March 21, 2018

Professor Placky
English 202D, Section 017
Spring 2018

DreamStream Market Research Portfolio

Jack Beam
Mike Custer
Dev Patel
Daniel Heinlein
 Table of Contents

Introduction……………………………………………………………………….2
Survey Report……………………………………………………………..……..2
Survey Predictions……………………………………..………………....2
Survey Methods​.​..…………………………………..………………….....3
Survey Results………………………………………………………….....4
Company Profiles………………..……………………………………………....6
Annotated Bibliography……………………….………………………………..14
Conclusion…………………………………………………………………........19
Key Takeaways………………………………………………………………....19
Appendix………………………………………………………………………....21

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Introduction
By: Jack Beam

DreamStream is a web-based platform that allows users to aggregate content from

each video streaming service they subscribe to into one continuous service. Users will
be able to select content from any of the services they subscribe to and play it using our
platform, without the need to switch between different services. Our service will include
content from independent streaming sites, such as Netflix, as well as from broadcast
channels, such as HBO.

In order to gauge interest and gather information for the platform, we conducted a
survey of Penn State students, as well as participants outside of the university. This
report will present the methods, predictions, and results of this survey.

This report will also include company profiles of organizations that offer services similar
to our platform, which will analyze the methods these companies use to achieve their
success. An annotated bibliography of articles regarding relevant industries will also be
included.

Survey Predictions
By: Jack Beam

The purpose of this survey is to gauge interest in a new service that combines a user’s
active video streaming subscriptions into one continuous service. We aimed to find out
users’ satisfaction with their current services, as well as how many services they
currently use. This data will help us to understand how many services our product
should be able to handle at one time. We also aimed to find out if users would be willing
to pay for this service.

We predict that most users will subscribe to at least one video streaming service, and
will primarily use computers and cell phones as the primary method of watching these
video streaming services. We also predict that most users would not be willing to pay for
this service, since they already subscribe to these video services. Because of this, we
will plan to implement advertisements in our product.

The questions we anticipate being the most useful are the number of streaming services
users subscribe to, the exact services they subscribe to, and whether or not they would
be willing to pay for the service.

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Survey Methods
By: Dev Patel

Our research team created a voluntary survey that was taken by 107 people. Our
survey was taken mostly by Penn State students, as well as participants outside the
university. Our survey is relevant because we have found that about 91% of people in
our sample use digital streaming services.

The purpose of the survey was to find whether there is a demand for a platform that
allows you to access millions of movies and TV shows on one platform without having to
flip-flop over multiple.

Our team used Google Forms to make our survey which made it easy for us to collect
and view our data. After compiling a number of questions to ask, we sent out the link to
the survey to parents, faculty members, and students at The Pennsylvania State
University. We chose this demographic because they are the most likely to use our
platform if it becomes available on the market.

Our survey consisted of multiple choice and multiple select questions, which was
enough to gather the information required for market research in the online streaming
industry. The data we collected were all visually represented through charts and graphs,
which made the data fairly easy to analyze.

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Survey Results
By: Jack Beam

Our survey results more or less matched our predictions. In regards to the number of
streaming services users subscribe to, 54.2% subscribed to 2-3 streaming services,
while 27.1% subscribe to only one.

In regards to the device used to stream video, our prediction was correct in that the top
used devices were computers (87.9%) and cell phones (51.4%). Surprisingly, smart TVs
are more widely used than tablets, with 43.9% using smart TVs, but only 4.7% using
tablets.

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When asked if they were willing to pay for a service that combines video subscriptions,
respondents surprisingly answered that 43.9% would pay for this service, and 37.4%
would consider paying for it. This is inconsistent with our prediction, as we predicted
respondents would not be willing to pay for the service.

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Company Profiles

Author:​ Jack Beam

Netflix, Inc.
Netflix is an online video streaming subscription
service which offers movies, TV shows, and original productions. The company also
offers video rentals via mailing DVDs. Netflix was founded in 1997 by Reed Hastings
and Marc Randolph. Hastings claims to have thought of the idea after being fined $40 in
late fees on a Blockbuster rental of ​Apollo 13​. The company began with a model similar
to Blockbuster, in which customers would pay per rental, however the rentals and
returns were handled by mail, rather than in person. The company then shifted to a
monthly subscription model in 1999. In 2007 After witnessing the success of the
streaming service, YouTube, the company began to shift towards delivering content
online.

