zahra

Creative Brief
Zahra
Creative Conceptor
Jl. Bunga Sakura I, blok F20.
Perumahan Sakura Regency,
Jatiasih, Bekasi.
(+62) 896 0884 9997

Behance | LinkedIn : zafalas

OVERVIEW
Project:
Zafalas Indentity, Portfolio and Self -
Pomotional Campaign.

Design Component:
Identity Design
Stationery System
Self - Pomotional Campaign.

DRIVERS
Top Three objectives.
> Growth.
> Classic.
> Organic.

AUDIENCE
Zafalas IS TALKING TO:
> Prospective Clients wanting conceptual design.
> Art DIrectors.
> design companies.

THEY THINK Zafalas IS:

“Dilligent, ask a lot of question, and informative”
“Diligent, more into concept than execution, good at explaining“
“Friendly, respondsible and works well with people”

THE AUDIENCE SHOULD CARE BECAUSE:

Zafalas is an aspiring conceptor who always want to
learn and evolve, open to new ideas and perpectives, also
incourages positive self-talk.
COMPETITORS
> Conventional designers
> Experienced art directors.

ZAFALAS is different from the Competitors because

ZAFALAS is:
> Mix media artist.
> A conceptual thinker.
> Fairly critical

TONE
Tone of Voice
> Simple
> Clean
> Classic

ADJECTIVES TO DESCRIBE THE FEELING

AND APPROACH:
> Undersanding
> Practical
> Critical

MESSAGE
WITH THIS PIECE, Zafalas IS SAYING:
Hire me because I’m willing to help, work and
keep learning from everyone and everything.

ZAFALAS WANTS THE AUDIENCE TO TAKE AWAY:

> Be open-minded
> Be critical on life in general
> A healthy mind, body and soul is a healthy life.
DETAILS
MANDATORY INFORMATION THAT
MUST BE INCLUDED:
> Resources of published
informations.

DELIVERABLES
• Brand Identity:
> Logo
> Brand Guideline
• Stationery System:
> Business Card
> Letterhead
> Envelope / Folder / Packaging
• Self-Tool Campign:
> Sticker and postcard

LIMITATIONS
> Keep it simple and practical.
> Don’t make it too elaborate, be precise.