Alexa Kavanaugh

Public Relations • Marketing • Communications

Work Experience
VSA Partners / Marketing & Communications Coordinator
August 2016 – Present
Contact • Manage and execute all social media and website content
• Launched and manage VSA’s podcast series, AI+Design,
353 N Desplaines St., #3606 including vetting topics and guests as well as overseeing
Chicago, IL 60661 production and publishing
615-691-0856 • Spearhead content marketing efforts, identifying topics and
acting as ghost-writer or editor as needed
alexa.kav1@gmail.com • Responsible for award submissions such as Cannes Lions,
Digital portfolio Clios, The One Show and more
• Handle earned media pitching and tracking of coverage
• Design and author monthly and quarterly newsletters for
both internal and external stakeholder use
Education • Developed and lead VSA’s client testimonial video series
• Leverage social media insights and Google Analytics to
University of Tennessee enhance content marketing efforts
B.S., Public Relations, minor in • Pitch leadership for speaking and sponsorship opportunities
Business Administration at various events (SXSW, Advertising Week, etc.)
• Assist with new business RFPs, RFIs and proposals
Chi Omega Fraternity
VSA Partners / Public Relations and Marketing Intern
June 2016 – August 2016
• Manage all company social media platforms and content
Skills + Proficiencies calendars
• Press release writing • Perform weekly and quarterly social media and earned
• Content marketing media coverage audits using Cision
• Social media • Write compelling feature stories and company/client news
• Podcasting articles via WordPress for both internal and external
• PhotoShop purposes concerning campaign launches and relevant
• InDesign content
• Illustrator • Assist in drafting award submissions for client and agency
• Google Analytics works and campaigns
• G-Suite
• Keynote The Tombras Group / Account Planning Intern
• Microsoft Office January 2016 – May 2016
• Mail Chimp • Design and execute quantitative and qualitative research
• Campaign Monitor concerning market and brand competitors
• WordPress • Prepare deliverables and research data for pitches to
• Cision potential clients
• Assist in the development of pitch and campaign strategies
• Conduct social media audits to understand market
competitors and brand positioning