Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
On
Session 2009-2010
I feel obliged to express my grateful thanks to all those persons who rendered
Ms. Aishwarya, Mr. Ranjeet Verma, Whose valuable guidance, support and
(APURVA BHATIA)
Table of Contents
Declaration ii
Acknowledgement iii
Page No.
Chapter-I
Intro
Chapter-II
Review of Literature
Chapter-III
Research Methodology
Chapter-IV
Chapter-V
Findings
Suggestions
Conclusion
Annexure
Questinnaire
Bibliography
CHAPTER-I
INTRODUCTION OF PROECT
EXECUTIVE SUMMARY
Training is the act of increasing the knowledge and skill of an employee for doing
a particular job.” In this competitive world it is paramount to have excellent
workforce to provide the qualitative recognition to the organization. Today an
organization is known by its quality of goods and services and this is possible
only if the workforce is very much dedicated to their work. As training inculcates
the dedication, confidence and an urge to use his potential in an employee hence
it is a burning issue these days. This is the motivating force behind the choice of
this topic.
In the present age, when machines and improved technique of production is
changing. It is very necessary to train the employees to make them conversant
with these new and improved techniques, If training is not provided to the
employees, the organization is bound to suffer losses caused by inefficiency, less
production, more work, accidents and so on.
Although all my research study is based on primary data that is collected through
questionnaire but few information is collected through secondary data like
company profile. The sample size is 100. The research design chosen is
descriptive research design.
The conclusions drawn from this study is that in most of the organizations the
training needs are mainly identified on the performance basis and the job
requirement. The employees are also having positive views regarding whether
training should be provided or not? They are aware of the benefits available from
a training programme to the organization as well as to the employees itself.
LML
Bajaj Auto Ltd.
Hero Honda.
TVS Motors Ltd.
Royal Enfield Motors
Escorts (Yamaha).
Kinetic Motors Ltd.
Hero Honda from its very beginning has been manufacturing and marketing
motorcycles only.
Initially, Bajaj Auto Ltd. was mainly in to the production and marketing of scooters
only since in late 70s and 80s these scooters were selling like hot cakes and
Bajaj Auto Ltd. at that time was almost having a monopoly in scooters due to its
wonderful brand image and glossy features as compared to scooters of that era.
But as the competition grew, it entered into segments of motorbikes also, which
is being seen now as one with tremendous potential.
Motor biking had its beginning only in mid of the 1950s, but the pace at which it
has grown is quite unprecedented.
From a mere 34% in 1997, the motorcycle segment now dominates the Indian
two-wheeler industry with 54% market share. In 2009, when two wheeler sales
shrunk 1.6%, motorcycles registered a 26% growth. Designer shoes, leather gear
and trendy mobiles are the buzzword for the dare-bare generations of today and
corporate across industries want to target these cash heavy pockets.
Hero Honda undoubted has the strongest presence in this segment of
motorbikes. Its models like Splendor, Passion, CBZ, CD 100 and CD 100 SS are
on the roads in great volume. That speaks for the success of the group. But as
the market mechanism says, whenever there is potential, only one player can’t
harvest it for long time, tough competition had to come in from somewhere, it
came in the form of other models of motorbikes from other players in the LMV
industry.
Bajaj launched Pulsar DTSI.
Hero Honda launched Hero Honda Plus Model.
TVS launched Victor.
LML launched Freedom.
Yamaha introduced some new models.
Kinetic Motors launched Challenger, Velocity and many other introduced
by various players.
Enticer by Yamaha.
Eliminator by Bajaj
A segment in two-wheelers for college going students saw a great growth
especially in 90s. TVS Scotty, Bajaj Sunny Zip and many others in this segment
were hot favorites of college going students for quite some time.
Ungeared Scooters
Urban women and college students who prefer an automatic transmission
primarily use the ungeared scooters. These scooters are self-start, of less body
weight and size that allows for easy maneuverability. With a total industry sale of
0.41% million units, the segment accounts for around 10% of the two-wheeler
market. After a sharp 34% growth in 2007-2008 and a further 8% increase in
2000-2001, the market increased a mere 0.9% in 2008-2009.