Netflix currently employs 4,700 people across 19 locations, including countries such as
the United States, Japan, and Germany. The company states that it does business in
more than 190 countries, excluding the People’s Republic of China, Crimea, North
Korea, and Syria. In order to compete with overseas companies, Netflix focuses on
offering a wider variety of content than the rental and movie download services offered
there.

The cost of Netflix’s service depends on the features that the consumer wants. The
basic tier, which allows only standard definition video, and only one person watching at
a time, costs $7.99 a month. The standard tier, which raises to $10.99 a month, allows
for HD video, and two people streaming at once. Users can also upgrade to the
Premium tier, which allows for ultra HD, and up to four people streaming at once, for
$13.99.

Netflix’s main demographic comes from younger consumers. In 2017, a significant 89%
of Netflix’s users came from the age group of 18-39, most of which falling in the ages of
18-240. Additionally, one in two of all Netflix subscribers have young children under the
age of three in their home. In 2016, Netflix in the United States had over 54 million
subscribers, and 50% of consumers had a Netflix subscription. In Canada, that
percentage rises to 56% of all internet users in the country. In 2017, Netflix had over
117 million subscribers.

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In-Depth Look
Netflix owes some of its success to its sophisticated system for recommending new
shows and movies to its users. Not only does the algorithm use what the user watched
to make recommendations, it also uses what they watched before, after, and at what
time they watched the content. The company also uses a tagging system, run by
employees of Netflix, to apply detailed tagged to each of the programs, down to the
episode, that the algorithm uses to recommend new shows. These tags can be very
broad, but also can be used to tag very detailed information, which can even change
based on the user’s location.

Netflix also recently began to focus heavily on the mobile platform for their service. As it
becomes easier to purchase more data, and as network speeds have increased,
streaming video to users’ phones has gotten much more accessible. Between 2016 and
2017, Netflix saw an increase of 82% in mobile views.

Due to the subscription model Netflix uses, they do not have to use advertisements
within the applications, or in the videos themselves. This is different from other
streaming services, such as Spotify, which allows users to use the service for free, at
the cost of advertisements between songs.

Key Takeaways
● Netflix uses a sophisticated machine learning algorithm to recommend new
content to its users. This helps to maintain concurrent users of the service. Our
company should also make use of a recommendation service.
● A large portion of the user base for Netflix is the younger generation. The content
on their site is aimed toward users aged 18-24. Our service will have to be
appealing to this younger generation, without alienating the older demographics.
● Smartphones are quickly becoming a very prominent part of the video streaming
industry. Our service will have to be seamlessly integrated into the mobile
platform.
● Netflix does not have any advertisements in their service, due to the subscription
model of their site. However, since users would already be paying to subscribe to
other services, our product might want to avoid a subscription fee. A paid,
“premium” version of our site could be offered instead.
● Netflix is prominent in many different countries. Our company will need to make
sure our platform is available not only in the U.S., where the company is based.

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Author:​ Donny Heinlein

Google
Google is a leading internet search engine /
technology company that utilizes a high tech
proprietary algorithm to deliver users
targeted search results from billions of web
pages. Google was founded in 1998 by Larry Page and Sergey Brin while they were
Ph.D. students at Stanford University. They incorporated google as a private company
on Sept. 4, 1998 in Modesto California. Google’s IPO (Initial Public Offering) took place
on Aug. 19, 2004 and they moved to their new headquarters in Mountain View,
California, called Googleplex. Together, Larry Page and Sergey Brin own 14% of
Google’s shares and hold 56% of shareholder voting power.

According to Statista.com, Google has over 70 offices in over 50 countries ranging from
Germany to New Zealand and employs over 88,100 employees worldwide. Google is a
publicly traded company who’s IPO issued on August 19, 2004. Google’s stock currently
trades at $1,094 and its total Market Cap is over $761 billion dollars.

In-Depth Look
Technology is ever-changing, and Google is a perfect example of this. They’ve grown
from a simple search engine into a company offering email services (Gmail), interactive
maps (Google Maps), Web Browsing (Google Chrome), as well as hardware
components such as laptops (Chromebook) and streaming devices (Chromecast).
Google has also released an Android smartphone, and sells digital content such as
apps, music, and movies through their online store called Google Play. Some of
Google’s subsidiaries include YouTube and DoubleClick.

