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2018 FIFA World Cup™ “Be There With Hyundai”

Top 3 Slogans are Announced

 Hyundai Motor announces shortlisted team slogans for final fan voting
 32 winning team slogans to be displayed on respective national team buses
 Slogan winners to accompany team convoys and attend coveted 2018 FIFA World Cup™
match

April 26, 2018 – Hyundai Motor Company, Official Partner of FIFA, received around 160,000
slogan recommendations from global football fans and today announced the Final Top 3 slogans
for each of the 32 qualified countries participating in the ‘Be There With Hyundai (BTWH)’
campaign.

Football fans can now vote for their favorite national team’s slogan at the 2018 FIFA World Cup
website (www.fifa.com/betherewithhyundai) until May 14. 32 winning slogans selected by football
fans will be the 2018 FIFA World Cup team bus slogans during the international competition.

The winning slogans will be wrapped around each of the 2018 FIFA World Cup™ national team

buses used to travel to and from FIFA World Cup™ matches. The fans responsible for creation of

the winning slogan of each team will be rewarded with an exclusive Team Bus Convoy vehicle
experience. Each winner and a guest of his/her choice will travel to Russia, where they will ride in
an official Hyundai convoy vehicle accompanying the team and watch them compete in a selected
2018 FIFA World Cup™ match.

The first round of the BTWH competition gave fans the chance to submit team slogans from
December 4, 2017 to February 28, 2018. Slogans that captured the passion of the national teams
have since been shortlisted for the final voting.

Hyundai Motor Company 12, Heolleung-ro, Seochogu, T +82 2 3464 8502 www.hyundai.com
Seoul, 137-938, Korea
“We are thrilled to announce the Top 3 FIFA World Cup™ team bus slogans for each of the 32
qualified national football teams and look forward to seeing their team slogans selected by real
football fans.” – Minsoo Kim, Vice President of Hyundai Motor’s Marketing Division – said. “As the
FIFA World Cup’s official automotive sponsor, we are committed to providing fans with memorable
experiences like this, just as we are committed to caring for our customers by ensuring special and
rewarding Hyundai ownership experiences the world over.”

Additional contest details will be made available to football fans via the official website
(www.fifa.com/betherewithhyundai).

- Ends -

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles
and beyond with its range of world-class vehicles and mobility services offered available in more than 200
countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles
globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to
build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered
SUV. In 2018 the company revealed its new design philosophy ‘Sensuous Sportiness’, which will be
embodied by all upcoming Hyundai vehicles.

More information about Hyundai Motor Company and its products can be found at:

http://worldwide.hyundai.com or http://globalpr.hyundai.com

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of
release. However, the company may upload new or updated information if required and assumes that it is
not liable for the accuracy of any information interpreted and used by the reader.

Hyundai Motor Company 12, Heolleung-ro, Seochogu, T +82 2 3464 8502 www.hyundai.com
Seoul, 137-938, Korea

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