GENIUS INSTITUTE OF INFORMATION TECHNOLOGY

‘’ STUDY ABOUT E-COMMERCE ‘’

A project report submitted in the partial fulfillment of the recruitment

Bachelor of business administration

Of

Sikkim Manipal University. INDIA ( Distance education )

SUBMITTED BY

ROHIT NARAYAN

Roll no. 1502009775

Sikkim Manipal University

Distance education wing

Syndicate house

Manipal-576104

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I here by declare that the project report entitled

“STUDY ABOUT E COMMERCE ‘’

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Submitted in Partial fulfillment of the Requirement for Degree of Bachelor of
Business Administration

To Sikkim Manipal University India, is my original work and not

submitted for award of any other degree, diploma, fellowship or any

other similar title or prizes.

Place: Jamshedpur

Date:-//2018

Name : ROHIT NARAYAN

Roll no. :- 1502009775

The project Report of

ROHIT NARAYAN
Roll no.:- 1502009775

“STUDY ABOUT E COMMERCE “

Is approved and is acceptable in quality form

Internal Examiner

Name:

Qualification

External Examiner

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Name:

Qualification:

This is to certify that the project entitled

“STUDY ABOUT E COMMERCE”

Submitted in partial fulfillment of the requirement for the degree of

Bachelor of Buisness Administration of Sikkim Manipal University

Rohit narayan

Roll no. 1502009775

Has worked under my supervision and guidance and that no part of this

report has been submitted for the award of any other degree, Diploma,

Fellowship or other similar titles or prizes and that work has not been

published in any journal or Magazine.

Certified By :

Guide’s Name and Qualification

ACKNOWLEDGEMENT

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 No project is the only work of its submitters. This report is completely dedicated to all the

people who have helped directly or indirectly to complete this report .First and foremost, we would like to
extend our sincere gratitude to ……………. providing us the opportunity to carry out the project of
our choice by approving our proposal .Finally, our special and warm thankfulness goes to our
friends for their support ,understanding and good wishes throughout the project.

I am encouraged to get this privilege to express my deep gratitude to

those person whose cooperation and suggestion helped me a

lot to complete this work. This acknowledgement is not only the formality, but

to me it is a way by witch I am getting the opportunity to show deep

sense of gratitude and obligation to all the people who have provided me

with inspiration guidance and help during the preparation of the project.

I am deeply indebted to Mr. ……………………………………………..

and Mr. ……………………………………………………….. who gave

me the opportunity to work on this project.

I am also deeply indebted to all the faculty members of GIIT, Mr. OM

PRAKASH (Director, GIIT) and Mr. D.N.SINGH (Head Academy)

without their help this project would have never been completed.

Last but not the least my sincere thanks to my friends and the people

around me, without their support; I would never been able to complete

this project

Rohit Narayan

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 Roll no. 1502009775

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Executive Summary
Introduction

Scope and Objective

Methodology

Data Analysis

Conclusion

Recommendations

Introduction
Every individual of company that wants to make money and become the next Microsoft needs to
understand the market potential, business implication and technological foundations of electronic
commerce. But what is electronic commerce everybody is talking about. How does it affect the organization
way of doing business? What sort of technical and business skills are needed to be successful?
Companies and consumers are discovering that global networking and other technological innovations are
powerful assets if used as competitive weapons in their day to day activities. E-Commerce is associated
with the buying and selling of information, products and services via computer network today. Consumer
desires are very hard to predict pin point or decipher in electronic markets whose shape, structure and
population are still in early stages. Needs envisioned include entertainment on demand including 500
channel T.V., video on demand, games on demand, electronic retailing via catalogues and Kiosks and
home shopping networks. In future, viewers will decide what they want to see and when they want to
participate and successful market places are expected to those that cater to consumer’s loneliness,
boredom, education and career. In highly competitive society, where neighbors seldom talk to one another,
these outlets give consumer someone to talk after going home. Let’s take a look at the changing conditions
in the “new economy” with respect to the retail industry. Consumers are pushing retailers to the wall
demanding lower prices, better quality, and a large section of in-season goods. Retailers are scrambling to
fill the order. They are slashing back-office cost reducing profit-margins, reducing cycle times, buying more
wisely and making huge investment in technology. They are revamping distribution channels to make sure
that warehouses costs are down by reducing their average inventory levels and coordinating the consumer
demand and supply pattern. In the push to reduce prices more and more retailers are turning to overseas
suppliers in part because of cheaper labor costs. Retail is the immediate line of fire and had to do the cost
cutting. They put the pressure on the manufacturer and then to the supplier end of the pipeline. Electronic
commerce is forcing companies to rethink the existing ways of doing target marketing; relationship
marketing and even event marketing. Adaptation would include moving towards computerized “paperless”
operations to, reduce trading costs and facilitate the adoption of new business process. Japanese
approach JIT (Just in Time) system, total quality control and quality circles are focused now for delivery of
goods through electronic commerce.

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 . In e-commerce, there is a need for computers and Internet applications to
manage and organize products and services. This concept of using the Internet to connect with customers,
business partners and distributors for business purposes—as in the case of e-mail—is known as e-
commerce or electronic business. The terms ‘e-commerce’ and ‘e-business’ are often used
interchangeably. E-commerce deals with the buying and selling of information, products and services
through the computer network. E-commerce is defined as a business activity which uses an electronic
medium. It also refers to the buying or selling of goods and services without visiting a store. E-commerce
involves activities, such as the delivery of information, products, services and payment through the
electronic medium.

Today everyone wants comfort and restful life. I have noted that E commerce supports this
thought, so I want to write a project on E commerce.

Generally, people prefer to those markets

‘ Where Marketer understand the needs and desire of customers. ‘

E-commerce is the activity of buying or selling of products and services online or over the internet.
Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply
chain management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection system

E commerce stands for electronic commerce and caters to trading in goods and services through the
electronic medium such as internet, mobile or any other computer network. It involves the use of
Information and Communication Technology (ICT) and Electronic Funds Transfer (EFT) in making
commerce between consumers and organizations, organization and organization or consumer and
consumer. With the growing use of internet worldwide, Electronic Data Interchange (EDI) has also
increased in humungous amounts and so has flourished e-commerce with the prolific virtual internet bazaar
inside the digital world which is righty termed as e-malls.

We now have access to almost every knick-knack of our daily lives at competitive prices on the internet. No
matter one is educated or illiterate, an urbane or a countryman, in India or in U.K; all you need is an internet
connection and a green bank account. With e-commerce then, you can buy almost anything you wish for
without actually touching the product physically and inquiring the salesman n number of times before
placing the final order. Here is a beautiful picture depicting how has human life evolved to adapt to the
digital world and hence trading over the internet. As seen, from pizza and potted plant to pair of shoes, we
have everything on sale on the internet available in tempting offers..!! Snapdeal.com, Amazon, eBay,
Naaptol, Myntra, etc are some of the most popular e-commerce websites.