Bajaj Auto has 3 models in this segment––the 60 CC Spice, the 60 CC Spirit, and
the 92 CC Safari––and has a market share of 16%. During the year, the
upgrades of Spirit and Saffire were launched. The company’s performance in this
segment has not been up to expectations and sales have dropped by 12% to a
little over 65,000 units.
Motorcycles
Traditionally, Bajaj Auto was seen as a scooter manufacturer that also produced
some models of motorcycles. To survive and grow in a market, which was rapidly
switching to motorcycles, the company had to change its strategy. It had to show
that it could consistently introduce motorcycles that combined the traditional Bajaj
Auto qualities of ruggedness, fuel economy and price competitiveness with style,
high-end features and riding comfort. The transition began in mid 90s and it was
not easy. Early models didn’t make the grade, especially compared to the
competition.
But like a true champion, they learned from their initial failures and came
out flying. The company sold over 6,56,000 motorcycles in 2008-09 as compared
to 4,22,000 in 2008-09, an increase of 55% versus the overall market growth rate
of 41%.
During 2008-09 Bajaj Boxer sold at a growth rate of 93% over the sales of
2001-01. In the process Bajaj Boxer brand becomes the largest selling brand in
the country.
In order to establish its presence in executive and premium segments, the
company introduced its Pulsar in two variants––150 CC and 180 CC. With its
masculine looks and high performance, the Pulsar has received excellent
reviews and has been selected as the best new motorbikes of the year by a
number of magazines and newspapers. At this moment, Bajaj Auto is having
models in motorcycle segment spanning the entire price spectrum of the
market––from the entry-level Bajaj Boxer at Rs. 29,990 ex-showroom to the
Eliminator priced at Rs. 85,000.
Geared Scooters
The decline in geared scooter market continued in 2008-09. Overall industry
sales fell from 0.60 million in 2000-01 to 0.53 million in 2008-09, a reduction of
almost 12 percent. The faint silver lining was the Bajaj Auto’s sales fell by a
smaller percentage––6.4%, from 0.44 million in 2000-01 to 0.41 million in units in
2008-09.
Hero Honda Motors
Kinetic is going to face stiff competition from erstwhile partner Honda. The
Japanese giant’s 100% subsidiary in India entered the market in May this year
with its 4-stroke 102 CC non-geared Activa scooter that has been fetching rave
reviews. Kinetic scooter sales dropped to 10,527 units with this August 2005. On
the other hand, Activa sales are accelerating with the scooter notching up 5,192
units in September alone.
This is a must if they want to compete with players like Hero Honda and
Bajaj, because they have mastered the art of beating pressure on margins ever
under depressed conditions, says an analyst. Hero Honda’s margins have
improved from 12.8% to 14% in the second quarter of this year despite it being
unable to hike prices. What must Laos be taken in to account is that while the
overall two-wheeler market is expected to grow at 9.5% between 2006 and 2009,
the scooter segment will grow only at 6.8%. Under these circumstances Kinetic’s
entry in to the motorcycle segment seems to be a effort to hedge itself against a
decline in sales. As a strategy it is sound. What, however, remains to be seen are
whether Kinetic will be able to make a path for itself.
Mumbai
TVS Motor Company has posted a strong sales performance with motorcycle
sales in July 2006 going up by 113% over the corresponding period last year.
TVS sold 54,986 units in July 2006 as compared to 25,862 units in July 2001.
From April to July 2006, the total motorcycle sales were 2,16,495 units as
compared to 1,12,932 units in the same period last year, UNI Bajaj Auto logs
5.7% jump in sales.
Kolkata
Bajaj Auto has registered a 5.7 jump in sales in two and three-wheeler for July
2006 at 1, 14,128 units as compared to 1,07,920 units in the corresponding
period previous year.
Lightening A350 variant during the year feedback from the market has
been received. The commercial launch is planned in the current year.
