OVERVIEW

The Safire Industries was started by the visionary Late

N.Ayyanathan. However, Since 1975, following the footprints of their
illustrious father, his Sons, A. Vijayasekaran, A.Gnanasekaran, A.
Dhanasekaran, are managing the over all operations of the Safire
Industries.

PROFILE

The Safire Industries is One of India’s Leading State of the art

commercial colour printing firms, located in Sivakasi, the Printing
Capital of India. Having carved a nice for itself as a high quality and
reliable printing house, The Safire Industries has emerged as the
ultimate printing destination for those who value, optimum impact
compelling graphic design, absolutely competitive pricing, and deadline
requirements.

With a highly satisfied and loyal client base of more than 3000 reputed
companies, spread across India and abroad, The Safire Industries has
revolutionized the world of commercial printing by combining certain
forms of conventional skills with the latestcost and time spent on films.
Coupled with an exceptional workforce, numbering more than 500, the
extensive range of machinery has enabled The Safire Industries to attract
large volume printing clients, ever since its inception. The proof of The
Safire Industries total commitment to its valued clients and the
professionalism is reflected in its ever expanding all India network.

COMPANY HISTORY
Late N.Ayyanathan

 The Safire Industries is a uniquely successful venture that has

been in the printing arena for more than 38 years. Established in
1975 under the watchful eyes of Late N.Ayyanathan,his sons -
A.Vijayasekaran, A.Gnanasekaran, A.Dhanasekaran, are managing
the over all operations of The Safire Industries.

 At The Safire Industries, we strongly believe that our valued

customers deserve nothing but the best. We nurture an
environment where new technologies and methods are
continuously introduced in the existing system to improve
efficiency, quality and customer service.

 We are proud to announce that we have been in the business of

printing since then and over the years we have grown because of
our focus on some of the Leading companies in India.

 The Safire Industries, is committed to producing the best offset

printing, with a wide range of finishing services.

 Fully automated, with state-of-the-art equipment at each step, at

The Safire Industries every job becomes a work of art. Efficiently.
Skillfully. Cost-effectively.

 At The Safire Industries, we have raised the technique of picture

perfect printing to a fine art, For over two decades, the company
has been delivering high quality printing at extremely competitive
rates to a wide range of corporate houses.

 If we are today among the leading printing presses in Sivakasi, it's

thanks to our infrastructure (especially in terms of machine sizes)
and a competent and dedicated workforce.

3. Description of instrument subsystems

Apart from the basic FTI optics, the instrument includes the following
subsystems as shown in the layout in Fig. 4:

 limb-scanning mirror (LSM);

 attitude and heading reference system (AHRS);

 instrument calibration unit (ICU);

 scanning mechanism of the FTI;

 He–Ne laser interferometer;

 cryostat and cold optics and detectors module; and

 flight electronics and data recording central electronics unit (CEU)

analogue electronics unit (AEU), and instrument recording system
(IRS).

A description of each of these relevant subsystems is given in the

following sections.
Introduction

In the past five years, much has been learned about the basic
mechanisms of ozone loss at high latitudes from aircraft programs such
as the European Arctic Stratospheric Ozone Experiment and the Arctic
Aircraft Stratospheric Experiment (Proffitt et al. 1993). These programs
have produced a good understanding of the perturbed polar chemistry
within the polar vortex, but leave many questions unresolved concerning
the chemistry and resulting ozone loss outside the vortex, which is
affected by vortex processed air.

As part of the continuing effort to characterize ozone chemistry, a new

spectroscopic instrument has been specifically designed to make
sensitive passive measurements of most of the key species involved in
ozone destruction. This instrument measures the far infrared to
submillimeter emission of rotational line features of hydrogen, oxygen,
and chlorine molecular compounds involved in ozone chemistry. The
new instrument, named SAFIRE-A (Spectroscopy of the Atmosphere
using Far-Infrared Emission/Airborne) is herewithin described.

A review of comparable instruments for earth observation measurements

from deployable platforms can be found in Kramer (1994). The
measurements must be performed above the tropopause in order to avoid
water vapor attenuation. Observation from high altitudes permits a
sequence of angles above and below the horizon (limb scanning) to be
viewed. Retrievals of the vertical concentration of target species can
therefore be observed from the tropopause (which in the polar regions
can be at less than 10-km altitude) to the flight altitude (about 20 km for
aircraft altitudes and 40 km for balloon altitudes). Measurements of total
column content can be recorded above the flight altitude. Several
constituents have been measured in this spectral region with Fourier
transform spectrometry (FTS) (see references in Carli and Carlotti
1992), heterodyne (e.g., De Welk et al. 1997), and Fabry–Perot
spectrometry (e.g., Pickett and Peterson 1996) instruments. FTS and
heterodyne techniques have competing performances at low frequencies
(submillimeter region), while FTS and Fabry–Perot techniques have
competing performances for single species measurements. Nevertheless,
only FTS provides broadband multispecies measurements. A high-
resolution, balloonborne FTS instrument (Carli et al. 1984) has been
operated for many years, but the location of the balloon flights was
limited to midlatitudes near the launch facility and the size of the
instrument precluded its use in an aircraft, as well as in a polar balloon.
Its design also prohibited the exploitation of the current superior photon
noise limited detectors. SAFIRE-A is a new instrument that capitalizes
on the experience of 10 flights with the balloon instrument, on the new
detector technology, and on the design of a space instrument that was
studied for the Earth Observing System program. SAFIRE-A was
optimized for operation on board the M-55 Geophysica stratospheric
aircraft and was used in the Airborne Polar Experiment (APE) during the
winter 1996–97 arctic campaign in Rovaniemi, Finland.
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Vaishnavi Kalidass
, Business Consultant at Harvest Futures Consultants India Pvt Ltd