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Aims and objective
After keeping the benefit of E commerce at mind, I have putted all necessary information at this
project from which Readers may be prefer to online marketing and benefitted from it. I have
tried my best to describe advantage of E commerce, therefore large numbers of customers may
be prefer E Commerce.

Objective of the project-

# To describe briefly about E commerce and what its feature, advantage etc.

# To take a chance to impress persons ‘involved in traditional method of marketing’

# To identify the E commerce needs of Indian population with respect to their physical,
emotional and financial conditions.

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# The prime objective of study is to change the buying method of peoples.

# To improve the number of users of E commerce

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METHODOLOGY
In order to complete the Project, I have refer to several websites related to e commerce
where I find data related to use of E commerce of present time and it expected position over
global market on future, also I have study several pages of E commerce and analyzing
importance of it.

I have done enquiry related to online marketing to my neighbours and

relatives. After enquiry I have known that to improve the use of E commerce proper efforts is
needed.

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Analysis of the project

E-commerce is business activity carried out electronically on the Internet rather than at a
physical location. Through websites, some businesses do business with other businesses, an e-
commerce model known as B2B. Other businesses sell to consumers online, in a B2C e-
commerce model. The advent of e-commerce has had both positive and negative effects

Privacy

Retailers with an e-commerce presence can collect a lot of information about visitors to their
websites. By setting up electronic trackers called cookies that track the surfing patterns of
visitors, e-commerce merchants can develop individual profiles of online customers. This allows
them to target advertisements to consumers based on what the merchants believe to be their
needs. Some critics say this activity intrudes on consumers' privacy.

Security

Another negative effect of e-commerce is its potential threat to the security of consumers'
personal information. When consumers buy online, they typically input a credit card number and
other personal information. Unauthorized persons could access this information through flaws in
the merchant's computer system. Merchants have become much more vigilant about information
security than they were in the early days of e-commerce.

Energy Consumption

One positive effect of the emergence of e-commerce is that it may save energy. Consumers who
shop online rather than drive to stores use less fuel and their cars emit less pollution. Also,

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because e-commerce reduces the need for warehouse space to house goods near retail stores,
these warehouses use less energy.

Cost Reduction

E-commerce can reduce costs for consumers when companies cut down on middlemen involved
in distributing goods, warehouse space to store the goods and personnel expenses. E-commerce
also enables companies to manage their inventory better. To be competitive, businesses are likely
to pass down at least some of these savings to consumers.

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Conclusion

Email marketing is a powerful channel for nearly every ecommerce business. Whereas most channels—like
SEO and social media—are volatile and subject to change, the email list you build over time will become a
pillar of business that continues to drive both new and repeat visitors to the products in store.

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There are virtually no limits on how far you can segment customers, target them across multiple channels,
and personalize your communication to speak directly to your customers. The potential for increasing sales
through email marketing is NOT to be underestimated. Start collecting visitor emails today, identify
segmentation opportunities and always provide value.

Every day more people connect to the Internet

and grow increasingly comfortable with digital transactions. Business will alter more in the next ten years
than it has in the last 50. It is estimated that total transactions over the Internet will rise to nearly $2,000
billion within three years and over $3,500 billion within five. The successful companies of the future will be
those that take e-commerce seriously, dedicating sufficient resources to its development. E-commerce is
not an IT issue but a whole business undertaking. Companies that use it as a reason for completely re-
designing their business processes are likely to reap the greatest benefits.

E-commerce still represents one of the business methods that take advantage if done the right way, even

if the stock market and commodities fell, but E-Commerce still able to survive and receive high transaction.

E-commerce has a tremendous opportunity in the course of or business in Malaysia. In addition, it is also to

introducing new techniques and styles in a transaction. Use the extensive E-Commerce in the Internet
world is actually much better to bring the goodness of the individual or the state.

E-Commerce has undeniably become an important part of our society. The successful companies of the

future will be those that take E-Commerce seriously, dedicating sufficient resources to its development. E-

Commerce is not an IT issue but a whole business undertaking. Companies that use it as a reason for
completely re-designing their business processes are likely to reap the greatest benefits. Moreover, E-

Commerce is a helpful technology that gives the consumer access to business and companies all over the
world.

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£Commerce
E-commerce refers to conducting business online with the help of electronic devices
like personal computers, phone lines, fax machines, pagers and so on. In the 1950s, computers were used
by organizations to process and store records of internal transactions. However, information between
businesses continued to be exchanged on paper, like purchase orders, invoices, cheques, remittance
devices and other standard forms, which were used to document transactions. IBM was the first company
which used the term ‘e-commerce’ internationally. In 1972, IBM used the term as ‘e-commerce’ and the first
successful transaction was executed between the US and the European Union in 1993, with the invention
of personal computers. By the 1960s, businesses that engaged in large volumes of transactions had begun
exchanging transaction information on punched cards or magnetic tapes. Data communications technology
eventually allowed trading partners to transfer data over telephone lines, instead of shipping punched cards

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or magnetic tapes to each other in advance. Although these information transfer agreements between
trading partners increased efficiency and reduced errors, they were still not an ideal solution. Only large
trading partners could afford to participate in the benefits of these paper-free exchanges, because the
translation program that one trading partner wrote generally would not work for other trading partners.
Several freights and shipping companies, in 1968, joined hands to form the Transportation Data
Coordinating Committee (TDCC), which was charged with exploring paths to minimize the load that
shippers and carriers faced. The shipper could electronically transmit the computer file to any freight
company that had adopted the TDCC format. Therefore, they were saved from the printing and handling of
forms, and also from entering the data twice and having to worry about error-correction procedures. During
the 1970s, the introduction of Electronic Data Interchange (EDI) between banks over a secured private
network changed the financial market. In 1973, the ANSI (American National Standards Institute)
committee developed a uniform EDI standard. This committee and its subcommittees included experts from
the information technology background from over 800 organizations. During the late 1970s and early
1980s, e-commerce became widespread within companies in the form of electronic messaging
technologies, i.e., EDI and email. Combining a range of processes, such as EDI, electronic mail (e-mail),
WWW and Internet applications, e-commerce provides ways to exchange information between individuals,
companies and customers and most important of them all, between computers. The core media of e-
commerce remains the Internet and the WWW. E-commerce is the paperless exchange of information in a
business with the use of EDI, electronic bulletin board, e-mail and other technologies. Ecommerce helps to
automate processes and transactions that are manually done on paper. It assists companies to change the
way they operate and become completely e-environment friendly
1 Total E-Commerce Transaction in India
Year Total e-commerce transaction
1998-1999 ` 131 crores
1999-2000 ` 450 crores
2000-2002 ` 1400 crores
2006 (Expected) ` 2300 crores

Today everyone wants comfort and restful life. I have noted that E commerce supports this
thought, so I want to write a project on E commerce.

Generally, people prefer to those markets

‘ Where Marketer understand the needs and desire of customers ‘ but also on E commerce
through feedback or suggestion this work is completed.

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It is important to understand that all of these are not necessarily required for all levels of e-commerce.
Requirements widely vary with different kinds of e-commerce activities.