The Chennai unit of Royal Enfield Motors was awarded certification in
Quality System in line with ISO 9001 requirements by DNV (DET NORSKE
VERITAS) covering manufacturing operations, design marketing and customer
services. This should enable the Company to increase its exports
A: Two-Wheelers
B: Geared Scooters
C: Ungeared Scooters
D: Motor Cycles
E: Mopeds
REVIEW OF LITERATURE
Overview
Take Note Features
Theft of accessories is not covered.
Vehicle driven without proper driving license cannot be claimed.
Insurance is not covered in case of war, invasion, act of foreign enemies,
hostilities, war like operations, civil war, mutiny, rebellion, and military or
usurped power.
The auto industry recorded a turnover of US$10 billion while the auto-component
industry recorded a turnover of US$2.7 billion in 1999-2000.
Policy initiates
Auto policy announced by the govt.in 2002 has opened the automobile sector to
100 percent foreign direct investment norm for fresh entrants. This will benefit
manufacturer who are planning to enter the Indian market, particularly in the
burgeoning motorcycle market.
The new policy has taken into account the need to addressemerging
problem and makes the auto sector WTO compatible.
Opportunity
Faridabad plant
19/6Mathura roads
Faridabad
Surajpur plant
A-3
Surajpur Industrial area
Noida-Dadri road
Surajpur (UP)
Registered Office: -
103,Ashoka Estate
Barakhamba road
New Delhi
They toured to German factories before setting out to build our first 125cc bike.
“They did as much research as possible to ensure that we could build a bike as
good as.” They want to carry out trial manufacture of motorcycle engines. It was
from these words spoken by Gin chi Kawakami (Yamaha Motor’s first president)
in 1953, that today’s Yamaha Motor Company was born.
Gin chi kawakami was the first son of Kaichi Kawakami, the third generation
president of Nippon Gakki (musical instruments and electronics; presently
Yamaha Corporation). Genchi studied and graduate from Takachiho Higher
Commercial School in March of 1934. In July of 1937, he was the second
Kawakami to join the Nippon Gakki Company.
They quickly rose to position of manager of the company’s Tenryu Factory
Company (musical instruments) and then Senior General Manager, before
assuming the position of fourth-generation President in 1950 at the young age of
38.
In 1953, Genichi was looking for a way to make use of idle machining equipment
that had previously been used to make aircraft propellers. Looking back on
founding of Yamaha Motor Company, Genichi had this to say. “While the
company was performing well and had some financial leeway. I felt the need to
look for our next area of business. So, I did some research.” He explored
producing many products, including sewing machines, auto parts, scooters, three
wheeled utility vehicles, and motorcycle. Market and competitive factor led him to
focus on the motorcycle market. Genichi actually visit the United State many
times during this period.
In august of 1954 the first model was complete. it was the Yamaha YA-1. an air-
coded, 2-stroke, single cylinder 125cc engine powered the bike. Once finished, it
was put through an unprecedented 10,000 km endurance test to ensure that its
quality was top-class. This was destined to be the first crystallization of what
have now become long traditions of Yamaha creativity and inexhaustible spirit
challenge.
Then, in January of 1955 the hamakita factory of Nippon Gakki was built and
production began on the YA-1. With confidence in the new direction that Genichi
was taking, Yamaha Motor Co., Ltd. was founded on July 1, 1955. Staffed by 274
enthusiastic employees, the new motorcycle manufacture built about 200 units
percent month. That some yes Yamaha entered its new YA-1 in the biggest race
events in Japan. They were the Mt. Fuji Ascent Rage and the 1 st Asama
Highlights race. In these debut races Yamaha won the 125cc class. And, the
following year the YA-1 won again in both the light and ultra-light classes of the
Asama Highlights race. By 1956, a second model was ready for production. This
was the YC1, a 175cc single cylinder two-stroke. In 1957 Yamaha began
production of its first 250cc, two-stroke twin, the YD1
In years to come Yamaha continued to grow (and continues to this day). Diversity
increased with the addition of products including snowmobiles, race kart engines,
generators, scooters, ATVs, personal watercraft and more.