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Published on Jan 18, 2012

Published in: Business

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1. 1. INDUSTRY PROFILE

2. 2. II. INDUSTRY PROFILEEVOLUTION OF THE INDUSTRY The

development of printing was preceded by the use of cylinder seals
inMesopotamia developed in 3500 BC, and other related stamp
seals. The earliest form ofprinting was woodblock printing, with
existing examples from China dating to before 220AD and Egypt to
the 4th century. Later developments in printing include the
movable type,first developed by Bi Sheng in China, and the
 printing press, a more efficient printingprocess developed by
Johannes Gutenberg in the 15th century. Lithography was initially
created to be a low cost method of reproducing artwork.This
printing process was limited to use on flat, porous surfaces
because the printingplates were produced from limestone. In fact,
the word Lithograph historically means "animage from stone." Tin
cans were popular packaging materials in the 19th century,
buttransfer technologies were required before the lithographic
process could be used to printon the tin. The first rotary offset
lithographic printing press was created in England andpatented in
1875 by Robert Barclay.[1 This development combined mid-19th
centurytransfer printing technologies and Richard March Hoe’s
1843 rotary printing press—apress that used a metal cylinder
instead of a flat stone. The offset cylinder was coveredwith
specially treated cardboard that transferred the printed image
from the stone to thesurface of the metal. Later, the cardboard
covering of the offset cylinder was changed torubber, which is still
the most commonly used material. As the 19th century closed and
photography captured favor, many lithographic firmswent out of
business.Photoengraving, a process that used halftone technology
instead ofillustration, became the leading aesthetic of the era.
Many printers, including IraWashington Rubel of New Jersey, were
using the low-cost lithograph process to producecopies of
photographs and books. Rubel discovered in 1901—by forgetting
to load asheet—that when printing from the rubber roller, instead
of the metal, the printed page wasclearer and sharper.After
further refinement, the Potter Press printing Company in NewYork
produced a press in 1903. By 1907 the Rubel offset press was in
use in SanFrancisco. The Harris Automatic Press Company also
created a similar press around the

3. 3. same time. Charles and Albert Harris modeled their press ―on
a rotary letter pressmachine,‖ (―Short History of Offset
 Printing‖).PHASE : 1WOODBLOCK PRINTING: Woodblock printing
is a technique for printing text, images or patterns that was
usedwidely throughout East Asia. It originated in China in
antiquity as a method of printing ontextiles and later on paper. As
a method of printing on cloth, the earliest survivingexamples from
China date to before 220 AD, and from Roman Egypt to the 4th
century.PHASE : 2MOVABLE TYPE PRINTING Movable type is the
system of printing and typography using movable pieces ofmetal
type, made by casting from matrices struck by letterpunches.
Movable type allowedfor much more flexible processes than hand
copying or block printing.PHASE : 3OFFSET PRINTING Offset
printing is a widely used printing technique where the inked image
istransferred (or "offset") from a plate to a rubber blanket, then to
the printing surface. Whenused in combination with the
lithographic process, which is based on the repulsion of oiland
water, the offset technique employs a flat (planographic) image
carrier on which theimage to be printed obtains ink from ink
rollers, while the non-printing area attracts a filmof water, keeping
the non-printing areas ink-free.PHASE : 4DIGITAL PRINTING Digital
printing accounts for approximately 9% of the 45 trillion pages
printedannually (2005 figure) around the world.

4. 4. BRIEF HISTORY OF OFFSET PRINTING The first lithographic offset

printing press was created in England around 1875 andwas
designed for printing on metal. The offset cylinder was covered
with specially treatedcardboard that transferred the printed image
from the litho stone to the surface of themetal. About five years
later, the cardboard covering of the offset cylinder was changed
torubber, which is still the most commonly used material. The
country’s Offset printing is acommonly used printing technique
where the inked image is transferred (or "offset") from aplate to a
rubber blanket, then to the printing surface. When used in
combination withthe lithographic process, which is based on the
 repulsion of oil and water, the offsettechnique employs a flat
(planographic) image carrier on which the image to be
printedobtains ink from ink rollers, while the non-printing area
attracts a water-based film (called"fountain solution"), keeping the
non-printing areas ink-free. Development of the offset press came
in two versions: in 1875 by Robert Barclayof England for printing
on tin, and in 1903 by Ira Washington Rubel of theUnited States
forprinting on paper. Offset printing is a widely used printing
technique where the inked image istransferred (or ―offset‖) from
a plate first to a rubber blanket, then to the printing surface.When
used in combination with the lithographic process, which is based
on the repulsionof oil and water, the offset technique employs a
flat (planographic) image carrier on whichthe image to be printed
obtains ink from ink rollers, while the non-printing area attracts
afilm of water, keeping the nonprinting areas ink-free.

5. 5. COMPANY PROFILE

6. 6. OVERVIEW OF THE FIRM The Safire Industries was started by

the visionary Late N.Ayyanathan. However,Since 1975, following
the footprints of their illustrious father, his Sons, A.
Vijayasekaran,A.Gnanasekaran, A. Dhanasekaran, are managing
the over all operations of the SafireIndustries.HISTORY OF THE
COMPANY Now a days in sivakasi printing industry is get in to
flourish. Within the whole printingindustry the Safire printing
company is most one of the famous printing company insivakasi.
The Safire company has been to manufacture the film wall poster
to the wholefilm industry in all over tamilnadu.PROFILE The Safire
Industries is One of India’s Leading State of the art commercial
colourprinting firms, located in Sivakasi, the Printing Capital of
India. Having carved a nice foritself as a high quality and reliable
printing house, The Safire Industries has emerged asthe ultimate
printing destination for those who value, optimum impactm
 compelling graphicdesign, absolutely competitive pricing, and
deadline requirements. With a highly satisfied and loyal client
base of more than 3000 reputed companies,spread across India
and abroad, The Safire Industries has revolutionized the world
ofcommercial printing by combining certain forms of conventional
skills with the latestcostand time spent on films. Coupled with an
exceptional workforce, numbering more than500, the extensive
range of machinery has enabled The Safire Industries to attract
largevolume printing clients, ever since its inception. The proof of
The Safire Industries totalcommitment to its valued clients and the
professionalism is reflected in its ever expandingall India network.