Characteristics-

Consumers can make online reservations of hotels, motels, air tickets, railway tickets, etc. Tourism and
Travel Sector

• Most banks have changed their working style by making their services available online through their
respective websites. Banking Sector

• Large and use a major part of government expenses. So, most health care companies communicate or
exchange their services with each other. Health Care Sector

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 •E-commerce services provide demat account facilities for customers for an overall analysis of the status
of the stocks and their transactions. Stock Sector

•Adopted e-commerce services and the users Financial Sector make maximum use of the same

Telecommunication Infrastructure Requirements

This mostly entails bandwidth and security. The requirement for bandwidth varies widely from one e-
commerce activity to another making it hard to generalize. Bandwidth usually becomes crucial for service-
based B2B e-commerce as opposed to product-based one and high-traffic B2C e-commerce as opposed to
low-traffic one. Two main components of security requirements for e-commerce are type of firewall and
encryption/algorithm mechanism. This also varies widely from one e-commerce activity to the other.
ranging from protection against unwanted disclosure of client information to guarantee of reliable electronic
payment. Security requirements are a crucial part of e-commerce.
Hardware Requirements for E-commerce
Hardware requirements for high-traffic sites may be dependent on the following issues: number of
transactions per second; number of hits per second; number of queries per second; number of queries
done by RDBMS per second; number of pages served per second involving all of the above parameters.
Some other factors that need to be considered when setting up a high traffic e-commerce site include
clustering i.e. use of backup servers which automatically takes over operations in case of failure of primary
ones. Low-traffic sites can be easily served from a single machine depending on the needs of the business.
Pentium II/III based Intel server running Linux can serve hundreds of unique customers each day.
Software Requirements for E-commerce
several software are available free on the Internet that can be used to build e-commerce exchanges. Some

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examples are Apache Web Server, Apache-Jserv Servlet Engine, Linux Operating System, mySQL
database, postgresql etc. Many of these open source software may not be adequate for high-traffic sites.
Technical Skill Requirements
A systems administrator must have a good knowledge of computer hardware, must be able to maintain and
upgrade hardware including hard drive, processor and motherboard. He/she must also have the skill to
install and compile Apache, mySQL and Java servlet engine. A developer needs to be a high level
programmer with a few years of experience in the industry and must possess a clear understanding of how
an e-commerce system works. Understanding how information flows from one end of the system to another
and what modifications take place in between is essential. Specific required skills include programming
skills in C, PHP and Java and knowledge on SQL programming and data architecture.

lectricity
Network infrastructure for E commerce

Over the past decade, no innovation has impacted the way individuals and businesses communicate as
dramatically as networking technologies. These technologies have enabled the low-cost development of
open, interactive environments that help to break down the traditional barriers to strong business
relationships. Many organizations are just discovering that the 'Internet and World-Wide Web (Web) offer
an unparalleled opportunity for gaining competitive advantage in the global marketplace' (Cronin 1996). The
Internet is currently one of the most significant infrastructures in business. Its capacity for gathering
information and the dissemination thereof is 'unsurpassed by any other current system in the world' (Van
As 1998:4). For businesses, the Internet offers an excellent means to compete globally with other
businesses of differing sizes. Now businesses in South Africa have the ability to market themselves in the
global marketplace. For many reasons, the Internet and Web is becoming a main arena for the business
community worldwide. The Internet is both an enabling tool for business and the new business environment
that is transforming the economy. According to Gascoyne and Ozcubukcu (1997:11), the Internet is the
most global, borderless, cost-effective and open business application and communication infrastructure.
Interactions and relationships between businesses and their customers have changed due to the Internet,
as the Internet now allows customers many more choices. The Internet has enabled businesses to change
their strategic objectives. And 'for successful companies, the Internet is not about technology; its about the
customer. Successful companies' Internet strategies are to deliver more value to the customer' (Gascoyne

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and Ozcubukcu 1997:11). The Internet's connective network enables organizations to establish closer links
with not only their customers, but also with suppliers, partners, etc. by using intranets and extranets. It is
only natural, with the advent of Internet technology throughout the world, that business should begin to use
these networking facilities for both internal communication and with those outside the organization.
Electronic commerce is the latest economic profiteer for businesses who have recognized this advent.
Cisco Systems is one company that has realized this and is in the process of establishing an intranet and
extranet for the facilitation of improved e-commerce within the company. The company aims to be a more
effective information distributor and allows employees a continuous and up-to-date means of attaining
information, thus enabling continuous relationships with customers and partner.

Security concerns for E commerce

Despite the fact that internet has come a long way from its ‘open’ days, the fear of online transactions, be it
financial or data transfer, is very high in the consumer’s mind. Hacking, identity theft, credit card stealing,
bank information stealing, etc. are some of the greatest security issues that hinder the consumer from
trusting online businesses. Eventually, this means loss of potential business for organizations.
Ecommerce security challenges are however, not limited to consumers. Businesses and corporate firms
also face security challenges as their vital information, records and most importantly their reputation is at
stake. Here we will address some of the common ecommerce security solutions for business organizations.
Ecommerce solutions
Business organizations do not take sufficient steps to mitigate security challenges at the outset and hence
issues arise. It is very important for businesses to protect themselves from hackers and shady activities like
phishing by having secure payment methods and steps to keep customer information safe.
 Security plan
Security should not be added at the end of website development phase, but should be thought of
since the beginning of ecommerce website development and design. Very few web developers
realize the importance of security planning and place less importance on it.
 SSL security certificate
In order to overcome this e-commerce challenge, many sites opt for SSL security certificate to
showcase their security. Many businesses also feature built-in SSL upon checkout alternatively
ecommerce businesses can purchase a certificate.
 HTTPS
Regular online shoppers must know the https or the lock symbol and that it denotes the security of
the payment transaction. It is a big no-no for ecommerce businesses to avoid https in today’s time.

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  Ethical hackers
Ethical hackers or security consultants have emerged as the newest solution for ecommerce
security challenges. These people think like hackers and protect your ecommerce venture by fixing
the security loopholes.
At Rishabh Software, we take pride in our ecommerce solutions. We embed security planning in
the initial website mapping phase and take all the necessary steps to mitigate the ecommerce
challenges that can compromise the security of our ecommerce solution

Recommendation
As the people think that shopping through Ecommerce is a source to save their time for another work. They
are aware & realizing its importance. The Government should be implemented policy by which all peoples
motivate to adopt it.

With help of E commerce people can be demand for a product to that places, where
products are stored. They receive product without help of middleman, who act as distributor of products, so

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customers receive products on low cost compare to others market. Every consumable can be demanded
by E commerce.

