Corporate Social Responsibility and

L T P C
BAT-780 Sustainability
Total Contact Hours: 45 Hours
4 0 0 4
MBA
Prerequisite Knowledge of Social Responsibility of company’s

Marks 100
Internal 40 External 60
Course Objective
Understand the historical background and context of Sustainability and CSR (sustainable
development, social responsibility, sustainable consumption, technology, regulations, etc.)
Unit Course Outcome
1 Understand sustainability marketing and societal marketing concept.
Understanding the relationship between CSR and sustainability performance and
2
financial performance
. Demonstrate knowledge of a range of tools for developing a Sustainable business
3 model, product, service, design and packaging (Life Cycle Analysis, Design for
Environment, ecological footprint, environmental checklists, etc.)

Content of the Syllabus

Unit-I

Corporate Social Responsibility and Sustainability

Objectives-Definition- Evolution- Need for CSR Theoretical Perspectives-Corporate
Citizenship-Business Practices-Strategies for CSR-Challenges and implementation-Evolution
of corporate governance-Governance practices and regulation-Structure and development of
boards-Role of capital market and government-Governance Ratings-Future of governance-
innovative practices.

Case-Do Conflicts Affect a Company’s Corporate Social Responsibility Policy?

Unit-II

Sustainability: Meaning and Scope. Corporate Social Responsibility and Corporate

Sustainability-Sustainability Terminologies and Meanings-Why is Sustainability an
Imperative-Sustainability

Triple Bottom Line (TBL). Meaning and Importance for corporates.

Case Study: Communicating Sustainability

Unit-III

Corporate Sustainability Reporting Frameworks-Global Reporting Initiative Guidelines-

National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of
Business International Standards-Sustainability Indices-Principles of Responsible Investment-
Challenges in Mainstreaming Sustainability Reporting.
Case Study: Corporate Social Responsibility: A Case Study Of TATA Group

Text Books
1. Murthy, C.S.R. Business Ethics, Himalaya Publishing House, Mumbai, 2009.
2. Gupta (2015). Corporate Governance and Social Responsibility, Scholar Tech
Press, 2015 Chatterjee, Mad humita (2011). Corporate Social Responsibility,
Oxford University Press

Reference Books

1. Porter, M., & Kramer, M. (2006). Strategy and Society: The Link Between
Competitive Advantage and Corporate Social Responsibility. Harvard
Business Review
2. Agarwal, S.K. Corporate Social Responsibility in India, Sanjay K Agarwal

BAT-780 Corporate Social Responsibility and Sustainability

University School of
Business

a b c D E f g h i j k
Program Outcome

Mapping of Course
outcome with 
Program outcome

Project/
BS ES PD PC PE OE
Category Training


Approval

NOTE FOR THE PAPER SETTER

The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.