7. 7. ABOUT THE FIRM The Safire Industries is a uniquely successful

venture that has been in the printingarena for more than 38 years.
Established in 1975 under the watchful eyes of
LateN.Ayyanathan,his sons - A.Vijayasekaran, A.Gnanasekaran,
A.Dhanasekaran, aremanaging the over all operations of The
Safire Industries. At The Safire Industries, they strongly believe
that our valued customers deservenothing but the best. they
nurture an environment where new technologies and methodsare
continuously introduced in the existing system to improve
efficiency, quality andcustomer service. They are proud to
announce that hey have been in the business of printing sincethen
and over the years they have grown because of our focus on some
of the Leadingcompanies in India. The Safire Industries, is
committed to producing the best offset printing, with a widerange
of finishing services. Fully automated, with state-of-the-art
equipment at each step,at The Safire Industries every job becomes
a work of art. Efficiently. Skillfully. Cost-effectively. At The Safire
Industries, we have raised the technique of picture perfect
printing toa fine art, For over two decades, the company has been
delivering high quality printing atextremely competitive rates to a
wide range of corporate houses. If we are today among the
 leading printing presses in Sivakasi, its thanks to ourinfrastructure
(especially in terms of machine sizes) and a competent and
dedicatedworkforce.

8. 8. CORPORATE SETUP OF THE FIRM The Safire Industries has an

impeccable track record for keeping a track of cutting-edge
technology.Drum Scanners offer the best-quality scans, with high
resolution, wideimage density, and large file format. Plate Rite
8000 - Computer to plate system not only enables us to provide
higherquality product to our clients, but also allows us to expedite
our production times byeliminating films and manual proofing. As
a complete print solution provider, Safire has avery impressive and
elaborate pre-press setup. Customers are no longer handicapped
bythe infrastructure available at the pre-press stage. Computer to
Conventional Plate (CTCP) technology has halved the time
required forPrinting.The Safire Industries boasts of a experienced
staff consisting of innovativedesigners, who use the most
advanced Mac & PC versions for elegant graphic designs. We
offers a broad range of sophisticated and customised gifting
solutions - diaries,planners, folders, greeting cards, leather
accessories - you name it.These are crafted byan army of brilliant
designers. Safire is perfect for all those companies who want
theircorporate gifting to reflect their unique personality.THE
COMPANY AT A GLANCECompany address : The Safire Offset
Printing Industry, Sivakasi-626123, Virudhunagar D.tYear of
commencement : 1975Company owned by : Late N.Ayyanathan &
SonsGeneral manager : Mr.A.Siva ShankaranSituation : Three
kilometers south-east to Sivakasi town

9. 9. ORGANIZATION CHART

10. 10. ORGANIZATION CHART

11. 11. VARIOUS PRINTING SERVICES PROVIDEDPrinting Services
Poster Printing Brochure Printing Catalogue Printing Book Printing
Coffee Table Book Printing Hard Cover Book Printing Soft Cover
Book Printing Leaflet Printing Danglers Printing Calendar Printing
Yearly Planner Printing Stationery Printing 4 Colors Printing Flyer
Printing Magazines Printing Full Color Printing

12. 12. CLIENTS OF THE FIRM FROM VARIOUS PARTS OF THE COUNTRY
Star India (P) Ltd Vijay TV, Chennai Asianet Satellite
Communication, Trivandrum ITC Limited (Matches), Chennai
Express Publication (P) Ltd., Madurai IAP, Nilakkottai Uti Financial
Center, Chennai Siso Books, Trivandrum Stangl Pickles, Sivagangai
SMT, Dubai Black Thundar Theme Park, Mettupalayam Paramount
Films of India Ltd, Mumbai Shringar Films, Mumbai Reliance
Infocom, Chennai Coloumbia Tristar Films of India Warner
Brothers, Mumbai PVR Pictures, New Delhi Supergood Films Pvt.
Ltd., Chennai Oscar Films Pvt. Ltd., Chennai Shenoy Cinemax,
Eurnakulam Indian Hospel League, Srilanka

13. 13. RAI, Mumbai Shivaji Production, Chennai Suresh Movies (P)
Ltd., Hyderabad Aswini Production, Bangalore Swargo Chitra
Release, Calicut Sagaria Release, Cochin T.Solution,
MaledivesPRODUCTION RESOURCES 1. Raw material a. Ink b.
Paper c. Pigment d. Plate2. Electric power3. Labor4. Packing
materialPROCUREMENT OF RAW MATERIALS Presently Ink, Paper,
pigment is used as raw material which is bought from localand
other states. Depending upon the seasonal demand situations, the
management willtake orders for the raw Printing and likewise the
production takes. The major contributionof printing where from
Andra Pradesh, TamilNadu, and Karnataka etc

14. 14. DEPARTMENT PROFILE

15. 15. IV.DEPARTMENT PROFILE Human resource department
Marketing department Production department Finance
department Systems department

16. 16. HUMAN RESOURCE DEPARTMENTHUMAN RESOURCE

DEPARTMENTHR MANAGER =>selvamurugan M.comASSISTANT
=>Ms.Kartheeswari BBACLERK =>Mr.R.RAJA- OBJECTIVES OF H.R
DEPARTMENT Manpower Planning Recuritment Training
and Development Wages and salary administration’ Leave
administration Grievance Redresser Personal counselling
Compensations and Benefits Welfare Performance evaluation

17. 17. SOURCES OF RECURITMENT Recruitment is the process of

filling the vacancies. It is the first steps in selectionprocess. In
Printing industry direct recruitment method is used frequently for
recruitment.The firm places job advertisement in Malayalam and
English newspapers. And in TV,media and tries to attract as much
as calibre people from the outside. The company also have
internal recruitment for filling the post by efficient andskilled
workers from the rank , promotion and Corporation have
preferred local candidateswho belongs to surroundings.METHODS
OF SELECTION The basic requirement for a employees is 10th pass
and other office staffs requiregraduation, for the pre-press
activities the basic qualification is a diploma in designingfield. The
General Manager will conduct the interview, and fromthat he will
appoint the employee. While selection they will try to avoid very
sick personand persons who are above 55 years old-Training &
Development for employees There will be regular training &
development programmes for all levels of employees,i.e. Senior
Management to lowest level workers regularly.-Training need
analysis How the training need is analysed for present employee,
based on their performanceor while technology advances. To
improve the quality of production or to reduce the costfactor or
 avoiding accidents. Training need analysis is mainly done when a
new workerjoins the company or when a new machine is placed
then for the machinery handling andmaintenance. Training
Analysis (sometimes called Training Needs Analysis (TNA)) is
theformal process of identifying the training gap and its related
training need.

