Beruflich Dokumente
Kultur Dokumente
(M.B.A. Paper-28)
For
K J
Copyright © Registrar,
Shivaji University,
Kolhapur. (Maharashtra)
First Edition 2009
All rights reserved. No part of this work may be reproduced in any form by mimeography
or any other means without permission in writing from the Shivaji University, Kolhapur
(MS)
n
Copies : 2,000
Published by:
Dr. R. G. Dandge
I/c. Registrar,
Shivaji University,
Kolhapur-416 004.
Printed by :
Shri. J. B. Rajput
Superintendent,
Shivaji University Press,
Kolhapur-416 004
ISBN- 978-81-8486-311-6
H Further information about the Centre for Distance Education & Shivaji University may be
obtained from the University Office at Vidyanagar, Kolhapur-416 004, India.
H This material has been produced with the developmental grant from DEC-IGNOU, New
Delhi.
(ii)
Centre for Distance Education
Shivaji University, Kolhapur
n EXPERT COMMITTEE n
Prof. (Dr.) A. A. Dange Dr. R. G. Dandge
Ag. Vice-Chancellor, I/c. Registrar,
Shivaji University, Kolhapur Shivaji University, Kolhapur.
n ADVISORY COMMITTEE n
Prof. (Dr.) A. A. Dange Dr. R. G. Dandge
Ag. Vice-Chancellor, I/c. Registrar,
Shivaji University, Kolhapur. Shivaji University, Kolhapur.
Dr. R. B. Patil Shri. B. S. Patil
Director BCUD, Finance and Accounts Officer,
Shivaji University, Kolhapur. Shivaji University, Kolhapur.
Dr. B. M. Hirdekar Prof. (Dr.) U. B. Bhoite
Controller of Examination Lal Bahadur Shastri Marg,
Shivaji University, Kolhapur. Bharati Vidyapeeth, Pune.
Dr. (Smt.) Vasanti Rasam Prof. (Dr.) A. N. Joshi
Dean, Faculty of Social Sciences, Director, School of Education,
Shivaji University, Kolhapur. Y. C. M. O. U. Nashik.
Prof. (Dr.) B. S. Sawant Shri. J. R. Jadhav
Dean, Faculty of Commerce, Dean, Faculty of Arts & Fine Arts,
Shivaji University, Kolhapur. Shivaji University, Kolhapur.
Prof. (Dr.) S. A. Bari
Dr. T. B. Jagtap
Director, Distance Education,
Dean, Faculty of Science,
Kuvempu University, Karnataka.
Shivaji University, Kolhapur.
Prof. Dr. (Smt.) Cima Yeole
Dr. K. N. Sangale (Member Secretary)
Dean, Faculty of Education, Director, Centre for Distance Education,
Shivaji University, Kolhapur.
Shivaji University, Kolhapur.
(iii)
Centre for Distance Education Project Report and Viva
Shivaji University, (M.B.A.) Paper-28
Kolhapur.
Writers Team
n Editor n
Dr. H. M. Thakar
Head, M.B.A. Unit,
Shivaji University, Kolhapur.
(iv)
Preface
As part of the MBA curriculum, every student has to undergo practical training
of minimum 50 days in any industrial/financial/service organisation. After the
successful completion of training, a student has to prepare the project report, and
submit it to the university. The main purpose of this SIM is to provide guidance for
preparing the project report systematically.
This SIM is divided into seven units. Unit 1 describes the objective, importance,
scope and limitations of the study. It also describes the research methodology
adopted in the study. Unit 2 describes the profile of the organisation, structure etc.
Unit 3 is related to the theoretical background of the study. Unit 4 describes the
analysis and interpretation of data. Unit 5 describes the findings/observations.
Unit 6 states suggestions/conclusions. Unit 7 comprises the Bibliography and
Annexure.
We sincerely acknowledge the authors of the books and articles from which
we could get valuable inputs to develop the subject matter of this SIM. We also
welcome suggestions towards the improvement in the text.
