the
heart of Koramangala, it is the newest venture of Gautam
Krishnankutty and Padmakumar Pillai.
Corn Muffin – Southern American cornmeal and egg
savoury muffin served with honey and butter. The
mildly sweet muffin teamed with the rich honey butter
made it dish worth going back for. For desserts, we
chose the Flan with Burnt Caramel – condensed milk,
eggs and vanilla with orange brandy sauce and honey
comb. The tangy citrus along with the burnt caramel
made for a lovely balance of flavours. We also tried the
Flourless Chocolate Cake – decadent dark chocolate
cake with milk chocolate mousse and chocolate pop
rock soil. Ideal for the sweet-toothed, the pop rock soil
added a fun element to the classic.

What We Ate
First up was the amuse bouche which came with creamy
beetroot borani - an Iranian dip with the chef’s version of
smoked beetroot, cumin, garlic and Greek yogurt, topped
with sesame seeds and peanut. It was served with crispy chilli
lavash cracker which added a wonderful textural contrast.

We then proceeded to the Charcuterie Platter which came

with thinly sliced Country Ham, Soppressata – Italian dry
salami, Spicy Chorizo and Five Spiced Smoked Mackerel. We
especially loved the Spicy Chorizo which came with a fruity
note.
GOOD TO KNOW
Address: The Smoke Co, 501, 6th Cross
Next up was the Smoked Bone Marrow – smoked and roasted
Road, 6th Block, Koramangala, Bengaluru,
bone marrow with sea salt and olive oil, served with onion
Karnataka 560047
marmalade, sour dough soldiers and cornichons. The rich,
Contact: 080 46218500
buttery marrow had us hooked from the first spoonful. We
Meals for two costs: `2500
then indulged in the Mac and Cheese – baked macaroni with
gruyere cheese. The highlight of the meal however, was the
xxx 47
 vol 7 - issue 72
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Shop for elegant bags

from VEUZA

Almond Milk by High intensity training

Raw Pressery
www.whatsbrandnew.com
shoes PHENOM
BY PUMA

Pendant lamps by
ACEROIX AIZEN
facebook.com/whatsbrandnew
Aizen brings quirky, colourful and fun
sleepwear and comfort wear

Artisanal Coffees
by Classic
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twitter.com/whatsbrandnew
Charcuterie by Liva
Liva brings four trending looks in pastels
The Smoke Co
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 INDEX

WANT TO KNOW MORE?

FIND IT HERE
1MORE...........................................................................31 GAIA...............................................................................12

ALBERTO TORRESI...........................................................11 HANDMADE WORLD.........................................................10

ATHLOS...........................................................................26 HAPPY RATIO...................................................................31

AT JEWELS.......................................................................08 HAPPY TUMMYS...............................................................34

ATMANTAN LUXURY WELLNESS RETREAT...........................14 HERBALIFE NUTRITION.....................................................11

BAIDYANATH...................................................................26 HONOR............................................................................27

BALUCHARI.....................................................................25 HUAWEI..........................................................................27

BAYAR’S COFFEE..............................................................08 ID FRESH.........................................................................27

BEYU..............................................................................17 INNISFREE.......................................................................12

BIG BOY TOYZ..................................................................13 KAFF...............................................................................17

BIOTIQUE........................................................................11 KIKO MILANO...................................................................08

BRUNE............................................................................18 LIVA...............................................................................38

CAFE COFFEE DAY............................................................12 M&M’S...........................................................................24

CARATLANE.....................................................................10 MAKOBA.........................................................................13

CLASSIC COFFEES...........................................................44 MINAWALA......................................................................16

CRIMZONWORLD.............................................................13 MONKEYBOX....................................................................28

EAST LIFESTYLES.............................................................19 NATURESCRAFT...............................................................36

EASYNECK.......................................................................30 NEERU’S..........................................................................18

ELEMENOPI RESTAURANT................................................11 NESTLE PURINA PETCARE.................................................22

EPISODE SILVERWARE.....................................................14 OAKTER...........................................................................33

EVEREADY.......................................................................29 ONE ROZE.......................................................................17

EVOLUZIONE....................................................................10 POWERSQUARE WIRELESS CHARGER...............................22

FENDI..............................................................................15 PRISTINE ORGANICS........................................................17

FREDERIQUE CONSTANT...................................................10 PROCUS.........................................................................23

xxx
50
 INDEX

WANT TO KNOW MORE?

FIND IT HERE
QIDDO SPORTWEAR........................................................35 VEEN.............................................................................34

RAW PRESSERY...............................................................18 VICTORINOX...................................................................19

RAYMOND......................................................................25 VUMMIDI BANGARU JEWELLERS......................................12

REDMI............................................................................33 WILLIAM PENN...............................................................15

RITZ CARLTON.................................................................16 WOODS LONDON.............................................................10

ROOHAFZA.....................................................................28 WRANGLER.....................................................................16

ROUSING DESIGNS.........................................................40 ZAGO.............................................................................32

SAMSUNG......................................................................16 ZWENDE.........................................................................15

SAROVAR HOTELS...........................................................30

SHANGRI-LA HOTEL.........................................................18

SIDDARTHA TYTLER.........................................................19

SKECHERS.....................................................................24

SMOOR..........................................................................08

SOMEY’S KITCHEN..........................................................20

STARBUCKS...................................................................29

STATEMENT PIECE...........................................................13

SYSKA............................................................................11

TAILORMAN....................................................................12

THE FLYING SQUIRREL.....................................................14

THE LIBRARIAN...............................................................20

THE OPEN TRUNK............................................................16

THE SMOKE CO...............................................................46

ULTIMO..........................................................................42

VEEBA............................................................................23

xxx
51