Metamedia

As coined in the writings of Marshall McLuhan, metamedia referred to new relationships between form and content in the
development of new technologies and new media.[1] [REFERENCE NEEDED: The book Understanding Media doesn't once use the
word metamedia, meta-media, meta-medium or metamedium.]

In the late 20th and early 21st centuries, the term was taken up by writers such as Douglas Rushkoff and Lev Manovich.
Contemporary metamedia, such as at Stanford, has been expanded to describe, "a short circuit between the academy, the art studio
and information science exploring media and their archaeological materiality."[2] Metamedia utilizes new media and focuses on
collaboration across traditional fields of study, melding everything from improvisational theatre and performance art, to agile,
adaptive software developmentand smart mobs.

Contents
Development
As an academic field of study
See also
References

Development
While hypermedia was coined a year later in 1965 by a programmer to refer to file
The new avant-
systems of multimedia, the term metamedia was coined in 1964, referring to the
theoretical effects of mass media. McLuhan, like his teacher Harold Innis, an earlier
theorist of communication theory, saw communication as central to social systems.
“ garde is no longer
concerned with
seeing or
representing the
More recent distinctions between old and new media have meant that metamedia world in new ways
becomes used to describe modernity and art more than systems. but rather with
accessing and using
in new ways
As an academic field of study previously
accumulated media.
Stanford University Humanities Lab and MIT currently run research labs In this respect new
investigating metamedia.[2][3] The MIT lab's mission is to provide a flexible online media is post-media

”
environment for creating and sharing rich media documents for learning on core or meta-media, as it
humanities subjects.[4] It is led by Kurt Fendt (co-Principal Investigator and uses old media as
Manager of the Metamedia project) andHenry Jenkins.[5]
its primary material.
— Lev Manovich
Stanford's lab is principally facilitated by Michael Shanks with other collaborators,
including Howard Rheingold and Fred Turner (academic). In its mission statement, it describes itself as a "creative studio and
laboratory space for experimenting and taking risks...a democratic and collaborative assembly of archaeologists, anthropologists,
classicists, communications experts, new media practitioners, performance artists, sociologists, software engineers, technoscientists,
and anyone else who wants to join."[6] A recent project is Life Squared (aka Life to the Second Power), an animated archive of the
work of artist Lynn Hershman in the online world Second Life. Life Squared is one endeavor of The Presence Project, a live
metamedia performance art project within the Metamedia lab.[7]
See also
Meta
Metatheory
Metagraphy

References
1. Understanding Media: The Extensions of Man(1964) Marshall McLuhan
2. "metamedia.stanford.edu"(https://web.archive.org/web/20040604022515/http://metamedia.stanford.edu/) .
Metamedia: a collaboratory at Stanford University
. Affiliated with Stanford Humanities Lab. Archived from the original
(http://metamedia.stanford.edu/)on 2004-06-04. Retrieved 2008-05-20.
3. "metamedia.mit.edu" (http://metamedia.mit.edu/). Metamedia: transforming humanities education at MIT
. MIT.
Retrieved 2008-05-20.
4. "What is Metamedia?" (https://archive.is/20041204115327/http://metamedia.mit.edu/overview .html).
metamedia.mit.edu. MIT. Archived from the original (http://metamedia.mit.edu/overview.html) on 2004-12-04.
Retrieved 2008-05-20.
5. Vandre, Megan. "Humanities Go Digital: Innovative multimedia programs give students new ways to study
languages, literature, and the arts"(http://www.technologyreview.com/Infotech/13380/). Technology Review.
Retrieved 2008-05-20.
6. "humanitieslab.stanford.edu"(http://humanitieslab.stanford.edu/Metamedia/463)
. Mission statement. Metamedia at
Stanford. Retrieved 2008-05-20.
7. Life Squared (http://presence.stanford.edu:3455/Collaboratory/346)Archived (https://web.archive.org/web/20080515
212351/http://presence.stanford.edu:3455/Collaboratory/346)2008-05-15 at the Wayback Machine. The Presence
Project stanford.edu

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