(v)
MBA (Executive) Distance Mode Course and
MBA Distance Mode Course
Project Report and Viva
INDEX
3. Theoritical Background 16
5. Findings/Observations 22
6. Suggestions/Conclusions 23
(vii)
Each Unit begins with the section Objectives -
The self check exercises with possible answers will help you to
understand the Unit in the right perspective. Go through the possible
answer only after you write your answers. These exercises are not
to be submitted to us for evaluation. They have been provided to
you as Study Tools to help keep you in the right track as you study
the Unit.
(viii)
Unit-1
Index :
1.1 Introduction
1.5 Summary
1.1 Introduction
In introduction, a student has to describe the topic on which he/she has
done his/her project report, and why he/she had selected this topic. For
example, if a student is doing his/her project in Training & Development, then
first of all, it is to be explained that what is training and development, and why
it is important in corporate sector.
3
If a student is doing his/her project in compensation management, then it
is to be explained that what is compensation management, and what is the
relevance of compensation management in the era of privatization,
liberalization and globalization. What are the common practices of
compensation management in the corporate sector? Likewise, if a student is
doing his/her project in Customer Relationship Management, then he/she has
to define the concept of customer Relationship Management and explain the
relevance of Customer Relationship Management in Marketing.
4
is required and to provide the valuable suggestions to remove the lacunas in
the training & development methods.
The students of other functional areas should also give the objective and
importance of the study.
Thus the students have to write about the coverage of their study and
also to mention the limitations of the study.
5
1.4 Research Methodology
The research methodology of the study covers the following aspects –
i) Observation Method
(3) The student can study the customers, traditions and mind sets.
(ii) Interview Method : In this methods, the students ask the questions
to the respondents and noting down the reply given by the respondents. This
6
interview can be personal interview/Focused interview/clinical interview/Non-
direct interview. The data thus collected is to be analysed by the students
and to be included in the final report.
i) Structured questionnaires
7
i) Structured questionnaires : are those in which the questions are
specific or definite. The nature of questions is closed in nature. Open end
questions are also included to allow free response on the subject.
The secondary data for the study is collected from books, records and
registers maintained by the organization, govt. publications, semi-govt.
publications of Universities & Research Institutions, Publications of banks &
financial institutions, newspaper and periodicals, reports of committees and
8
commissions, publications of International Bodies, Unpublished sources,
internet and so on.
9
Both the null hypotheses and alternative hypotheses is to be decided
before data collection.
1.4.3 Sampling :
For the purpose of research study, a student has to go for sampling i.e.
selecting a sample from a given population. A student has to determine the
sample design i.e. size of the sample. Sampling is necessary when
population is large. The student has to take care that the sample size should
fulfill the criterion of flexibility, reliability, efficiency and representativeness. In
other words, the sample size should cover all the characteristics of the
population.
The student can use following types of sampling depending the nature of
his/her study-
10
1.5 Summary :
While preparing the project report, a student has to explain the objectives
and importance of the topic. He/she is also required to describe the scope
and limitations of the study. The research methodology of the project consists
of collection of primary and secondary data. The primary data is collected
through observation method, interview method and through questionnaires
and schedules. The secondary data of the study is collected through books,
records and registers. The student to frame null and alternative hypotheses
in the project study. These hypotheses are tested by applying various
statistical tools like z-test, t-test, F-test and X2. The student has to select the
proper sample size which represents the characteristics of the population.
11
Unit-2
Index :
2.1 Introduction
2.8 Summary
how to write the profile of the organization that covers the historical
background, organizational structure, departments, manufacturing
process etc.
2.1 Introduction
In this unit, a student has to collect all the information of the organization
where the student is doing his/her project. The information is related with the
historical background of the organization, subsidiaries of the company,
12
departments, manufacturing process, growth & development of the
organization, future prospects, organization structure etc. These information
is obtained through secondary sources like annual reports of the company.
Further the information related to the company can also be obtained by
interacting with managers/executives of the company.
After that, the student has to write the brief history of the organization i.e.
when this organization started its operation, by whom it was started, who are
the promoters of the company, where the plant is situated and the names of
the board of directors. If the organization is having major industrial/corporate
customers, then the names of such customers had to be given.
