Maha Hosny

ABB, Siemens, Schneider expert who can start & build rapport with customers & gain their
trust - Software Specialist
maha.a.hosny@hotmail.com

Summary
Over 11 years of experience gained by working for ABB, Siemens, Schneider Electric (Invensys),
Avanceon ME, Tepco Egypt and Best Trade in UAE, Egypt, Singapore, Indonesia, and UK.

Over 8 years of experience in industrial automation and control field, out of which over 5.5 years
of HMI and SCADA application engineering at Invensys (Acquired by Schneider Electric) using
Wonderware, over 2 years HMI & SCADA product manager & sales specialist at Siemens and over 1
year business development at Avanceon ME.

Over 5 years of business development, sales and marketing experience in Power Grids Automation,
Energy (MV and LV factory), industrial supplies, industrial automation & control systems integration,
and training fields.

Summary of Experience

1- Over 2 years of HMI & SCADA sales specialist at Siemens Dubai, handling UAE, Qatar, Oman,
Bahrain, and Kuwait

2- Over 2.5 years Business Development

- Automation and control systems integrator – UAE
- Energy industry, MV and LV Electricity transmission and distribution factory – Egypt
- Trade of Industrial - Fire Systems - Water Works Equipment, Measurement Instruments, &
Contracting - Egypt

3-Over 5.5 years in application engineering (HMI) at Invensys

- HMI and SCADA using Invensys Wonderware – Egypt, Singapore, Indonesia
- DCS HMI using Invensys Foxboro FoxDraw - Egypt

4- 1 year Marketing and Sales

- American International Certification – UAE
- Soft Skills Training and Development – Egypt (for communication, presentation, motivation & goal
setting, psychology, time management, teamwork, success habits, and other soft skills)

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Experience
Sales Manager, Power Grids Division at ABB
October 2017  -  Present
1- Grid Automation:
a. Enterprise Software - Connected Asset Lifecycle Management (Asset Performance
Management, Workforce Management, Enterprise Asset Management)
b. Grid Automation products and Services (IEDs, RTUs, SCADA Software, Wired & Wireless
Communication)
c. Distribution Automation
d. Microgrids and Distributed Generation

2- Transformers:
a. Power Transformers
b. Distribution Transformers
c. Dry Type Transformers
d. Insulation Components
e. Special Application Transformers
f. Reactors and Conductors

3- High Voltage:
a. HV Switchgear (gas insulated and air insulated) and Generator Circuit Breakers GCB
b. Breakers and Modules
c. Capacitors and Filters
d. Disconnectors
e. Instrument Transformers
f. Surge Arrestor
g. HV Components (operating mechanism, cooling systems, insulation components)
h. Monitoring & Controlled Switching

4- Grid Integration

HMI & SCADA Software Sales Specialist & Product Marketing Manager Gulf, Infrastructure Sales
Manager at Siemens
June 2015  -  September 2017 (2 years 4 months)
HMI & SCADA Software Sales Specialist and product marketing manager in Gulf region
Design Solutions
Product Management
Technical Consulting

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 Pre-Sales Support
Educating Partners
Business Development
Acheiving Sales Targets
Pre-Qualification
Accounts Management
Product Marketing
Marketing and Technical Events Management
Target Market Expansion
Develop and maintain relationship with end users, partners, distributors, systems integrators, and
internal divisions.

Digital Factory Division, Factory Automation Business Unit DF FA

Infrastructure Vertical Sales Manager in UAE for PD & DF

siemens.com/hmi
siemens.com/scada
siemens.com/wincc

Business Development Manager / QHSE Management Representative at Avanceon MEA

February 2014  -  April 2015 (1 year 3 months)
Pre-qualification and vendor listing, Technical and Quality Certifications, Partnerships, Generating
Business Leads, Sales Targets, Manging Accounts of new and existing Clients, Technology and
Solutions Optimization.
Pre-Qualification in Oil and Gas, Government, EPC Contractors, and Consultants Vendor List.
Management Representative for the compliance of ISO 9001, 14001 & OHSAS 18001.
Report to the CEO.
Partners relationship management (with Schneider Electric, General Electric, Rockwell Automation,
Wonderware, Siemens, eWON, HIMA and others)
Identify target customers, develop relationships and sales for the region UAE, Qatar, Oman and
KSA.
Monitor market conditions, innovations and trends, services to maximize competitive stance.
Achieve Sales target. Develop sales budgets and forecasts for the market.
Stay abreast of business strategies and trends to effectively acquire new business and to maximize
revenue growth period over period with existing customers.
Market and technology research. Searching for best solutions with latest technologies that meet
customers' needs.
Work closely with marketing department for preparing and updating marketing collateral.

Senior HMI SCADA Software Engineer at Invensys - Acquired by Schneider Electric

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July 2010  -  November 2013 (3 years 5 months)

- HMI SCADA Software engineering for global projects using Wonderware InTouch, Wonderwre
Systems Platform, Foxboro FoxDRAW.
- System design and implementation: Interprets customer technical specifications and generates
strategies for implementation in engineering. Assists customer in defining detailed application,
system, and hardware requirements.
- System specification, design, implementation, configuration for Invensys product and 3rd party
supply.
- Ensure technical compliance to customers’ specification relating to assigned areas of work.
- Technical co-ordination of client factory/site acceptance tests FAT and SAT.
- Participate in the internal testing to the agreed procedures.
- Develop the software and all necessary documentation to meet requirements of the application
specifications.
- Participates in the technical transfer to the customer services operation and participate in post
shipment analysis on all technical aspects of the project.
- System commissioning: Participate in on-site engineering, start-up and application commissioning.
- External supply: Consults with 3rd party vendors to define technical requirements and interface.
- Knowledge management: Ensure consistency and reusability of project documentation and
implementation.