Although Google has all of these products they offer, a large percentage of its revenue
comes from advertisement traffic it gets through its AdSense and AdWords products
(90% of Google revenue stemmed from advertising in 2015). AdWords customers seek
guaranteed leads, so they bid on keywords and their ads appear as the internet user is
browsing. AdSense is a similar product where Google powers the search capabilities of
other publishers’ websites and search engines product. Google delivers ads to a
publisher’s website that are targeted to the content on the publisher’s site, and the
publisher shares in the revenue generated when readers click on the ads.

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Over the years these Google has been under fire over the ways in which they harvest
data (data-mining) for these advertising systems. There have been multiple lawsuits
filed against Google about the legality in which they, “collect private ​data and market
information to third parties”. Many of these third parties are customers of Google’s
AdSense and AdWords products.

Key Takeaways
● Google’s prime revenue comes from advertisements, which is something that
would also benefit DreamStream.
● DreamStream could utilize AdWords to generate traffic into our website and
create a customer base.
● Data Mining customer information has to be done legally, or large losses can
occur from lawsuit action.
● If offering a free service, DreamStream could gain a substantial amount of
advertisement revenue.

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Author:​ Dev Patel

Spotify
Spotify is an online digital streaming
service that allows users access to
millions of different songs with on
demand access available from a
laptop, smartphone or any other mobile device. Spotify’s service allows users to search
and discover music friends, artists, and celebrities are listening to live. They also give
recommendations from personalized features, build collections of music, and allow you
to create your own radio station. It allows users to create and listen to playlists for free
or subscribe to premium for on demand access for exclusive features such as no
advertisements. The company was founded in 2006 in Stockholm, Sweden and it
currently boasts 159 million active users worldwide from 63 different countries.

The service is cost free. However, there is a premium version available for an ad free
experience with offline listening and unlimited skips available. The premium services
cost $9.99/month, with a discounted price for students at $4.99/month which includes a
Hulu, a digital video streaming service. ​Spotify has become popular among all age
groups with the fastest growing one being millennials.

In-Depth Look
Spotify’s marketing approach targets its free subscribers through audio ads, display
ads, homepage takeover ads, branded playlists, sponsored 30 second ad free sessions,
and video homepage takeover ads. Spotify’s marketing approach is based mostly off of
word-of-mouth, PR, and co-marketing. Co-marketing really helped them enter into new
markets without much resistance. Spotify co-marketed with Facebook to enter into the
American market. For facebook they displayed the spotify logo on the users dashboards
and for spotify they allowed legally sharbale music to be shared on facebook through
their platform. Both parties benefited from advertising based on each other’s platforms,
which really helped them enter the U.S. Market easily.

Spotify uses playlists and social media to add a social aspect to the digital streaming
service. You can see what friends, artists and celebrities are listening to and get access
to songs on their playlists. Spotify also creates a weekly discover playlists based off of
the user's personal music preferences. They use this “Discover Weekly” feature to
organize music from even the smallest artists that they think you’d like. This is a huge

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success because they have created an algorithm to pick out songs that you’d most
likely enjoy, regardless of the popularity out of billions of movies worldwide.

One of the features that really contributed to the growth of spotify is the introduction to
offline listening. With premium service Spotify allows its users to listen to saved songs
and playlists offline. This allows users to really have access to all of their music
everywhere regardless of whether or not your on or offline.

Key Takeaways
● Having free and premium service
○ Will help capture larger market quickly
● Join business to co-market services and products
○ Having mutual marketing benefits reduces marketing costs and creates
cooperative relationship among competitors
● Make app easy to access, from all devices
○ Easy access from multiple devices gave spotify a competitive advantage
on other industry competitors
● Make platform super easy to use
● Make offline watching part of a premium service
○ Offline viewing is not available on the market yet for movies and TV
shows, so it can be a a big breakthrough for us
● Make a social aspect to the service
○ The social aspect makes a friendly environment to appreciate and share
music, which can help make our platform become more popular than
others
● Use discover feature to help users find good TV shows and movies to watch
○ If we can make better recommendations than other services, people will
easily prefer our services more than our competitors
● Offer discounts to demographics (e.g., students, veterans, ect.)
○ This helped spotify enter into markets which would be otherwise harder to
break into because of certain economic barriers. We can use this strategy
to break into those same same markets

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Author:​ Mike Custer

Comcast
Comcast is one of the nation’s leading providers of
communications, entertainment and cable products
and services. The company was founded in 1963 by
Ralph J. Roberts, Daniel Aaron, and Julian A.
Brodsky as a small cable system in Mississippi. They
moved to Philadelphia in 1969 and have been
headquartered there since. Their current chairman
and CEO is Brian L. Roberts and is the son of co-founder Ralph Roberts.

