Dr. B.C. Sun Copyright © 2007 B.C.

Sun

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Reflections of an Economic Strategist & China Advisor

I was born and bred of Shanghainese and Indonesian-Singaporean parents in full-score orien-
tal classics and dialects but otherwise within very limited means in a small Chinese village. I
graduated from college in America and Europe, began my career on Wall Street, New York,
and moved on to work in Asia Pacific, Beijing, London, and Logan in the next three decades.
Since childhood, I have had the privilege of receiving first-class training in joyfully turning
resource scarcity and crisis into opportunities for innovation. I owe my accomplishments to
the Creator. He gave me the understanding of an economist and the experience of an executive
at the world’s leading financial institutions and strategy consulting firm. I am blessed with the
enormous satisfaction of using all my prior training and capabilities in my role as a strategist.

My expertise and passions include: (1) Global Business and Profit Optimization Strategy; (2)
Chinese Immersion in Business and Education; (3) Diversity as a Source of Competitive Edge;
(4) Character Education in Arts and Sciences; and (5) Economic Behavior Reform Strategy.

As a world citizen and “society scholar” my goal is to anticipate and fulfill society’s needs. I
do so by being an advocate of "Positive Psychology of Threat," an economic motivation theory
I developed and tested in my international award-winning PhD thesis on Motivation under Un-
certainty and Risks. The theory applies in transition economy moving from planned to free
markets, and in what seems “reversed transition economy,” i.e. one that drifts in the opposite
direction, from capitalist incentives toward shelter from risk and responsible decision making.

American society is a society in debt. It is also a society that has become more diverse than any
other in modern history. My mission in relation to these challenges and opportunities is to
promote economic self-reliance as the rock and diversity, the sling, in enabling individuals
to more confidently and fully contribute in all sectors of economy and at all levels of society.
By getting ourselves out of debt we can help the nation get out of debt. And by recognizing
diversity as a source of innovation, we can work together to create a unique competitive edge.
In viewing uncertainty as a building block of prosperity, as America’s founding fathers did,
individuals, families, and organizations can all make a difference despite, and in the face of,
uncertainty, when we are reminded that we need one another to become stronger and better.

9.17. 2010