Business Plan

Qhawekazi Development Agency

Executive Summary
Introduction
Qhawekazi Development Agency will provide…….. computer and…….
technical consulting to……… local small businesses as well as…… home PC
users. In doing so the company will focus on marketing, responsiveness,
quality, and creating and retaining customer relations.

The Company
Qhawekazi will initially be a sole proprietorship with minimum outside
financing. Qhawekazi will be a home office start-up, utilizing garage/spare or
backroom in the owner's home and serving customers in the……….. local
Umlazi area.

Qhawekazi will be initially owned by Thobeka Khumalo. Depending on growth,

the company will possibly add additional employees and expand operations.

The Market
Market research indicates an available market niche able to be occupied by
additional businesses of this nature. The very nature of the consulting industry
i.e Development agency, with its extraordinary rate of technological
development, creates a constant need for businesses skilled in updating
and advising customers on self development issues computer-related
issues. ………….Home PC users will provide the majority of our business
revenue. These jobs will typically consist of minor upgrades services and
advising. Business Week expects the consulting computing industry to grow at
a rate of 12% and the processor speeds to continue to expand for years to
come, providing a rich resource for sales.
 Qhawekazi has decided to focus mainly on the………… home PC market for
many reasons. These home customers typically request jobs that are easier,
faster, and less resource intensive then the opposing small business
customer. In addition, this market tends to offer more flexibility for service
times allowing a more productive workday.

Our target market will focus on……….eThekwini and the surrounding areas.
Market research indicates there is an abundance of business for a small
company such as Qhawekazi development agency. If a need exists for
increased business, such promotional mediums as radio or print ads will be
explored.

There are two main competitors for the …………..computer upgrade business
in the greater Durban area. These companies are SEDA.. and…NYDA.... Both
of these companies charge rates in excess of Qhawekazi , therefore we
expect to be able to attract the price-sensitive market without much work.

Financial Considerations
Total start-up expenses are modest. Since this is a service business and not
product oriented, operational costs should remain low through the start-up
process.

Fixed costs have been set at a reasonably accurate monthly level. This
should allow for equipment maintenance and purchase or replacement of
basic tools used in performing our services. Variable costs have been set per
unit to allow for additional expenses such as gas or other travel costs specific
to each job.

1.1 Objectives

1. To provide a service to the community that is in sufficient demand as to

generate a profit.

2. Gain a strong repeat customer base to maximize growth.

3. Become a positive influence in the community in which we operate.

1.2 Mission

To tackle challenges faced by the nation’s most vulnerable (people from

townships and rural areas, the disabled, women and historically
disadvantaged) with a special focus on………..

To become a contributing unit of society while delivering a product of

exceptional quality, value, and in a timely fashion. We will treat every
customer as if they were our only customer.

Note:

You may have a chart here

Example
 1.3 Keys to Success

 Marketing and Networking (being known to the public).

 Responsiveness (being an on-call computer paramedic with fast response

time).

 Quality (getting the job done right the first time, offering 100% guarantee).

 Relationships (developing loyal repeat customers--retainers).

Company Summary
Qhawekazi will initially be a sole proprietorship.

The goal will be to start the venture as inexpensively as possible, with minimal
outside financing.

Qhawekazi will be a home office start-up, utilizing garage/ spare/back room in

the owner's home.

2.1 Company Ownership

Qhawekazi will be initially owned by Thobeka Khumalo as a sole

proprietorship. Possibly later adding additional employees and expanding
operations as well as clientele.

2.2 Start-up Summary

Total start-up expenses are modest. This is composed of mostly equipment

costs along with a few rands for research of consumer wants and desires and
stationary. Exact allocations are shown on the table. Since this is a service
business and not product oriented, operational costs should remain low
through the start-up process.
Example

START-UP REQUIREMENTS

Start-up Expenses

Legal $150

Stationery etc. $50

Brochures $0

Consultants $0

Insurance $0
Rent $0

Research and development $20

Expensed equipment $500

Other $0

TOTAL START-UP EXPENSES $720

Start-up Assets

Cash Required $280

Other Current Assets $0

Long-term Assets $0

TOTAL ASSETS $280

Total Requirements $1,000

START-UP FUNDING

Start-up Expenses to Fund $720

Start-up Assets to Fund $280

TOTAL FUNDING REQUIRED $1,000

Assets

$0

Non-cash Assets from Start-up

Cash Requirements from Start-up $280

Additional Cash Raised $0

Cash Balance on Starting Date $280

TOTAL ASSETS $280

Liabilities and Capital

Liabilities

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

TOTAL LIABILITIES $0

Capital

Planned Investment

Investor 1 $1,000

Investor 2 $0

Other $0

Additional Investment Requirement $0

TOTAL PLANNED INVESTMENT $1,000

Loss at Start-up (Start-up Expenses) ($720)

TOTAL CAPITAL $280

TOTAL CAPITAL AND LIABILITIES $280

Total Funding $1,000