In 2002 the company purchased AT&T broadband, at the time the largest cable
operator in the United States, and have since been the leader in nationwide cable
services. As for their financial performance, book value of the company nearly doubled
from 1999 to 2009 and profits had grown six fold from $6 billion to $36 billion. As of
2017, revenue had increased a whopping 10% from the year prior and is not seeming to
slow down as they had gained over 1 million new customers for the 12​th​ consecutive
year.

Throughout the many sectors of the nationwide business, they employ over 100,000
employees. As for their customer demographics, they currently offer services to any
gender primarily between the ages of 18-49.

Comcast generates its revenue in five business segments, led by cable communications
that accounts for 60% of revenue. Next comes cable networks, about 15% of revenue,
broadcast TV, more than 10% of revenue, and lastly their filmed entertainment and
theme parks, a bit more than 5% each.

In-Depth Look
As for content, the company owns NBCUniversal, including the NBC TV network as well
as Universal Pictures and DreamWorks animation. NBCUniversal is one of the world’s
leading media and entertainment companies in the development, production, and
marketing of entertainment to a global audience. This sector owns and operates various
news and television networks, significant television operations, world-renowned theme
parks, and a suite of leading internet-based businesses.
The company is one of the biggest pay-tv providers in the US with more than 28 million
subscribers to at least one of their cable services. Its broadband internet service has

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nearly 25 million subscribers and its voice service has more than 11.5 million
customers.

As for their selling strategies, Comcast offers its services directly to residential and
business customers through call centers, door-to-door selling, direct mail advertising,
television advertising, internet advertising, local media advertising, telemarketing, and
retail outlets. The company spends about $6 billion a year on their advertising,
marketing, and promotion.

A key strategy Comcast uses is their bundling of multiple services and slimmed-down
cable deals to attract and retain customers. They have made it a priority to enhance
customer service, reduce wait times, and increased on-time arrivals.

In order to make their services more easily accessible, the new Xfinity X1 allows users
to search across all different services, like live TV, On Demand, and DVR library to find
exactly the show they are searching for. The package ranges up to $40 per month
depending on the amount of additional channels the user decides to add. Comcast,
however, does not plan on launching this nationwide and intends on keeping it available
to Comcast customers only.

Key Takeaways
● The percentage of Comcast customers that purchase at least 2 products is 70%,
meaning there is a large market of consumers interested in a bundled video
streaming service.
● Comcast’s largest demographic is between the ages of 18-49. This is the
demographic we are primarily marketing to and seeing how successful Comcast
has been, a more innovative and accessible service like ours will be sure to
spark interest.
● Comcast owns NBCUniversal, one of the world’s leading media and
entertainment companies in the development of entertainment to a global
audience.
○ Our service will combine each of the unique individual streaming services
out there and bring it to a global level, tailoring to all languages and
audiences.
● Comcast intends to keep their video streaming bundle service available only to
Comcast customers. Our service will go above and beyond that no matter their
current cable provider. Our service’s goal is to give everybody a new alternative
streaming option completely separate from a cable provider.

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Annotated Bibliography

Bartlett, M. (2013). Good Thing 'Big Brother' Is Watching. ​Credit Union Journal​.
Retrieved March 21st, 2018 from
ezaccess.libraries.psu.edu/login?url=http://search.ebscohost.com/lo
gin.aspx?direct=true&db=buh&AN=89585614&site=ehost-live&scope
=site

This article talks about the recent operations of One Nevada Credit Union. They have
been mining the data of their customers to help make faster credit decisions for them in
the future. For example, they follow if their customers have been looking for new cars,
and if they make a decision about wanting something, their credit will already have been
approved.

