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Types of Logos:
1. Abstract 4. Descriptive 7. Woodmark
2. Emblematic 5. Illustrative
3. Letterform 6. Typographic
1. The Abstract Logos
This type of logo is like an
abstract idea which does not
contain any specific idea in
your brain. Usually it
contains a non-descriptive
message with a particular
graphic image.
Usually, this kind of abstract
logos are good to convey a
generic idea uniquely. It is
also good to express
feelings in a deep way rather
than the facts.
2. The Emblematic Logos
This type of logos consist of an emblem symbol with the brand
name and pictorial elements. Here, there will be no difference
between the emblem and the words. The text and the icon become
one. The peculiar difference comes when using this kind of logos
especially in small sizes because the name and the detail may
become invisible and very difficult to read.
This kind of logos are especially good to convey the value of
protection. Further, they are also recommended for package
designs and entertainment teams.
3. The Letterform Logos
This kind of logos are usually designed
by using acronyms or one or more
letters from the brand name, product
name or business name. As a result,
the combination of two or three letters
become a symbol and gives peerless
design which acts as a “focal point” for
your product name.
This Letterform logos are usually good
for fortifying the acronym or initials of
the product and brand.
4. The Descriptive Logos
Descriptive logos mention the name, benefits or
character of a brand indirectly with a clear image. It is
usually good for brand recognition proceeding with a very
specific message or feeling of trust when interacting with
a brand or product.
5. The Illustrative Logos
The illustrative logos are
designed with special drawings
and characters. They are very
good to express a great deal
about the brand/product or
business.
They are designed by taking
into consideration the overall
visual identity of the business or
product.
6. The Typographic Logos
This type of logo does not use any special characters or
symbols. It needs only letters or words to design an
image. It is very simple yet very effective. Typographic
logos are good to start up a business and labels.
7. The Wordmark Logos
It uses the brand, business or product name as a root for
logo design.The typography logo can be designed first
either from the “scratch” or from the commercial font.
After that, images can be added into the typography logo.
It will definitely give a great look and feel.
The Wordmark logos are good to create a “mental
picture” of a business.
Establish Your Own Design Process
1. Brief
2. Research
3. Reference
4. Sketching &
Conceptualization
5. Reflection
6. Revisions
7. Presentation
8. Delivery
9. Support
Establish Your Own Design Process
“A creative or clever-looking
typeface that people can't read isn't
effective.”
Similarly, cramming a bunch of contact details and
company information at the top of a letterhead won't work
well if the font size is too small too read without a
magnifying glass.
Few Examples
for Your Time