Gin chi Kawakamio set the stage for Yamaha Motor Company’ success with his
vision and philosophies. Total honesty towards the customer and making
products that hold their own enables the company that serve people in thirty-
three countries, to provide an improved lifestyle through exceptional quality, high
performance products.
Gin chi Kawakami’s history with Yamaha was long and rich. He saw the new
corporate headquarters in Cypress, California and the 25 th Anniversary of
Yamaha becomes a reality in 1980. He also watched bike 20 million roll off the
assembly line in 1982. Gin chi passed away on May 25, 2002 yet his vision lives
on through the people and products of Yamaha, throughout the world.
Location of factory:
The HMSI factory is spread over 27 acres, at Manesar, in Gurgaon district of
Haryana. The foundation stone for the factory was laid on 14th December 1999
and the factory was completed in January 2001, in a recode time of only 13
months.
Capacity: 100,000 scooters per year.
Initial investment: Rs. 200 crores.
Facility: gravity die-casting and aluminums machining, heat treatment, press and
fabrication shop, paint shop frame and engine assembly.
.The HMSI paint is among the most advanced in the world with automated lines
and a robotized.
It’s Product:
Honda Activa is the first scooter model of HMSI for the Indian market. This
scooter employs state-of- the art Honda technology and is equipped with unique
features never seen before in India.
The Honda Activa sets a new standard for a new era of scooters in India. The
Honda Activa has been developed exclusively for the Indian market by closely
examining the way scooters are used in the country and applying the know-how
accumulated through 15 years of doing business in India. With the changing
lifestyle, the consumer’s needs from a 2-wheeler are also changing.
The Escorts Group, with Escorts Limited as its flagship company, is among
India’s leading corporations in the diverse fields of agri machinery,
telecommunications, healthcare, construction & material handling equipment,
automotive and railway ancillaries, information technology and financial services.
The group has 15 modern manufacturing facilities and an extensive network
spread across the country.
The genesis of Escorts goes back to 1944 when two brothers, H.P.nanda and
MrYudi Nanda, launched a small agency house. Escorts Agents Ltd., in Lahore.
Over the years, Escorts has surged ahead and evolved into one of India’s largest
conglomerates.
On assuming the Chairmanship of the group, in April 1994, Mr.Rajan Nanda,
undertook a major restructuring programme to give sharper focus to the
businesses. This involved building alliances with global players and improving
marker capitalization, which resulted in each business becoming an independent
entity with defined partnership, technology, customers and business economics.
The recent past also witnessed a major shift in Escorts business focus when it
broke away from its traditional identity of being a purely engineering company
and made its forays into the service sectors of cellular telephony and healthcare
delivery. The Group has since re-evaluated its focus with thrust on areas of high
growth, namely, agri machinery, telecom and healthcare as Escorts marches
forward, it does so with a clear vision, renewed commitment and the ability to
perform.
PUROLATER INDIA LTD.
MNR bearing is today a reputed brand in India and enjoys a reputation for quality.
And reliability. MNR bearing is the Brand of the reputed “Anand group of
Companies” established in the year 1950 in Bombay (India).these bearings are
manufactured in the most modern plants having the best European Machinery
and skilled workforce, fulfilling the bearing Grade Steel SAE 52100 as per
international standard. M/s R.R. International ISO2000 Company is the
subsidiary company of “Anand Group”, which exports bearing worldwide. The
company has the largest range of bearings like Taper Roller, Needle roller,
Cylindrical Roller, Ball Thrust, Deep Groove, DAC Type, Water Pump, and
Automotive Bearings for Wheels, Agricultural, Insert, and Industrial Bearings etc
checked with strength quality control. MNR also develops and manufactures any
new sample bearing received from overseas customers in 45-60 days and offers
new sizes as per sample / drawings for customer specification & requirements.
The company offers ready stock for various vehicles and trailers-axle
manufactures and assemblers. The prime concern of the company is total
customer satisfaction along with prompt and efficient after sales service by its
authorized distributors MAHLE Filter System India. It is a joint venture between
Anand Automotive System – a leading manufacturer of automotive components
and system in India, supplying to virtually every vehicle and engine manufacturer
in the country-and MAHLE Group, Germany-a leader in Engine components
worldwide.