PROFILE
A timeline for the development of e-commerce:

 1971 or 1972: The ARPANET is used to arrange a cannabis sale between students at the Stanford
Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, later described as "the
seminal act of e-commerce" in John Markoff's book What the Dormouse Said.[4]
 1979: Michael Aldrich demonstrates the first online shopping system.[5]
 1981: Thomson Holidays UK is the first business-to-business online shopping system to be installed.[6]
 1982: Minitel was introduced nationwide in France by France Télécom and used for online ordering.
 1983: California State Assembly holds first hearing on "electronic commerce" in Volcano,
California.[7] Testifying are CPUC, MCI Mail, Prodigy, CompuServe, Volcano Telephone, and Pacific
Telesis. (Not permitted to testify is Quantum Technology, later to become AOL.)

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 1984: Gateshead SIS/Tesco is first B2C online shopping system[8] and Mrs Snowball, 72, is the first
online home shopper[9]
 1984: In April 1984, CompuServe launches the Electronic Mall in the USA and Canada. It is the first
comprehensive electronic commerce service.[10]
 1989: In May 1989, Sequoia Data Corp. Introduced Compumarket The first internet based system for
e-commerce. Sellers and buyers could post items for sale and buyers could search the database and
make purchases with a credit card.
 1990: Tim Berners-Lee writes the first web browser, World Wide Web, using a NeXT computer.[11]
 1992: Book Stacks Unlimited in Cleveland opens a commercial sales website (www.books.com) selling
books online with credit card processing.
 1993: Paget Press releases edition No. 3[12] of the first[13][citation needed] app store, The Electronic App
Wrapper[14]
 1994: Netscape releases the Navigator browser in October under the code name Mozilla. Netscape 1.0
is introduced in late 1994 with SSL encryption that made transactions secure.
 1994: Ipswitch IMail Server becomes the first software available online for sale and immediate
download via a partnership between Ipswitch, Inc. and Open Market.
 1994: "Ten Summoner's Tales" by Sting becomes the first secure online purchase through Ne
Market.[15]
 1995: The US National Science Foundation lifts its former strict prohibition of commercial enterprise on
the Internet.[16]
 1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager
for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's
first national online shopping service secure transaction. The shopping service at launch featured W H
Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail,
Past Times, PC World (retailer) and Innovations.
 1995: Jeff Bezos launches Amazon.com and the first commercial-free 24-hour, internet-only radio
stations, Radio HK and NetRadio start broadcasting. eBay is founded by computer programmer Pierre
Omidyar as AuctionWeb.
 1996: IndiaMART B2B marketplace established in India.
 1996: ECPlaza B2B marketplace established in Korea.
 1996: The use of Excalibur BBS with replicated "Storefronts" was an early implementation of electronic
commerce started by a group of SysOps in Australia and replicated to global partner sites.
 1998: Electronic postal stamps can be purchased and downloaded for printing from the Web. [17]
 1999: Alibaba Group is established in China. Business.com sold for US $7.5 million to eCompanies,
which was purchased in 1997 for US $149,000. The peer-to-peer filesharing
software Napster launches. ATG Stores launches to sell decorative items for the home online.
 1999: Global e-commerce reaches $150 billion[18]
 2000: Complete Idiot's Guide to e-commerce released on Amazon
 2000: The dot-com bust.
 2001: Alibaba.com achieved profitability in December 2001.
 2002: eBay acquires PayPal for $1.5 billion.[19] Niche retail companies Wayfair and NetShops are
founded with the concept of selling products through several targeted domains, rather than a central
portal.
 2003: Amazon.com posts first yearly profit.
 2003: Bossgoo B2B marketplace established in China.

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 2004: DHgate.com, China's first online b2b transaction platform, is established, forcing other b2b sites
to move away from the "yellow pages" model.[20]
 2007: Business.com acquired by R.H. Donnelley for $345 million.[21]
 2009: Zappos.com acquired by Amazon.com for $928 million.[22] Retail Convergence, operator of
private sale website RueLaLa.com, acquired by GSI Commerce for $180 million, plus up to $170
million in earn-out payments based on performance through 2012.[23]
 2010: Groupon reportedly rejects a $6 billion offer from Google. Instead, the group buying websites
went ahead with an IPO on 4 November 2011. It was the largest IPO since Google.[24][25]
 2012: Zalora Group was founded and started operations around Asia.
 2014: Overstock.com processes over $1 million in Bitcoin sales.[26] India's e-commerce industry is
estimated to have grown more than 30% from 2012 to $12.6 billion in 2013.[27] US e-commerce and
Online Retail sales projected to reach $294 billion, an increase of 12 percent over 2013 and 9% of all
retail sales.[28] Alibaba Group has the largest Initial public offering ever, worth $25 billion.
 2015: Amazon.com accounts for more than half of all e-commerce growth,[29] selling almost 500 Million
SKU's in the US.
 2016: Amazon.com aided more than 10,000 sellers.[30]
 2016: Walmart buys Jet.com for $3.3 billion.[31]
 2016: Facebook announces its Facebook Messenger chatbot platform, heralding the arrival
of conversational commerce via the world's third most widely-used messaging app.[32]
 2017: In March Amazon.com acquired Souq.com the biggest e-commerce website in Middle East (
Egypt, KSA and UAE).
 2017: In September, WhatsApp announced the pilot of its new Enterprise solution – the first time large
companies would be able to provide conversational commerce to users via Whats App at scale

E marketing
Companies use e-marketing techniques, such as sending e-mail and advertising online, to market
products to customers and increase traffic to their websites. Read on to find more about the skills and
methods used in e-marketing

An Overview of e-Marketing

Businesses use e-marketing, or Internet marketing, to reach consumers and market products to them.
Methods for e-marketing often involve electronic communication and digital technology. To connect with
consumers through e-marketing, a business may send e-mails to new and existing customers. They may
also advertise on websites or alter content on their own sites to ensure that their businesses rate high in
search engine results. Other advertising mediums, such as television and radio, can prove expensive, so
e-marketing methods can be an attractive alternative to businesses that want to spend less money to
reach potential clients on a global scale.
Important Facts About E-Marketing Specialists

Work Environment Office, home

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Projected Job Growth (2014-2024) 19% (for all marketing research analysts and marketing specialists)

Median Salary (2015) $40,323 (for internet marketing specialists)

Similar Occupations Market research analysts, marketing managers

How e-Marketing Works

To increase traffic to one of its stores, a company may post a coupon on its website that offers customers
an in-store discount. To entice customers to shop more online, a business may send consumers an e-
mail offering free shipping for Internet purchases. Businesses also pay for advertisements on popular
search engine sites. This way, even if a company's site doesn't show up in search engine results, it may
be able to maintain visibility.
Job Responsibilities

Professionals working in e-marketing must design and implement Internet marketing plans. But they also
must have a broad understanding of what makes these plans effective. Those working in e-marketing
must be able to carry out many tasks:

 Following market trends

 Consulting with companies about marketing needs

 Resolving issues businesses have in reaching customers

 Creating e-marketing objectives

 Developing marketing strategies

 Choosing cost-effective marketing methods

 Launching marketing campaigns and monitoring results

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 Brief information about Ecommerce

e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the
internet.