13
of departments is different in different types of organization i.e. it is different
in manufacturing organization or service organization. Even in service
organizations also, the nature is different. For example, the functioning of
various departments in educational institute is quite different from various
departments in banks or insurance companies. In whatsoever organization, a
student is doing project, he/she has to describe the features and functioning
of the various departments in the organization. For example, who is heading
the particular department, the number of employees which are there in a
particular department, the performance result of the department and so on.
14
2.6 Future Prospect
In future prospect of the company, the student has to mention the growth
& diversification strategies of the company i.e. what is the expansion plan of
the company? What diversified products, the company is going to launch. In
the post liberalization period, all the companies are going for growth and
expansion. The student has to consider these aspects because it helps
him/her in her project study. For example, if the company is having plan for
growth & expansion, then it will help that student who is doing his/her project
in recruitment and selection of that company, as such move of the company
creates additional employment opportunities.
2.8 Summary
In unit 2, a student is required to give the brief profile of the organization,
the nature of the organization, the products and services of the organization,
the number of departments and organization is having, its organization
structure, the manufacturing process, the growth and development of the
organization from its inception, and the strategies to be adopted by the
organization in the future.
15
Unit-3
Theoritical Background
Index :
3.1 Introduction
3.3 Summary
3.1 Introduction
When a student is undergoing a project report in any functional area,
then the topic of that project is related with the theoretical knowledge that
he/she has gained in his/her MBA course. Actually the main purpose of
practical training is to apply the theorical concepts in practical, what one
learns during the course. In this unit, the student has to write about those
theoretical aspects, in which he/she is doing his/her project. Further, it is also
expected to describe only those aspects which he/she will apply in his/her
practical training. In other words, those theoretical concepts which are not
used in the practical training should not be considered in the project report.
16
3.2 Basic Concepts
17
considered in the project study. He/she has to describe the broad features of
these ratios. The student is not supposed to write the importance, merits &
demerits of ratio analysis given in the book.
3.2 Summary
When a student is undergoing a project report in any functional area,
then he/she has to describe those theoretical/basic concepts that are
applicable to the project study. However a student is not supposed to write
the importance, merits and demerits of the theoretical topics.
18
Unit-4
Index :
4.0 Objectives
4.2 Summary
4.0 Objectives
After reading this unit, you will understand about-
19
pie-charts along with tables, so that the information gathered through tables
and diagrams will be specific and clear cut.
After the collected data is processed, edited and tabulated, the data is
analysed through statistical measures. Like percentage analysis, mean,
median, mode; standard deviation, coefficient of variation; correlation &
regression analysis; t test, f test, x2 test and so on as per the requirement of
the project study. Those students who are doing their project on financial
performance of the organization. They have to analyse the profit and Loss
Account and Balance Sheet of the company and calculate various
profitability, turnover, liquidity and leverage ratios as per the requirement of
the project and the data is to be presented in tabular form and through
graphs & diagrams.
After collecting and analyzing data, the students have to make the
interpretation of data. The interpretation is the process of drawing inferences
from the analysis of data. Interpretation analyses the abstract relations in
more concrete terms and tries to unfold the reasons for the existing type of
relations or findings. For the accurate interpretation of the data, it is
necessary that the data is sufficient and analysed accurately. For example if
the gross profit ratio and net profit ratio is decreasing continuously in the last
three years, then the student has to explain why this situation arises? If the
operating ratio & operating cost ratio continuously increasing? The student
has to give the proper interpretation in this regard.
If the motivation level of employees in low then the student has to give
the reasons that are responsible for the low motivation in the interpretation
part after making the analysis of data collected.
20
4.2 Summary
The students have to edit, code, classify and make tabulation of data
after its collection. Processing consists of editing, coding, classification and
tabulation of data collected. After that the data is edited for coding and
tabulation. After that the data is analysed with the help of various statistical
tools. In the last, the analysed data is interpreted. The interpretation is the
process of drawing inferences from the analysis of data.
21
Unit-5
Findings/Observations
Index :
5.0 Objectives of the Unit
5.1 Findings/Observation
5.2 Summary
5.0 Objectives of the Unit
After reading this unit, you will understand about-
the findings/observations of the research project
5.1 Finding/Observation
After making the analysis and interpretation of research problem, a
student has to write the findings/observations of his/her project study. The
findings/observations should be presented as related and completely as
possible, showing how they are related with the research problem or
hypothesis. The findings/observations should not be vague in nature. In other
words it should be drawn without bias.
