SAIGONTECH

Course Syllabus
International Marketing Management

1. Class: IBUS 1354 – International Marketing Management

Semester: Summer 2015

2. Instructor: Lam Huynh Nhu, MBA

Email: nhulh@saigontech.edu.vn
Office: R.604
Office telephone: (84-8) 3715 5033 (ext. 1256)
Mobile phone: 0906-006-757
Office hours: by appointment

3. Campus and Room Location with Days and Times

Venue: R202 SaigonTech Tower
Time: Tuesday 9:45am - 11:45am, Thursday 7:30am – 9:30am

4. Course Semester Credit Hours (SCH): 3

5. Total Course Contact Hours: 48 hours

6. Textbook: Global Marketing, 8/e by Keegan, Warren J. and Mark C. Green, 2014. ISBN:
9781292017389

7. Course Description: Analysis of international marketing strategies using market trends, costs,
forecasting, pricing, sourcing and distribution factors. Development of an international export/import
marketing plan.

8. Program Learning Outcomes

1. Identify global issues and trends.
2. Identify current global legal issues and international trade management issues.
3. Analyze various sources of international business research.
4. Demonstrate knowledge of global and world geography.

9. Course Student Learning Outcomes (SLOs): The primary goal of this course is to provide the
student an overview of the basic elements of global marketing. The course covers the actions directly
involved in global strategy, the global marketing mix and managing the global marketing effort.

10. Grading policy

Items %
Attendance and participation 10%
Review quiz *10 10%
Personal assignment *2 10%
Group project 20%
Mid-term Exam 25%
Final Exam 25%
Total 100%

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11. Explanation of grade components and requirements
Attendance and Participation (10%)
Regular attendance is required. If you miss class, you will be responsible for any work missed during
your absence and will have your class participation grade reduced. You are also highly encouraged to
join in class discussion by giving questions, answers or comments. Your grade will be given based
on your regular attendance and quality of contribution to class discussion.

Review quiz (10%)

There will be 10 review quizzes offered throughout the course. Studying for these quizzes will help
you test your understanding of chapter material and prepare you for examinations.
Type Open/close book No. of questions Duration Points

Multiple Choice
Quiz 20
True/ False Close 10 – 15 10
minutes
Short Answer Questions

Personal Assignment (10%)

You personally must write 02 reports for 02 pre-assigned topics or cases. All 02 reports must be sent
to my email address before due date for grading. Only soft copies are needed.

Group project (20%)

Each team of 4 to 5 students will write a report and give a presentation about a pre-assigned project.
Team presentation should last 30 – 45 minutes not including Q & A section and must contain
PowerPoint slides. Presentation and report must be sent to my email address before due date for
grading. Only soft copies are needed. At the end of the course, I will ask group members to evaluate
the contribution of their peers, and I will consider remarks when giving you final grade.

Mid-term and Final Exam (50%)

Open/close
Exam Type No. of questions Duration Points
book

MC Close 60 - 70 60
Mid- 120
term minutes
Short Answer Questions Close 5-8 40

MC Close 60 - 70 60
120
Final
minutes
Short Answer Questions Close 5-8 40

12. Grading Scale

Percentage Letter
Grade Grade
90 – 100 A
80 – 89 B
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 70 – 79 C
60 – 69 D
0 – 59 F

The passing grade is D.

13. Course calendar

Week Date Topic Due tasks

1 16/06/15 Syllabus clarification

Project group allocation
Chapter 1: Introduction to Global Marketing

18/06/15 Chapter 1: Introduction to Global Marketing

2 23/06/15 Chapter 16: Strategic Elements of Competitive Advantage Quiz 1 (chapter 1)

25/06/15 Chapter 16: Strategic Elements of Competitive Advantage (Cont.)

3 30/06/15 Chapter 2: The Global Economic Environment Quiz 2 (chapter 16)

02/07/15 Chapter 3: The Global Trade Environment

Global economic environment and global trade environment news
update

4 07/07/15 Chapter 4: Social and Cultural Environment Quiz 3 (chapter 2&3)

09/07/15 Chapter 5: The Political, Legal and Regulatory Environment

5 14/07/15 Chapter 6: Global Information Systems and Market Research Quiz 4 (chapter 4&5)

16/07/15 Chapter 7: Segmentation, Targeting and Positioning

6 21/07/15 Chapter 7: Segmentation, Targeting and Positioning (Cont.) Quiz 5 (chapter 6&7)
Mid-term exam review

23/07/15 Mid-term exam (chapter 1, 2, 3, 4, 5, 6, 7, 16)

7 28/07/15 Chapter 8: Importing, Exporting and Sourcing

30/07/15 Chapter 9: Global Market Entry Strategies: Licensing, Investment Quiz 6 (chapter 8&9)
and Strategic Alliances

8 04/08/15 Chapter 10: Brand and Product Decisions in Global Marketing

06/08/15 Chapter 10: Brand and Product Decisions in Global Marketing Quiz 7 (chapter 10)
(Cont.)

9 11/08/15 Chapter 11: Pricing Decisions

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 13/08/15 Chapter 12: Global Marketing Channels and Physical Distribution Quiz 8 (chapter 11)

10 18/08/15 Chapter 13: Global Marketing Communications Quiz 9 (chapter 12)

20/08/15 Chapter 14: Global Marketing Communications

11 25/08/15 Final exam review Quiz 10 (chapter

13&14)

27/08/15 Final exam (chapter 8, 9, 10, 11, 12, 13, 14)

12 01/09/15 Group project presentation All PowerPoints and

written reports are
03/09/15 Group project presentation due at 9AM Friday
04/09/15.

14. Classroom Policy

 Late work will NOT be accepted. I will deduct 10% from that late work’s score per every day after
due date.
 Always come to class on time.
 The use of cell phone is not allowed during lectures. Emergency calls can be made out of class.
 Students are expected to take exam on the scheduled dates. Make-up exams are not guaranteed.
 I will ask for your permission if I need to use Vietnamese to explain difficult terms or concepts for
you, and vice versa.

15. Cheating and Plagiarism Policy

Please refer to my PowerPoint on “Cheating and Plagiarism” to get more details about these
practices and advice on how to avoid them.

Here are some acts of plagiarism that you should beware of:
 Submit other people’s works to get points.
 Copy words or ideas without citing source and author’s name.
 Do not use quotation marks for direct citation.
 Cite the wrong source.
 Change the wording but sentence structure without citing author’s name.
 Borrow words/ phrases from a source without using quotation marks or with making negligible
change.
 Copy too many words or ideas that make up the most of personal work, regardless of whether
source and author’s name are cited.
 Copy information from Internet such as company information, market information etc.
 Use Google Translation to write up papers, regardless of whether you use your own ideas or
borrow ideas.
 Use Google Translation to write up papers by translating Vietnamese from existing Vietnamese
study materials/ sources into English.

* If you first get caught-handed, you will receive a zero for the work that you cheat or
plagiarize. In case such violation continues, F grade for the whole course will be applied.