E-commerce comes in six basic types:

1. Business-to-Business (B2B)
2. Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
4. Consumer-to-Business (C2B).
5. Business-to-Administration (B2A)
6. Consumer-to-Administration (C2A)
7. Business-to-Business (B2B)
1. Business-to-Business (B2B)

This e-commerce type encompasses all electronic transactions of goods or services, conducted between
companies, i.e. companies sell their goods online to other companies. They are not engaged in sales to
the consumer public.
2. Business-to-Consumer (B2C)

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 In a Business-to-Consumer e-commerce environment, companies sell their online goods to consumers who
are the end-users of their products or services. Usually, B2C E-commerce web shops have an open access
for any visitor and user.
There are already many virtual stores and malls on the Internet, which sell all kinds of consumer goods,
such as; computers, software, books, shoes, cars, food, financial products, digital publications, etc.
3. Consumer-to-Consumer (C2C)
Consumer-to-Consumer (C2C) type e-commerce encompasses all electronic transactions of goods or
services conducted between consumers. Generally, these transactions are conducted through a third party,
which provides the online platform where the transactions are actually carried out. eBay.com is a very good
example. It is the most popular platform that enables consumers to sell to other consumers.

4. Consumer-to-Business (C2B)
In C2B, there is a complete reversal of the traditional sense of exchanging goods. Here, consumers offer
their products or services online and companies post their bids. Then consumers review the bids and
choose companies that meet their price expectations.

A platform that is very common in this type of commerce is the markets that sell royalty-free photographs,
images, and media and design elements, such as; iStockphoto.

5. Business-to-Administration (B2A)
This part of e-commerce encompasses all transactions conducted online between companies and public
administration. This is an area that involves a large amount and a variety of services, particularly in areas
such as fiscal, social security, employment, legal documents, and registers, etc. These types of services
have increased considerably in recent years with investments made in e-government.

6. Consumer-to-Administration (C2A)
The Consumer-to-Administration model encompasses all electronic transactions conducted between
individuals and public administration.

Products of E commerce

It is necessary for producers to choose ‘’ what types of products has to sell through online
marketing, which can be valuable and affordable for customers ‘’.

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 1. Start with what you have

Before you begin searching the depths of the internet for business
ideas and the ends of the earth for product and niche ideas, it’s always
best to start with the ideas you already have. Maybe it’s a product or
idea you’ve had for years. Maybe it exists in a half-written business
plan sitting in a folder somewhere on your computer. Even if you’ve
discounted it at some point prior, it’s worth taking a fresh look at it. At
one point you thought it was a great idea, right?

Here are a few questions to consider when making your list of

internet

business ideas:

 What products, niches or Here are a few questions to consider when

making your list of internet industry you are particularly passionate
about or interested in?
 What products, niches or industries are your friends passionate about?
 What pain points do you have in your own life?
Example: Sisters/entrepreneurs Lisa Kalberer and Allison Hottinger are
passionate about family and tradition. They instill these values in their
homes by assembling a manger during the holidays. When friends were
interested in starting their own traditions, The Giving Manger was
born. The product born of passion attracted the attention of
influencers that made the brand a nationwide hit, online and in stores.

Identify pain points and challenges

If there’s a problem, solve it. Consider which pain points you have in
your life, or even the pain points of those around you. Active Hound,
for example, stepped in to solve the challenge of dog toys that were
easily chewed and destroyed. Dog owners would become frustrated

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with unreliable products, and the expenses can quickly add up. The
market for that product was based on this one specific pain point.

Learn More: How to Find a Product to Sell Online: The 8 Opportunity

Types

2. Your local community

Sometimes, you don’t need a new idea at all. Traditional brick and
mortar businesses have been around much longer than their
ecommerce counterparts. Paying attention to trends in brick and
mortar retail and adapting them to ecommerce can be just the ticket
you need to create a profitable and unique internet business idea.
Look around your community and take note of what new or interesting
retail concepts people are talking about. Your local newspapers can
also be a great resource for this type of news and information.

Example: Grocery-delivery service InstaCart is a perfect example of a

company that saw a way to take a brick and mortar concept and put it
online. Most grocery shopping happens in-store, according to PwC’s
2017 Total Retail Survey, but with the growing popularity of services
like Amazon Pantry, there’s an opportunity to drive and capture online
sales. Though many consumers may be apprehensive to online grocery
shopping, InstaCart partners with brick and mortar retail stores so
customers are still shopping from the same grocery store they know
and love. This also supports the small business movement, allowing
customers to buy from select local grocers.

3. Online consumer trend publications

A great place to start your search for product ideas is to look at some
top consumer product trend publications. Following trend publications
is great way to begin getting a sense of the direction consumer
products are going and the ideas other entrepreneurs are introducing
to the market. Following these publications can also expose you to
new product categories and industries that you previously didn’t know

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about. Following what’s trending can help you to dream up new goods,
services and experiences for your online business.

There are several popular trend publications online including, but not
limited to:

TrendWatching: TrendWatching is an independent trend firm that

scans the globe for the most promising consumer trends and insights.
TrendWatching has a team of professionals in locations like London,
New York, São Paulo, Singapore, Sydney and Lagos who report on
worldwide trends.

Trend Hunter: Trend Hunter is the world’s largest, most popular trend
community. Fuelled by a global network of 137,000 members and
3,000,000 fans, Trend Hunter is a source of inspiration for aspiring
entrepreneurs and the insatiably curious.

Jeremy, the founder of Trend Hunter says, "Like many of us, I was an
entrepreneur at heart, but I didn’t know what idea I wanted to pursue.
I chose careers that I thought would lead me to my business idea... but
after years of searching, I was still hunting for inspiration. It was then
that I started Trend Hunter — a place for insatiably curious people to
share ideas and get inspired."

PSFK: PSFK is a “business intelligence platform [that] inspires

creative professionals as they develop new products, services and
experiences across retail, advertising and design.” It analyzes
research-based consumer trends and insights that you can use as a
jumping-off point and validation for ecommerce business ideas.

Example: A great example of someone who noticed a trend from

another country and brought it home is Dan and his product, Inkkas.
Inkkas are beautiful, unique shoes made of authentic South American
textiles. The idea came about when Dan noticed the trend for these
style of shoes in Peru. Determining this was a great product that would
also do well in the North American market, he brought the idea home

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 and successfully funded his Kickstarter project, raising over $77,000
in pre-orders.

4. Industry leaders

If you know the industry or niche you would like to be in you can use
various tools to discover the influencers in the industry. Following the
right people on social media can help inspire new ideas through a
constant stream of carefully curated content from the people in the
know. It’s up to you to uncover the opportunities.

There are several online tools you can use to discover the influencers
online for a particular industry or niche:

 FollowerWonk
 LittleBird
 AllTop
 Klout

5. Product and trend discovery sites

Product review and discovery sites can also be a fantastic source for
product and internet business ideas. Sites like Uncrate (men’s
products) and AHALife (luxury products) are great ways to see new
curated product trends daily. What better way to get inspired than to
get a daily glimpse into the new and interesting products other
entrepreneurs are bringing to the market.

