Mobile World Investment Corporation

Corporate presentation by CEO

December 2014
We are in the retail business of authentic mobile phones and
electronics/home appliances through our 2 chains,
thegioididong.com and dienmay.com

Mobile World Investment

Corporation
Established in 2009
99.35% 99.95%

Mobile World JSC Electronic World JSC

Established in 2004 Established in 2010

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 OUR VISION

Mobile World is the leading and most creative retailer in

Vietnam, bringing to our customers the most exciting,
friendly, trustworthy experience; and is an example of
business with integrity in every market where we have
presence and make a difference in Vietnam.

This is who we are. This is what you can rely on.

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 Mobile world group is different from others

Customers Integrity
MW puts CUSTOMERS AT MW honors their WORDS
THE CENTER of every of
our thinking and actions

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Our key difference is the culture of positioning our customers
at the center in every of our thinking and action

Touchable Products / “Soft”

factors Services factors

Store location
Authentic products
Staff

Store layout
Not selling low quality
Salary/bonus scheme,

products or products promotion opportunities

Shelves
that are not bringing
good value to customers
Service procedure

Product display

Customer support

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We are the number 1 mobile phones retailer in Vietnam, not
only in market share, but also in customer service quality

Market Share Dec. 2014 Market Share Dec. 2015

Mom&Pop
MWG MWG
25%
[PERCEN [PERCEN
TAGE] TAGE]
Mom&Pop
45%

Other
chains
25% Other
chains
35%

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 We are the only Vietnamese retailer in the East Asia’s most
dynamic and high-growth companies list, recognized by
World Economic Forum (2014)

US$ US$
1,200,000,000 Revenue 45,000,000 Net profit
40,000,000
1,000,000,000
35,000,000

800,000,000 30,000,000

25,000,000
600,000,000
20,000,000

400,000,000 15,000,000

10,000,000
200,000,000
5,000,000

0 0
2011 2012 2013 2014LE 2015B 2011 2012 2013 2014LE 2015B

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We are the mobile phones retailer with largest coverage in all
63 provinces of Vietnam

Number of
Thegioididong.com and
Dienmay.com stores
500
450
400
350
300
250
200
150
100
50
0
2011 2012 2013 2014LE 2015B

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 We are Number 1 B2C online retailer in Vietnam

Top 5 retail websites in Vietnam with 20 US$

Online sales
million visits per month 100,000,000
90,000,000
80,000,000

Our stores in all 63 provinces support our 70,000,000
delivery, cash collection, service after sales
60,000,000
reliably and speedily countrywide
50,000,000
40,000,000

Flexible payment methods: VISA, Master 30,000,000
Card, ATM card, bank transfer, internet 20,000,000
banking, cash on delivery (99%) 10,000,000
-
2011 2012 2013 2014LE 2015B

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 We are the only B2C e-commerce website
in top 5 online retailers in Vietnam

In top 5 retail websites of Vietnam, there were 4 websites owned by domestic firms. According to the
report conducted by ComScore, a research agency, Vatgia.com, Lazada.vn (foreign owned website),
5giay.vn, Enbac.com and Thegioididong.com were the highest traffic retail websites in Vietnam

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 AWARD

We are the only Vietnamese retailer in the

East Asia’s most dynamic and high-growth
companies list, recognized by World
Economic Forum (2014)

We are among five Vietnamese

businesses in top 500 Asia-Pacific
Retailers by the Retail Asia Publishing, and
for 5 consecutive years 2010-2014

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We built a corporate culture positioning our
customers at the center

Put customers in the center

Honesty Integrity
of our thinking and actions

Be cause in the matter Team work Work actively without delay

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 OUR COMMITMENTS

1. MWG commits to put CUSTOMERS AT THE CENTER of every of our

thinking and actions.
2. MWG commits to provide our employees with a working environment
based on RESPECT and FAIRNESS.
3. MWG commits to provide our Managers with a working environment
based on RESPECT and FAIRNESS, a PROSPERIOUS life, a
RESPECTFUL social status.
4. MWG commits to gain RESPECT from our business partners.
5. MWG commits to our long term shareholders with HIGH RETURN.
6. MWG commits to CONTRIBUTE to the society with thousands of jobs
and pay tax properly to the government

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We built a dynamic, energetic, experienced and professional
management team

The Board of Directors includes members

who have intensive experience in
technology and retail industry, both locally
and internationally; as well as financial and
managerial experience

The Board of Directors has met and

shared experience with world renowned
technology and retail corporations in the
world

Result-oriented management approach.

Management bases on internal detailed
reports as well as frequently updated
market researches

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 Board of Directors: Understanding the local market,
supported by international experience

Executive Directors
Nguyễn Đức Tài (Co-Founder/Chairman & CEO) Điêu Chính Hải Triều (Co-Founder/IT manager)
Tai is responsible for the company’s overall strategy and He has greatly contributed in building the company’s ERP
leads major change initiatives. Before co-founding the system. He is also in charge of developing supply chain
company in 2004, he was the strategy director of S-phone. and inventory management systems.

Trần Kinh Doanh (Chief Operating Officer) Đặng Minh Lượm (HR manager)
Doanh runs the day-to-day operations, and was previously Luom is responsible for building an excellent team that
head of sales and marketing. Before joining the company in embodies the core values of the company. Before joining the
2008, he was sales director at URC. company in 2008, he was the HR Manager of Nutifood.

Non-Executive Directors
Trần Lê Quân (Co-Founder) Robert Alan Willett
Before co-founding the company in 2004, Mr. Quan was Previously CEO of Best Buy International, Chairman of
managing director of Anba, a customer service company for CarPhone Warehouse, and Head of Accenture’s global retail
Sony Ericsson. consulting practice. Currently a Director of: Metapack (UK),
Lighthaus Logic (Canada) and Sabanci Holdings (Turkey).

Chris Freund Dr. Thomas Lanyi

Representing Mekong Enterprise Fund II. He is the chairman Representing CDH Investments. He is executive director of
and founding partner of Mekong Capital. CDH Investments. Previously he was with Mekong Capital as
Prior to founding Mekong Capital in 2001, he was a Portfolio Director and Templeton Asset Management as Executive
Manager at Templeton Asset Management. Director.

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 We see a lot of opportunities for future growth

Large and consumption-driven
Customers are switching from mobile

90mn population phones to smart phones

Of the market is served by mom and pop
Technology is ever-changing and

50% stores; market expansion opportunity creating new demand

Economies of scale
Electronics/home appliances market: a

fragmented market; opportunities for
few dominants

Opportunities to develop modern retail

chains for other product categories

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 GROWTH STRATEGY

Boosting online sales

New retail chains for
new product categories
Thegioididong.com Dienmay.com
open new stores, open new stores,
same store growth same store growth

2014 2015 2016 2017 2018

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We listed on Ho Chi Minh Stock Exchange in July 2014

Stock price
250,000 VND

200,000

150,000

100,000

50,000

Stock ticker: Website for shareholders:

MWG www.MWG.vn
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Thank you for your interest in Thegioididong
Q&A

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