Takeaway:​ DreamStream could utilize similar data mining operations on its streaming
devices. They could sell the watching habits to advertising companies, and help them
gear more personalized advertisements to their customers. This could be another
important revenue income for DreamStream.
By: Donny Heinlein

CRAWFORD, S. (2013). Netflix, Dead or Alive. In ​Captive Audience: The Telecom

Industry and Monopoly Power in the New Gilded Age ​(pp. 110-122).
Retrieved March 16, 2018 from
http://www.jstor.org.ezaccess.libraries.psu.edu/stable/j.ctt32bjbv.8

This article highlights the difficulties companies like Netflix have in regards to cable
companies. Cable companies to receive some benefits from these streaming
companies, as they often also provide the high-speed internet that these services
require. However, cable companies hesitate to allow companies like Netflix the rights to
its content, for fear of losing customers who have access to all of their content on
another site. Because of this, Netflix has difficulties making deals with content providers,
such as their loss of contract with Starz in 2011.

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Takeaway:​ Independant online video streaming services are limited in the content they
can provide, because of the cable companies’ protection of their content. This presents
the opportunity for our company to bring all of this content onto one continuous platform.
By: Jack Beam

Harland, B. (2015, May) Internet Ads: Search, Display and Video. ​Mintel Academic.
Retrieved March 16, 2018 from
http://academic.mintel.com.ezaccess.libraries.psu.edu/display/71649

Although most consumers claim not to respond to online advertisements, 60% of

consumers report taking any sort of action after seeing an online ad, with 32% visiting
that brand. When asked about their feelings toward online advertisements, 52% and
58% reported feeling negatively about animated and video ads, respectively. This is in
contrast to 38% and 40% negative reaction to search links and static ads, respectively.
Consumers are also more likely to search that product, or visit the product’s site, than to
send an email or visit a physical location. The report also finds that a majority of
consumers above the age of 18, 76%, are concerned about their privacy, while 70%
take measures to protect it.

Takeaway:​ Consumers are less likely to engage with advertisements if they are videos,
or are animated. Our company should focus on delivering advertisements that are more
static, like side-banner advertisements. Consumers also tend to be very conscious of
their security, so our company must ensure our platform is compatible with security
software.
By: Jack Beam

McNair, C. (2018, February 7). ​Global Digital Video Viewers: eMarketers Estimates
and Forecast for 2016-2021, with YouTube and Mobile Video
Numbers.
Retrieved from eMarketer database.
http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2002185

In this year alone, nearly 2.38 billion people will stream their favorite digital video
content at least once per month. One of the biggest channels for this consumption is
through mobile phones which contributes to about 79% of the viewing. The expansion of
video-on-demand services like Netflix, HBO Go, Youtube and others will increase the
number of viewers worldwide by 7.8% in 2018.

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One of the most impressive facts about this viewership is that it has increased close to
12% worldwide over the course of 2017. So with such growth in the number of viewers
for video streaming services coupled with the huge proportion of mobile viewers, the
income generated from mobile viewership is huge for those video streaming companies.
The growth is staggering and as phones become more user-friendly, screens get larger,
and “flip-phones” continue to decline, these numbers will be critical in the success of
video streaming services.

Takeaway:​ The growth in users streaming videos from their mobile devices is huge and
it presents a key point in how our company will offer our service. While many still remain
executing their video streaming through the T.V., a gaming system, a tablet, etc., the
mobile phone remains one of the most handy and on-the-go streaming devices. This is
why when developing our service, we will be sure to make it as user-friendly as possible
for both large screens involving a remote as well as a phone utilizing one’s fingers. With
more people ditching their old phones and moving toward smart phones, the market for
our streaming service will only increase.
By: Mike Custer

More than half of U.S. watches streaming video weekly. (2013). ​Video Edge, 1​(3),
10. Retrieved from
http://ezaccess.libraries.psu.edu/login?url=https://search.proquest.c
om/docview/1637940718?accountid=13158

The weekly streaming audience for TV shows and movies online in the US has risen
from about 37% in 2009 to 48% in 2012, and edged over the halfway point to 51% in
2013. Devices like tablets and smartphones are really helping to increase this
percentage. Portable video streaming has given people more control over what to watch
and this is transforming the market, and forcing cable providers to adjust their business
model.

Takeaway:​ As the smartphone and tablet industry evolves, the demand for more online
streaming content will increase too. If the growth in this market continues with similar
trends as we have seen in the past DreamStream will have a large market to capture.
By: Dev Patel

New survey finds growth in internet-based on-demand TV viewing. (2011).