Here are just a few examples of popular consumer product blogs to

get you started:

 Uncrate
 AHALife
 Bless This Stuff
 Cool Material

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 GearMoose
 Werd
 HiConsumption

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 Firebox

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t
Don’t just look at the big and popular sites but explore niche reviews
sites as well. Consider what types of products and niches you’re
particularly interested in and search for consumer product review
blogs in those niches.

6. Social curation sites

Polyvore and other similar image curation sites can be a goldmine for
product and niche ideas. Many of the images contain interesting, new
and trending businesses and consumer products. Using the built in
social signals you can sometimes get a sense almost immediately of
their popularity. This could be your first clue if there is a market for
the product or niche.

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 Several of the larger social curations sites that may inspire niche
business ideas are:

 Polyvore: Polyvore is a way to discover and shop for things you love.
Polyvore’s global community has created over 80 million collage-like
“sets” that are shared across the web.
 Fancy: Fancy describes themselves as part store, magazine and wish
list. Use Fancy to find a gift for any occasion and share your favorite
discoveries with all your friends.
 Wanelo: Wanelo (Want - Need - Love) describes itself as a community
for all of the worlds shopping, bringing together products and stores in
a Pinterest-like product posting format. You can start by checking out
out trending people.
 Wishlistr: Wishlistr is a way to collect, organize and track products you
want, as well as share that list with others. More than 9 million
“wishes” have been listed to date.

7. B2B wholesale marketplaces

What better way to get product ideas than right from the source? This
has been a popular option amongst ecommerce entrepreneurs for a
while, and this list wouldn’t be complete without it. Wholesale and
manufacturer sourcing sites expose you to thousands of potential
products ideas. It can be easy to get overwhelmed with the sheer
amount of products available, so take it slow.

Learn More: Alibaba 101: How to Safely Source Products from the
World's Biggest Supplier Directory

Alibaba: Alibaba is one of the biggest ecommerce companies in the

world, up there with Amazon and eBay. The platform connects
consumers all over the world with wholesalers and manufacturers
from Asia. With hundreds of thousands of products, there’s not much
you can’t find on Alibaba.

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 Although it’s generally accepted that Alibaba is the largest online
wholesale and manufacturer database, there are many other sites
similSar to Alibaba you can use for inspiration and to find product
ideas.

Oberlo: is a marketplace owned by Shopify where you can purchase

products to sell on Shopify from suppliers. These suppliers provide
automated order fulfillment services, so it’s a popular turnkey option
for many entrepreneurs deciding what to sell on Shopify. Browse
what’s available and review Oberlo’s trending products to help come
up with your own ideas.

Some other B2B wholesale marketplaces include:

 TradeKey
 Global Sources
 Made-in-China
 Wholesale Central

8. Online consumer marketplaces

Another rich source for product ideas are online consumer

marketplaces. Millions of products is probably an understatement, so
you may want to begin your search with some of the popular and
trending items and branch out into other interesting categories that
catch your eye from there:

eBay: eBay is the largest online consumer auction site. Use eBay
Market Research to find some of the most popular product categories
on eBay.

Amazon: Amazon is the largest internet retailer.Amazon Best

Sellers shows Amazon’s most popular products based on
sales. Amazon Movers & Shakersdisplays the biggest gainers in sales
rank over the past 24 hours. Both are updated hourly.

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Kickstarter: Kickstarter is the largest crowd-funding website. Browse
all projects by popularity, funding, staff picks, as well as many other
options with Kickstarter Discover.

Etsy: Etsy is a marketplace for handmade items. Look up what’s

trending to find the most popular listings.

AliExpress: AliExpress is Alibaba’s consumer wholesale marketplace

that allows you to order in smaller quantities. AliExpress
Popular reveals the most-bought products.

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t
 Jet: Jet is another internet retailer that continues to grow in
popularity. Each product category has its own list of best sellers, such
as this one for wholesaleand this one for books and media.

9. Social forum communities

Reddit

Reddit is the largest social media news aggregator. It describes itself

as the front page of the internet and is enormously influential. Reddit
has thousands of “subreddits” which are sub-sections or niches that
cater to different topics and and areas of interest. It’s within these
subreddits that you can find lots of inspiration for your next product or
business idea.

If you have an idea for a particular industry, niche or product category,

it’s worth doing a search and finding a suitable subreddit community
to join and actively become a part of.

There are also many product focused subreddits that are packed with
ideas.

Here are a few examples:

 Buy It For Life: For practical, durable and quality made products that
are built to last.
 Shut Up And Take My Money: Interesting, clever, useful products that
people want, badly.
There are also several subreddits for curated Amazon products, make
sure to check out the following:

 The Best of Amazon

 The Best of Amazon Canada

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 Weird Stuff on Amazon
 Find It On Amazon
 Amazon Under 25
If you’re active on Reddit and pay close attention, occasionally you
have come across interesting posts like this one, which asks
commenters to share their best purchases for under $50.

No matter which approach you take, Reddit has been and continues to
be a valuable source of ecommerce business ideas and inspiration,
coupled with a great and supportive community.

Quora

Quora is a community question-and-answer site, “a place to gain and

share knowledge,” as the company says. Essentially, users come to
Quora to ask and answer questions about pretty much anything and
everything. Like Reddit’s subreddits, Quora has topics that you can
choose to add to your own customized feed. Consider adding some
product- or industry-related feeds, as well as anything else inspired by
online business.

Quora also shows which topics and questions are trending, as well as
a count of the total number of answers (each with a number of upvotes
and downvotes from the community).

Once you populate your feed, you’ll start to discover questions and
answers that may inspire ecommerce business ideas. Here are a few:

 What is the best gift you’ve ever received?

 What’s your favorite product?
 What would you buy from Amazon?

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 Industry and niche forums

Depending on the industry you’re targeting, there may be niche forum

sites that you can tap into for product ideas to sell. Gaming is one
industry that has an active online community, and you can check out
forums like GameFAQs or NeoGAF. Here are a few other industry forum
sites for niche product ideas:

 The Fashion Spot

 Nerd Fitness Rebellion
 Geeks to Go

10. Social media networks

There are a few ways you can use social media to search for product
and niche ideas.

Hashtag: If you have a particular interest in a product category or

industry, you can try searching for applicable hashtags. Another great
option is to do a search on social media for hashtags that indicate
buyer interest and intent like #want and #buy.

Product curation accounts: There are many accounts

on Instagram that post curated product content. Like many other
examples above, you’ll likely want to search for and find accounts
within the niches you are particularly interested in.

Audience insights: If you already have a business page on one or more

social media platform, you may be able to use your audience data to
find ecommerce business ideas. Understand which pages, hobbies,
interests and other characteristics they have in common and
brainstorm products based on those insights.

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Instagram

Instagram isn’t just pictures of food and dogs, it is also an interesting

option for inspiring product and ecommerce business ideas. Because
it’s photo-based, it’s easy to scan through many ideas and photos
quickly.