18. 18. TRAINING ANALYSIS AS A PROCESS OFTEN COVERS: Review of

current training Task analysis (of new or modified system)
Identification of training gap Statement of training requirement
Assessment of training options Cost benefit analysis of training
options Training Analysis is most often used as part of the system
development process.Due to the close tie between the design of
the system and the training required, in mostcases it runs
alongside the development to capture the training requirements.
The task of training can be broken down into a number of discrete
components,each addressing a different part of the overall
learning process. This breakdown is asfollows:- Psycho-motor
Skills Procedural Skills Knowledge Transfer Communication
Skills Performance training. The needs analysis is usually the
first step taken to cause a change. This is mainlybecause a needs
analysis specifically defines the gap between the current and the
desiredindividual and organizational performances.

19. 19. An in-house trainer or a consultant performs a needs analysis

to collect and documentinformation concerning any of the
following three issues : Performance problems Anticipated
introduction of new system, task or technology A desire by the
organization to benefit from a perceived opportunity In all three
situations, the starting point is a desire to effect a change. Given
this, wemust know how the people who will experience change
perceive it. In the absence of aneeds analysis, we may find
employees resistant to change and reluctant to training.They may
 be unable to transfer their newly acquired skills to their jobs
because of theorganizational constraints. A needs analysis often
reveals the need for well-targeted training areas. However,we
must keep in mind that training is not always the best way to try
to close a particulargap between an organization’s goals and its
actual performance. Those conducting theneeds analysis must get
a clear idea of the problem, look at all possible remedies
andreport on their findings to management before deciding on
the best solution. When properly done, a needs analysis is a wise
investment for the organization. Itsaves time, money and effort by
working on the right problems. Organizations that fail tosupport
needs analysis make costly mistakes; they use training when
another methodwould have been more effective; they use too
much or too little training, or they usetraining but fail to follow up
on it. A well-performed analysis provides the information thatcan
lead to solutions that focus on the areas of greatest need.Process
of conducting a training needs analysis is a systematic one based
on specificinformation-gathering techniques. Needs analysis
proceeds in stages, with the findings ofone stage affecting and
helping to shape the next one. There is no easy or short-
cutformula for carrying out this process. Each particular situation
requires its own mix ofobserving,probing, analyzing and
deducting.In many ways, the needs analysis is like detective work;
you follow up on every lead,

20. 20. check every piece of information and examine every

alternative before drawing any solidconclusions. Only then you
can e sure of having the evidence on which to base a
soundstrategy for problem solving.A needs analysis is not a one-
time event. Professional organizations administer needsanalysis at
regular intervals, usually every year or two.METHODS OF
IDENTIFYING TRAINING NEEDSTraining needs will differ with the
backgrounds of the employees to be trained, and theirpresent
 status in the organization. Basically, a candidate for training may
come from anyone of three groups : NEW HIRES VETERAN
EMPLOYEES  TRAINEES CURRENTLY IN THE TRAINING PIPELINE
( CURRENTLY IN THE TRAINING PROGRAM )Consideration of the
varying needs of these groups provides a frame of reference
fordiscussing and suggesting the methods of identifying training
needs :• NEW HIRESAddition of new employees creates high and
low peaks in placing new persons into thetraining program. This
problem may be solved by a program where progression is made
indifferent sequences. It will eliminate a jam that will occur if all
phases of the program mustbe taken in a definite sequence.The
new employees will normally be of somewhat different
backgrounds. Being new, theyare not familiar with their new
employers. As a result, the earliest phases of the trainingmust
concentrate on company orientation. During these phases, the
organi- zation,organization policies and administrative details
should be covered. It is also a suitable time

21. 21. to acquaint the trainees with what will be expected of him,
and how he will be evaluatedthroughout the phase of training.•
RETAINING & UPGRADING VETERAN EMPLOYEESThe people in this
category offer a real challenge to the training department. There-
fore,the number and amount of training required by this category
should be carefullyconsidered. Often the retraining and upgrading
of former employees can be veryrewarding for training
instructors. At least two schools of thought exist as to how
theseemployees should be rekindled. There are advantages in
keeping this group intact andtailoring the program to their needs.
On the other hand, this category of employees canalso make
significant contribution to training if they are co-mingled with the
new hires.• PIPELINE EMPLOYEE REQUIREMENTSA good training
program will normally have participants in various phases of
completion.An awareness of completion dates and how the
 potential employee will be employedshould be the concern of the
training staff and also the employee’s supervisor. A traineeshould
have a challenge in all phases of his training. All these challenges
should not beconfined to those phases where the pipeline
employee is sitting in a classroom. Therefore,it is recommended
that thorough interim test-work be given to pipeline employees
inperiods between formal classes. This may take the form of
solidifying what he learned inthe prior phase and serve as
preparation for the coming phases.LABOUR WELFARE
FACILITIESThere are several welfare facilities some are canteen,
rest room recreation room,library etc.Some of the welfare
activities undergone in the company are as follows,

22. 22.  FIRST AID APPLIANCESThe first aid boxes of cupboard shall
be distinctively marked with a red crosson white background. First
aid boxes shall contain sterilized dressing, sterilized burndressings,
one bottle of mercurochrome solution in water, and one bottle of
adhesiveplaster,sterilized eye pads, tablets of aspirin or any other
analgesic. Polythene wash bottlecontaining potassium
permanganate crystals. These first aid facilities are provided here
inall departments. CANTEENThe company has a canteen which
is one of the most efficient parts of thecompany. The canteen is
working in all the shifts. The facilities are available to all
theemployees. Each employee is given tokens monthly. The
management charges only anominal amount for the fund. the
amount is deducted from the salary of the employees.
HOUSING FACILITIESThe company provides the facility for workers,
who are from other states,here in sqafire ithas workers from
Nepal, Bihar, Orissa so that they can acquire labour at exact time
forworking. TOILETSThe toilets are built separately for each
department with good water facility.For workers it is built
separately in two areas for the convenience of the worker.
APRONS MASK AND CAPSTo safeguard the workers from the dust,
 company is providing aprons, masksand caps for each worker,
working in the company.

