Date: 15/3/2019

To: Green Peace Press Team leader

From: Bear Research Team
Subject: Recommending bear species
Reference: Selection of the main species for next news article
Action Required: Decision replied by 4/20/2018
Distribution List: Press Team

Introduction
Due to the public concern on for environmental protection, we believe it is now a
good time to raise the public attention on animal preservation by deciding the main
theme of the next press release. We recommend In fact, bBear to be the main theme
since it is the most suitablebest animal that suits our purpose in this case and it is
based on several reasons.. The selection of bear is based on several reasons.

Popularity
Firstly, inIn terms of the popularity in the society of bear, bear is one of the
most loved character among children, since bear is one of the main figure
used in toy making production. For example,such as tTeddy bBear and Winnie
the pooh, they are the world’s most popular fictional bear figuremost popular
fictional bears in the world, and which showed that bear are loved by human
and using Bear as the main theme can attract more reader make bear may
serve the purpose for increasing the public attention on animal preservation. In
addition, it may also benefit our next generation in terms of educating them to
live more environmentally friendly.

Current Situation
Apart from the popularity, the reason to choose to bBear as the main theme is
based on the current situation of bearsthem. As some of the thembear species
are endangered, it may arouse sympathy from the audience be our advantage
toif we promote theone of these endangered species species to gain the
empathy of our audience. For example, a video been shared over million times
on Facebook that showed features a thin and starving polar bear that failed is
too weak to hunt aa sealion as its prey and fled with her cub at last hadnearly
got killed by its prey been a shocked to the world since the hunter became the
prey due to climate change and had been reposted for over million times in the
social network. Therefore, by selecting Bbear as the next main theme of our
news article, it may well serve our purpose well in promoting the importance
of environmental protection.

Species chosen
Among all the endangered species, two of them are selected by our team as the
main species for this article which are polar bear and giant pandaPolar Bear
and Giant Panda are recommended to be focused in the press release. It is
 because the reason for their endangered situation are mainly based on the
human activity on economic development.These two species of bear are
endangered, and the reason led to their endangered situation can mainly be
explained by the consequence of the economic development of human. For
example, the illegal logging in China resulted destroyed the lost of habitat
forof the Ggiant pPandas. andBesides, the global warmingclimate change
contributed caused by the worldair pollution resulted the ice melting in North
Pole and affected the habitat of polar bear. Due to their popularity and
situation, giant panda and polar bearthey can serve well for our purpose.

Polar Bear

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Polar Bear
Also known as the white bear or ice bear, is the only bear species that found in the
edge of the worldin North Pole and had the mosta unique skin color compared to
other bear species which is white. The Polar bear is also titled the most dangerous
animal in Artic areaa similar to the Artic Wolf. In fact, due to the melting of ice in the
Artic Sea, these bear are facesing challengesa tough challenge from as they are losing
their habitat and their primary prey.

Exposure in Media Formatted: Font color: Accent 2

As one of our purposes is to promote and educate people one living more
environmentally friendly and preserve animals,, the target we chose must be as
popular as possible and the threat they faced certain threats that caused have to be
caused by human. In this case, the pPolar bBear can serve our purpose best in this
case since polar bear is one of the most popular mascot character in the world and the
cause of the threats they are facing can be traced to the daily lives of human.
Popularity among the world Formatted: Font color: Accent 2
 As mentioned above, the pPolar bBear has certainis popularity among our
society and was one of the most popular mascot character iin the world. The
“Cola-bear” in the 90s can beis the best example in this part. As a world-wide
business company, Coca-Cola used polar bear as one of their trademark in the
world and released multiple commercial video shown in different media all
over the world, which showed the popularity of polar bear are globalized.
Popularity among in internet
Besides the popularity in the real world, polar bear is also one of the most
viewed animal in the internet. Take the video in youtube.com as an
example, a video posted by National Geographic titled “Heart-Wrenching
Video: Starving Polar Bear on Iceless Land” that which aboutshowed a
starved polar bear tried to find food after a long swim out from the artic sea
and shocked the world about the seriousness of global warming affects
different species in the world.swam a long way out of the North Pole for
finding food. The video was viewed over million times and raised the attention
of people about the animals suffering threats brought by human. Also, the
video successfully warned the people about the seriousness of climate
changes.

