Coupon Gumbo: 13th Annual Industry Coupon Conference Held Recently in

New Orleans, La.

The Only National Conference in 2018 Dedicated Exclusively to the Overall Coupon Industry;
Explored trending issues including ecommerce, Omnichannel, the shopper path to purchase, and
universal digital coupon updates

Drexel Hill, PA, May 10, 2018 --(PR.com)-- The Association of Coupon Professionals (ACP) presented
its 13th Annual Industry Coupon Conference, celebrating the theme of “Coupon Gumbo: Content,
Conversations, Activation,” recently in New Orleans, La.

This was the only national conference dedicated exclusively to the overall coupon industry in 2018. The
conference included three days of content, conversations, and engagement with coupon industry leaders
discussing best practices, emerging trends and technologies via panels, case studies, and research in both
general sessions and business function based track sessions.

The conference was developed under the leadership of the Association of Coupon Professionals in
collaboration with the Joint Industry Coupon Committee, Food Marketing Institute, the Grocery
Manufacturers of America, GS1 US, and the Coupon Information Center.

The conference was chaired by Donna Schelby of Valassis. Sponsors included: Gold: Valassis; Silver:
Premier Packaging, Pinpoint Data, Redemption Processing Representatives, Sonoco Promo Peel,
Arrowhead, Inmar, YouTech, SMS, Popwallet; Bronze: PrintFlex Graphics; Breakfast: Cunningham
Electronics Corporation; Break: Mandlik & Rhodes, Atlantic Coupon Service.

The Lifetime Achievement Award was presented to Michael Kushnerick of Colgate-Palmolive. The
Industry Impact Award was presented to Susan Jones, Inmar and Laura Czekala, NCH Marketing
Services.

“The thought leaders of our industry met in New Orleans to discuss emerging trends and share expertise,”
said John Morgan, ACP Executive Director. “We have again demonstrated the value that learning and
interacting with peers can afford our industry at the Industry Coupon Conference.”

Attendees discovered the latest trending issues impacting the industry including: ecommerce,
Omnichannel, the shopper path to purchase, universal digital coupon updates, as well as best practices to
maximize efficiency and effectiveness while minimizing risk, and consumer insight.

Highlights included:

Tom Furphy, Consumer Equity Partners, previously with Amazon Fresh and Wegmans, provided the
keynote. Tom is a thought leader on ecommerce, emerging technologies, innovation and the current and
future impact it will have on grocery.

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John Ross, President & CEO IGA Inc., the co-author of the Google Book ZMOT: Zero Moment of Truth,
and author of the recently published, "Fire In the Zoo." He is a champion of data-driven decision-making,
shopper-focused marketing and active listening. He discussed shopper influence, consumer confidence,
converting customers, and the innovation driving results happening in independent grocers.

Attendees heard firsthand during a live consumer panel how consumers feel about coupons, the process,
and the brands and stores they like.

Peapod provided an overview of the industry, promotion practices and future projections with the
activation of shopper marketing in the new e-grocery world.

Valassis shared insight on how shoppers interact with technology, and what motivates them to purchase.

Steve Grosklaus, Leo Burnett, shared insights on audience segmentation, reengaging lapsed users, and
shifting consumers to loyalty.

Retailer & Manufacturer Panel included Walmart, Target, Proctor & Gamble and others.

A progress update for Universal Digital Coupons.

Consumer trends and insights from Inmar and Kantar.

Next year's event will be held in Orlando, FL. For up-to-date information and announcements about the
Industry Coupon Conference, follow ACP on Twitter and LinkedIn or visit www.couponpros.org.

About the Association of Coupon Professionals

The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer,
retailer and solution provider members, create a forum that fosters expertise, education, and leadership to
enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and
marketing tool.

For more information about the conference, contact John Morgan, ACP Executive Director, at
610-789-1478, John.Morgan@couponpros.org, or visit www.couponpros.org

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Contact Information:

Bill Cowen
888-875-2685
Contact via Email

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/753316

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