23. 23. PAY ROLE PROCESSINGPay role is according to the hierarchy of

the organization. For the Managers and forthe staff as per the
Government norms the salary will be there, for the permanent
workersthe daily wages will be about 175 and for the trainees 125
excluding the other beneficialpayments and allowances.VISSION
AND MISSION Vision for the company is growth of the people,
Mission of the company is full employment.WORKERS
PARTICIPATION IN MANAGEMENTWorkers work as a team in order
to achieve the organizational goals, increaseproductivity, increase
quality, decrease waste etc.

24. 24. MARKETING DEPARTMENT

25. 25. IV.2. MARKETING DEPARTMENT-Product profilePRINTING OF

THE FOLLOWING PRODUCTS MAGAZINES BROUCHERS
VISITING CARDS ID CARDS  WALL PAPERS POSTER
PICTURES TEXT BOOKSGENERAL MANAGERMr.D.Siva
SankaranJUNIOR MANAGERMr.Laxmana Samy The main function
of the company is that to provide the best standard print material
tothe companies who needs, and so by that a better quality cloth
can be produced. If betterqualityprint material is produced then
soon there will be a high demand and likewise therewill be
external demand increased. The other main aim of the marketing
department is thatif there is an order then soon without any delay
the product should be reached at hands ofthe customers.
Developing marketing strategies Capturing marketing insights

26. 26. Connecting with customers Delivering value to customers

 Product distribution channelsMarketing strategy According to
the customer need and requirement the production takes place.
And thequality of the print material also will be highly maintained.
 Mainly the change of thedemand will be like the print material’s
count so according to the change of the demand forthe print
material, the market demanded print material will be
produced.Target achievement methods The target is fixed only
after the confirmation of the value of goods in market and ifthe
demand for the goods in the market is high or if any order is
placed then according tothe order, the production process takes
place.Marketing product lines The product lines of the press was
marketed using the same channels and by thesame strategy. As
per the orders and all received soon they will be producing the
printmaterial as fast as they can and their by supplying to
them.Customer beneficial & satisfaction identification methods
According to the customer need and requirement the production
takes place. Andthe quality of the print material also will be highly
maintained

27. 27. Identification of customer expectation Each customer will be

looking for their own standards of print material so each ofthem
need a totally different product. So according to the customer
requirement andsatisfaction they have to produce the print
material and that should meet the customerexpectation.Customer
fulfillment and service As there will be orders from various
customers then soon without making any delaythey will be
producing the print material and soon it will be delivered to them.
As part fromthe company they will be very keen about the
standards of the print material and all, as perthe order the will be
producing high quality print materials and that will be delivered
tothem.Customer order receive and follow up The company will
be getting different quotations and all from various companies
andall from that they will be choosing the best that will be
beneficial to the company. On theother side a major part of the
orders and all will be taken by PRESS and they will beallottingto
which customer they have to give the print materials. When the
 orders are receivedsoon the production for the order starts up
and soon it will be delivered to them.Marketing tools &
techniques A marketing strategy is an overall marketing plan
designed to meet the needs andrequirements of customers. The
plan should be based on clear objectives. A number oftechniques
will then be employed to make sure that the marketing plan is
effectivelydelivered. Marketing techniques are the tools used by
the marketing department. Themarketing department will set out
to identify the include public relations, trade andconsumer
promotions, point-of-sale materials, editorial, publicity and sales
literature.Market research enables the organization to identify the
most appropriate marketing mix.

28. 28. Customer relationship management Customer relationship

management (CRM) is a broadly recognized, widely-Implemented
strategy for managing and nurturing a company’s interactions
withcustomers,clients and sales prospects. It involves using
technology to organize, automate,and synchronize business
processes—principally sales activities, but also those
formarketing,customer service, and technical support.The overall
goals are to find. Attract, and win new clients, Nurture and
retain those the company already has, Entice former clients
back into the fold, and Reduce the costs of marketing and client
service. Customer relationship management denotes a company-
wide business strategyembracing all client-facing departments and
even beyond. When an implementation iseffective, people,
processes, and technology work in synergy to increase
profitability, andreduce operational costs.Customer Retain
Management An effective system of communication should
provide opportunities for customerinformation. The customer is
the ultimate object whose satisfaction and goodwill are of
theutmost importance for the success of an organization. In
carrying out the sales function ofplanning, the management must
 communicate with customers. There were times when
thecustomer was not the central figure. But today the customer is
the kingpin and sovereignof the market whose needs and
satisfaction, and the winning of whose goodwill, is ofprime
importance in these days of competitive setup. These must be
communicatedpromptly. It is the communication which
establishes the contacts with thecustomers.Customer
communication helps to establish a relationship with customers
whobuy and are the sources of products. The media used for
advertisements can also be usedeffectively to reach the
customers.

29. 29. PRODUCTION DEPARTMENT

30. 30. Layout designProduction process

31. 31. STAGES OF PRESS ACTIVITYPRE-PRESSPRESSPOST-

PRESSPACKAGING AND SHIPPING LOGISTICSPRE- PRESS Drum
Scanners offer the best-quality scans, with high resolution, wide
image density,and large file format. Introducing the ICG 360 Drum
Scanner, from the award-winning ICG Vertical DrumScanner range.
Its unique combination of features delivers stunning productivity
andunparalleled scan quality. The latest in digital processing
techniques allows the ICG 360 Drum Scanner toproduce
sharpened CMYK separations instantaneously at drum speeds of
up to 1800 rpm.A comprehensive range of originals, including
transparency, reflection copy, colournegative and linework, can all
be scanned to the highest standard.PRESS ACTIVITY In our printing
rooms, each job is treated individually with respect to its
owncharacter. With a top of the line printing technology
combined with our legendary skills, wedeliver printing to meet
your expectations and your deadlines most accurately.By placing
responsibility for everything in our hands the client can be assured
 of a uniformquality and appearance in all aspects of their
advertising and promotion campaign. This isessential for reasons
of corporate identity. Importantly, it also permits The Safire
Industriesto offer the very lowest prices consistent with quality
products and service.