Facebook

Facebook still has the most active users out of any social media
platform. If there’s a market you’re trying to reach, there’s a chance
they’re on Facebook. In addition to hashtags, trending topics and
popular pages, check out which Facebook groups are popular in your
niche. You may be able to participate and find inspiration through
those communities.

Pinterest

The average order of value of sales coming through Pinterest is

higher than any other social channel. This indicates that Pinterest
users are browsing, shopping and buying, making it an ideal spot to
research popular products and trends. Another visual platform, it’s
easy to scan and find inspiration for ecommerce business ideas. Don’t
forget to check out the popular section for what’s trending.

Snapchat

Especially ideal for a younger demographic, Snapchat admittedly has

more limited capabilities in terms of identifying trends. Use the
Discover option to find out what the Snapchat community is talking
about and follower influencers in your niche to gain more insight into
their needs and motivations.

Twitter

Twitter trends will be helpful in finding new ecommerce business

ideas. You’ll be able to see what’s popular in your network or a chosen

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 location. You’ll find these trends on the left-hand side when you log in
at twitter.com, or look for the Explore option when you’re on the
mobile app.

Niche social media sites

If you’re searching for niche product ideas, social media sites

dedicated to related topics and hobbies are another way to gain
insights into new product ideas. Here are a few, as examples:

 Houzz
 MapMyFitness
 Untappd
 Care2
 WAYN

11. On-site and third-party customer reviews

If you already have a business (online or in real life), check out your
own customer reviews. Savvy entrepreneurs consider customer
recommendations, the motivation behind it, and respond accordingly.

If you don’t have any reviews of your own to consider, look at reviews
of companies and products in your niche. Identify commonalities,
paying careful attention to customer complaints, and determine how
you can create a product that will address those concerns. Amazon is
an especially great place to find honest customer reviews.

12. SEO analytics and insights

Search engine optimization (SEO), insights can show you what’s

trending on search globally or targeted to specific geographic
locations. Google has a number of free and paid tools you can use

Google Trends: Find out what’s trending, globally and regionally, and
choose from specific topics like Business, Health and Sci/Tech. You

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can also browse Top Stories to see what’s most popular. If you have a
specific market or idea, you can also research keywords to find
common related searches, as well as anticipated peaks in search
volume (which can help dictate timing for your product launch).

Google Keyword Planner: Keyword Planner will help you find average
search volume and related keywords to your chosen phrases. You can
also look at AdWord competition to gauge whether someone else is
bidding on your targeted phrases for your ecommerce business idea.

Google Analytics: If you already have a website, use the data from
Google Analytics to find out which terms users are searching to find
your site. Volume isn’t always important: There may be a longtail,
descriptive search phrase that makes you think of your next big idea!
You can also use data from your onsite search to find the same
insights.

Google search: Google.com is an often-forgotten tool to use in your

SEO research. There are a few key areas to look when you’re look at a
search on Google.com: predicted text (as you type your query in the
search bar), paid ads at the top and on the side rail, suggested
searches (at the bottom of the page), and Google Shopping results.
Remember to check out images and news, too.

Learn More: 8 Free and Simple SEO Tools for Bootstrapped Business
Owners

13. Consumer lifestyle publications

Consumer-facing publications in your industry can reveal a lot about a

market segment and what’s trending. Consider what these
publications are talking about and which articles resonate most with
the audience. To find out which articles are most popular, look at how
many comments, social media engagements, or social media shares
the content has received. The more popular articles could inspire
niche market ideas.

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 14. Your competitors

Learn from the successes of your competitors and popular businesses

in your chosen industry. Which products have they launched with the
most success? Why were they so successful? Sometimes, brands will
share the why and how behind new products.

Beyond your competitors’ products, examine their community. Who is

their audience and why do they love those products? Look at what the
brand is saying to consumers, as well as how customers are
interacting with them online. Identify gaps in your competitors’
product offerings and look for ways to fill those gaps with your new
product.

15. Audience surveys

Surveys are one of the best ways to get qualitative and quantitative
insights into an audience. Craft questions about the problems and
challenges they face, which products they love most and why, and
what they wish they had to enhance their everyday life. Keep a mix of
multiple choice and open-ended questions that will let you inside
respondents’ heads. Use this information when you brainstorm your
ecommerce business ideas.

Here are some tools you can use to create and distribute your survey:

 SurveyMonkey
 Google Surveys
 SurveyGizmo
 Zoho Survey
 Typeform

16. Crowdsourcing

Crowdsourcing is along similar lines as surveying, except when it

comes to crowdsourcing, you’re asking for ideas more overtly. LEGO

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 Ideas is a prime example of a brand that uses crowdsourcing to find
new product ideas to sell. Consumers can submit their ideas for LEGO
sets, and the site also features popular and successful ideas. Create
your own crowdsourced ideas or look to those hubs for inspiration.

If you want to organize your own crowdsourcing campaign for product

ideas to sell, check out the following:

 InnoCentive
 Chaordix
 IdeaConnection

17. Look to the past

One way to learn is from the past. Through examining history and old
trends, you can come up with a list of revived product ideas to sell.
This is one tactic that Dogfish Head Craft Brewery came up with their
product series of Ancient Ales, which uses old-school brewing
techniques.

But history doesn’t necessarily mean historical events and techniques.

It’s also about pop culture trends. In fashion especially, we often see
the resurgence of trends, and consumers love nostalgia. Choker
necklaces have made a comeback, and countless movie and TV show
reboots have created renewed interest and passion for consumers.
You can evoke this sense of nostalgia through a product that is no
longer available or highlights a seemingly forgotten subject likely to
inspire fond memories.

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Major players of E commerce in India

India's e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6 billion in 2013. In 2013,
the e-retail segment was worth US$2.3 billion. About 70% of India's e-commerce market is travel
related.[7] According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was
expected to cross 100 million mark by end of year 2016.[8] CAGR vis-à-vis a global growth rate of 8–10%.
Electronics and Apparel are the biggest categories in terms of sales.

