Allocating Personnel

and Resources to
Promotion
BSBMKG413 Promote products and services
Session 4
Valentine’s Day promotion – what
personnel and resources are needed?
Purpose of this presentation
This presentation will introduce you to exploring
question of involvement in promotional activities:

 who?

 when?

 how?

 where?
 Executing promotional activity using staff
and resources
Questions: Who? When? How? Where?
 Staff:
 tasks carried out in a timely fashion
 rostered to handle increase in customers
 positive attitude is crucial to success.

 Resources:
 assigned to a promotion.

For example, if a video shop retailer has a promotion ‘buy one

and get one free’ there needs to be sufficient stock to meet the
expected increased demand. Display boards above sale items
and marketing in local media is also required.
BSBMKG413A Promote products and services © Innovation & Business Skills Council Ltd. 2009
The next steps
What does the learner have to do now?
 Do class activity – group brainstorm and discussion the
allocation of personnel and resources for the assessment
task.

 Complete ‘Allocating personnel and resources’, and

‘Agreeing on roles and responsibilities’ in the Student
Workbook before the next session.