Project:

-Strategic/ Business Plan (lexi)

-Mission, Vision, Core Values (lexi)
-Analysis: Competitive SWOT(lexi)
-Objectives and Strategies (lexi)
-Goals for One Strategy (lexi)
-Action Items for One Goal (lexi)
-One Play Marketing Plan (Keely)
-One Play Sponsorship/Solicitation Proposal (Christina)
-One Play Budget (Christina)
-Goals for the Board of Directors/Board Representation (Kyra)

I. STRATEGIC/BUSINESS PLAN

Humanitarian Community playwright/designers/education/outreach program

II. MISSION/VISION/VALUES
Mission: to allow an equal opportunity for artists to provide a voice and platform to create
& learn theatre arts with a focus on social issues.

Vision: Artists of every gender, race and religion are welcomed to create productions
based on human struggles through theatre arts, designs, and outreach
Core Values:
Equal opportunity
A place to include artistic opportunity and experimental theatre
A place to speak against inequality
Non profit/Community

III. COMPETITIVE AND SWOT ANALYSIS

S: Timely/Experimental
W: Closed Minded Audiences/Volunteer based
O: Not a lot of seating needed (Lower rent)
T: Limited appeal/Lots of other Non profits nearby

Plan​:
Lexie: Artistic Director
Christina: Fundraising Head (Managing)
Keely: Marketing Director
Kyra: Public Relations--Board relations
Place​: Seattle, WA.
West Coast/Improv sessions twice a month--once will include days that are cannabis
friendly/ one large space (could be rented out when not in use)/ one black box/ Huge LGBT+
Community/

Product​:
Necessary Targets
Mother Courage
Ruined
The Monument
Cloud 9
5 Lesbians Eating A Quiche

Price​: Pay as you can night

10$ Student/Seniors
15$ General
45$ Student Season
75$ General Season

Position​: We will provide shows that will expand discussion on social issues.

People​: 20s-30s are our target audience--open minded and up and coming actors/playwrights

Promotion:​ Facebook ads and email blasts/ Newsletters/ Pay what you can night/

Audience Demographics:
Objectives and Strategies:
Objective: Provide equal opportunity for all artists and to present a perspective that isn’t often
shown.
Strategy: Focus our seasons on specific themes, be inclusive in hiring and casting artists,

Goals:
Enlighten the Seattle audiences about a social issue by presenting and producing shows
centering around these ideologies.

To be recognized as a nonprofit organization by achieving 501c3 status

Fundraising:
Second Wednesday of every month we will do an improv open mic night fundraiser.

Other Potential Donors and Partners:

The Seattle Times
The League of Resident Theatres
Wells Fargo
The Seattle Public Library Foundation
Washington Women’s Foundation

Budget:

Summary of our Budget for ​5 Lesbians Eating a Quiche​:

Sponsorships: $1,000
Foundations: $1,000

Production Expenses:
Costumes ($500)
Scenic ($500)
Props ($500)
Lighting ($500)
Sound ($500)

Total Revenue: $4,888

Total Expenses: $3,922
NAGBOR: $966

Public Relations
-seeks to gain a positive image and awareness for the company
-networks and builds strong connections
-works closely with market manager
-Public Relations consist the use of media relations and publicity
-Write press releases

Board Relations
-Management of all formal
-Schedules meetings
-Make arrangements for meeting rooms
-Facilitates the scheduling time of all events
-Follow up on special request such as committee chairs