Donaldson

Business Analysis
Seasonality: Industries dependent on: Construction, Agriculture and
Power Generation
● Sales stronger in the second half of the fiscal year.
● First two quarters of the fiscal also contain traditional summer and
winter holiday periods typically characterized by more customer plant
closure
Competition:
● Fronts: Technology, Innovation, price, geographic coverage, service
and product performance
● Competitors:
– Engine Products – Large global players and regional players,
especially in the Aftermarket business
– Industrial Products – Varies from country to country. Includes
large, regional and global players along with smaller competitors
in specific geography and product applications
Business Analysis
Raw Materials:
● Principal Raw materials: Steel, Filter media and petrochemical based
products including plastics rubbers and adhesives
– Purchased Raw materials account for ~ 65 % of COGS, of this
20% is steel (including fabricated parts) and filter media. Rest is
primarily petroleum based products and other raw materials
Patents and Trade marks
● Considered a valuable asset
● Trademarks : Ultra-Web, PowerCore and Donaldson
Major Customers:
● No single customer accounts for more than 10 % of the sale in past 3
years
Employees: 13,200 worldwide
Business Analysis
Geographic Areas: Both segments serve worldwide. Germany is the
biggest market outside the USA

● Notable Risks:
–