The student has to give the facts and figures in brief in the
findings/observations. The student has to explain whether the findings are
accepting or rejecting the hypotheses.
5.2 Summary
The student has to describe the major findings/observations with the help
of analysis and interpretation of data. These findings should not be vague or
biased. The student has to explain whether the findings support or reject the
hypothesis.
22
Unit-6
Suggestions/Conclusions
Index :
6.1 Suggestions/Conclusions
6.2 Summary
6.0 Objectives
After reading this unit, you will understand about-
6.1 Suggestions/Conclusions
While making the analysis, interpretation and findings of project study, a
student observes the short-comings/draw-backs in the project study. He/she
has to first mention about these drawback/limitations in the project report.
These limitations may be low profit due to increase in various expenses; poor
working capital management; low motivation due to bad working conditions,
poor compensation, inadequate rewards, poor interpersonal relations,
absence of feedback system, monotonous & boring job; decline in sales due
to inadequate advertisement, poor sales promotion efforts, high prices,
changes in the taste and preferences of customers and so on.
After going through the limitations, the students have to give the
suggestions. These suggestions should be related with the limitations/
drawbacks. Further these suggestions should not be vague in nature i.e.
proper justification has to be given in the suggestions. For example, if
23
suggestion is given that gross profit and net profit of the organization has to
be improved, then how it will be possible? It is possible by effectively
controlling of manufacturing, selling & distribution expenses, office and
administration expenses and financial expenses. Thus the students have to
specify what items/specific expenses of manufacturing/selling/admin.
Expenses are to be reduced or controlled and how? If this is not mentioned in
the suggestion, then merely giving the suggestion that the gross profit and
net profit is to be increased is a vague suggestion.
At the end, the student has to give the conclusion of the project study.
The conclusions should be drawn from the findings and relate to hypotheses.
6.2 Summary
Every student who is undergoing project, should mention the
limitations/drawbacks, he/she has observed in the study. Then he/she has to
give suggestions that will be useful to remove these limitations/drawbacks.
24
These suggestions should be supported with the facts and figures. The
suggestions should not be blind suggestions. Likewise, the conclusion should
be drawn from the findings and relate to hypotheses.
25
Unit-7
Index :
7.0 Objectives
7.1 Bibliography
7.2 Annexure
7.0 Objectives
After reading this unit, you will learn how to write Bibliography and
Annexure
7.1 Bibliography
Bibliography is a list of books, journals, reports, records, magazines and
websites used in the research work, i.e. the researcher has to give the
reference of such material, which has been used in the research work. The
bibliography’s is to be arranged alphabetically and is to be divided into two
parts – the first contains the list of books & reference books, and the second
part contains the reports, records, journals, magazines and websites. The
entries in the bibliography will be made in the following order, the case of
books –
1. Name of author, last name first
2. Title of the book
3. Publisher, place & date of publication
4. Number of volumes
Example –
Pandey, I. M., “Financial Management”; Vikas Publishing House (P.)
Ltd., New Delhi, 2009.
26
For journals and magazines the order will be as follows –
1. Name of the author, last name first.
2. Title of article, in quotation marks.
3. Name of journal, periodical or magazine
4. Volume number
5. Date of issue
6. Page Number/Numbers
Example –
Chandel Parkash, “WTO and Indian Software services”, Indian
Management studies Journal, Volume 11, No. 2, Oct. 207; pp 65-78.
The reference from website will be given as follows –
www.hindubusinessline.com
www.humancapital.com
7.2 Annexure -
At the end of the report, a student has to attach the following data in the
annexure –
(1) Financial Statements consist of Profit and Loss Account and Balance
Sheet of the business organization or Income & Expenditure Account
and Balance Sheet of Non-profit Organisations of few years.
(2) Seles data of the company of few years
(3) Recruitment, selection, placement and training data of employees of the
organization.
(4) Questionnaires
(5) Any other secondary data provided by the organization.
27