From the ITC Aashirvaad we request you to fill the following questioner and help us to serve you in a

better manner.

1. Are you a foodie?

a. Yes
b. No

2. Are you passionate of cooking?

a) Yes
b) No

3. How often do you have wheat based foods (eg. Chappatis, dosas, whole wheat pizzas):
a. I never have it
b. I have it occasionally
c. I have it equally as much as other items
d. I have it most of the time
e. Always

4. Which of these atta would you prefer:

a. ITC Aashirvaad
b. Unbranded
c. Others ____________

5. Do you purchase or consume Aashirvaad Atta?

a) Regularly
b) Occasionally
c) Never

6. How many of these have you heard:

a. Aashirvaad fortified
b. Aashirvaad atta with methi
c. Aashirvaad sugar release control

7. Did you know that aashirvaad atta has been awarded for its excellent packaging?
a. Yes
b. No

8. How often do you go to a restaurant?

a. Never
b. Rarely
c. Sometimes
d. Around thrice a week
e. everyday
9. How likely are you to order a whole wheat pizza versus a regular pizza:
a. Not at all
b. Once
c. Sometimes
d. Mostly
e. Always

10. Do know about e-choupals initiative for rural farmers by ITC?

a. Yes
b. No

11. Suggest a product you want aashirvaad to offer: ______________

12. Are you aware of the fact that ITC Aashirvaad has many products other than Atta
a) Yes
b) No

13. Which of the following food items you consume regularly and which one occasionally (Ratings)
a) Rice
b) Chapathis
c) Roti’s
d) Others __________

14. Given a chance would you want to consume ready made products such as (Multiple options)
a) Readymade Chapathis dough with organic preservatives
b) Readymade Pizza base made from whole wheat pizza
c) Readymade Idly and Dosa dough
d) Any Other________________________________

15. Give a chance would you love to share your recipes and ideas which uses base products of
Aashirvaad?
a) Yes
b) No

16. Why do you prefer Aashirvaad over other products:

a) The trust and value ITC provides as a brand
b) The Quality of Product
c) Its easily available
d) It’s cheaper than other products
e) The trust and value Aashirvaad provides as a brand
 17. Do you own a Microwave Oven
a) Yes
b) No

18. Do you find time to prepare the dough for Chapati’s or Roti’s and cook them?
a) Yes
b) No

19. Given a chance would you like to buy readymade Chapathis or Roti’s which requires only heating
a. Not at all
b. Once
c. Sometimes
d. Mostly
e. Always

20. I’m a
a. Vegetarian
b. Non Vegetarian

We sincerely thank you for spending your time

Would you like to inform us your name?

________________________________________

You’re Email ID (You won’t receive any promotional mails)

______________________________________

Please note that ITC Aashirvaad will not share any of the following details to anyone and will be highly
confidential