SOUND SOURCING DOCUMENT:

Logic pro: Radio advertisement for print magazine production.

By Amy Hannah.

Here is my initial set up for the logicPro software. I created two tracks so I could alter
volume and sounds of both speaker 1 and speaker 2.

Here are all my lines added to both track 1 and track 2. I aligned them all in a structured
form to ensure the flow of the radio advert worked to an advantage. Moreover, this allowed
for additional sound beds and sound bites to add to the conventions of radio.

To ensure that the voices within the track sounded more clear for audience types. Using the
channel EQ tool, I had applied the female vox tool. This would enhance both the female
speaker’s voices and their enunciation of speech would be clear to audiences. As the
decibels of sound were already particularly high for the radio advertisement. Alterations of
the voiceover from the speakers was not required.

Within the BIN folder where all the other files are located to add to the audio track, I had
created a folder containing my own produced spot effects for the radio advertisement.
Here, I could collect the sources of found immediately. You can see I also tested other
sounds for soundbeds’ and sound bites for the production to test. Creating connotations of
a “relaxed” conversation between two university students, questioning how to spent their
afternoon now their work is complete.
As line 5 contains the end of the conversation discussing “Bright-on” magazine, after this,
there is a separate voice over to further the promotion of the magazine and giving
recognition to the regional area as to where audiences can access the product from. There
for: a fade out effect was added to the end of this line of the track.

For the fade out to work appropriately – I had selected A on my keyboard which allowed me
to look at the decibels on the sound track more clearly. I had used the pen tool to select
specific elements of the sound within LINE 5 to ensure the fade out fell at the appropriate
timing.
.

I had then added a separate track to add in any additional uses of sound effects. I had
collected some spot effects for the production and therefore would be able to use these as
appropriate for genre. As the advert takes of a conversation of two University students
discussing how to spend their weekend. A use of the following spot effects was collected to
reinforce the connotations of a “relaxed” and “stereotypical youth” environment.
I then proceeded to add in a sound bed for audio, using the “alternative base guitar strings
2” with a loop. As done previously, I had also heightened and lowered elements of audio
here for it to provide a fade out for the audiences.
The first spot effect I had used for the production was the “pouring tea” effect. This would
allow for setting the scene of the production and would directly relate back to the genre of
both my magazine “Bright-on” magazine and the production itself directly relating to
audience. I had used the pen tool to again – heighten and move elements of sound. The
pouring of tea spot effect itself was heightened and the clinking of a teaspoon also due the
original sounds being rather low and underexposed.

I then proceeded to add a clinking of cutlery sound effect. It was shortened excessively due
to it being very long in length. I achieved this by selecting the end of the audio here and
cutting it down excessively. Having done this, I moved the audio locating where it would
make sense for it to be in terms of the flow of the radio advert.
I had again altered the decibels of the audio by using the pen tool to heighten or lower
elements of sound.

As demonstrated above you can see that I had heightened and lowered elements of sound
for this piece of audio for it to correlate with the overall flow of the advertisement.

After having expanded and altered the track. I then used a “DJ delay technique”. This
provides an echo throughout the end of the radio advert and allows the sound bed to fade
out more clearly. Moreover, I had muted the wet signal and lowered and heightened the dry
signal for it to correlate accordingly.