An in-depth Brand Survey along with sales and discount strategy of different bra

nds Vis a Vis Turtle Ltd

1. Please grade the followings based on the Customer’s preference about the differ
ent products of Turtle:-
a. Quality.
b. Style.
c. Colors.
d. Design.
e. Fittings.
Grade them based on the following;-
(A- Excellent; B-Good; C- Average; D-Poor.)
2. Which of the following price ranges normally preferred by the customers?
a. Rs. (695-795) b. Rs. (795-895)
c. Rs. (895-995) d. Rs. (995-1095)
e. Rs. (1095-1195) f. Rs. (1195-onwards
)
3. Which of these following collections are available?
a. Summer Collections b. Spring C
ollection
c. Spring-Summer Collection

4. Which of the following are mostly demanded by customers?

a. Formal Wear b.
Casual wear
c. Evening/Party Wear d. Al
l of these.
5. Which of these following products of Turtle are mostly liked by the customers
?
a. Trousers b.
Suits
c. Accessories c. A
ll of these.
6. Which of the following colors are mostly preferred?
a. Mystic Blue b.
Black
c. White
d. Grey
e. Mauve f. Pink
g. Forest Green h.
Red
i. Others (specify)
7. Which of the following accessories are frequently purchased by the customers?
a. Cufflinks b.
Ties
c. Wallets d
. Socks
e. Handkerchief f. Be
lts
g. Key Chain h. O
thers (specify)
8. No. of footfalls to the stores for turtle products-
a. (3-5)
b. (5-7)
c. (7-9)
d. More than these ranges
e. Less than these ranges.

9. Which of the followings are the main contributing factors responsible for the
increase in the no. of footfalls to the stores for the products of Turtle?
a. Price range varied
b. Different Colors
c. Different designs
d. Quality
e. Fittings
e. all of these
10. Which of these following criteria attract customers towards the different pr
oducts of Turtle?
a. Packaging
b. Style
c. Design
d. Quality
a. Packaging: 1 2 3
b. Style: 1. 2. 3.
c. Design 1. 2 3.
d. Quality 1. 2. 3.
e. Fitting 1. 2 3.
e. Fittings.
f. all of these
(Please specify 3factors in support of your options in the table below)

11. Customers understanding about the 30. Min TV. Commercial (Turtle Elevator) o
f Turtle.
a. Good b. Excellent
c. Average d. Poor.
12. Which of these following Medias are responsible for increasing the no. of fo
otfalls to the stores for the products of Turtle?
a. Newspaper (specify) (………...........) b. Radio
c. Website (www.turtlelimited.com) d. M
agazines
e. SMS
f. others (specify)
14. Which of the following Visual Merchandising are adopted for Turtle?
a. In shop Posters
b. SOH/ outside sign gazes
c. Display of product. d
. T.V. screen display.
e. All of these.
15. Does V.M. is effective in increasing the sale of the product?
a. Yes b. No.
(If yes; then please specify the reason)
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
16. Are the consumers always opting for the fresh products?
a. Yes
b. No.
(If yes; then kindly specify the reason)
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

17. Are the Consumers preferred for purchasing only the SALE products?
a. Yes
b. No.
(If yes; then kindly specify the reason)
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
18. Is there any increase in footfalls to the stores at the time of discount/sal
es?
a. Yes
b. No.
19. Is there any Offers given on purchase of any products of Turtle?
a. Yes
b. No
(If yes; then kindly specify the offers ;………………………………………………..)
20. Is there any discount on the products of Turtles?
a. Yes
b. No.
(If yes; then kindly specify the discounting %............................
..........)

..................................
(Signature)
DATE: ………………………………
PLACE: ………………………………….