32. 32. PRESS STRENGTHMultiple printing machines - web and

sheetfed - gives us the flexibility to offer the mostcost effective
and efficient printing solutions to meet all your needs.
Continuousinvestment in printing technology ensure that the
latest techniques and effects can beemployed. The high-speed, hi-
tech equipment provides you with a fast turnaround
andconsistently superior quality.PRESS FACILITIESSHEETFED
PRESSESThe sheet-fed press prints on individual sheets of paper,
as opposed to continuous rolls ofpaper used on web presses. A
sheet-fed press may consist of multiple print units that eachprint a
different color of ink. Sheet-fed presses come in different
sizes.PERFECTORSA flatbed press for printing both sides of a sheet
in one operationPRINTING MACHINES Mitsubishi Diamond Series
4 Color CPC 5 Nos. Heidleberg Speed Master CP Tronic 4 2 Nos.
Colour Heidlebreg Speed Master 2 Colour 4 Nos. Roland Rekord 2
Colour 1 No. Roland Rekord Single Colour 1 No. Planeta Super
Variant CPC 4 Color 1 No. Planeta Super Variant 2 Colour 2 Nos.

33. 33. POST PRESS ACTICITYThe various post press activity are as
follows  BINDING LAMINATION UV COATING CUTTING
SCORING  DYEMAKING EMBOSSING FOIL PRINTING
PAPER FOLDING CREASING

34. 34. BINDING The Safire Industries has an extensive array of

automated binderies dedicated toprovide quality binding services
to meet the exacting demands of our customers.Adhesive binding,
side binding, and saddle binding are the most common
 bindingmethods. However, the binding style you choose depends
on both the intended purpose ofthe document and your
budget.Binding Facilities Periodical/Journal Binding Hardcover and
Edition Binding Perfect Binding (paperback) Saddle Stitch and
Loop Stitch Library Binding Leather Binding Sewing Wire-o Binding
and Spiral Binding

35. 35. SlipcasesLAMINATION We use our high quality Spot

Lamination machines to enhance and product yourvaluable work.
We also offer a soft spot lamination service that is ideal for
Invitation,Catalogue & Brouchures.Lamination is to shine the final
job and we have in-house lamination facility & we haveadded U.V
coating machine manufactured in Germany.Lamination - applying
a layer of plastic film to one or two sides of a printed
sheet.Polypropylene (OPP) is the most widely used film laminating
material in the world. Itsphysical properties make it easy to work
with in a variety of applications. OPP provides ahigh degree of
gloss and excellent clarity.Polyester (sometimes referred to as
"Mylar, which is a trade name of DuPont) is anotherpopular
choice. Polyester (PET) is somewhat more durable and scuff
resistant than

36. 36. polypropylene so its often the choice when ultimate in

protection is required. This addeddurability tranlates into a higher
price for PET over OPP.Nylon, a relatively new addition to the
family of available film substrates, is the basis forNON-CURLING
film lamination products. Ideal for perfect bound covers or
otherapplications where curl can not be tolerated, the "memory"
of nylon film simply doesntallow curl to occur, even in the most
humid environments.FILM LAMINATION (WET & DRY) Matte &
Gloss OPP Film Matte, Gloss & Satin Polyester Film Glueable &
Stampable Film Linen Texture Film Matte & Gloss Lay Flat Film
(Nylon) Matte & Gloss Rigid Film (3, 5, 10 Mil)
37. 37. UV COATINGManual Full Coater MachinesAPL RC-30 is a
manual fed coater for duplex boards and thick paper above 250
GSM. itcoats u.v varnish or any other lacquer very smoothly. it is
very useful for any surface i.epaper, board, plastic profiles, wood,
bamboos, metal or glass. this machine is available invarious sizes.
The main advantage of this coater is that it gives uniform coating
and isnoiseless. it is also good for heart seal lacquer.We have
developed air knife system on this coater for lacquering on thin
paper also. It cantake from 120 gsm to above. This operates with
the inbuilt sensor and required a 5 HP aircompressor to run this
device. This coater is available in various size starting from 12‖
to70‖. This coater is with in feed belts and delivery belts.Features
Hand feed roller coating uv varnish machine for various jobs Ie. art
paper, duplex board, PVC profile, wood &.metal sheet.

38. 38. Can we use gumming and plain varnish. Quick and easy make
ready. Finished and hard chrome plated balanced cylinder.
Imported rubber for uniform coating. Varnish thickness can be
change. Pump for circulating the varnish.CUTTING The Safire
Industries has an impeccable track record for keeping a track of
cutting-edge technology. Features: Get the cutting edge
technology work for you with Protecks new PCseries program
cutters, with first time features never seen before.

39. 39. Advanced Cutting machine Programmable clamp force and

cutting speed Computer programmable cutting parameters
Maximum safety CE conforming modelsVariable cutting speed by
knife velocity control: Choose the optimal cutting speed
fordifferent materials to realise the best edge finish. For ultra fine
control vary the speed fordifferent program steps and realise
consistent sizing in labels. Optimum cutting speedimproves the
edge finish and reduces fluff.Variable clamp pressure: Apply the
optimum clamping pressure for different materials.Program
 different clamp pressures for different steps to enhance cutting
accuracySafety: Infra - red light barriers, two hand switches, knife
lock, force limiting relief valves,heavy machine construction - all of
which add up to extreme safety for man and machine

