Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
ON
(2015-2017)
(Department of economics)
DEPARTMENT OF ECONOMICS
SHIMLA-171005
CERTIFICATE
(Chairperson)
Department of Economics
(H.P.U.)
DECLARATION
I hereby declare that the project has been prepared by me under the guidance of Professor
Sikander Kumar, Department of Economics, Himachal Pradesh University Summerhill
Shimla
I also declare that this project has not been submitted at any time to any other university
or institute for the award of any degree or diploma.
At the very outset I would like to express my sincere gratitude to my project guide,
Prof. Sikander Kumar, Chairperson of Department of Economics,
Himachal Pradesh University Summerhill Shimla for his support in making
my project successful and giving me his guidance throughout the project and endeavor
period have provided me with the requisite motivation to complete my project
successfully.
SARIKA
M.A.BE
Table of contents
Certificate
Declaration
Acknowledgment
Table of contents
1 INTODUCTION
Marketing Management
Objective of Marketing Management
1-3
Importance of marketing management
Marketing concepts
2 PRODUCTION
3 COMPANY PROFILE
Company Overview
Market share
10-15
History
The secret of Cadbury’s success
Sampling sources
Research design
27-29
Research plan
Sampling method
7 LIMITATIONS 51
8 CONCLUSION 52
REFERENCES 54
ANNEXURE 55-59