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According to a study conducted by the Internet and Mobile Association of India, the e-commerce sector is
estimated to reach Rs. 211,005 crore by December 2016. The study also stated that online travel accounts
for 61% of the e-commerce market.[9]
According to study done by Indian Institute of eCommerce, by 2021 India is expected to generate $100
billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel
sales are set to grow four times in coming years.[10]
India's retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and
$850 billion by 2020, – estimated CAGR of 10%..[11] According to Forrester, the e-commerce market in
India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16.[12]
As per "India Goes Digital",[13] a report by Avendus Capital, the Indian e-commerce market is estimated at
Rs 28,500 Crore ($6.3 billion) for the year 2011. Online travel constitutes a sizable portion (87%) of this
market today. Online travel market in India had a growth rate of 22% over the next 4 years and reach Rs
54,800 crore ($12.2 billion) in size by 2015. Indian e-tailing industry is estimated at Rs 3,600 crore (US$800
million) in 2011 and estimated to grow to Rs 53,000 crore ($11.8 billion) in 2015.
Overall e-commerce market had reached Rs 1,07,800 crores (US$24 billion) by the year 2015 with both
online travel and e-tailing contributing equally. Another big segment in e-commerce is mobile/DTH recharge
with nearly 1 million transactions daily by operator websites.[citation needed]
A new sector in e-commerce is online medicine, selling complementary and alternative medicine or
prescription medicine online. There are no dedicated online pharmacy laws in India and it is permissible to
sell prescription medicine online with a legitimate license.[citation needed]
Online sales of luxury products like jewellery also increased over the years. Most of the retail brands have
also started entering into the market and they expect at least 20% sales through online in next 2–3
years.[14]

Closures[edit]
Though the sector has witnessed tremendous growth and is expected to grow, many e-commerce ventures
have faced tremendous pressure to ensure cash flows. But it has not worked out for all the e-commerce
websites. Many of them like Dhingana, IndiaPlaza.in, Rock.in, Seventy MM amongst others had to close
down[15] or change their business models to survive.[16]

Infrastructure[edit]
There are many hosting companies working in India but most[citation needed] of them are not suitable for
eCommerce hosting purpose, because they are providing much less secure and threat protected shared
hosting. eCommerce demand highly secure, stable and protected hosting. [citation needed] Trends are changing
with some of the eCommerce companies starting to offer SaaS for hosting web stores with minimal one-
time costs.
India has got its own version of Cyber Monday known as Great Online Shopping Festival which started in
December 2012, when Google India partnered with e-commerce companies
including Flipkart, HomeShop18, Snapdeal, Indiatimes shopping and Makemytrip. "Cyber Monday" is a
term coined in the USA for the Monday coming after Black Friday, which is the Friday after Thanksgiving
Day.[17] Most recent GOSF Great Online Shopping Festival was held during Dec 10 to 12, 2014.

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 In early June 2013, Amazon.com launched their Amazon India marketplace without any marketing
campaigns. In July 2014, Amazon had said it will invest $2 billion (Rs 12,000 crore) in India to expand the
business, after its largest Indian rival, Flipkart announced $1 billion in funding. In June 2016, Amazon
agreed to invest another $3 billion to further pressure rivals Flipkart & Snapdeal[18] Amazon has also
entered grocery segment with its Kirana now in Bangalore and is also planning to enter in various other
cities like Delhi, Mumbai and Chennai and faces stiff competition with Indian startups. [19] A large proportion
of traffic towards e-commerce sites is driven by coupon sites.[20] The spread of e-commerce has led to the
rise of several niche players who largely specialize their products around a specific theme. As many as
1,06,086 websites are registered daily and more than 25% are for niche businesses. [25]
During 2014, Royal Enfield sold 200 bikes of special series Online.[26].
Online apparel is one of the more popular verticals, which along with computers and consumer electronics
make up 42% of the total retail e-commerce sales.[27] Niche online merchandising brands like Headbanger's
Merch, Redwolf and No Nasties partner with and even help sustain independent musicians. [28] Some
established brands like Arvind are now creating clothing lines just for the e-commerce markets.[29] Some of
the bigger online retailer like VoxPop Clothing have secured multiple rounds of funding, the last round
raising $1 million from Blume Ventures in 2014.
As these niche businesses get popular, they are slowly getting acquired by the big players. Baby Oye was
acquired by Mahindra Retail, part of the $17 billion Mahindra Group. Ekstop was acquired by the Godrej
Group to complement their offline chain of Nature's Basket stores

Funding[edit]
Examples of venture capital firms having invested in e-commerce companies in India are as
follows: Flipkart.com raised about USD 2.3 billion.On 10 July 2013, Flipkart announced it had received
$200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an
additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth
Management, Sofina, Vulcan Inc. and more from Tiger Global.
In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by
Premji Invest, the investment company floated by Azim Premji, Chairman of Wipro. May 2014 also
witnessed an acquisition of Myntra by Flipkart reportedly for ₹2,000 crores.
In September 2015, PepperTap raised $36 million from Snapdeal and others.

E commerce in India
E-COMMERCE IN INDIA - IMPORTANT STATISTICS
 1. Overview

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 Online retail sales in India 2009-2016

Online retail sales in India from 2009 to 2016 (in billion U.S. dollars)

India: retail e-commerce sales 2016-2022

Retail e-commerce sales in India from 2016 to 2022 (in million U.S. dollars)

India: e-commerce share of retail sales 2014-2019

E-commerce share of total retail sales in India from 2014 to 2019

Asia Pacific: e-commerce share of retail sales 2014-2019

E-commerce share of total retail sales in Asia Pacific from 2014 to 2019

India: mobile retail share 2014-2015

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 Mobile share of online retail sales in India in 2014 and 2015

India: retail m-commerce sales 2015-2020

Retail m-commerce sales in India from 2015 to 2020 (in billion U.S. dollars)

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India: retail e-commerce ARPU 2016-2022

Average retail e-commerce revenue per user in India from 2016 to 2022 (in U.S. dollars)

 2. Digital buyers

Asia Pacific: digital buyer penetration 2014-2019

Digital buyer penetration in Asia Pacific from 2014 to 2019

India: digital buyer penetration 2014-2020

Digital buyer penetration in India from 2014 to 2020

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Asia Pacific: number of digital buyers 2014-2019

Number of digital buyers in Asia Pacific from 2014 to 2019 (in millions)

India: number of digital buyers 2014-2020

Number of digital buyers in India from 2014 to 2020 (in millions)

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India gender distribution of online shoppers 2015

Distribution of online shoppers in India as of 2015, by gender

Mobile phone commerce reach in Asia 2016

Internet users in selected countries in Asia Pacific who have made a purchase via mobile
phone in 4th quarter 2016

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Mobile phone commerce reach in selected countries 2017

Share of population who bought something online via phone in the past month as of 3rd
quarter 2017, by country

 3. Shopping behavior

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India e-retail spending share 2015-2020, by gender

Distribution of e-retail spending in India in 2015 and 2020, by gender

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India digital shopping frequency 2013-2015

Online shopping frequency among digital buyers in India from 2013 to 2015

India digital shopping channel usage 2013-2015

Online shopping channel usage among digital buyers in India from 2013 to 2015

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India digital shopping usage 2015, by category

For each of the following product categories, how many of your purchases have you made
online over the last 12 months?

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India: leading e-commerce categories 2013, by sales

Sales volume of the most popular distance selling categories in India in 2013 and 2018 (in
million euros)

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Leading shopping delivery options in India 2015

Preferred pick-up and online goods delivery options according to urban shoppers in India as
of February 2015

Leading digital payment options in India 2015

Preferred digital payment options according to urban shoppers in India as of February 2015

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India leading online retail payment methods 2015

Preferred digital payment methods in India in 2015 and 2020

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Mobile commerce penetration in leading mobile shopping markets 2016

Countries that exceed global average for purchasing a product or service via mobile device
as of March 2016

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