readme.txt | Disable "word wrap" to view properly.

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System Requirements
-------------------

Make sure your computer meets the minimum system requirements listed
below. If your computer doesn't match up to most of these requirements,
you may have problems in using the contents of the CD.

* A PC with a Pentium or faster processor, or a Mac OS computer with a

68040 or faster processor.

* Microsoft Windows 98 or later, or Mac OS system software 8.1 or

later.

* At least 16 MB of total RAM installed on your computer. For best

performance, we recommend least 32 MB of RAM installed.

* A CD-ROM drive

* A monitor capable of displaying at least 256 colors or grayscale.

If you need more information on the basics, check out these books
published by Wiley Publishing, Inc.: PCs For Dummies, 9th Edition, by
Dan Gookin; Macs For Dummies, 8th Edition, by David Pogue; iMac For
Dummies, 3rd Edition, by David Pogue; Mac OS X For Dummies, 3rd Edition,
By Bob LeVitus; or Windows 98 For Dummies, Windows 2000 Professional For
Dummies, or Windows XP For Dummies, all by Andy Rathbone.

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Using the CD with Windows
-------------------------

To install the items from the CD to your hard drive, follow these steps:

1. Insert the CD into your computer's CD-ROM drive.

2. The CD-ROM interface will appear. The interface provides a simple

point-and-click way to explore the contents of the CD.

If the CD-ROM interface does not appear, follow these steps to access
the CD:

1. Click the Start button on the left end of the taskbar and then
choose Run from the menu that pops up.

2. In the dialog box that appears, type d:\setup.exe. (If your CD-ROM
drive is not drive d, fill in the appropriate letter in place of
d.)

This brings up the CD Interface described in the preceding set of steps.

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How to use the CD using the Mac OS
----------------------------------

To install the items from the CD to your hard drive, follow these steps.
 1. Insert the CD into your computer's CD-ROM drive.

In a moment, an icon representing the CD you just inserted appears

on your Mac desktop. Chances are, the icon looks like a CD-ROM.

2. Double click the CD icon to show the CD's contents.

3. Double click the file called License.txt.

This file contains the end-user license that you agree to by using
the CD. When you are done reading the license, you can close the
window that displayed the file.

4. Double click the Read Me First icon.

This text file contains information about the CD's programs and any
last-minute instructions you need to know about installing the
programs on the CD that we don't cover in this appendix.

5. Most programs come with installers-with those you simply open the
program's folder on the CD, and double click the icon with the
words "Install" or "Installer," or sometimes "sea" (for self-
extracting archive).

6. If you don't find an installer, just drag the program's folder from
the CD window and drop it on your hard drive icon.

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What You'll Find on the CD
--------------------------

Software
--------

You can find the following software on your CD:

Excel Viewer
Excel Viewer is a freeware viewer that allows you to view, but not edit,
most Microsoft Excel spreadsheets. Certain features of Microsoft Excel
documents may not work as expected from within Excel Viewer.

Adobe Reader
Adobe Reader is a freeware viewer that allows you to view, but not edit,
Adobe PDF files.

OpenOffice.org
OpenOffice.org is a free multi-platform office productivity suite. It is
similar to Microsoft Office or Lotus SmartSuite, but OpenOffice.org is
absolutely free. It includes word processing, spreadsheet, presentation,
and drawing applications that enable you to create professional
documents, newsletters, reports, and presentations. It supports most
file formats of other office software. You should be able to edit and
view any files created with other office solutions.

<TechnicalStuff>
Shareware programs are fully functional, free trial versions of
copyrighted programs. If you like particular programs, register with
their authors for a nominal fee and receive licenses, enhanced versions,
and technical support. Freeware programs are free, copyrighted games,
applications, and utilities. You can copy them to as many PCs as you
like -- free -- but they have no technical support. GNU software is
governed by its own license, which is included inside the folder of the
GNU software. There are no restrictions on distribution of this
software. See the GNU license for more details. Trial, demo, or
evaluation versions are usually limited either by time or functionality
(such as being unable to save projects).

Chapter files
-------------

The chapter files on the CD come in three distinct flavors:

* Word documents. You can work with these forms to fit your own
marketing needs.

* Excel spreadsheets. Many of the worksheets are in this format.

Simply fill in the blanks, and you're on your way.

* Adobe Acrobat (PDF) files. These files illustrate various examples,

such as a sample brochure or newsletter. You can't change these
files, but you can print them out if you like.

