Corporate Strategy

L T P C
BAT-732
Total Contact Hours: 45 Hours
4 0 0 4
MBA
Prerequisite Knowledge of Ethics in corporate life.

Marks 100
Internal 40 External 60
Course Objective
The student can judge differences and specific approaches of Corporate Strategy
formulation and Implementation.
Unit Course Outcome
The students will be able to analyze major business functions which forms the
1
basis of strategy development.
The student will be able to do critical evaluation of roles and responsibilities of
2
executives.
3 To give student training on strategic thinking and acting.

Content of the Syllabus

Unit-I
Introduction to Strategic, Concept of strategy: Defining strategy, Levels at which strategy operates,
Strategic Decision Making and Approaches to Strategic Decision making, essence of strategic thinking,
replacing planning with strategic thinking, strategic management process. Mission and Purpose,
Objectives and Goals, Strategic Business Units.

Meaning and importance of Corporate Strategy, Environment Analysis and Diagnosis - Concept of
Environment and its components, Environment scanning and appraisal, organizational appraisal,
Strategic advantage analysis and diagnosis, Mergers and acquisitions, geographic diversification,
globalization, the role of the center in corporate strategy

Case Study- The Walt Disney Company: A Corporate Strategy Analysis

Unit-II

Strategy Formulation and Choice of Alternatives: Grand Strategies –Stability, growth, retrenchment
& combination strategies- Modernization, Diversification, Integration, Merger, Take-over and Joint
Venture strategies, Turnaround – divestment and Liquidation strategies. Strategies for competing in
globalizing markets

Process of Strategic Choice – Gap analysis. Industry analysis, competitor analysis - Porter’s Five forces
Model of competition. SWOT analysis- Synergy and Dysergy, McKinney’s 7’s framework; GE-9 Cell
Model, Boston's Consultancy Model. Distinctive competitiveness; Factors affecting Strategic Choice

Case Study: Corporate strategy and the role of HRM: critical cases in oil and
chemicals
 Unit-III

Strategy Implementation: Inter-relationship between formulation and implementation; Issues in

strategy implementation, Resource Allocation, Budgets, Behavioral Issues – Leadership styles.
Corporate culture and values power Social Responsibilities – Ethics, Building capable organization.

Strategy Evaluation: Importance, Overview of strategic evaluation, strategic control, techniques of

strategic evaluation and control, Operational Control.

Case Study -GLOBAL CORPORATE STRATEGY: TOYOTA CASE STUDY

Text Books

1. Corporate Strategy: Tools for Analysis and Decision-Making, Book by Bart Vanneste and
Phanish Puranam
2. CORPORATE STRATEGY: AN ANALYTIC APPROACH TO BUSINESS POLICY FOR GROWTH AND
EXPANSION by Ansoff
Reference Books

1. Concept of Corporate Strategy by K R Andrews

2. Exploring Corporate Strategy Book by Gerry Johnson and Kevan Scholes

Corporate Strategy
BAT-732

University School of
Business

a b c D E f g h i j k
Program Outcome

Mapping of Course
outcome with 
Program outcome

Project/
Category BS ES PD PC PE OE
Training
 
Approval

NOTE FOR THE PAPER SETTER

The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.