40. 40. SCORINGPaper perforators are used to put tiny holes, in a

straight line, down a sheet of paper. Thespacing of the perforated
paper can be adjusted on some machines by changing out
theperforating wheel. This allows the perforations per inch to be
adjusted. The moreperforations per inch, the easier it is to tear
out the paper. Perforators are commonly usedfor creating
coupons, ads, mailers and more.Paper scorers are used to put a
crease down a sheet of paper. Scoring machines arecommonly
used to create cards, table tents, tent-style business cards,
mailers, occasioncards, tickets and more. It is also used in helping
to fold paper. We have a low-priceguarantee on all paper scoring
and perforating equipment.Scoring: Puts Scoring lines or
perforations across sheets.A score is a crease made in asheet of
heavy weight or cover paper prior to folding to eliminate cracking
and to facilitateclean, straight folds. (see below)

41. 41. EMBOSSINGWhen on press, look for sharp, well-defined

edges. Hold up the paper to the light to checkfor pinholes and
ruptures. Be sure there are no "halos" or shadows around the
embossUSE: Its widely used in embossing many kinds of paper,
such as wall calendars, deskcalendars, covers of books, lucky
envelopes, invitation cards, ...Embossing (or debossing) works best
with soft, uncoated, cover stocksA blind emboss will be more
pronounced than a printed emboss.

42. 42. FOIL PRINTINGFoil enhances the emboss effect but you cannot
emboss as deeply into foil as paper.Foils handle differently than
ink and may require adjustments to the font style or size.If a foiled
 piece will be used for laser printing, testing is recommended to
make sure thefoil will not bubble or peel.Steel rule dies are used
to cut out fairly simple shapes. Intricate shapes may require alaser
cut.

43. 43. PAPER FOLDINGCarton Folding and Pasting Machine is a

folding cum gluing machine for the manufactureof cartons in
packaging of pharmaceuticals products, food stuff, detergents and
manyother products.High versatile, dependable and capable of
making large range of carton, with tuck in typeor automatic lock
bottomsFeatures Latest PLC, providing flexible control Operator
friendly double sheet detector Automatic pile height-regulating
system Photo sensors for pile height control and sheet transport
Servo controlled folding knives Multi functional slitter shafts Sheet
jam detector Movable chute delivery

44. 44. CREASINGA perfect "move up" machine from one our other
table top manual or electric models. A fullrange of creasing
machines; from table top manual to high speed extra large; allow
you togrow your needs.Features include A manual feeder which
allows feeding of up to 4,000 creases per hour in stream feed
mode Up to 9 programs of 9 creases per pass of each sheet Dial in
electronic controls for setting the crease position Very simple
adjustment of the crease position Utilizes a creasing rule and
matrix system Reversable blades for inverse creasing

45. 45. Includes Perforating as a standard feature Price shown

includes mobile base cabinetSchedulingProduction department
functions around 9.00 AM TO 7.00 PM constitutes of 10
hoursincluding 1 hour break.Inventory managementThe main
inventories in the company were Paper, pigment, plate, ink .There
is a chance ofdamages when stored for a long period so they are
carefully stored .Material requirement planning [MRP]As per their
 strategy they had a steady demand for materials so they stored
thematerials.They have introduced new machines and all so the
work goes more faster thanearlier so according to that they have
ordered and stocked more cotton for the production.They will
collect and store cotton for an advance of one month’s
production.Research & development R&D Department looks after
a specific unit and develops newidea to attain advantage in the
area of that unit. R&D department is under the control oftop
management itself. Technical development wing of R&D studies
about the newtechnologies and update the current technology
with most sophisticated technology withtake into consideration of
the requirements.At present new and most modern machines are
replaced for the old ones.Mainly the modern machines are from
Germany and Lakshmi Presss Coimbatore. Product

46. 46. development wing of R&D studies about the market and what
are all the ways to improvethe products. The will be thoroughly
looking for the demand of the print material underwhat quality
atpresent they are producing 60count quality print material so as
per the customersrequirement thecount of the print material will
be changed in order to meet the demand.Total quality
management tools, polices Supply in time Cost
effectiveness Adapting changes as required to compete in the
customer driven market. entoring employees at all levels in
reviewing quality and productivityrelated objectives for continual
improvement and sustainable growth.Quality circlesFor the
quality circle there is a team where they will be monitoring the
quality of theprint material.The team are Maintenance in
charge person Quality in charge person One person from
each departmentsThey will be constantly monitoring and if there
is any sort of fault for the quality thenimmediate action will be
taken quickly.
47. 47. Auditing & InspectionThere are mainly two types of auditing
they are internal auditing and statutoryauditing. The internal
auditor audits the accounts, resources and human resource
etc.They will be auditing everything on daily basis. Statutory
auditing takes quarterly. Therewill be through inspection of the
machines and all if there is any problem then suddenly
theadequate measure will be taken and so by that the production
continues without any halt.Avoidance of accidentsWorkers in the
production department has prone to moving machines has a great
riskof accidents. The workers had given training to handle the
machines with safety and toreduce the accidents. The workers
have to wear aprons and masks and shoes as well soby this they
avoid accidents. Accident is the son of carelessness, so care should
be takenfrom the workers level to avoid the accidents.Safety
measureThe administration very much takes care about the safety
of the workers. Fire and safetymeasures Machinery safety
Machinery guards Safety alarms etcThe press provides
necessary numbers fire-buckets, fire-extinguishers are all placed
ineach processing areas. There is an automatic switching system
for machines to protectthe workers from the electronic shock
hazard. This will automatically switched to off statewhen will any
short circuit occurs. As a safety for the employees aprons and
masks arealso given to them. Apart from all these sufficient
notices for safety are displayed inconvenient places in the factory.

48. 48. Machinery maintenanceEvery half an hour interval the

workers will be inspecting the machines and they willbe cleaning
the waste material which are stuck on to the machines and all. As
part ofpreventive maintenance they will be putting oil and grease
for the machines. There will bealso inspection of the wear and
tear parts of the machines as well.Quality policiesAccording to the
market demand the print materials quality also will be changed at
presentthe print material should have 60 count and C.S.P 2400
 above. So according to the clientsorder the quality of the print
material also will be changed The main quality policies aresupply
in time, cost effectiveness, adapting changes as required to
compete in thecustomer driven market, mentoring employees at
all levels in reviewing and productivityrelated objectives for
continual improvement and sustainable growth.

