Project Report

on

“A STUDY OF CUSTOMER SATISFACTION TOWARDS IDEA”

Submitted to:

Mr. Shubham Gupta

Project Supervisor

by

Km. Suneeta
Roll No. 7176500012
BBA-VI Semester
2018
to

M.J.P. ROHILKHAND UNIVERSITY BAREILLY U.P.

DEPARTMENT OF MANAGEMENT STUDIES

SHREE SATYA COLLEGE OF HIGHER EDUCATION
LODHIPUR RAJPUT, DELHI ROAD, MORADABAD (U.P.)
 “A STUDY OF CUSTOMER SATISFACTION TOWARDS IDEA”

by

KM. SUNEETA
BBA VI SEMESTER

SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES IN THE PARTIAL

FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

AT THE

SHREE SATYA COLLEGE OF HIGHER EDUCATION

2018

Signature of student-------------------------------------------------------------------------------------------------------------

Department of Management Studies

2018

Certify by--------------------------------------------------------------------------------------------------------------------------

Mr. Shubham Gupta

Project Supervisor

Accepted by-----------------------------------------------------------------------------------------------------------------
Dr. Deepti Gupta

(Principal)
 ACKNOWLEDGEMENT

It is my pleasure to acknowledge the assistance of a number of people without whose help this

project report could not be completed.

I wish to acknowledge my indebtedness to Mr. D. K. Malik (Chairman, SSIM), Mr. V.K.S.

Malik (Vice Chairman, SSIM), and Dr. Deepti Gupta (Principal).

I have been assisted by Mr. Rajkumar Chauhan (Course Co-ordinator, BBA) who deserves

special thanks for his valuable boost and co-operation by which I could see my efforts of making

the project.

I express my profound sense of gratitude to my Project guide Mr. Shubham Gupta for giving

encouragement in taking up the project.

I am also thankful to all my faculties for motivating and librarian for making available to me the

important books in the library and the necessary guidance for this project.

At last but not the least, I express my thanks to my parents, who provided me support throughout

this project. They have been a perennial source of inspiration for me.

I am too small so thank GOD for anything & everything.

Km. Suneeta
BBA-6th sem
Roll No-7176500012

i
 STUDENT DECLARATION

I Km. Suneeta hereby declare that this Project Report entitled “A STUDY OF CUSTOMER

SATISFACTION TOWARDS IDEA”, submitted in the partial fulfillment of the requirement of

Bachelor of Business Administration (BBA) from Shree Satya College of Higher Education,

Moradabad. It is based on primary & secondary data found by me in various departments,

books, magazines and websites & Collected by me under the guidance of my Project guide Mr.

Shubham Gupta.

Km. Suneeta
BBA 6th Semester
Roll No. 7176500012

ii
 CONTENTS

Chapter No. Title Page No.

(i) Acknowledgement i

(ii) Student Declaration ii

1. Introduction 1-6

2. Objective of the study 7-8

3. Scope of the Study 9-10

4. Company Profile 11-33

5. Review of Literature 34-37

6. Research Methodology 38-43

7. Use & Importance of Topic 44-45

8. Analysis of Data and Findings 46-67

9. Conclusion 68-69

10. Suggestions & Recommendations 70-71

11. Limitations 72-73

Bibliography 74-75

Annexure:-Questionnaire 76-79