Persuasive Speech

Taya Gordon
04/15/2018

Persuasive Speech: Audience Assessment

Specific Goal: My audience will believe that macro counting is an effective way to diet.

Type of Claim: This is a claim of fact.

Ethos: Primary Ethos:

a) Competence: I am a by product of macro counting. I know that it works. With the help of macro counting I have
been able to lose 6 % body fat 8.6 lbs of fat and gain 3.5 lbs of muscle in just 4 weeks.
b) Fairness: I will add statements about how this isn’t the only way to diet to reach your health goals. Any diet
that you can stick to consistently is one that will work. Macro counting is just much easier, and you can learn to incorporate
anything and everything without sacrificing their health goals.
Secondary Ethos: 5

Audience Assessment: Most of my audience members will probably have an attitude toward my proposition that is undecided.

Adaptation to Audience Attitude:

a. Common ground: I can create common ground by stating my health goals which is fat loss. A lot of people also have the
same goal and will be able to relate to my topic.
b. Latitude of acceptance: I feel like they will accept my proposition. Because it is an easy and simple topic to grasp and it
doesn’t require a whole lot of action. Some may even be doing some of the habits that will aid in macro counting.

Baby Steps: I have simplified the concepts of what macros are. I will keep the information that I need to get my proposition across
and remove all of the fluff.

Pattern of Organization: Problem- solution

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Persuasive Speech: Full Sentence Outline
Counting Macros

Introduction

I. Hook: So, who here hates dieting? All of you I assume. Just the word diet can put someone in a bad mood. Diets can really suck,
you end up starving, eating foods you don’t like, and have massive cravings. Well what if I told you there is a way you could
eat anything without having to sacrifice your weight loss goals. That is where macro counting comes into play. I am even a
byproduct of it. In just one month with the help of macro counting I was able to lose 5.9% body fat, losing 8.6 lbs. of body
fat and gaining 3.5 lbs. of muscle.

II. Ethos: I love macro counting, I have tried other diets with not much success. Macro counting has given me the tools to be
successful with my health goals.

III. Proposition (or Hint at Proposition): When done correctly it is an extremely effective way to diet so you can achieve your health
goals.

IV. Preview: So today we are going to cover.

1. What macros are.
2. How to track your macros.
 3. Why macro counting is so effective.

Transition: The term macros stand for macronutrients.

Body
** Include at least one authoritative source, cited out loud, in each main point** Bold your sources.

I. Macros consist of three main food groups.

A. Protein is the most important macro to look at especially for fat loss and muscle gain.
i. Protein is the building blocks of our muscles. Even if your goal isn’t to gain muscle everyone still needs to eat
an adequate amount of protein.
ii. b. According to Harvard, a school of public health, the recommended amount of protein for an adult is 0.8
gram of protein for every kilogram of body weight. Which is about 8 grams for every 20 lbs. of body weight.
But, that doesn’t mean that you can only eat that much. Harvard suggests that a range of 10-35 % of daily
calories should come from protein.
iii. I recommend having more of your calories come from protein sources. Eating more protein will help with
muscle growth and the more muscle you have the more calories you burn at rest. Also, protein is satiating
because it is slower digesting, meaning you will feel fuller longer.
B, not all protein is the same, you want to make sure you are getting all the essential amino acids. This is easy
by using a combination of meat or plant sources to get all of your protein in.

B. Carbohydrates are your sugars, fibers, and starches. Carbohydrate break down into glucose which is the main fuel
source of the body.
i. There are some diets that restrict carbs or cut them out entirely such as the huge rage of keto dieting, which
when done correctly can result in weight loss, but carbs are especially important when maintaining energy
levels throughout the day and when it comes to athletic performance. I have tried low carb dieting and I found
myself tiered much more easily and my workouts in the gym suffered.
ii. The types of carbs you eat make the difference, that’s where most people go wrong with their carbohydrate
intake. Harvard recommends eating healthier choices of carbs such as: whole grains, fruits, vegetables, and
beans. These foods are higher in fiber and complex carbs while also being lower in simple sugars. The New
York Times explains why eating more fiber is beneficial to your health. Fiber helps keep you full longer and
decreases the risk of heart disease, diabetes, and arthritis.
C. Fats are the last major group. Fats have gotten a bad wrap and a negative connotation along with it, so most people
think it is bad to eat fats. But eating fat is essential for your health. Our bodies need fat to optimally perform. Where
fats can be bad is if you over eat them. According to the Mayo Clinic, 20-35% of your daily calories should be from
fat.
Transition: Now that you have a good understanding of what a macro is I will teach you how to track your macros.

