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McCann Health

 McCann Health is the world’s most connected community of health and wellness experts
united across six continents by one vision: to help our clients’ brands and businesses play
a meaningful role in people’s lives. This commitment focuses our 1,600 employees around
the world on generating life-changing ideas that improve the health of humanity.
 M c C a n n H e a l t h i s a p a r t o f M c C a n n W o r l d g r o u p a n d t h e In t e r p u b l i c
G r o u p ( IP G ) .
 John Cahill - Global Chief Executive Officer, Jeremy Perrott - Global chief creative
director, Amar Urhekar – president (Americas), Graeme Read – President (Asia Pacific),
Harshit Jain- Senior VP and Country Manager (India)
 Passion, Building careers, location
 Publicis Healthcare Communications, inVentiv Health, CDM World Agency, Draftfcb
 We have 60 offices across 20 countries over 6 continents that comprise
a r a n g e o f gl o b a l p r a c t i c e s i n c l u d i n g s t r a t e gi c c o n s u l t a n c y , h e a l t h c a r e
p r o f e s s i o n a l m a r k e t i n g, m e d i c a l c o m m u n i c a t i o n s , c o n s u m e r h e a l t h a n d
w e l l n e s s , gl o b a l h e a l t h , p h a r m a c y e n g a g e m e n t , m a n a g e d m a r k e t s a n d
patient engagement.

Strong growth in healthcare expenditure


 Healthcare industry is growing at a tremendous pace owing to its strengthening coverage, services
and increasing expenditure by public as well private players.
 During 2008-20, the market is expected to record a CAGR of 16.5 per cent.
 The total industry size is expected to touch US$ 160 billion by 2017 and US$ 280 billion by 2020.
 As per the Ministry of Health, development of 50 technologies has been targeted in the FY16, for
the treatment of disease like Cancer and TB.
 Venue: McCANN Health, 8, Balaji Estate, Guru Ravi Das Marg, Kalkaji, New Delhi -
110019

 Contact Person: Mr. Abhishek Rao
 Health marketing is a new approach to public health that applies traditional marketing
principles and theories alongside science-based strategies to prevention, health
promotion and health protection. Health marketing is one of the ways through which
advancements in medicine and in health-protecting services like insurance are made widely
known.
McCann Health

 Pharmaceutical marketing, sometimes called medico-marketing or pharma


marketing in some countries, is the business of advertising or otherwise
promoting the sale of pharmaceuticals or drugs. Many countries have measures
in place to limit advertising by pharmaceutical companies.
 Strategic consultancy, Branding and promotion.