49. 49. SYSTEMS DEPARTMENTIV.5. SYSTEMS DEPRTMENTArtificial

intelligence is necessary for development of mankind. Today, the
terminformation technology has ballooned to encompass many
aspects of computing andtechnology, and the term is more
recognizable than ever before. The informationtechnology
umbrella can be quite large, covering many fields. IT professionals
perform avariety of duties that range from installing applications
to designing complex computernetworks and information
databases.-Duties that officials perform in it department include:

50. 50. Data management, Computer networking, Computer

engineering, Database systemsdesign, Software design,
Management of information systems, Systems management
orSystem administration.-OBJECTIVES1. Ensure the protection and
security of data.2. Minimize duplication of effort, services and
resources.3. Eliminate inefficient and costly redundancies.4.
Eliminate non-compatible standards and architectures.5. Identify
obstacles for departments wanting to move computing operations
to theDivision of Information Technology and solve it
immediately.-Software configuration ESSL[enterprise Software
Solutions Lab Microsoft office Tally-9 PhotoShop 11 Corldraw
11ESSL is used to assist the attendance system. Personal
Attendance Monitoring System(PAMS) is the most modern
technology to record the attendance of the employees withinthe
organizations. Biometric finger initialization technology is adopted
by the cotton presss.
51. 51. Hardware Specification eSSL-manufactured Hardware
Attendance Device

52. 52.  Access Control Device Biometric Option - Fingerprint

Card Option - Proximity/MIFARE/HID Sensor Type: Optical or
Silicon Sensor User Capacity– 1500-8000 (if only Fingerprint
punch) User Capacity– 60,000 (if Fingerprint punch Card)
Transaction Storage - 30,000– 100,000 Display– TFT or LCD
Verification Time– 1 to 2 Second Connection Options Serial
Ethernet Wireless Ethernet GPRS Intranet Internet

53. 53. BenefitsReduce the time required to schedule employeesDo

away with timecard preparation, collection, filling and
storageSignificantly cut down on payroll processing timeEliminate
unauthorized hoursEliminate the need to calculate vacation, sick
or compensation time accrualsIdentify and eliminate time abuses
(break, meal, buddy punching, etc.)Be more productive, efficient
and profitableRestrict unnecessary overtime and other
exceptionsAltogether eliminate the need to calculate time
cardsImproves employee productivityMicrosoft office is used for
other office related activities.Tally-9 software is used for keeping
the accounts and allAll the accounts are computerized, when we
switch over to computerized accountingfor first time. We should
create all ledgers and enter opening balance and classify
atthisstage. Just enter all the transaction in vouchers, click the
journalisation, posting toledger,preparation to trail balance,
financial statement etc, is done by the computer. Thesoftwaretally
9 version is used by the company.

54. 54. Hardware Processor: Intel Pentium 4 and above RAM

memory: 4GB Hard Disk: 320GB Processor speed: 3.2 Ghz
Monitors: HCL 17‖ All accessories are of by HCLSystem analysis
& designSystem analysis and designing was done by DGM of each
 units according to therequirements of each user.Each user was
given a user name and password to protect the computer and all
systemfrom usage of unauthorized persons.System
maintenanceSystem maintenance was done by Annual
Maintenance Contract (AMC). Privateparties are appointed on
contract basis for the maintenance of the system, routers, and
allrelated accessories.Usually the contract was given to zenith,
HCL, eSSL etc. Maintenance is of twoways; without system
replacement and with system replacement. Without
systemreplacement is done by internally and with system
replacement is done by externally.

55. 55. Features of systemThe systems is protected from the attack of

viruses using advanced antivirus program. Allsystems are
interconnected with each other by a server. So it is very easy for
the officestaffs and all for entering the data and all.Pro & cons of
the systemSystems has more advantages compared with the
disadvantages, the system help tocomplete the work in stipulated
time with precision. Because of the server all thecomputers are
inter-connected and so by this the staffs don’t want to rush out
from officeto office or by system to systems. The only
disadvantages is that it is machine and there isa chance of
problems which result in the loss of dataADVANTAGES Work in
stipulated time with precision. All the computers are inter-
connected The staffs don’t want to rush out from office to office
or by system to systems.DISADVANTAGES It is machine There
is a chance of problems which result in the loss of data.

56. 56.  Virus attacks will destroy datas Hacking of datas of the
companyIdentification of errorEvery week there will be the
inspection team who will be there for finding out theerrors of the
system. If there has been any error occurred then soon they will
be taking thenecessary actions to overcome the error.Error
 handling methodsIf there has been any virus threat or like that,
then soon they will scan the system andremove the virus from the
system.Database administrationTally9, Microsoft Access are the
two databases which is used in the company. Theadministrator
has the privilege to edit and handle the data in the database.

57. 57. PURCHASE DEPARTMENT

58. 58. The safire industries one of the leading industry in printing,
the purchase departmentworks more efficiently in the firm, the
purchase department comprises of the
followingpeople.ManagerClerkWorker 2. Raw material e. Ink f.
Paper g. Pigment h. Plate PROCUREMENT OF RAW MATERIALS 1.
PAPER The major procurement of the paper is from paper mills,
the dealing is directly done by the firm no intermediaries or
agents, the paper’s are mostly bought from the following mills
WEST COAST PAPER MILL HUMBLEY PAPER MILL SESHAY PAPER
MILL An average of 10 tones of papers are ordered per month and
they are made to stock and during peak seasons the orders are
nearly 15 to 20 tones 2. INK

59. 59. Ink, another source of raw material which is made in the firm
itself by means ofpigment which is locally available in the town
and for quality products the ink ismainly imported from the
countries like Germany, and from DIC ltdNearly 1500 kg of ink is
ordered per month 3. PLATE The very essential source of printing
through which the images are transferred from the system to
paper. There are nearly three types of plate namely WAIPON
PLATE THERMAL PLATE (NOT REUSABLE) PSP PLATE The plates are
mainly brought from TECHNOVA IMAGING SYSTEM PVT LTD. The
management will take orders for the raw Printing and likewise the
production takes. The major contribution of printing where from
Andra Pradesh, TamilNadu, and Karnataka etc
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