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RAJAR DATA RELEASE | QUARTER 1, 2018

PLEASE NOTE THIS DATA CARRIES A STRICT EMBARGO OF 00.01 HOURS THURSDAY MAY 17 th 2018
ALL RADIO LISTENING
ALL RADIO LISTENING
Today RAJAR announced 49.2 million adults or 90% of
the adult (15+) UK population tuned in to their selected
radio stations each week in the first Quarter of 2018.
This is up by approximately 900,000 adults on the same
Quarter of the previous Year (Q1,2017). The total
90%
average number of weekly hours listened to radio for of the population
this Quarter is 1.026 Billion. tune in to radio
every week

91.6 90.2
89.8 90.3 90.3 89.3 89.3 89.3

Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018

AVERAGE HOURS PER LISTENER


On average a listener tunes into 20.8 hours of Live Radio per week.

DIGITAL PLATFORMS
More than 3 in 5 adults aged 15+ are listening to radio
via a digital platform in terms of weekly reach*. With 34
million people now tuning in to radio via a digitally
enabled receiver (DAB, DTV, Online or App) each week.
63%
of the population
* Weekly reach is the number of people (adults 15+) in the UK who
listened to a radio station for at least five minutes in the course of an
tune in to digital
average week during the quarter. radio every week

DIGITAL SHARE OF ALL RADIO LISTENING

The share of all radio listening via a digital platform now stands at 50.9% - up 8% year on year.

The digital share is comprised of DAB (36.8%), Online/App (9.3%) and Digital TV (4.8%)

47.2
50.9%
39.6 44.1
29.2 34.3 36.6
26.5

Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018

*As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates
any “unspecified” listening.

MOBILE/TABLET LISTENING
Claim to listen to Live Radio via a Smartphone or Tablet at least once per month

40.0% 36.9% 35.6% 36.5%


33.9%
35.0% 32.3%
30.0% 27.8% 26.3%
24.9% 25.0% 25.3%
25.0% 22.9% 23.5%
21.6% 22.0%
20.0% 18.4% 18.4%
15.9%
24%19.8%

15.0% 13.1%
10.7% 11.0%
8.5% 8.7%
10.0% 6.6%
5.0% 60%
0.0% 16%
Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018

ALL ADULTS 15-24s 25+

DIGITAL LISTENING HOURS


DIGITAL LISTENING HOURS
In an average week, digital listening
accounts for 521 million hours; DAB has a
72% share of digital listening hours, DTV
9% and Online 18%.
Digital Hours 521 million 72% 9% 18%

DAB hours 377 million DTV hours 49 million Online hours 95


million

*As of Q1 2016 a
Platform Attribution
model has been
applied to the data
which eliminates any
“unspecified”
listening.

SOCIAL MEDIA

43% of 31% of adult


15-24 year old Social
Media users Social Media users
claim to receive updates claim to receive updates
about their favourite about their favourite
Radio Station/Presenter Radio Station/Presenter

LISTENING VIA LOCATION (SHARE%)

24%
*35%
of 15-24s
listen to radio via
mobile phone or
60% tablet
16%

For Publication Enquiries contact;

Lyndsay Ferrigan – Communications Manager "Please note that the information contained within this quarterly
RAJAR data release has yet to be announced or otherwise made public and
Tel: 020 7395 0636 as such could constitute relevant information for the purposes of
Email: Lyndsay@rajar.co.uk section 118 of FSMA and non-public price sensitive information for
the purposes of the Criminal Justice Act 1993. Failure to comply
MORE INFORMATION with this embargo could result in prosecution’’.

Any use of information in this news release must


acknowledge the source as "RAJAR/Ipsos MORI/RSMB.