QUESTIONNAIRE

Name :
Age Group :
Gender Male/Female :

Q.1 How many brands among the following are you aware of?
 Amul Gloria
 Vadilal Go Go
 Cream bell Top n Town
 Kwality walls Dinshaes
 Mother dairy Softel

Q.2 Which brand do you prefer while buying Ice cream? (Rank 1-10)
 Amul Gloria
 Vadilal Go Go
 Cream bell Top n Town
 Kwality walls Dinshaes
 Mother dairy Softel

Q.3 While buying Ice-cream which factor do you consider most?

 Quality
 Price
 Availability
 Taste
 Flavor

Q.4 Do packaging affect buying behavior?

 Yes
 No
Q.5 Does Amul Ice cream packaging attract you?
 Agree
 Strongly Agree
 Disagree
 Strongly disagree

Q.6 Are you aware that Amul Ice cream made up of real milk and not from
vegetable oil?
 Yes
 No

Q.7 Does price of Ice cream affect the purchase of branded Ice Cream?
 Yes
 No
Q.8 You like to Enjoy Ice cream at-
 Parlors
 Home
 Restaurant
 Others

Q.9 Have you ever tried Amul Ice cream?

 Yes
 No

Q.10 How do you find Amul Ice cream?

 Excellent
 Good
 Average
 Not good
 Very bad
Q.11 Are you aware with the fact that Amul has been ranked number one
brand due to its quality?
 Yes
 No
Q.12 Do you know about various schemes run by Amul?
 Yes
 No

Q.13 If yes, among them which are known by you?

 Cash Discount
 Bulk Discount
 Coupon Scheme
 1+1 Scheme
 25% Extra scheme

Q.14 Have you come across any of Amuladvertisement?

 Yes
 No

Q.15 Through which media have you come across more of such Advertisement?
 Media
 Television
 Newspaper
 Magazines
 Hoarding
 Others
dhimanmanjyot@gmail.com
9582311030