Business Development Manager (Part Time)

December 2010  -  February 2012 (1 year 3 months)
- Assisting general manager in decision making.
- Business planning, management and development.
- Marketing and sales strategic planning, management, organization, researches and development.
- Monitor, review, manage and update the business plan and strategic plan.
- Identify new opportunities for future growth and create new initiatives for the company.
- Introducing business development methodologies.
- Organizing, prioritizing, and scheduling work assignments.
- Establish partnerships with a range of organizations.
- Partnerships assessment and development.
- Develop rapport and maintain strong working relationships with internal and external partners.
- Responsible for partners’ relationship management on a regular basis.
- Marketing, advertising and promotion planning.
- Website development.
- Preparation of marketing tools.
- SWOT analysis and feasibility studies.

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 - Travel abroad for new business initiatives, to attend meetings and establish new deals with
clients.
- Holding business meetings with clients.
- Help in IT and technical work.

Business Development Executive at TEPCO Egypt S.A.E.

February 2010  -  June 2010 (5 months)
- Participate in business planning.
- Electrical SCADA Project management.
- Responsible for technology and knowhow transfer.
- Supervise the business development team.
- Responsible for the company business development cycle.
- Market and technology research.
- Identify new opportunities for future growth and create new initiatives for the company/group.
- Identify and develop the company structure to meet the new business model.
- Formulation of strategy and Introducing new business methodologies.
- New product development planning and management.
- Technology transfer, licensing, partnerships assessment and development.
- Marketing, advertising and promotion planning.
- Upgrading and updating website.
- Sales organization planning and development.
- Import/export development.
- Preparation of the SWOT analysis and feasibility studies.
- Support functional divisions in the development of proposals including the formation of both the
technical and financial proposals.
- Responsible for supervising entire sales and marketing teams.
- Prepare reports about the company clients.
- Prepare the Business Development Budget and present it to financial department.
- Gather data; compile necessary information, and present weekly and monthly reports.
- Attend meetings with clients.
- Travel abroad for new business initiatives, to attend meetings and establish new deals with
clients.

Marketing and Sales Executive

March 2009  -  August 2009 (6 months)
- Assisting the managing director in decision making.
- Creating business development ideas.
- Updating sales strategy.
- Preparing and developing marketing seminars.

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 - Customer service and following up. Targeting & bringing big companies to us.Preparing corporate
meetings with Governmental & private sectors.
- Holding business meetings with clients.
- Totally administrate and manage all my work.
- Organizing, prioritizing, and scheduling work assignments.
- Helping in IT and technical work.
- Develop rapport and maintain strong working relationships with internal and external customers.
- Articulate effective presentations to a variety of audiences using visual aids, slide shows, and
other media.
- Collecting information and building up a contact list for potential clients.
- Contacting potential clients to introduce the services to them & creating an awareness of the
presence in the market.
- Responsible for Client relationship management on a regular basis.
- Planning, actualizing and reporting daily client visits to the management.

HMI SCADA Software Engineer at Invensys - Acquired by Schneider Electric

December 2006  -  January 2009 (2 years 2 months)

- HMI SCADA Software engineering for global projects using Wonderware InTouch, Wonderwre
Systems Platform, Foxboro FoxDRAW.
- System design and implementation: Interprets customer technical specifications and generates
strategies for implementation in engineering. Assists customer in defining detailed application,
system, and hardware requirements.
- System specification, design, implementation, configuration for Invensys product and 3rd party
supply.
- Ensure technical compliance to customers’ specification relating to assigned areas of work.
- Technical co-ordination of client factory/site acceptance tests FAT and SAT.
- Participate in the internal testing to the agreed procedures.
- Develop the software and all necessary documentation to meet requirements of the application
specifications.
- Participates in the technical transfer to the customer services operation and participate in post
shipment analysis on all technical aspects of the project.
- System commissioning: Participate in on-site engineering, start-up and application commissioning.
- External supply: Consults with 3rd party vendors to define technical requirements and interface.
- Knowledge management: Ensure consistency and reusability of project documentation and
implementation.

Soft Skills Trainings Marketing and Sales Executive (Part Time)

December 2004  -  December 2005 (1 year 1 month)

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 - Training for one year on "Communication, Selling, Negotiation, Presentation, Team building, and
Leadership skills".

- Working for one year in marketing soft skills traininga with achieving sales targets in the
company’s affiliate network marketing program with providing weekly one hour seminar to present
the company’s soft skills training courses and explain their benefits for the new customers.

Education
Modern Academy in Maadi
Bachelor, Computer Science, 2001 - 2006
Activities and Societies: Major: Computer Science Minor: Business Administraion
Ramses Language School
High School, High School, 1992 - 2001

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Maha Hosny
ABB, Siemens, Schneider expert who can start & build rapport with customers & gain their
trust - Software Specialist
maha.a.hosny@hotmail.com

Contact Maha on LinkedIn

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