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Course Brief
2017-18 (Semester II: January-May 2018)
Department of Humanities and Social Sciences
Indian Institute of Technology Guwahati
Instructor : Narendra K Sharma
Office : Room No 201 (HSS)
Phone : 2553
E-mail : nksharma@iitg.ernet.in
1. Class schedule and Venue: We 0900-0955, Th 1000-1055, Fr 1100-1155; Room 3202
3. Learning Outcomes
You should work individually and in groups to achieve the following learning outcomes.
Table 1 presents the course contents. You can refer to the following texts/materials.
In order to get the best out of the class participation, you are advised to form a group of seven (this number is
tentative and will be decided after the course add-drop date) students. For in-class activities, try to form
different group members for different activities; that is what your workplace is most likely to be.
Participation involves two broad components: case analysis and problem-based activity. Specific information
regarding in-class participation will be provided in the class.
Fill “Form 1: STUDENT INFORMATION SHEET” and attach your recent photograph in the
space provided. Mail soft copy as an attachment (Subject of your mail should be “HS213: Student
Information Sheet”) and submit hard copy to the instructor by 1100 A.M. on January 25, 2018.
Fill “Form 2: GROUP INFORMATION SHEET FOR IN-CLASS CASE ANALYSIS” and submit
hard copy to the instructor by 1100 A.M. on February 23 (Friday), 2018.
The evaluative weights of quiz and examination will be 20% and 60% respectively. There will be
two quizzes carrying equal weight. The Mid-Sem Ex will have a weight of 24% and the End-Sem
Ex of 36%.
Read the following general instructions and follow them during participation, quizzes and
tests. Additional specific instructions will be given for each test and participation as required.
(1) A test may include objective (multiple choice), short answer and/or essay type questions.
Answers will be required in an Objective Response Sheet (ORS) for the objective part of the
test. For the other two types of questions, answers will be required either in a separate answer
book or in the test paper itself in the space provided for each question.
(2) Write your answers legibly; there will generally be enough time for you to think and write.
(3) Make sure you do not have any cheat sheet, personal notes, textbook, handouts, e-
computing/communication/consultation device on person when taking the test. E-devices
include I-Phones, I-pods, cell phones, notepads, laptops, notebooks, PDAs, Blackberries, and
other texting devices. Leave all these materials outside before entering the examination hall.
Remember these dates. The instructor will not send any reminder.
Jan 25, 2018 (Thu) Submit Form 1: Student Information Sheet (soft copy as well as hard copy)
Feb 01, 2018 (Thu) Quiz 1 (1000-1055; Room No 3202)
Feb 23, 2018 (Fri) Submit Form 2: Group Information Sheet (hard copy)
Mar 03, 2018 (Sat) Mid-Sem Exam (0900-1100; venue as announced by the Dean)
Apr 06, 2018 (Fri) Quiz 2 (1100-1155; Room No 3202)
Apr 20, 2018 (Fri) Case report submission
May 04, 2018 (Fri) End-Sem Exam (0900-1200; venue as announced by the Dean)
HS 213: Course Brief
Page 3 of 6
VI Readings (Self-study)
13. Subcultures and Consumer Behaviour SK -Ch 13, 14, 15
14. Cross-Cultural Consumer Behaviour
15. Consumer Influence and Diffusion of Information
End-Sem Exam May 04, 2018 (Friday)
1
SK: Schiffman and Kanuk (2007); 2CH: Chapter
8. Classroom Etiquette/Behaviour
You are expected to maintain a professional learning environment in the classroom by adhering to
the following classroom tenets.
You are expected to be in the classroom two minutes before the start of the scheduled as well as
announced classes. Late entry into the classroom and use of mobile devices (such as cell phone and
laptop) are some causes of distraction for the class. Avoid bringing mobile devices to the classroom;
if you do, better let them sleep.
You will lose credit for not being present in the class during presentations and participative activity.
Professional ethics require you show respect, do not cross-talk with your neighbour during the
lecture session, come prepared for the class and be attentive.
An advice: You can complete your assignments or prepare for a quiz for other courses better when
not attending the HS 213 class.
IIT Guwahati
Form 1: STUDENT INFORMATION SHEET
HS 213: Consumer Behaviour
Please affix your
2017-18 II Semester recent photo or
(Submit hard copy to the Instructor on January 25, 2018) paste a digital
photograph here.
space above.
Address ______________________________________________________________________
______________________________________________________________________
IIT Guwahati
Form 2: GROUP INFORMATION SHEET FOR IN-CLASS PARTICIPATION
HS213: Consumer Behaviour
2017-18 II Semester
(Submit hard copy to the instructor on February 23)
Case/Activity No Case/Activity
Your report on the activity (continue on the reverse side of this sheet)