Advertising Coursework 2:

Advert Proposal And Evaluation Form

Name:………………………………………………………………………….

Here you should write down the proposal for your advertising campaign. On the
other sheet you are asked to write a brief evaluation of your project and ideas.

Your adverts will contain a consistent theme and your campaign must contain the
minimum of 1 print advert and 1 TV / Cinema Ad!!

Your work will be marked an assessed against GCSE exam criteria ! good luck !

Product Name:

Slogan:
(and Logo)

Overall Narrative & Theme of the ads:

Institutional Concerns:
 TARGET AUDIENCE PROFILE

1. What is the Target Audience for your advert?

(Give reasons for your answers, try and explain why you think this type
of audience will be watching your advert)

Age :

Gender:

Social Group:

Income:

Type of Job:

Likes and Dislikes ? Celebrity Comparisons / overall description:

Maslow’s Audience type :

 2. How Does your advert appeal to this group? What are the main appeals of
your advert?

Which Advertising technique(s) have you used and why do you think these will
work in attracting this audience?:
RESEARCH:
Can you think of similar adverts that already exist that you
might use as inspiration or are similar to yours ?

(give lots of details and description here + maybe include

pics / logos ?)

In your opinion did they work in attracting their TARGET AUDIENCE?

How will your Adverts improve on the ideas of these similar adverts ?
REGULATION : (http://www.asa.org.uk/)
What kinds of things have adverts been banned for in the past ?
What is the ASA and what does it do ?

Which ASA regulations could your advert have problems with ? Why ?

How can you ensure that you advert is ok to be shown to the public ?
Scheduling + Placement:

When and where would you like you adverts to be shown

and why ? (think about the type of audience for your
product)
List here all the potential places you would like your adverts to be shown
Flat Plans: Here you should draw and annotate 2 ideas for your print adverts
Grade Criteria : Basically for an A- A* your proposals need to be :

CREATIVE !!! FIT THE CONVENTIONS OF THAT GENRE

SKILFULLY PRESENTED DETAILED AUDIENCE STUDY

convincing +engaging : (its got to sound like it could

work!!)

Level 6 9–10 marks Candidates research and plan independently and effectively. They
demonstrate flair and creativity through their pre-production work which is convincing and
engaged and uses appropriate forms and conventions. The two planned pieces clearly
complement each other. Material is presented skilfully. Level 5 7–8 marks Candidates research
and plan successfully. There is evidence of imagination in the pre-production work which is
clearly fit for purpose and uses many appropriate forms and conventions. The two planned
pieces complement each other. Material is presented effectively. Level 4 5–6 marks
Candidates have researched and planned their pre-production work appropriately. ideas are apt
and mostly use appropriate conventions. There is a recognisable relationship between the two
planned pieces. Material is well presented. Level 3 3–4 marks Candidates show evidence of
research and planning. Their ideas show some understanding and involvement with the task and
use some appropriate forms and conventions. Two planned pieces have been offered and a
connection between them is evident. There is a basic attempt to present the work in a
straightforward way. Level 2 1–2 marks Candidates use minimal research and planning to
inform their pre-production work. They have some ideas that are at least partly relevant or
appropriate to the task. Some forms and conventions may be employed. Where two pieces of
work have been planned a connection between them may be evident although this may be
implicit. Presentation of the material is limited. Level 1 0 marks No work worth the award of a
mark.

SHOW EXCELLENT RESEARCH INTO THAT ‘GENRE’ OF AD OR SIMILAR ADS

USING THOSE TECHNIQUES

Ok no excuses then go, be creative and create some brilliant adverts