Owing to its product range and quality, MAHLE Filter System India is the principal
supplier to all segments of the market- OE and aftermarket with a sizeable
presence in the overseas markets. MHALE also participates in the industrial
range of filters. In the aftermarket, its products are marketed under the brands-
MAHLE and Purolator. MAHLE Filter System has been consistently investing in
R&D activities to develop media, new filter geometries, construction and
systems. It also markers STP, the world’s largest brand for automotive care
products.
MAHLE Filter System India has three-filter plant, one at Parwanoo (Himachal
Pradesh), Pune (Maharashtra) and the other at Khandsa (Haryana). All plants
are TS certified and have significant export.
Manufacturing facilities
With three manufacturing facilities in India which are TS certified, MAHLE Filter
System also has an ultramodern Filter Paper Plant, in khandsa, the largest of its
kind in India.
Products
Oil filters:
Cartridges (metal)
Cartridges (metal-free)
Spin-ons
Housing/adaptors
Air filter:
Metal (Round)
Panel (PU)
Round (PU)
Panel (Plastic Injection Molded)
Round (Plastic Injection Molded)
Housing (Plastic/Welded)
Fuel filters:
Cartridges (Metal)
Cartridges (Metal –free)
Spin-ons
Plastic Injection Molded
Plastic – Welded
MEANING OF TRAINING
Training is a process, which adds to the knowledge, skill, behaviour, aptitude and
efficiency of the employees. Training increases their self-reliance, respect and
prestige.
IMPORTANCE OF TRAINING
There is a great difference between the two because the workers are given
training for a particular job whereas the managers are given education of general
knowledge. A brief description of these two methods is given below.
Lecture
A lecture is the method learners often most commonly associate with college and
secondary education. Yet, it is also considered one of the least effective methods
to use for adult learners. In this method, one person (the trainer) does all of the
talking. He or She may use handouts, visual aids, question/answer, or posters to
support the lecture. Communication is primarily one-way: from the instructor to
the learner.
Demonstration
Demonstration is very effective for basic skills training. The trainer shows
trainees how to do something. The trainer may provide an opportunity for
trainees to perform the task being demonstrated.
Seminar
Panel
Role playing
During a role-play, the trainees assume roles and out situations connected to the
learner concepts. It is good for customer service and sales training.
Case study
Simulations
Projects require the trainees to do something on the job that improves the
business as well as helps them learn about the topic of training. It might involve
participation on a team, the creation of a database, or the forming of new prices.
The type of project will vary by business and the skill level of the trainee.
Movies/videos/computer-based training
Content for the training experience comes primarily from a video tape or
computer-based program.
Mentoring
A mentor can tutor others in their learning. Mentors help employees solve
problems both through training them in skills and through modeling effective
attitudes and behaviors. This system is a sometimes known as a buddy system.
Apprenticeships are a form of on-job training in which the trainee works with a
more experienced employee for a period of time, learning a group of related skills
that will eventually qualify the trainee to perform a new job or function.
Apprenticeships are often used in production-oriented position. Internship are a
form of apprenticeship, which combine on- the- job training under a more
experienced employee with classroom learning.
RESEARCH METHODOLOGY
For conducting a research project it is necessary to anticipate all steps that must
be under taken if we wish the project to be completed successfully. The research
methodology provided a systematic planned approach to the research project
involves tags and element that are consistent with each other.
The purpose of research is to find out the employee attitude towards training
progrmme in automobile industry.
a) Primary data: To collect the primary data the researcher has conducted
the survey using questionnaire method. The questionnaire is of structured
type consisting of 23 questions.
b) Secondary data: the researcher has made optimum use of secondary
data, which was gathered from the related books, magazines and
newspapers, websites, journal etc.