The threats they face

As one of the most endangered bear animal in the world, Polar bears are facing huge
threats similar tolike other endangered bears species such as the loss of habitat due to
the ice melting in Artic Sea which caused by global warming; the pollution on their
food sources.
Global warming
As for the ice melting in the Artic Sea, it is one of the consequence of global
warminggreenhouse effect that caused by the greenhouse gases emitted. In
fact, the biggest source of greenhouse gases are the gases released by factories
from all over the world. However, not only from the economic activities, the
everyday life of human has also contributed to the global warming. For
example, the gases emitted from out vehicles we drive to work, and the air-
conditioner is also potential sources of greenhouse gases. Due to the ice
melting in Arctic Sea
Water Pollution
In terms of their food source, the the food sources ofP polar bBearss are
affected by the water pollution caused by different commercial activity around
the Artic sea. For example, the oil extracting activity have caused significant
pollution to the water in the area and caused the fish near bynearby are
contaminated and the health of the Polar Bear are affected by them in a long-
term basis.affecting their health in long-term.

Giant Panda
Giant Panda
Giant Panda also known as panda bear is one of the most endangered bear species
native to south central China. In fact, people are easily confused with the relationship
between giant panda and red panda since they are both called panda. However red
panda and giant panda has no relationship. Although panda mainly natives in China,
they, their footprints can also be found in different places such as the United States. In
fact,Also, due to their popularity and the currentcruel threats that they are facing, we
propose recommend them to be one of the main species in the next animal newspress
release.

Giant Panda in media

Giant Pandas are titledare the “National Treasure of China”, which granted
giant pandathem a level of popularity in China. However, aApart from the
popularity in Chinato the locals, they are also popular in the globe,world. tThe
Giant pPandas bears can also be found in the media around the world.
Giant Panda in the world
In one of the popular shows in Cartoon Network, We Bare Bears,
pandaGiant Panda is one of the protagonists in the show. Also, in the
2008 Beijing OlympicOlympics in 2008, the mascot character is also
designed based on the image ofGiant pPanda bear. The above
examples showed the popularity of panda is not limited in the area they
liveChina but the whole world. Which It showed thatmeans it Giant
Panda could serve our purpose well since they are well known to the
world.

The threats they face

 The threats they are faceing are mainly caused by the commercial activities in
the area. Although there are llaws in China that restrict people from hunting
Giant Panda, they are still suffering from the threats caused by human
indirectly.
The land development
Due to the rapid urban development in China in the previous decades,
lots of forest area had been redeveloped which resulted a massive loss
of their habitat and food source, the bamboo forest. With the loss of
habitat, the number of giant panda starts to decrease and until today,
the number of giant panda have reached a near extinguished level
now..

ConclusionRecommendation
As the purpose of this news article is to raise the public attention on animal
preservation, our objective is to promote and educate people on living more
environmental friendly. In order to fulfill our purpose, the main character in each
article must meet certain criteria. In this case, the main character should be well
known to different people and suffering from certain cruel situation that could raise
the empathy sympathy of the peopleaudience.
In fact, the Ppolar Bbear and Ggiant Ppanda could serve this well in terms of
both their popularity to us and the current situation they are facing. The situation of
the pPolar Bbear could show how human indirectly pushing thiese bearanimals to the
edge and became endangered. Besides, in the situation of the gGiant pPanda, we can
see how the need of land use destroyed the habitat of the giant panda. It is in fact that
both pPolar bBeear and Ggiant pPanda in this case could show how human directly
and indirectly caused threats to these bearsthe nature. Although there are some other
bear speciesanimal suffering in a more serious situation, thep Polar Bbear and the
gGiant pPanda are the species thatspecies that are more well-known to the world and
will be easier to promote since people will already have some brief image about the
animals. Therefore, we believe recommend gGiant pPanda and pPolar bBear is the
best for the main theme of the next article.
 Work Cited

Davies, Ella. “Earth News - Polar Bear's Epic Nine Day Swim in Search of

Sea Ice.” BBC, BBC, 25 Jan. 2011,

news.bbc.co.uk/earth/hi/earth_news/newsid_9369000/9369317.stm.

“Ailuropoda Melanoleuca .” Ailuropoda Melanoleuca (Giant Panda), IUCN,

Mar. 2017, www.iucnredlist.org/details/summary/712/0.

“Ursus Maritimus .” Ursus Maritimus (Polar Bear), IUCN, Mar. 2017,

www.iucnredlist.org/details/22823/0.

“ Most Endangered Bears Ranked.” National Geographic, National

Geographic Society,

news.nationalgeographic.com/news/2007/11/photogalleries/bear-

pictures/index.html.

“Giant News for Giant Pandas !” WWF Panda, World Wildlife Fund,

wwf.panda.org/what_we_do/endangered_species/giant_panda/panda/panda_su

rvey/.