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 ADVERTISING:-Any paid form of non personal presentation and promotion

of idea , goods ,or services by an identified sponsor.

 BRAND:-A name , term , sign , symbol , or design or a combination of them ,

intended to identify the goods or services of one seller of group of sellers
and to differentiate them from those of competitors.

 BRAND EQUITY:-The added value endowed to products and services.

 BRAND AWARENESS:-Consumers ability to identify the brand under

different conditions as reflected by their brand recognition or recall

 BREAKVAN POINT:-The level of output at which total revenue equals total

cost , assuming a certain selling point.

 BRANDING:-Endowing products and service with the power of a brand.

 BRICK-AND-CLICK:-Existing companies that have added an online site for

information and/or e-commerce.

 COMPETITIVE ADVANTAGE:-A company’s ability to perform in one or more

ways that competitor cannot or will not match.

 DATA WAREHOUSE:-A collection of current captured , organized , and

stored in a company’s contact center.

 DATA MINING:-The extracting of useful information about individuals ,

trends , and segments from the mass of data.

 DIRECT MARKETING:- The use of consumer-direct (CD) channels to reach

and deliver goods and services to customers without using marketing

 DURABILITY:-A measure of product’s expected operating life under

natural or stressful conditions.

 E-BUSINESS:-The user of electronic means and platforms to conduct a

company’s business.

 E-COMMERCE:-A company or site offers to transact or facilitate the selling

of products and services online.
 E-MARKETING:-Company efforts to inform buyers, communicate, promote,
and sell its products and services over the internet.

 EVERYDAY LOW PRICING(EDLP):-In retailing, a constant low price with few

or no price promotions and special sales.

 EXCLUSIVE DISTRIBUTION:-Severely limiting the numbers of

intermediaries, in order to maintain control over the service level and
outputs offered by resellers.

 FAMILY BRAND:-Situation in which the parent brand is already associate

with multiple products though brand extensions.

 INDUSTRY:-A group of firms that offer a product or class of products that

are close substitutes for one another.

 INNOVATION:-Any good, service or idea that is perceived by someone as


 JOINT VENTURE:-A company in which multiple investors share ownership

and control.

 LOYALITY:-A commitment to re-buy or re-patronize a preferred product or


 MARKET FORECAST:-The market demand corresponding to the level of

industry marketing expenditure.

 MARKETING CHANNELS:-Sets of interdependent organizations involved in

the process o marketing a product or service available for use or


procedures to gather, sort, analyze, evaluate and distribute information to
marketing decision makers.

 ORGANISATION:-A company structures, policies and corporate cultures.

 PERCEPTION:-The process by which an individual selects, organizes, and

interprets information inputs to create a meaningful picture of the world.
 PRODUCT MIX:-Number of categories and items of products that a
company is offering to the market for sale.

 SALES ANALYSIS:-Measuring and evaluating actual sales in relation to


 SALES BUDGET:-A conservative estimate of the expected volume of sales,

used for making current purchasing , production and cash flow decisions.

 SALES PROMOTION:-A collection of incentive tools, mostly short term,

designed to stimulate quicker or greater purchase of particular products or
services by consumers or the trade.

 SALES QUOTA:-The sales goals set for a product line, company division, or
sales representative.

 SERVICE:-Any act or performance that one party can offer to another that is
essentially intangible and does not result in the ownership of anything.

 SHOPPING GOODS:-Goods that the consumer, in the process of selection

and purchase, characteristically compare on such bases as suitability,
quality, price and style.

 SOCIAL MARKETING:-Marketing done by non-profit or government

organization to further a cause such as “say no to drugs”

 STRATEGY:-company’s game plane for achieving its goal

 TARGET MARKET:-The part of the qualified available market the company

decided to pursue.

 TRANSACTION:-The trade of values between two or more parties. A gives X

to B and receives Y in return.

 UNSOUGHT GOODS:-Those consumer does not know about or does not

normally think of buying like smoke detectors