Questionnaire method
In depth study
Projective techniques, observations method
The research has found the questionnaire method the best suit to his
requirement, as it is survey to find out the attitude of employees. Here regarding
this survey, the teacher has prepared a structured and designed questionnaire
containing 23 questions based on five-point scale and open-ended.
Sampling: A respondent represent the total population is a sample and the
process of choosing these respondents is sample techniques.
Demonstrations
Seminar
Conference
Role Playing
Apprenticeship & Internship
To know about changes brought by Training Programmes
Analysis of personal profile
Table -1
Age wise distribution
Table -2
Qualification wise distribution
Table-3
Income wise distribution
Income No. Of respondent
Y P H E Total ( % )
(thousands)
5-10 3 7 4 2 16
10-15 11 10 12 10 43
15-20 7 5 7 11 30
20 & above 4 3 2 2 11
Total 25 25 25 25 100
It shows that 50% of the respondent has less than 5 years experience, 42% of
respondent have experience between 5-10 years, 8% of respondent have
experience between 10-15 years and no respondent have more than 15 years of
experience.
Statement– Training is necessary in auto industry.
Table-5
Necessity of Training
Table-6
Regularly of Training Programme
Out of 100 respondents contacted in four campanies 28% are in favour that
training program are always conducted on regular basis, 39% respondents in
favour that training program usually conducted on regular basis 25%respondents
are in favour that training programmes are sometime conducted on regular basis.
It means that training programmes are conducted on regular basis in their
organization.
Statement – Training provided by your organization is sufficient.
Table-7
Training is sufficient
Out of 100 respondent contacted in four companies 20% are in favour that
training provided by their organization is always sufficient, 32% respondents are
in favour that training provided by their company usually sufficient, 39 %
respondents are in favour that the training provided by organization sometime
sufficient. It means that training provided their organization is generally in their
organization.
Table-8
Training needs are identified adequately
Table-9
Identification of Training Need on Performance
Scale No. Of respondent
Y P H E Total ( % )
Always 10 12 13 12 47
Usually 8 10 11 10 39
Not sure - - - - -
sometime 7 3 1 3 14
Never - - - - -
Total 25 25 25 25 100
Table-10
Identification of training need On Seniority basis
Table-11
Identification of training need on Job Requirement
Table-12
Identification of training need on Skill
Table-13
Training increases the self-development
Table-16
Training improve commitment
Table-17
Improve satisfaction
Scale No. Of respondent
Y P H E Total (%)
Always 8 7 7 10 32
Usually 10 9 4 10 33
Not sure 4 5 3 - 12
Sometime 3 4 11 5 23
Never - - - - -
Total 25 25 25 25 100
Table-18
Improves chance of promotions
Table-19
Training improve technical skill
Table-20
Training reduces the mistake earlier made
Table-21
Training reduces absenteeism and turnover
Table-22
Training is imposed
Table-23
Training is the wastage of the time
Table-24
Organization does counseling
Table-25
On the job training method
Table-26
Off the job training method
Table-27
Training is provided by internal sources.
Table-28
Training is provided by internal sources
Table-29
Review of training Programme
QUESTIONNAIRE
Dear Sir/Madam
I am the student of M.B.A from N.C.College of Engg. From Israna
(Panipat) doing project on “Employees Attitude Towards Training”. Therefore, I
kindly request you to fill up this questionnaire to enable me to complete my
project. I assure you that your suggesting and feedback will be absolutely kept
fulfilled.
Name _______________________________________
Gender Male Female
PART 2
Sr. Statements Ti ck appropriate answers
no.
Always Usually NotSure Sometime Never
1. Training is necessary in
Auto Industry
2. Training programme are
concluded on regular
basis in your organization
3 Training provided by your
organization is sufficient
4 Training needs are
identified adequately in
your organization
5 Identification of training
needs is done
1. Performance basis
2. Seniority basis
3. Job requirement
4. Skill requirement
6 Training increase the self
development
7 Training improves the
team spirit
8 Training increases the
organizational efficiency
and effectiveness
9 Training improve
commitment
10 It improves job satisfction
3) Observation 4) Coaching
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BIBLIOGRAPHY
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