The following list summarizes all the chapter files on the CD:

CD0101 Customer Commitment Worksheet, Quantitative Ranking

CD0102 Customer Survey
CD0103 Know Your Customer Worksheet
CD0104 Know Yourself Worksheet
CD0105 Detailed Customer Commitment Worksheet
CD0106 Five Minute Marketing Plan
CD0201 Marketing Audit
CD0202 Marketing Agenda Worksheet
CD0203 Marketing Agenda Worksheet
CD0301 Marketing Plan Template
CD0102 Sales Projection Worksheet
CD0103 Marketing Budget Worksheet
CD0401 Marketing Research Process
CD0402 Seven Questions to Ask When Reviewing a Survey
CD0403 Customer Debriefing Form
CD0404 7 X 7 Customer Satisfaction Survey
CD0405 Customer Service Audit
CD0406 Professional Marketing Associates Survey
CD0501 Creative Needs Audit
CD0502 Creative Roles Analysis
CD0503 Personal Creativity Assessment
CD0601 Evaluation Form 1 (Argument/Story Effectiveness)
CD0602 Evaluating Form 2 (Emotional/Rational Involvement)
CD0603 Applying Great Writing to Your Web Site: Checklist
CD0604 Applying Great Writing in Sales and Service: Checklist
CD0701, 0702 and 0703 Request Letters and E-mails
CD0704 Modern Memoirs Brochure
CD0705 Catalog Page from HRD Press
CD0801 Advertising Objectives Worksheet
CD0802 Advertising Budget
CD0901 Image Ad for Brand Building
CD0902 Informative Technical Ad
CD0903 Informative Show and Tell Ad
CD0904 Simple Direct Response Call to Action Ad
CD0905 Direct Response Product Selection Ad
CD1001 Sample Business Cards
CD1002 Sample Letterheads
CD1101 Coupon Profitability Analysis
CD1201 HRD Brochure
CD1202 Pleiades Brochure
CD1203 UMass Family Business Center Brochure
CD1204 Modern Memoirs Booklet
CD1301 Sample Newsletter
CD1302 Verite Newsletter
CD1303 The UMass Family Business Center Newsletter
CD1304 Alfredo's Photo Gallery News
CD1401 Press Release Sample 1
CD1402 Press Release Sample 2
CD1403 Press Release Sample 3
CD1404 Media Contact Sheet Template
CD1405 Publicity Don'ts
CD1501 Prospect Analysis Sheet
CD1502 Question Preplanning Form
CD1503 Customer Style Profile Form
CD1601 Professional Marketing Associates' "Make the Connection"
CD1602 Telemarketing Scripts
CD1603 Closing Scripts
CD1701 "ESP" Attitudes of Success Profile
CD1702 Learning Plan Worksheet
CD1801 Difficult Customer Diagnostic
CD1802 Interpretation Keys for the Difficult Customer Diagnostic
CD1803 How to Adapt Your Sales Style for a Difficult Customer
CD1804 Handling Tough Calls

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If You've Got Problems (Of the CD Kind)
---------------------------------------

I tried my best to compile programs that work on most computers with the
minimum system requirements. Alas, your computer may differ, and some
programs may not work properly, for some reason.

The two likeliest problems are that you don't have enough memory (RAM)
for the programs you want to use, or you have other programs running
that are affecting the installation or running of a program. If you get
error messages like Not enough memory or Setup cannot continue, try one
or more of these methods and then try using the software again:

* Turn off any anti-virus software that you have on your computer.
Installers sometimes mimic virus activity and may make your computer
incorrectly believe that it's being infected by a virus.

* Close all running programs. The more programs you're running, the
less memory is available to other programs. Installers also
typically update files and programs. So if you keep other programs
running, installation may not work properly.

* Have your local computer store add more RAM to your computer. This
is, admittedly, a drastic and somewhat expensive step. However, if
 you have a Windows 95 or later PC or a Mac OS computer with a
PowerPC chip, adding more memory can really help the speed of your
computer and allow more programs to run at the same time.

If you still have trouble with the CD-ROM, please call the Wiley Product
Technical Support phone number: 800-762-2974. Outside the United States,
call 1-317-572-3994. You can also contact Wiley Product Technical
Support through the internet at: http://www.wiley.com/techsupport. Wiley
Publishing provides technical support only for installation and other
general quality control items; for technical support on the applications
themselves, consult the program's vendor or author.

To place additional orders or to request information about other Wiley

products, please call 877-762-2974.