II. Tracking or counting your macros is simple and easy to do.

A. First you want to determine what your goal is. Is it fat loss? Do you want to gain muscle or weight? Or do you just
want to maintain where you are? Then from there you can determine how many calories you should be eating every
day. According to WebMD an adult female should be eating anywhere from 1,800-2,400 calories a day depending
on how active you are. The more active you are the more calories you need to eat. Adult males should be eating
2,200-3,000 calories a day, again this will be different depending on your lifestyle.
i. If your goal is fat loss you will want to be in a caloric deficit, meaning you will eat less than you burn. But
eating too few calories is bad for your health so you don’t want to restrict your calories too much. You will
want to be in about a 500 calorie deficit every day.
ii. For weight gain you will want to increase your calories to be in a caloric surplus, but that doesn’t mean go
ahead and eat a bunch of junk food. You will gain weight, but not good weight. You want to eat more healthy
foods, especially protein.
iii. If you want to maintain your weight, then you will just eat the same amount of calories your body uses in a
day.
B. After you have the amount of calories you will need to eat based off of your goal. You can now break down those
calories to fit your macro numbers.
i. Men’s Journal states that the standard the U.S. government recommends is a daily diet breakdown of 50%
carbs, 30% fat, and 20% protein. However, in order to build more muscle and burn more fat you need a diet
higher in protein. So, a better break down would be 30-40% carbs, 30-40% fat, and 30-40% protein.
 ii. Percentages can be hard to keep track of so tracking the amount of calories or grams of each group is much
easier. The Mayo Clinic shows a way to make this process simple. First you take your daily calorie limit then
multiply it by the percentage of the food group. For example, If I want to have 40% of my diet protein, and
my daily caloric intake is 1800. I would multiply 1800 by 0.40, which is 720 calories. Then if you wanted to
know how many grams that is you take that number of calories and divide it by the number of calories in
the food group. Since protein has 4 calories in a gram you would divide 720 by 4, which is 180 grams.
iii. For reference protein and carbs both have 4 calories in a gram, fat has 9, and alcohol has 7.
iv. Then everyday you would tack how many grams of each you are eating while staying within your caloric limit.

[Transition: Simple enough! Now to get to the fun part of macro counting.

III. With macro counting you can incorporate anything into your diet, and still reach your goals. That’s right I said anything!
A. This is why I and so many others love macro counting. You have so much freedom in your diet. You don’t have to cut
out certain foods or even entire food groups like some diet plans have you do. Now I’m not saying counting your
macros is the only way to diet to reach your goals. Many diets will work as long as your consistent.
i. Where counting macros soars above the other forms of dieting is that you can eat the foods you enjoy. You
don’t have to restrict your choices. You can still eat that cookie, ice-cream, cheeseburger, or even fit in alcohol
and make progress. As long as you are hitting your macro goals and staying within your calorie limit, you can
get so creative with your food choices.

[Transition to close: Just looking back you can see just how great counting your macros can work.

Conclusion:

I. Summarize main points/thesis: This is a simple form of dieting, but it is very effective when done correctly. You just need
to figure out your numbers, stay within your limits, and the rest is up to your imagination.
II. Bookend: Get creative with your foods and actually enjoy dieting.
III. End the speech memorably: “The best diet is not always the diet which is the best diet physically, but it is the diet you can
turn into a lifestyle that allows you to lose fat and keep it off because you learn to incorporate all foods in healthy
moderation.” – Dr. Layne Norton
IV. Challenge the audience to respond: Now that you know there is a way to be able to eat all of your favorite foods while
making progress, does dieting sound so bad?
References:

Carbohydrates. (2017, March 21). Retrieved April 10, 2018, from

https://www.hsph.harvard.edu/nutritionsource/carbohydrates/

Fats and Cholesterol. (2017, November 28). Retrieved April 19, 2018, from
https://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/fats-and-cholesterol/

How to Count Macros: Calorie Benefits, Nutrition Plan, Best Tracking Methods. (2017, September 04). Retrieved April
10, 2018, from https://www.mensjournal.com/food-drink/beginners-guide-counting-macros

L.D., K. Z. (2016, January 30). Fat grams: How to track dietary fat. Retrieved April 19, 2018, from
https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/expert-answers/fat-grams/faq-
20058496?p=1

Zimmer, C. (2018, January 01). Fiber Is Good for You. Now Scientists May Know Why. Retrieved April 11, 2018, from
https://www.nytimes.com/2018/01/01/science/food-fiber-microbiome-inflammation.html