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CONTENTS

ABSTRACT i

ACKNOWLEDGEMENT ii

CHAPTER PAGE NO.

1. INTRODUCTION 1-3

1.1 Introduction 1

1.2 Simplicity of tobacco 1


1.3 Epitome of value chain analysis 2
1.4 Epitome of value chain analysis respective of
AkiJ Biri Factory Limited. 3
1.5 Objectives of the Study 3

1.6 Limitation of the Study 3

2. REVIEW OF LITERATURE 4-5

3. METHODOLOGY 6

4. RESULT & DISCUSSION 7-20

4.1 OVERVIEW OF AKIJ BIRI 7-8

4.1.1 Basic information of the company 7

4.1.2 History of Akij group 7

4.1.3 Akij Biri factory limited 7

4.1.4 Product line of Akij Biri factory 8


4.2. VALUE CHAIN ANALYSIS 9-15 13-15

4.2.1 PRIMARY ACTIVITIES 10-14

4.2.1.1 Supply chain management 10

4.2.1.2. Production 11

4.2.1.3 Distribution 13
4.2.1.4 Sales & Marketing 14
4.2.1.5 Services 14

4.2.1.6 Labor Management 14

4.2.2 SUPPORTIVE ACTIVITIES 14-15

4.2.2.1 Procurement 14

4.2.2.2 Research and Development (R&D) 15

4.2.2.3 Human Resource Department 15

4.2.2.4 General Administration 15

4.3 VALUE ADDITION OF AKIJ BIRI 16-18

4.3.1 Cost of input price 16

4.3.2. Storage of input price 16

4.3.3. Transformation of inputs to outputs prices 16

4.3.4 Cost of making paper tube 17

4.3.5 Cost of packaging and labeling 17

4.3.6 Labor cost 17

4.3.7 Indirectly add value (support activities) to the costs 17

4.3.8 Total cost of prices 17


4.3.9 Steps involving add value to the product 18

4.4 SWOT ANALYSIS 42-45

4.4.1. Strengths 20

4.4.2. Weakness 20

4.4.3. Opportunities 20

4.4.4 Threats 20

5. CONCLUSION AND POLICY IMPLICATION 21-22

5.1 Conclusion 21

5.2 Policy implication 21

6. REFERENCE 23-24
LIST OF FIGURES

FIGURES PAGE NO

1. Porters Value chain model 9

2. Primary Activities of Akij Biri 10

3. Crashing& re-drying of tobacco leaf. 12

4. Manufacturing process of Akij Biri. 12

5. Whole Distribution procedure 13

6. Hierarchy of the organization 15

7. The SWOT analysis of Akij Biri. 20

LIST OF TABLES

TABLES PAGE NO.

1. Table 1: Cost estimation of per packet biri 18

2. Table 2: Steps involving to add value the product 19