ARIELLE SARGENT
1619 Highlandon Court, State College, Pa.,16801 | ans26@psu.edu | 814.321.8286 | @arielle_sargent
CAREER HIGHLIGHTS
PENN STATE
• While serving as a media relations contact,
increased women’s volleyball Facebook likes by
nearly 400 percent, gaining more than 20,000 Twitter
followers since initial start.
• Wrote and produced two features that garnered
recognition in the national CoSIDA Fred Stabley Sr.
Writing Contest, including first place in the District 2
story with video category.
• Traveled to the 2016 Big Ten Championship
as well as back-to-back Penn State football
postseason bowl events, including the Rose Bowl
and Fiesta Bowl to write and produce content.
Collaborated and developed a digital content
plan for the Fiesta Bowl.
• Planned and executed an extensive content
coverage plan for Penn State's six student-athlete
dancers participating in THON 2018, a 46-hour
dance marathon to benefit childhood cancer.
• Hosted a one-hour media day show, streamed
live on the Penn State football Facebook
account. Planned and interviewed head coach
James Franklin, three coordinators and more
than five student-athletes, including consensus
All-American running back Saquon Barkley.
SYRACUSE
• Traveled with men’s basketball for all rounds of
conference and NCAA Tournament postseason
play, including the 2013 Final Four.
EDUCATION
SYRACUSE UNIVERSITY - SYRACUSE, N.Y.
S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
Major: Public Relations Minor: Religion
Bachelor’s of Science, May 2012
SKILLS
SOCIAL PLATFORMS
• Facebook, Twitter, Instagram, Snapchat,
Pinterest, TweetDeck, Hootsuite, YouTube,
Google+
ADOBE CREATIVE SUITE
• InDesign, Photoshop, Premiere Pro,
Illustrator, Dreamweaver, After Effects, Spark
BLOG AND WEBSITE PLATFORMS
• WordPress, MovableType, Netitor,
SIDEARM Sports
ANALYTICS AND DATABASE PROGRAMS
• Adobe Omniture Analytics, Google Analytics,
CrowdTangle, Cision
PROFESSIONAL EXPERIENCE
PENN STATE UNIVERSITY CREATIVE SERVICES, ASSISTANT DIRECTOR
University Park, Pa. - July 2016 to Present
• Lead content producer and editor for the Penn State Athletics Blog
• Responsible for production, strategy and coordination of timely, engaging digital content and
storytelling assets for GoPSUsports.com and its various digital platforms for all 31 sports
• Creating more than 500 pieces of content annually, including written and video formats
• Collaborating with video production, communications and marketing staffs to create
comprehensive postseason digital content plans as well as planning for select major events
• Solely responsible for writing and producing feature content for Penn State football, covering all
events on and off the field, in or out of season, including all road and postseason events
• Administrator on all football social platforms, contributing to Twitter account at all road games
• Conduct weekly pregame interviews with head coach James Franklin and selected student-
athletes in addition to shooting, editing and conducting postgame video interviews
• Develop and facilitate football freshman on camera media training sessions
• Managing all phases of the Penn State Athletics Blog student internship program
• Administrator on several other individual sport account social platforms as well as the main
athletics account
• Contributing writer for ROAR Magazine, Penn State’s print publication for its highest level donors
PENN STATE UNIVERSITY STRATEGIC COMMUNICATIONS, ASSISTANT DIRECTOR
University Park, Pa. - July 2013 to July 2016
• Media relations contact for seven-time NCAA national champion women’s volleyball and men’s
lacrosse teams as well as secondary contact for men’s basketball
• Traveled full time with women’s volleyball, managing social media accounts and interviews
• Administrator on all primary and secondary sport assigned social media accounts including
women’s volleyball Facebook (111,000), Twitter (28,430) and Instagram (18,500) platforms
• Created and implemented social strategies for nationally ranked women’s volleyball accounts
• Wrote, designed all content including notes, previews, recaps, videos and programs
• Assisted with men’s basketball game notes, previews, recaps, postgame notes, game day efforts
• Redesigned and supervised Penn State Strategic Communications student assistant program
• Developed relationships with national and local media, as well as TV production staff, pitching
relevant stories
• Designed and edited a yearly printed women’s volleyball media guide
SYRACUSE UNIVERSITY ATHLETIC COMMUNICATION, COMMUNICATIONS ASSISTANT
Syracuse, N.Y. - May 2012 to June 2013
• Primary media relations contact for women’s volleyball, softball, women’s tennis and secondary
contact for men’s basketball
• Wrote and designed all sport-related content for the website
• Created social strategies on several platforms, as well as at the 2013 NCAA men’s basketball tournament
• Created covers for men’s basketball postseason guides
• Supervised students at home basketball games, providing tasks during office hours
• Designed inside covers of men’s lacrosse and men’s basketball media guides
• Contributed to weekly football and men’s basketball game notes and media guides
• Pitched key storylines to members of local and national media outlets
• Updated all sport-related record books and football offensive progressive records
SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, STUDENT ASSISTANT
Syracuse, N.Y. - May 2011 to May 2012
• Assisted in designing and editing football media guides
• Wrote press releases and features for release on the website, updating football biographies
• Clipped and organized all football photographs and relevant news stories
SYRACUSE CRUNCH AHL ICE HOCKEY CLUB, PUBLIC RELATIONS INTERN
Syracuse, N.Y. - August 2011 to August 2012
• Pitched social media strategies to senior management
• Wrote press releases, web features, maintained photo galleries and player biographies
• Maintained team Twitter account during home games