Broadcast Engineering, ​Retrieved from
http://ezaccess.libraries.psu.edu/login?url=https://search.proquest.c
om/docview/889165286?accountid=13158

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This article points to the fact that people nowadays are spending less time watching
standard broadcasted television and spending more time watching online on-demand
content. Social media has had a big impact in increasing on-demand streaming. People
often use social media while simultaneously watching TV, this has really made viewers
more selective of the content they watch. People also discover movies and TV shows
through social media. As years go on we are likely to see a large shift from traditional
broadcasted TV to online on-demand streaming.

Takeaway: ​As people move from watching scheduled broadcast television to

on-demand content we will see an increase in demand for different types of digital
streaming platforms. We also should include a business model that includes a social
aspect. In today's day and age when people are addicted to social media, having a
social platform attached to our service can really help us capture a larger audience and
retain them for the long-term.
By: Dev Patel

Television Advertising – US. (2018)​ Retrieved March 19, 2018, from Mintel
Academic database.
http://academic.mintel.com/display/876267/?highlight#hit1

In this report on the current trends in the U.S. regarding paid TV providers, it is evident
that there is a huge decline in subscribers. In the 12 months prior to June 2017, the
leading five TV providers saw a loss of half a million subscribers. The decline has been
ongoing for years now as more and more consumers are ditching ad-based content like
cable in favor of ad-free streaming services like Netflix, Amazon Prime, and others. To
maintain profits, cable providers have begun to increase the costs of their services
meaning this trend will surely remain prominent for years to come. Ad-free streaming
services are the future and TV providers are completely aware of it.

Takeaway:​ More people each year are unsubscribing to their current cable providers for
a cheaper, more accessible ad-free video streaming service. This means that the
market for our service, DreamStream, is growing at an extreme rate. If there was a time
to invest in our service, it would be now before the inevitable explosion of growth in the
many years to come.
By: Mike Custer

Velaigam, M. (2011). Online advertising booms.​ Investors Chronicle,

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 Retrieved from
http://ezaccess.libraries.psu.edu/login?url=https://search.proquest.c
om/docview/860314363?accountid=13158

This article talks about a big boom in online advertising from 2010. With the rise in
social media websites and other types of websites, online has become one of the
largest revenue streams for companies that operate online. DreamStream would be no
exception. With all of the traffic from users of all streaming services online, they would
potentially be exposed to thousands of advertisements, generating millions in revenue
for DreamStream

Takeaway: ​Online advertising has been on an upward trend for over a decade.
DreamStream could utilize a similar business model. By offering our product for free yet
still implementing online advertisements, we could then generate millions of dollar in
revenue.
By: Donny Heinlein

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Conclusion
By: Mike Custer

Based on our surveys of the key demographic our service will be targeting, it is clear
there is a demand for DreamStream. Nearly 65% of users currently subscribe to at least
two different video-on-demand applications. Only 18% of these respondents said they
would not be willing to pay for a service that combines these into into one.

From our industry research, we intend to focus on creating a service that users enjoy
using. One way to do this is to limit the number of video advertisements on our service
as these tend to push users away. Another attractive implementation will be to
incorporate a social media aspect to our service, similar to how Spotify allows users to
share their playlists with others.

Finally, statistics show that more and more people each year are unsubscribing from
their cable providers and joining the video-on-demand movement. The market is
growing at a remarkable rate and is showing no signs of slowing down. Our service, the
DreamStream, is the perfect answer to everyone’s cable watching discrepancies and
streaming service needs.

Key Takeaways
By: Donny Heinlein

● DreamStream is a service that millions of streaming customers would benefit

from. By combining the likes of multiple streaming services, it gives the customer
a one-stop spot for all of their viewing wants and needs.
● DreamStream can offer both a free and paid “premium” edition. Much like the
business model of Spotify, the free edition would give users advertisements and
create revenue for DreamStream. We would also offer an upgraded edition that
users would pay a monthly fee for to eliminate all advertisements, much like the
way Netflix and other services operate.

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 ● Advertisements shown on the platform should be static, such as banners. Data
suggests that these are more likely to incite action than video ads.
● DreamStream will need to include content from both individual streaming
services like Netflix, as well as from broadcast companies, such as HBO.
● Mobile device users are an incredibly large portion of video streaming service
subscribers. Our platform will have to work seamlessly on mobile devices as well
as computers and gaming consoles.
Appendix

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